OBJECTIVES OF PROJECT

1. To study the satisfaction level of respondents for Comfort level and Waiting period after booking
OLA/ UBER cab.

2. To study the overall analysis of OLA/UBER services and what exactly people think about
OLA/UBER in ghaziabad city.

3. To study the Motivational factors which drive people to use OLA/UBER cab services in Ghaziabad
city.

Data collection through questionnaire

This chapter discusses the data analysis from 50 responses collected from various age group people
who are using OLA/UBER paid taxi services in ghaziabad city. This chapter solely focuses on
presenting the gathered data in a meaningful way to facilitate the research that is to find out the
customer satisfaction level of OLA/UBER cabs. This provides the background to the respondents by
analyzing their demographic details. Tables and diagrams have been used to facilitate a simplistic
reader-friendly writing.

1. Age

AGE FREQUENCY
14-18 5%
18-25 35%
25-30 35%
30 Above 25%

AGE GROUP

5%

25%

35%

35%

14-18 18-25 25-30 30 Above

Interpretation
 There are about 5% user of age group 14-18 who use ola cabs.35% people of 18-25
age group use ola cabs . There is only25% people of above 30 who use ola cabs.

2. Gender

Gender No. of Respondent

Male 59%
Female 41%

Gender

41 %
Female
59%
Male

Interpretation-
There is about 59% of the male who use ola cabs and 41% of the female who use ola cabs.

3. Which cab do you use most frequently?

Which cab No. of Respondent
Ola 57%
Uber 43%
others -
 Cab preference

Ola Uber

Interpretation-
After doing the survey I got to know there is about 57% of the
user who prefer ola cabs and there is only 43% user who use
uber cabs.

4. What is the motivational factor for choosing cab?

Motivational factor frequency
Price 17%
safety 17%
Comfort 41%
Quality of service 25%
 Motivational factor
Price
Safety
25% 17% Comfort
17% Quality of service

41%

Interpretation-
Most of the users use ola cabs due to comfort zone. There is
about25% user who use ola cab due to quality of service
provided by ola cab. There is same ratio between price and
safety due to which people use ola cabs.

5. How often do you use ola cab service?

Often use ola cab Respondents
Daily 2%
Twice or thrice a week 18%
Once a week 13%
Rarely 67%

2%

18%

13%

67%

Daily twice or thrice a week

Once a week Rarely

Interpretation-
 There is only 2% users who use ola cabs daily and 18% of the
users are those who use cabs twice a week and 13% users who
use ola once a week . Most of the people response that they
use ola cabs rarely.

6. If you had not use the cab service, how would you have
travelled?
Other than ola No. of Respondent
Personal vehicle 45%
Trains/Buses 28%
Autorickshaws 18%
others 9%

9%
18% Personal vehicle
45% Trains/Buses
Autorickshaws
others
28%

Interpretation-
There is about 45% people respondent that they use personal
vehicles followed by Trains/ Buses. There is about 18% users who use
autorickshaws and 9% of the people will be those who may use use
metro.

7. Do you have any complaints about ola cab services?

Complaints about ola frequency
Yes 69%
 No 31%

Complaints about ola

39%

61%

Yes No

Interpretation-
There is about 61% of the users are those who have complaints
from ola services. Only 39% users are those who are happy
from ola cab services.

8. Will you recommend ola cab services to your friends?

Recommendation for ola Respondent
Yes 81%%
No 19%

Recommendation

Yes
19%
No

81%

Interpretation-
There is about 81% users who will recommend ola cab services to
their friends but 19% users response that they will not recommend
ola to their friends.
9. How would you rate for ola cab service ?
Rating for ola No. of Respondent
Highly satisfied 15%
Satisfied 54%
Average 23%
Unsatisfied 8%
Highly unsatisfied -

Satisfaction level
Highly satisfied
8% 15% Satisfied
Average
23% unsatisfied
Highly Unsatisfied

54%

Interpretation-
There is about 15% users who are highly satisfied with ola cab
services. Most of the people response that they are satisfied
with the services. There is about 23% people who says that the
services provided by ola is average. Only 8% of the users are not
satisfied with the services.

10. What is the waiting duration for ola cabs?

Waiting duration for ola Respondent
 0-10 min. 39%
10-20 min. 61%
20-30 min. -
30-40 min. -

Waiti ng duration

0.39,

0.61,

0-10 min. 10-20 min.

Interpretation-
There is about 61% users who says that they do not have to
wait for ola much time it reaches into 0-10 min. and 39% of
users told they just have to wait for 10-20 min. for ola.

11.Is there any discount offer provided by ola cabs?

Discount offer Respondent
Yes 77%
No 23%
 Discount offer
Yes
23% No

77%

Interpretation-
There is 77% of the people are those who told that they get discount
offer while using ola cabs. There is only 23% people who says that
they do not get any discount.

12.what is the typical distance you use the ola cab service for?
Typical distance Respondent
0-10 km 31%
10-15 km 15%
15-20 km 39%
20 km and above 15%

Typical distance

15%

31%

39%
15%

0-10 km 10-15 km
15-20 km 20km and above
 Interpretation-
Maximum people response that they use ola cabs for distance of
15-20 km followed by 31% users are those who use ola for 0-10
km. There is only 15% users who use for distance of 20 km and
above. And another 15% people response that they use ola for 10-
15 km.

CONCLUSION
Ola has seen a tremendous growth in the taxi market sector. There is surely no looking back
for Ola as it is improving day by day in every prospect. Revenue of Ola has increased almost
10 folds over the past four years. Today, it is the largest cab service provider in the country.
Ola has successfully achieved public support and has created a buzz about its brand in the
market. Furthermore if some more technological advancement is done at Ola then the
customer base can be increased by providing better experience to the customer. Ola now has
shifted its focus on target markets and is focused on providing desired service to the people in
the target market. The economic segregation depending upon the income group and
requirement of the people is well appreciated. On one hand Ola promotes its brand by
traditional methods and on the other hand it also uses the modern techniques of promotion. At
the same time it does not forget to highlight its name in social safety, creating social
awareness and promoting acts of humanity. The key element in making Ola a successful
brand is the efficient and quick accessibility which is offered by the firm. The firm not only
improves through its intense
promotional activities but also due to the services and comfort offered to users and
employees.
Ola is making you sluggish. A single tick gets you a taxicab. Habits are less demanding to
develop when the change required in conduct is minor. What’s more, once a habit is shaped,
it’s difficult to backtrack.
Aggregator taxi services are having bright future in India and specifically in metropolitan
cities where parking and long distance are big challenges. This study tried to identify the
difference between consumers of two major organized taxi service players in India. This
study may help the taxi service industry to design their marketing strategies and design their
customer relationship plans. As well they can also improve where they are lacking such as in
case of customer’s perception about safety Uber services showed a gap. Similarly as study
suggested female consumers prefer Uber over Ola, Ola cab service may work on strategies to
increase female consumers. More detailed study may give a more authentic conclusion and
can increase its impact on managerial decisions.
Aggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions.
ggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
ggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
ggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
ggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
Aggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions.
Aggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
Aggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions.
So OLA has been and will be a great technology platform for transportation and offering
flexible options of booking and payment to customers and flexible timings and facilities to
drivers. And shortly, we are going to experience a big boom and great facility of getting our
grocery delivered to us with ease. Kudos to the idea of the founders and something more to
make us proud is that it has been started in India by two Genius Indians.

ggregator taxi services are

having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
ggregator taxi services are
having bright future in
India and specifically in
metropolitan cities where
parking and long distance are
big challenges. This study tried
to identify the difference
between consumers of
two major organized taxi
service players in India. This
study may help the taxi
service industry to design
their marketing strategies and
design their customer
relationship plans. As well
they can also improve where
they are lacking such as in
case of customer’s perception
about safety Uber services
showed a gap. Similarly
as study suggested female
consumers prefer Uber over
Ola, Ola cab service may
work on strategies to
increase female consumers.
More detailed study may give
a more authentic conclusion
and can increase its
impact on managerial
decisions
OBJECTIVES OF STUDY

 To understand the factors responsible for customer buying behavior.

 To understand the Marketing plan of Luminous power technologies.
 To study the product of luminous with respect to segmentation of Customer over family size,
Income, Price, features etc.
 To understand the Variants of products offered by Luminous power