COSCO (India) Ltd

Introduction:

COSCO Sports & Fitness is a renowned Indian brand that specializes in

manufacturing and distributing sports and fitness equipment. The company was
founded in 1980 and has since then expanded its operations to become one of
the largest sports and fitness equipment manufacturers in India.

COSCO offers a wide range of products that cater to various sports and
fitness requirements. These include equipment for sports such as cricket,
football, basketball, tennis, badminton, and hockey. The company also produces
fitness equipment such as treadmills, exercise bikes, home gyms, and cross-
trainers.

The brand has gained a reputation for providing high-quality products at

affordable prices, making them accessible to a wide range of customers.
COSCO is committed to innovation and continuously updates its products to
meet the changing needs of athletes and fitness enthusiasts.

The company has a pan-India distribution network that covers over 200 cities
and towns, and its products are available in leading retail stores and e-
commerce platforms. In addition to its manufacturing operations, COSCO also
runs its own chain of retail stores across India, making its products easily
accessible to customers. The company also exports its products to other
countries, including the United States, Canada and Europe.

Sports & Fitness has a team of experienced professionals who work closely
with customers to understand their specific requirements and provide tailor-
made solutions that meet their needs. The company also offers after-sales
service and support to ensure that its customers have a seamless and satisfactory
experience.

Overall, COSCO sports & fitness is a trusted brand that provides reliable and
innovative sports and fitness equipment, making it popular choice for athletes
and fitness enthusiasts alike

Cosco sports& fitness has a state of the art manufacturing facilities in meerut,
uttar Pradesh that is spread over 1000,000 feet. The facilities is equipped with
modern machinery and technology and has a production capacity of over 2
million units per year.

The company has been awarded the prestigious ISO 9001:2015 certification
for its quality management systems.

COSCO has sponsored various sports events and teams in India, including the
Indian Premier League (IPL) cricket team Gujarat Lions and the Indian football
team East Bengal FC.

The brand has also partnered with fitness celebrities and athletes in India,
including the famous Indian cricketer Virat Kohli, who is the brand ambassador
for COSCO's fitness equipment range.

COSCO has a strong social responsibility program and has undertaken

various initiatives to promote sports and fitness among underprivileged children
in India.

The company has a strong online presence and sells its products through
various e-commerce platforms, making it easier for customers to purchase its
products from anywhere in the country.

COSCO has won numerous awards and accolades for its excellence in
manufacturing, including the prestigious National Award for Quality Products
from the Government of India.

The company is constantly innovating and introducing new products to its

portfolio, such as smart fitness equipment that can be connected to smartphones
for enhanced tracking and monitoring.
Profile of the organization:
The company was founded on 25 January 1980 under the Companies Act
1956. Cosco was a sister company of Enkay India Rubber Company, Pvt. Ltd.,
which also produces sports equipment.

Cosco was a private company until 15 March 1994 after which it

went public. After its incorporation, it took over the partnership Firm
Coronation Sportingball Co., founded in 1976, a producer of sports balls. The
company's shares are traded on India's BSE SENSEX.

The company is part of the World Federation of the Sporting Goods Industry,
the Sports Goods Export Promotion Council and the Sports Goods Foundation
of India.
Awards and Recognition :
COSCO sports & fitness has won numerous awards and recognitions for its
excellence in manufacturing and quality. The company has received the
prestigious National Award for quality products from the government of India
and has been awarded ISO 9001: 2015 certification for its quality management
system.
Functions of various department :
Production Department:

The production department at COSCO India Sports & Fitness is responsible

for the manufacturing of sports equipment and fitness products. This department
works closely with the research and development team to ensure that the
products are of high quality and meet the design specifications. The production
department also manages the inventory and ensures that the products are
delivered on time.

Sales and Marketing Department:

The sales and marketing department at COSCO India Sports & Fitness is responsible for
promoting the company's products and services to potential customers. This department
works closely with the distribution network to ensure that the products are available in retail
stores and e-commerce platforms. The sales and marketing department also manages the
company's advertising and promotional campaigns.
Research and Development Department:

The research and development department at COSCO India Sports & Fitness
is responsible for product innovation and design. This department works closely
with the production department to ensure that the products meet the highest
standards of quality and safety. The research and development department also
conducts market research to identify trends and opportunities in the sports and
fitness industry.

Customer Service Department:

The customer service department at COSCO India Sports & Fitness is

responsible for providing after-sales service and support to customers. This
department handles customer queries and complaints and ensures that the
customers have a seamless and satisfactory experience with the company's
products and services.
Finance and Accounting Department:

The finance and accounting department at COSCO India Sports & Fitness is
responsible for managing the company's finances and accounting operations.
This department handles budgeting, financial planning, and accounting
transactions, and ensures that the company's financial records are accurate and
up-to-date.

Human Resources Department:

The human resources department at COSCO India Sports & Fitness is

responsible for managing the company's workforce. This department handles
recruitment, employee engagement, training and development, and performance
management. The human resources department also ensures that the company's
policies and procedures are in compliance with the laws and regulations.
Operations Department:

The operations department at COSCO India Sports & Fitness is responsible

for managing the day-to-day operations of the company. This department
handles logistics, supply chain management, and inventory management. The
operations department also works closely with the production department to
ensure that the products are delivered on time and to the desired quality
standards.

Overall, these departments work together to ensure that COSCO India Sports &
Fitness operates efficiently and effectively, and provides high-quality sports
equipment and fitness products to its customers