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    Final-Reviewer - MT - MKTG Res

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    Jenny faith race
    The document outlines different types of marketing research including market/customer research, product/price/promotion research, channel research, sales research, and advertising research. It then lists information that can be collected through market research such as market size, growth rates, consumer demographics, tastes, satisfaction, expectations, buying behavior, price sensitivity, and SWOT analyses. Finally, it discusses techniques for developing market research information including primary data collection methods like surveys, questionnaires, interviews, observation, and experiments as well as secondary sources like government publications, trade journals, and internal records.

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    Final-Reviewer - MT - MKTG Res

    Uploaded by

    Jenny faith race
    8 views18 pages
    The document outlines different types of marketing research including market/customer research, product/price/promotion research, channel research, sales research, and advertising research. It then lists information that can be collected through market research such as market size, growth rates, consumer demographics, tastes, satisfaction, expectations, buying behavior, price sensitivity, and SWOT analyses. Finally, it discusses techniques for developing market research information including primary data collection methods like surveys, questionnaires, interviews, observation, and experiments as well as secondary sources like government publications, trade journals, and internal records.

    Original Description:

    FINAL REVIEWER COLLEGE

    Original Title

    FINAL-REVIEWER.-MT.-MKTG.RES.

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    The document outlines different types of marketing research including market/customer research, product/price/promotion research, channel research, sales research, and advertising research. It then lists information that can be collected through market research such as market size, growth rates, consumer demographics, tastes, satisfaction, expectations, buying behavior, price sensitivity, and SWOT analyses. Finally, it discusses techniques for developing market research information including primary data collection methods like surveys, questionnaires, interviews, observation, and experiments as well as secondary sources like government publications, trade journals, and internal records.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views18 pages

    Final-Reviewer - MT - MKTG Res

    Uploaded by

    Jenny faith race
    The document outlines different types of marketing research including market/customer research, product/price/promotion research, channel research, sales research, and advertising research. It then lists information that can be collected through market research such as market size, growth rates, consumer demographics, tastes, satisfaction, expectations, buying behavior, price sensitivity, and SWOT analyses. Finally, it discusses techniques for developing market research information including primary data collection methods like surveys, questionnaires, interviews, observation, and experiments as well as secondary sources like government publications, trade journals, and internal records.

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    of 18

    3.

    Types of marketing research


    a. Market/customer research

    b. Product, price, promotion research


    c. Channel research
    d. Sales research
    e. Advertising research
    f. Policy Research

    4. Information collected through market research


    a. Size of current market
    b. Size of potential market
    c. Growth rate
    d. Consumer demographics
    e. Consumer tastes and preferences
    Discussed in LO 2
    f. Consumer satisfaction
    Discussed in LO 2
    g. Consumer expectations
    Discussed in LO 2
    h. Consumer buying behavior
    LO 2
    i. Price sensitivity
    LO 2
    j. Internal and external marketing environment
    LO 2
    k. SWOT of the firm and its competitors
    LO 2
    l. Market demand
    LO 2

    5. Developing information for market research/techniques of


    market research- Data needed for market
    research/demographics

    References:
    Collection of primary data
    i. Survey
    ii. Questionnaire
    See SURVEY above
    iii. Interview

    iv. Observation

    v. Experiment
    Schedules – disregard this

    Gathering of secondary data


    Sources:

    1. Government publications
    2. Trade journals
    3. Internal records
    4. Yearly business reports
    5. Public records
    6. Historical documents
    7. Unpublished documentaries, biographies

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