ACTION WORKSHEET 3

Develop a simple Marketing Plan utilizing the business opportunity you have identified in the previous
module. The matrix below will help you craft your plan.

My Enterprise’s Marketing Plan

Do not forget – in most cases there are established competitors in the market, so why should customers switch
to your business? Use the different marketing strategies to build and retain a good customer base!
The basis for your explanations should be your view of the business. How do you intend to position yourself
in the markets?

How do you differentiate your product from
your competitors? (Do you plan do offer any
additional features such as technical support,
warranties, product upgrades, etc.?)
State or draw precisely how your package and
brand, brand mark and brand name would
look like!
Product Strategy
We can differentiate our product from our competitors
through, first the Quality, high-quality t-shirts and printing
services that stand out, we also have a high-quality
silkscreen and sublimation process offered. The Second is
Customization, GFD-DT shirt printing can provide a wide
range of customization options, such as different colors,
fonts, and designs, to give customers more creative control
over their products. Third is Branding, GFD-DT shirt
printing can develop a strong brand identity that reflects our
company's values and mission. We also use social media to
build brand awareness and promote our products. Fourth,
our product can offer Discounts or promotions, and free
samples for regular customers with bulk orders. Yes! Our
product can offer an extraordinary number of options, we
provide technical support to our customers. This support
may include assistance with the design of the artwork or
resolving any issues that arise during the printing process.
Warranties, GFD-DT shirt printing may offer a replacement
or a refund if a customer receives a shirt with a defect. And
GFD-DT shirt printing offers product upgrades to provide
customers with more options or higher-quality materials.
GFD-DT shirt printing may offer a premium t-shirt option
that is made of higher quality materials or has additional
features such as a more comfortable fit or a longer lifespan.

Pricing Strategy
The pricing of t-shirt printing services may vary based on
various factors, including the complexity of the design, the
quantity of shirts ordered, the type of printing method used,
the quality of the materials used, and the level of
customization required. However, we can sell our finished

Apart from quality, price is most often the
most important issue for customers to base
their purchase decision on. At what price will
you offer your product or service in
comparison to your competitors?
(Consider the following issues to get a
comprehensive overview of the current
situation in your industry:
• Reconsider the target group you
mentioned in Action Working Sheet
03 – Production Description! How
important is the price for this group?
Probably, this group is putting a
stronger focus on service or quality?
• What are the prevailing prices? What
are your competitors charging?
• State the price level for your product
or service and explain the reasoning
for your price level!
• If you segmented your markets: Do
you intend to charge different prices
across different customer groups
(price discrimination)?
This is also the place to describe your credit
policies! State whether you will also sell on
credit. If this is the case do not forget to
mention all related aspects (i.e., your decision
rules for who will get credit, how you are
going to check credit worthiness of new
customers, the terms you offer regarding
interests and payback period, will you offer
prompt payment discounts, follow- up
procedures if credit is still due)
How will the product or service reach the
customers?
(In this section, start with describing how
customers are currently acquiring the
product! Then restate the means you will use
to distribute your product (e.g., via retail
outlets, wholesalers, sales force, direct via
web, mail order, or catalog, independent
representatives, etc.)! Finish with describing
how you are going to access the channels and
means you would like to use!
product in the price range of Php 150 – Php 600 but
depending on the design, and guess how much our cost
per T-shirt, Php 150 – Php 250 only regardless of whether
white or colored shirts and what consumables are to be
used. However, in general, the importance of the price of t-
shirt printing will depend on the needs and budget of the
group, the group may need to shop around for the best
price or consider alternative printing methods that are more
affordable. On the other hand, if the group has more
resources and is willing to spend more money on t-shirt
printing, the price may be less important. In this case, the
group may prioritize other factors such as the quality of the
printing or the speed of the service. So, the importance of
the price of t-shirt printing will vary depending on the
specific needs and circumstances of the group.
PRODUCTS PRODUCT
PRICE Depending
on the
T-shirt/Polo shirt
design, and
with print plain how much
white Php 150- our cost per
Php250 T-shirt
T-shirt/Polo shirt
with print colored
Jersey (complete) Php 150-Php Depending
printing only 350 on the
design, and
how much
our cost per
Jersey
Print Only Starts from Php 150
Price range of Php 150 – Php 600 but depending on
the design, and guess how much our cost per T-shirt,
Php 150 – Php 350 only regardless of whether white
or colored shirts and what consumables are to be
used.
Distribution Strategy
GFD-DT shirt printing focus on two things: present our
products and sell our brand, not just online but in physical
stores as well. GFD-DT shirt printing products or services
also can reach customers by broadcasting on the radio or,
if possible, on television. GFD-DT shirt printing created its
own website for inquiries and transactions over social
media. Internet Marketing (Social networks such as
Facebook, Instagram, Twitter, etc.) do work, marketing our
business more legit-looking and viral! It's social proof that

What can be a campaign that is not costly but
customers will respond to?
(Describe the avenues you are going to use to
advertise and promote your product or
service! Think about means that are most
effective to reach your primary target group!
Mention the associated costs! Think also
about small means such as a logo, business 1.
cards, brochures, flyers, and particularly 2.
word-of-mouth!)
3.
we have a long-term relationship with our clients and
proves our business is established and permanent, not fly-
by-night. GFD-DT shirt printing has an online store for
customers for them to browse our t-shirt designs, select
their preferred size and color, and place an order. GFD-DT
shirt printing also offers customization options, such as
adding a name or design to the t-shirt.
Fb. Account: GFD-Dt shirt printing
Instagram: @gfd-dt-shirtprinting
Promotion and Advertising Strategy
Email campaigns: GFD-DT shirt printing will send regular
email campaigns to our subscribers, showcasing our latest
t-shirt designs, promotions, and news about our business.
This can help keep our brand top of mind for potential
customers.
Referral discounts: GFD-DT shirt printing will offer current
customers a discount on their next purchase for referring a
friend. This can incentivize word-of-mouth marketing and
generate new customers. GFD-DT shirt printing will offer 5-
10% discount for volume purchasing of products,
giveaways for loyal customers and free samples for regular
customers with bulk orders.
Marketing Strategy: GFD-DT shirt printing adheres to the
theory that the goal of business is to create and keep
customers. The marketing strategy will reflect this goal as
GFD-DT shirt printing builds its reputation. Our focus will
be:
1. Reliability, expertise, and quality.
2. Building long-term personal relationships with those that
make the printing decisions for a company.
3. Establishing face-to-face contact with the client as much
as possible
The website will be integral GFD-DT shirt printing marketing
effort as the site is a key sales tool for both local and distant
customers. The URL address will always be used in
promotional material, encouraging people to check out the
company, concept, and the products. In additional to
inclusion in the traditional marketing campaigns, GFD-DT
shirt printing will submit their website to a variety of search
engines, significantly increasing the number of inquiries
from people searching out custom shirts.