BIN CHACHA ENTERPRISE

Your Beauty is our

priority
BUSINESS PLAN

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 Executive Summary

Opportunity
Problem
The demand for cosmetics products has grown in the recent past with consumers looking for
more holistic and healing benefits from these beauty products. With increased supply of many
different products, consumers are now not only focusing on products with just the appearance
benefits offered by many cosmetics but also products that ensures safety of their skins,
affordable in prices and uniqueness in their own nature. The situation which is complicated by
today’s consumers being informed as a result of web information, poses a problem to the
entrepreneurs and stakeholders of the cosmetics industry as a whole on means to fulfill the
needs of their customers.
Solution
Bin Chacha Enterprise brings in a concept that meets the needs of affordability, uniqueness and
safety of cosmetic products in the market.
Market
Bin Chacha Enterprise brings in a number of brands ranging from skin care products, hair
products, fragrances, cosmetics and personal care products in each group. Quality and price
vary within each group.

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 There is an unexploited opportunity since the male customer has been grossly overlooked.
Most entrepreneurs only focus on the female products which leaves the male market
unattended which highlights the potential opportunity in this category of products.

Competition
An underground marketing effort will be effective in gaining credibility with the market
segment. Cosmetic giants still hold a dominant position in the industry and will most likely
continue to. This has been attributed by acquisition of new brands and keeping their affliction in
the background

Why Us?
Bin Chacha present quality cosmetics products with safety, affordability and uniqueness of our
products nature. We will accomplish this by engaging in creative marketing program and a
comprehensive distribution network to reach our potential and ready customers.
Expectations
Forecast
To bring in uniqueness in our products, Bin Chacha will require an initial outlay. Sales at our
Company are expected to grow rapidly from Year 1 through year 5. Our profitability will be
realized in our third year of operation. Initial growth will be financed by a combination of equity
investment and debt financing. Our ratios are well within prudent limits and our growth plans

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 are challenging, but realistic.

Chart Title
6

0
Category 1 Category 2 Category 3 Category 4
Series 1 Series 2 Series 3

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 This study source was downloaded by 100000803072835 from CourseHero.com on 02-15-2023 22:10:40 GMT -06:00

https://www.coursehero.com/file/96369945/BIN-CHACHA-ENTERPRISEdocx/
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