16-03-2023

Strategic
Management
Submitted to: Prof. Punit Saurabh

Tesla
Mohit Anand - 221331
Purvardh Kaushik - 221341
Satyam Sanwal - 221348
Soham Karandikar- 221355
Tanmay Mandaliya - 221356

History of Tesla

2006
2009
2003 2015
Raised Series B 2012 2019
Raised Further
Founded by Funding of $13 Introduced
Money of $187 Tesla Launched
Martin Eberhard and Million Launched Model S Tesla PowerShell and
Million and sold 147 Model Y
Marc Tarpenning Teslapack
Cars
Launch of Roadster

2004 2010 2023

2008 2014 2017
Raised Series A Launched IPO Tesla is about to
Elon Musk Became Launched Tesla Tesla Launched
Funding of $7.5 launch it’s Cyber
CEO Autopilot Model 3
Million $17 a share Truck this year
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Tesla’s Strategy

Product Mix (Sources of

1 2 Place/Distribution
Revenue)

1. Automotive 1. Company-owned Stores and

2. Sale of regulatory credits Galleries
3. Servicing 2. Official Company Website
4. Energy Business 3. Company-owned Service Centers
4. Charging stations

3 Promotional Mix 4 Prices and Pricing Strategy

1. Viral marketing (most significant) 1. Premium pricing strategy

2. Personal selling 2. Market-oriented pricing
3. Public relations
4. Sales promotions
5. Direct marketing

SWOT Analysis

Strengths Weakness Opportunities Threat

1. A Top Employer Company
2. Most Valuable Automotive
Company
3. Best-in-class Electric Car
4. Tesla Doubles its Electric
Vehicle Delivery
5. Cross-sell and Diversification
6. Innovative Company
7. Unconventional but Effective
Strategies
1. Manufacturing 1. Sales expansion in the 1. Product Liability Claims
Complications untapped Market 2. Extensive Competition
2. Less Expensive Car 3. Product Defects
2. Unable to meet demand 4. Long-term confidence
3. Bringing battery production
might affect brand value 5. Customer Adaptation
technology in-house
3. Lack of High Volume 4. Introduction of a pick-up 6. Self-Driving Cars Are Still a
Production truck Concern for Pedestrians
5. Market Confidence in Tesla 7. Disruption of Supply Due to
4. Shortage of Batteries Shortage of Materials
6. Exploit Air-Taxi Market
5. Elon Musk as Tesla’s 7. Hertz Books Order for 8. High-Risk Factor Due to
Sole Representative 100,000 Tesla Cars Usage of Lithium-ion
9. Lack of Regulations for Self
6. Financial Uncertainty Driving
7. Employee Safety 10. Elon Musk’s Erratic
Concerns Behavior Affecting Tesla’s
Reputation
8. Leadership Wrangles

PESTLE Analysis
Political Factors
1. Governmental incentives for
electric automobiles
(opportunity)
2. New global trade agreements
(opportunity)
3. Political stability in the majority
of major markets (opportunity)
Technological
1. High rate of technological
change (opportunity & threat)
2. Increasing automation in
business (opportunity)
Tesla BCG Matrix
Credit: BCG Matrix by Oboolo
Economic Factor
1. Decreasing battery costs
(opportunity)
2. Decreasing renewable energy
costs (opportunity)
3. Economic stability issues
(threat)
Ecological Factor
1. Climate change (opportunity)
2. Expanding environmental
programs (opportunity)
3. Rising standards on waste
disposal (opportunity)
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Social Environment Factor
1. Increasingly popularity of low-
carbon lifestyles (opportunity)
2. Increasing preference for
renewable energy (opportunity)
Legal Factors
1. Expanding international patent
protection (opportunity)
2. Energy consumption
regulations (opportunity)
3. Dealership sales regulation in
the United States (opportunity
& threat)
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Innovation over Advertising

Tesla Revenue Analysis

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Tesla Stock Analysis

Some Major effects

Elon Musk Seen

smoking Pot on
Live Podcast

Tesla stock plunged by 9%

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Some Major effects

Elon Musk said

“Tesla Price is
too High”

Tesla stock plunged by 12%

Giga Factory
The Tesla Gigafactory 1 is a lithium-ion battery
factory located south of Reno, NV.
The factory became operational in the first
quarter of 2016.
It is the world's largest building by physical area
and the second-largest building by usable space,
only smaller than the Boeing Everett Factory.
Tesla expects that Gigafactory 1 will reduce the
production cost of their electric vehicle
batteries and Powerwall by 30%.
The factory will employ approximately 6,500
people and supply 500,000 Tesla cars per year.
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Products

Model Model Model Model

S 3 X Y
$ 94,990 $ 42,990 $ 109,990 $ 54,990

Thank
You!