Professional Documents
Culture Documents
Prejudice-Pre-judging Before Looking at The Evidence and An Unfavorable Opinion or
Prejudice-Pre-judging Before Looking at The Evidence and An Unfavorable Opinion or
Anchoring bias describes people's tendency to rely too heavily on the first piece of
information they receive on a topic.
Confirmation bias is our tendency to cherry-pick information that confirms our existing
beliefs or ideas.
Conformity bias is when our deep-seated need to belong causes us to adapt our
behaviours to feel like part of the group.
Halo effect occurs when our positive impressions of people, brands, and products in
one area lead us to have positive feelings in another area. This cognitive bias leads us
to often cast judgment without having a reason.
Analogies are comparisons between two things, usually for the purpose of explanation
or clarification. By providing analogical evidence, you are using a subject or topic with
which your audience is familiar to explain a new or unfamiliar topic.
Testimonial evidence, also known as viva voce evidence or oral evidence, is evidence
given by a witness in the form answers to posed questions. When a competent witness
has taken the stand, he "is required to answer all relevant questions put to him".