RAMACHANDRAN INTERNATIONAL INSTITUTE OF MANAGEMENT

CASE STUDY ON
FIFA WORLD CUP
QATAR 2022

Name : Sushmita Sarkar

Course : PGDM Division : P1
Roll : RIIM/2022-23/093
Session : 2022-24
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to my Mentor as well as HOD Sir Dr.
Akhtar Ali Sayyed and our chairman Sir Prof. Suraj Sharma who gave me the golden opportunity
to do this wonderful project on the topic “Qatar World Cup 2022”.

Secondly, I would also like to thank my parents and friends who helped me a lot in finalizing this
project within the limited time frame.

Lastly, I like to thank all my supporters who have motivated me to fulfill this project before the
timeline.
 TABLE OF CONTENT
PAGE NO. PARTICULARS

01 INTRODUCTION

02 ABOUT QATAR

03 QATARI EMPLOYEMENT LAW

04 QATAR WORLD CUP 2022

05 2022 FIFA WORLD CUP: TOTAL BUDGET, EXPECTED REVENUE, TICKET

PRICES

06 QATAR STRATEGIC FRAMEWORK

07 QATAR AND BUDWEISER CONFLICT

08 CONTROVERSIES

09 WHY IS INDIA NOT IN THE FIFA WORLD CUP?

10 CONCLUSION
 INTRODUCTION

The FIFA World Cup, often simply called the World Cup, is an international association
football competition contested by the senior men's national teams of the members of
the Fédération Internationale de Football Association, the sport's global governing body.
The FIFA World Cup was first held in 1930. Since then, the World Cup has experienced
successive expansions and format remodeling, with its current 32-team final tournament
preceded by a two-year qualifying process, involving over 200 teams from around the world. The
championship has been awarded every four years since the inaugural tournament in 1930, except
in 1942 and 1946 when it was not held because of the Second World War. The reigning
champions are France, who won their second title at the 2018 tournament in Russia. As of the
2018 FIFA World Cup, twenty-one final tournaments have been held and a total of 79 national
teams have competed. 17 countries have hosted the World Cup. Brazil, France, Italy, Germany,
and Mexico have each hosted twice, while Uruguay, Switzerland, Sweden, Chile, England,
Argentina, Spain, the United States, Japan and South Korea (jointly), South Africa, and Russia
have each hosted once.

The 2022 FIFA World Cup is an international football tournament contested by the men's
national teams of FIFA's member associations. The 22nd FIFA World Cup, it is taking place
in Qatar from 20 November to 18 December 2022; it is the first World Cup to be held in
the Arab world and Muslim world, and the second held entirely in Asia after the 2002
tournament in South Korea and Japan. France are the defending champions, having
defeated Croatia 4–2 in the 2018 final. At an estimated cost of over $220 billion, it is the most
expensive World Cup ever held; this figure is disputed by Qatari officials, including organizing
CEO Nasser Al Khater, who said the true cost is $8 billion, and other figures relate to overall
infrastructure development since the World Cup was awarded to Qatar in 2010.

This tournament is set to be the last with 32 participating teams, with the field to increase to 48
teams for the 2026 edition. To avoid the extremes of Qatar's hot climate, this World Cup is being
held during November and December. It is being played in a reduced timeframe of 29 days with
64 matches to be played in eight venues across five cities. The Qatar national football
team entered the event automatically, their first World Cup, alongside 31 teams who were
determined by the qualification process. Qatar lost all three group matches; they became the first
hosts to lose every game, the earliest host nation eliminated, and the second host (after South
Africa in 2010) not to progress past the first stage.

In the first round of the tournament finals, the teams competed in eight round-robin groups of
four teams for points, with the top two teams in each group proceeding. These 16 teams will
advance to the knockout stage, where three rounds of play to decide which teams would
participate in the final, which will be held on 18 December 2022 at Lusail Stadium, coinciding
with Qatar's National Day.
 ABOUT QATAR

Qatar was a relatively small country with a population of 1.68million, more than 85% of whom
lived within a 20km radius of the capital Doha conurbation. The State of Qatar was a
constitutional monarchy with the Emir Sheikh Hamad bin Khalifa Al-Thani as Head of State.
Qatar was one of the wealthiest countries in the world per capita, with oil and gas accounting for
more than 50% of its GDP and roughly 85% of export earnings. Qatar’s 250,000 citizens were
also among the world’s richest, with a gross national income (adjusted for relative purchasing
power) about double the figure in the United States2 . Notwithstanding the large expatriate
community employed in various sectors of the Qatari economy, Quatari law was guided by the
principles in Sharia. This moral code and religious law of Islam built on two primary sources: the
precepts set forth in Quran and the example set by the Islamic prophet Muhammad in the
Sunnah, a normative way of life for Muslims. Typical of a desert climate, Qatar had very hot,
sunny, humid, and long summers, and mild winters with scarce precipitation. Given Qatar
planned to host the games during the summer, it was expected that average temperatures would
seldom fall below 37C during the afternoon and seldom below 31C during the evening. The
country had already staged the FIFA U-20 World Cup 1995, and other major international sports
events such as the 2006 Asian Games.
 QATARI EMPLOYMENT LAW :
Over one million foreign workers — mostly poor Asians from India, Pakistan, Bangladesh,
Nepal, Indonesia and the Philippines — made up more than 90 percent of the labour force in
Qatar. And another million was expected to arrive to help deliver the infrastructure for the World
Cup. The New York-based campaign group Human Rights Watch had alerted, however, that
foreign workers worked under ‘near feudal conditions’ not dissimilar to forced labour.
Construction workers in particular faced serious abuses and were in some cases forced labourers
in bondage to their employers. Qatari employers assumed legal responsibility for their employees
in addition to providing them with a paid job, a work visa, housing and often food. But a worker
was not allowed to change jobs, leave the country, get a driver’s license, rent a home or open a
checking account without the permission of his or her employer-sponsor, or kafeel. And a kafeel,
reportedly, could also withdraw sponsorship at almost any time and send the employee home.
Human Rights Watch was working on a report that would urge Qatar to overhaul some laws and
better enforce others to prevent labourers being exploited on the building programme for the
2022 World Cup. The International Trade Union Confederation, which represented 175m
workers, had also met Jerome Valcke, the FIFA general secretary, to demand that unless Qatar
upheld workers' rights, the movement would campaign against the World Cup taking place
there.3 Under pressure from human rights and labour advocates, the government had promised to
modernise the Qatari system, create a phone line for workers to anonymously report abuses, and
a system of arbitrating labour disputes. The state was also working on a charter of workers’
rights. But commentators knew the challenge would be to enforce the new laws and establish a
new work culture. Reforms were likely to happen very slowly.
 QATAR WORLD CUP 2022 :

On the 2nd December 2010, and with the eyes of the global football community looking on, the
22 FIFA executive committee members made their eagerly anticipated decision as to who would
host the World Cups of 2018 and 2022. FIFA president Sepp Blatter first announced that Russia
were to host the 2018 tournament. Russia were accepted by many as the leading contenders for
2018. But it was Blatter’s second decision that took bookmakers around the world over by
surprise. After fending off bids from Australia, South Korea, Japan and the USA, Qatar emerged
as the surprise winner to host the tournament in 2022. This was a truly important day for Qataris.
With this award, Qatar would become the first Middle Eastern country to stage a World Cup.
Qatar’s royalty had put a lot of time and effort to make this dream a reality. After all, the country
had just recently lost the right to host the 2016 Olympics, and bidding for the World Cup was
bound to be competitive as FIFA expected to receive nine bids. Sheikh Mohammed Bin Hamad
bin Khalifa Al-Thani himself headed the bid committee as Chairman. Qatar’s strategy for the bid
book had been to appeal to FIFA to break the mould. Qatar submitted the bid book in Zurich on
14 May 14 2010, after registering its expression of interest in bidding in March 2009. The Qatar
delegation sent to Zurich included not only Sheikh Mohammed bin Hamad bin Khalifa Al Thani,
but also Sheikh Hamad Bin Khalifa Al-Thani, the President of the Qatar Football Association,
and Hassan Al Thawadi, the chief executive of the bid. In Zurich, Al Thawai said: “Qatar's FIFA
World Cup legacy goes further. It would help build bridges between East and West... through a
commitment to share our groundbreaking cooling technologies with the rest of the world and
donate 170,000 stadium seats to developing countries at the end of the tournament, this is a bid
for the region and for the world... a World Cup in Qatar will be a New World Cup, bringing
people and different cultures together in the name of football.”

Qatar's bid challenged FIFA to take the World Cup to a region where football was popular and
was beginning to emerge as world player in global sport. As the bid chief executive, Hassan Al-
Thawadi, said on the day of the award "We know it would be a bold gamble and an exciting
prospect but with no risk...Heat is not and will not be an issue." Qatar promised carbon-neutral
games through the use of sustainable technologies and groundbreaking cooling systems for
stadiums, fan zones, and training grounds; fans, players and officials would be able to enjoy cool
and comfortable open-air conditions, not exceeding 27 degrees Celsius. Commentators observed
that the victory would be viewed as a triumph for Mohammed Bin Hammam, the FIFA executive
member, and president of the Asia Football Confederation, who was the favourite to succeed
Blatter.
 2022 FIFA World Cup: Total Budget, Expected Revenue, Ticket Prices

The budget for the FIFA World Cup 2022 Qatar ?

Since Qatar won the bid to host the quadrennial showpiece event in 2010, the Gulf country has
spent huge sums of money in preparation. Seven new world-class stadiums have been built in
and around Qatar, which will host a total of 64 matches in the month-long tournament. The total
cost for building the new stadiums, alongside renovating the two existing ones, is reported to be
between $6.5 billion-$10 billion.

This is a significant increase from the initially proposed bid of $4 billion. As per US sports
finance consultancy Front Office Sports, a sum of $210 billion is said to be spent on developing
airports, rebuilding roads, innovative hubs with hotels and sophisticated underground
transportation. At the same time, around $15 billion has been spent in Doha alone on an
accommodation complex known as ‘The Pearl’, while $36 billion was spent on the Doha Metro.

Expected revenue from FIFA World Cup 2022 Qatar :

As per reports, Qatar’s finance ministers admitted to spending $500 million on a weekly basis for
years during the country’s preparation for the mega foot balling event. It is pertinent to mention
that Russia spent $11.6 billion to organize the tournament in 2018, while Brazil spent $15 billion
in 2014. However, Qatar is said to have spent $220 billion during the course of the infrastructure
project.
A total of three million tickets are said to have been sold across the eight stadiums in Qatar for
the World Cup. This suggests that FIFA will receive a record revenue for the tournament, which
will certainly be more that the $5.4 billion they made in Russia in 2018. As per reports, the
match tickets prices for games in Qatar are around 40% more than the tickets sold during the
previous edition.

Ticket prices at FIFA World Cup 2022 Qatar :

The average ticket price for matches in Qatar is about 286 pounds (INR 27,000) per seat, while
the tickets for the final are priced at INR 66,200 on average. With over three million tickets sold,
the total revenue for selling tickets at Qatar 2022 is understood to be around $1 billion.
Alongside tickets, FIFA has also sold around 240,000 hospitality packages.
 QATAR STRATEGIC FRAMEWORK
To deliver on our shared vision, maximize the positive legacy of the FIFA World Cup 2022 and
set a new benchmark for the sustainability of mega-sporting events, we have defined a
sustainability framework to form the foundation of our FIFA World Cup 2022 Qatar
Sustainability Policy and FIFA World Cup 2022 Qatar Sustainability Strategy during the
preparation, staging and post-tournament activities of the tournament. Our sustainability
framework includes our goals, policy commitments, priority material topics and strategic
objectives organized according to five pillars: human, social, economic, environmental and
governance. These framework pillars align with the three dimensions of sustainability and the
human, social, economic and environmental pillars of the Qatar National Vision 2030, with an
additional pillar for governance.

Through the strategy, we also seek to align our efforts to advance sustainable development with
the UN’s Sustainable Development Goals (SDGs) that aim to protect the planet and ensure that
all people enjoy peace and prosperity by 2030. The framework also shows the alignment of our
strategy pillars with specific SDGs, which were a key input for the strategy’s development and
were used to define the initial list of potential material sustainability topics to be addressed as
well as inspire the development of our objectives, initiatives and targets. The strategy document
covers in detail how we will address the 20 material sustainability topics that we have prioritized
and achieve our 22 strategic objectives through a wide range of initiatives to be implemented by
the primary delivery partners in association with other Qatar and international organizations.
 QATAR AND BUDWEISER CONFLICT

Budweiser and FIFA heading for conflict over $144 million World Cup sponsorship

Qatar’s decision to ban all alcohol around the grounds for the upcoming FIFA World Cup just
days before it begins presents an illusion that FIFA is not in control of its own tournament and
risks alienating Budweiser a key sponsor and long-term partner of the governing body.

Budweiser’s $77 million partnership is due to expire after this World Cup, so the fallout of
Qatar’s decision could include tougher negotiations for its contract renewal for 2026, where
FIFA would have typically expected to double the current sponsorship fee.

However, Budweiser will be cautious to burn its bridges with the governing body, as the 2026
US tournament will be highly prized. Going elsewhere would open up opportunity for other
alcohol brands in its wake.
 CONTROVERSIES
Qatar's human rights issues: Qatar has faced international criticism over its human rights
record, particularly with regard to the treatment of migrant workers employed in the construction
of stadiums and other facilities for the 2022 FIFA World Cup.

Drug testing: FIFA has faced criticism for its decision to suspend drug testing for the 2022
FIFA World Cup due to the lack of reliable testing facilities in Qatar.

Discrimination against women: There have been allegations of discrimination against women
attending 2022 FIFA World Cup matches in Qatar, due to the country's laws prohibiting the
mixing of genders in public places (LGBT)

Political interference: There have been accusations of political interference in the World Cup
bid process, with the Qatar government accused of using its influence to secure the hosting rights
for the 2022 FIFA World Cup.

ALCOHOL : The consumption of alcohol is not permitted in Islam. The Quran states that
intoxicants, including alcohol, are a source of evil and immorality. According to Islamic law,
drinking alcohol is considered a major sin and is strictly forbidden. Additionally, Muslims are
prohibited from selling or serving alcohol, and it is illegal in some Islamic countries. Alcohol can
currently be consumed legally in hotel bars and clubs by showing a passport for reporting and a
special permit to attend the club. The question of whether alcohol was allowed to be consumed
in additional areas and at the games themselves was asked, Hassan Abdullah al Thawed, chief
executive of the Qatar 2022 World Cup bid, said the Muslim state would also permit alcohol
consumption during the World Cup. A few specific fan-zones will be set up during the event,
that will provide alcohol for sale. Also certain bars are now being developed for all the tourists
coming to support their chosen teams in the World Cup
 WHY IS INDIA NOT IN THE FIFA WORLD CUP?

As we mentioned above, politician’s unnecessary interference is one of the major causes, why
India is not in the FIFA World Cup but it is not the sole reason for that. It has a number of
serious factors that have restricted India to gain the status of playing in the FIFA World Cup.
India is not in the FIFA World Cup because the Indian Football Team has not qualified for the
tournament. India currently ranks 97th in FIFA world rankings, far below the top 32 teams that
qualify for the World Cup. To qualify for the World Cup, India would need to significantly
improve its ranking by winning competitive matches against other nations
 CONCLUSION

It is very obvious that Qatar needs hundreds of thousands of migrant workers for the construction
of mega structure, roads, hotels and many more facilities for FIFA 2022 world cup. The issues of
worker rights and safeguard of basic human rights has been a deep concern among the
international community. FIFA 2022 world cup is already in lots of controversies regarding the
corruption scandal and on this scenario the case of abuse of migrant worker sand violation of
human rights may leads Qatar to strip down from the race. It is very important for Qatar to
understand that human rights and migrant worker issues are very important issues not only for
hosting world cup but also creating a better society where everyone can respect each other
and live with dignity. The case of Qatar is just one of the ill practice that a migrant worker faces.
There are many countries with similar issues and situation. Thus the joint effort of UN, amnesty
international, HRW, ILO, ITUC etc can help in building a society or a world of respect and
dignity