RESEARCH METHODOLOGY

SAMPLE SIZE AND SAMPLING TEACHNIQUE

- 100 respondents were selected as the sample size of this research. The online
survey questionnaire includes open-ended and closed-ended questions, and the
instrument was purposefully distributed. The ethical use of respondents' data and
information was also ensured. The sampling technique used for this research was
non-probability and the respondents were chosen on the basis of purposive. The
respondents were general consumer at different retail stores.

DATA GATHERING PROCEDURES

The researchers of this study collected data using an online survey questionnaire.
The questionnaire is made up of questions based on related research and studies.
The researchers ensured that the set of questions was sufficient to generate the
information needed for the study. Furthermore, these questions were thoroughly
checked to ensure their effectiveness and adjusted to accommodate all of the
corrections for every question. The researchers prefer an online questionnaire to a
typical hard-copy questionnaire since it is more convenient and easier to reach the
respondents. Also, the researchers' data collection was more convenient and
efficient as a result of technological advancements in data collection. There are
apps available that help researchers collect and analyze data more quickly when
using an online survey questionnaire. The researchers analyzed each question
before creating the survey, which was soon afterwards given to students of Upper
Bicutan National High School. The researchers gathered 100 students on purpose,
ranging in age from "18-25" years old, as respondents for this study. To ensure the
survey's accuracy and non-bias, the researchers maintained that each respondent's
personal information and identity remained confidential. The researchers
distributed the survey through social media apps to let the students of each strand
to answer the survey. Also, it allowed the respondents to ask questions to the
researchers or if they have concerns in answering the survey.
INSTRUMENT
Data was gathered through online questionnaires using Google Forms. It is efficent
and convenient method of data collection. It’s is done through administrating
questionnaires to the respondents when they are shopping.