Research Proposal

THE INFLUENCE OF TIKTOK PLATFORM ON SECOND YEAR

STUDENT AT THE UNIVERSITY OF FOREIGN LANGUAGESYOUNG
PEOPLE (12-24 YEARS OLD)’ S BEHAVIOR BEHAVIOR IN VIETNAM

I. CHAPTER ONE: INTRODUCTION

1.1 Rationale
Social networks in general and TikTok are one of the major platforms
that currently attract millions of young people today. TikTok is becoming
more and more popular and the number of users in the age of students in
Vietnam is growing. TikTok is a social media music video application for
Android and IOS that was launched in 2017 by a Chinese multinational
internet technology company. In contrast to other social networking
platforms, tiktok is characterized by its short video and simple usage.
TikTok has become an exceptionally popular app due to its current features
such as making cash, creating appealing commercials, or assisting people in
coming up with ideas and delivering material and messages via video.
Vietnam is currently one of the Southeast Asian countries with the
highest TikTok user growth. According to Nguyen Lam Thanh (2020year?),
TikTok's policy director in Vietnam, by the end of March 2020, the
platform had 12 million regular registered users in Vietnam.
1.2 Aims and objectives
Because TikTok became so popular and the number of users expanded
so quickly, our team decided to investigate why the second year student at the
University of Foreign Languages young people from the age of 12 to 24 years
old in VietNam select TikTok as entertainment and the influence of TikTok
on userstheir behaviors.
1.3 Research Questions
1.2 - Is TikTok really a basis of long-term development for young people to
develop themselves?
1. Why do young people aged 12-14 use TikTok ?
2.- What are the positive/negative effects of video content onthat TikTok has
on the users’ to the behavior and attitudes of young people?
II. Literature review