LEON WAISBEIN

ISRAEL
Founder’s Circle, 70K
31 Years with Herbalife Nutrition
MARATHON
Making the difference between a retail sale and
creating a loyal and engaged customer
Legal requirements for marathons vary between regions. What is permissible in one region or
country may not be permissible in another. Specially, EU laws prohibit claims that make
reference to the rate or amount of weight loss achieved as a result of taking the products.

This presentation was based on local laws within Russian Speaking Markets. Please ensure
you comply within the Herbalife Nutrition Rules of Conduct, local claims guidelines, and local
laws applicable in the region/country in which they operate.
 MARATHON IS A GLOBAL DMO/GAME

CAPTAIN BOT
SUPPORTS
18 LANGUAGES

85 COUNTRIES

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
CAPTAIN BOT - MONTHLY ACTIVITY (AVERAGE)

25K CAPTAINS

42K TEAMS

45K LAPS

300+K PLAYERS

132 TON WEIGHT LOSS

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
CAPTAIN BOT - 2022 ESTIMATES

840K LAPS

2300 TON LOSS

High customer retention

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
MARATHON: WHY AND HOW?
 WHY IS IT SO IMPORTANT TO WEIGH AND REPORT DAILY?

Our nutrition (and life) plan is based on 24-hour cycles

Marathon helps to keep focusing on the daily nutrition plan and daily results

Daily reporting helps to develop self-control and change nutrition habits

Daily reporting as part of the Team makes everybody committed to the success of the
entire team

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 DAILY REPORTING RESULTS IN BETTER
+500
WEIGHT MANAGEMENT
+400
+300
+200
+100
0
-100
-200
-300
-400
-500
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 WHAT IS MARATHON? IT’S A GAME!

9-member Marathon team: 1 Captain (Distributor) + 8 players (customers). The Team is a

permanent unit (like football team)

All the customers and Members within the Personal (Total) Volume are distributed to teams

To participate players must be an active Herbalife Nutrition customers with at least 2 weeks
product supply

Marathon consist of multiple laps. One lap lasts for 10 days with 5-7 days break between the
laps

The goal is to keep customers going from one lap to another & build more Teams. Very simple!

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 WHAT IS MARATHON? IT’S A GAME!

Multiple Teams of one Captain are combined in a League creating a competition between
different teams during current month

Most active Player can become Assistant Captain in a Marathon lap before starting his/her
own team

New Teams (More Teams – more Personal Volume)

Average Team consumes 1000-2000 VP of products monthly

New Captains development results in duplication and Organisational Volume growth

2 Telegram chats: the Marathon (Players) and the BootCamp (Fans)

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 CAPTAIN ASSISTANT – START OF DUPLICATION

Most active Player can become Assistant Captain in a

Marathon lap before starting his/her own team

First task is to bring friends to the next lap/new team

and get more Star badges

The end goal is to bring 8 customers and start his/her

own Team

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
DUPLICATION IS INTEGRAL PART OF THE GAME: FROM
PLAYER TO LEAGUE OWNER
League owner

3 + teams
“Real” Captain
2 teams
New Captain

1 team
Assistant Captain

Player (Client)
DUPLICATION IS INTEGRAL PART OF THE GAME
2 + teams

1 team

AC

Player New Captain

Assistant Captain “Real” Captain

200 VP 1000 VP 2000 VP 4000 VP

 DAILY PLAYERS ENGAGEMENT THROUGH THE MARATHON
CHAT

Weight check-ins and postings

Posting meals

Healthy nutrition & lifestyle tips and conversations

Summary of participants results

Each Captain develops his/her own community. Goal - 100

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 BOOTCAMP CHAT INCLUDES PROSPECTS WHO ARE
NOT YET CUSTOMERS/MARATHON PLAYERS

Prospects, circle of influence, friends & family, etc of Marathon

players

The goal is to prepare them to participate in Marathon by sharing

players progress, results, testimonials, healthy nutrition tips and lots
of recognition for Marathon winners

Each Captain develops his/her own community. Goal - 500

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 DAILY RECOGNITION

Daily recognition for best results – Leader of the day

Lap results & Winners announced on day 10:

% weight loss
Total weight loss winner
Total weight loss of the team

If multiple teams compete – absolute

winner and winning team are announced

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
DAILY RECOGNITION
Generating micro news daily

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 LAP WINNERS RECOGNITION

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 RESULTS SHARING & REFERRALS (MICRONEWS)

Participants are encouraged to

post their results & testimony
on social media to generate
referrals

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 VERY IMPORTANT: WHAT HAPPENS IN BETWEEN THE
LAPS (AROUND 5-10 DAYS BREAK)

Follow up with existing customer 1 on 1 and work on a personal nutrition program.

Products replenishment for the next lap (VP+$$)

Players’ fan-base development (Bootcamp Chat) - recruitment friends for the next lap or a
new Team

Promotion of the next lap

The goal to keep players through as many laps as possible to get best results and ensure
customer retention

Drive duplication though promoting Captainship

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
MARATHON CAPTAIN BOT ON TELEGRAM

• Automates Teams creation & management, results collection,

recognition & reports
• Available in 18 languages

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 CAPTAIN BOT REPORTS

Daily report: all active laps & teams for that day with all
players, weights and weight change for the lap.

League report: a competition between different teams in

the most weight loss (as a team) in a period of one
month. Contains data for completed laps of various
teams in a given month.

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 DUPLICATION AND ROYALTY GROWTH

Business Unit is small and standard (the Team)

Easy to launch with existing customers and reactivate inactive (New Project!)

Duplication starts from within the Team with Assistant Captain (AC). Then AC turns Captain. Then
AC becomes new Supervisor and moving with his/her teams from your Personal Volume to
Organisation Volume

Duplication with the Supervisor organisation (Royalties)

Reactivating less active Supervisors (New Project!)

New recruiting tool for both customers and Distributors

Royalty growth (proportionally to increase of number of teams in Organisation Volume)

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 BUSINESS RESULTS

Better product results

Better engagement

Higher retention

Higher recruitment

Easier duplication

Predictable Royalty growth

Versatile DMO

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
EDUARD & ALFIA REIMCHEN
SWITZERLAND
Chief Executive President's Team, 20K
30 Years with Herbalife Nutrition
NADJA WALL
Germany
GET
 Number of Marathon
# of Teams run Supervisors by
Year/Month TVP Royalty Teams in my
personally month
organisation

Apr-21 7,007 4 532 5 9

May-21 9,002 5 485 5 9
Jun-21 10,686 6 557 5 9
Jul-21 15,725 8 641 5 11
Aug-21 15,224 8 671 6 15
Sep-21 9,233 6 816 7 16
Oct-21 12,329 8 1,097 9 17
GET
Nov-21 10,097 7 1,182 13 18
Qualification
Dec-21 15,923 9 1,196 9 19
Jan-22 15,106 9 1,238 10 19
Feb-22 15,080 7 1,219 11 21
Mar-22 15,430 7 1,066 11 23
Apr-22 13,889 9 1,056 14 26
May-22 14,560 9 1,413 15 28
Jun-22 11,372 9 1,464 15 30
Jul-22 10,988 9 1,356 16 30
Aug-22 10,864 9 1,232 14 33
Sep-22 11,564 9 1,377 15 36

This is an example for illustrative purposes only and is not a representation of what your business will look like. Individual results will
vary
 1. Customer
prospecting

2. Wellness Test/
6. Recommendation
Online Consultation

Products

5. Opportunity
3. Marathon
Captain

4. Personalisation
Results
MAIN CONCLUSIONS

Marathon – opportunity for everybody (part/full time)

Distance doesn’t matter anymore

Transformational tool – from client to PC and further to Member and Supervisor

From growing PV to growing RO

ILSE VANESCH & PATRICK
MATTHEEUSSEN
BELGIUM
President’s Team
13 Years with Herbalife Nutrition
 April 22

June 22 September 22
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes,
amongst other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where
required and appropriate rest. individual results will vary.
NUMBER OF
8 164
TEAMS
Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22

RO 5.424 6.589 7.371 6.644 8.347 8.163 10673 13040 11.395

OrgV 115.404 137.420 153.471 138.516 170.287 166.126 221.079 268.213 237.258

Avg Client VP 183,84 236,87 209,43 215,35 229,63 222,5 253,67 263,99 243,42

PC Activity
Activity Dec 21- Nov 22

3 Levels 68%

The Top 1% of Distributors are typically President’s Team members. The time it took them to reach President’s Team
typically ranges between five and 11 years. Requires skill, consistent work and dedication. For typical earnings, see
the Statement of Average Gross Compensation at HerbalifeNutrition.com/SAGC.
SIMPLE BUSINESS PLANNING

• ASP = Captain with 2 teams = 2,500-4000 VP

• AWT = 2 Captains with 5 teams in Organisational Volume
• GET = 4 Captains with 10 teams in Organisational Volume
MAIN CONCLUSIONS
We started first, we tried to master it, we started with 3 teams and increased it to 8
personally run

We got excited, understood the game

Now we have 10 teams out of which 7 are in our PV and the other 3 where we train our
Supervisors. Our TV is 14 000

We set high standards

Now we have 164 teams with average team monthly consumption of over 2000 VP

5 new AWT, 2 new GET 2500, 2 new MILL, 1 new MILL 7500

The business starting point is the Captain of 2 teams

This is an example for illustrative purposes only and is not a representation of what your business will look like.
Individual results will vary.
CONNECTED TEAMS AND
PLAYER BOT
 PLAYER BOT
Connects Customers directly to the Game

No need to collect weights from Customers and send it to the Captain Bot

Talks to the Customers directly for daily reporting and interacts back with progress
cards, recognition badges and educational content

Captain support – “panic button”. Captain is notified in cases when attention is required

Soft sale: helps to replenish product supply between the laps

Soft recruiting : promotes becoming Assistant Captain or Captain (Nutrition Coach) and
notifies the Captain when there is an interest

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 PLAYER BOT BETA TESTING

100 260 670 1600

Captains Teams Laps Players

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 PLAYER BOT BETA TESTING

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 PLAYER BOT

Interactive progress daily cards

keeps customers engaged

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 EDUCATIONAL CONTENT DAILY

Weight management Mindset for success Start strength training

Healthy breakfast Healthy Eating at Home Quick, Healthy Meals at Home

Digestion Walk to your Goal Hearth health

Oat Apple Fibre Spotlight Grocery shopping Etc…

Snacking Emotional eating

Nutritious Food prep Eating out - take out

Fitness Weight loss plateau

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 CURRENT STATUS
Current version of Captain Bot 1.0 is available in 18 languages

English Kg https://t.me/weight_loss_marathon_captain_bot Mongolian https://t.me/wl_marathon_mn_bot

English USA https://t.me/captain_assistant_bot Uzbeki https://t.me/wl_marathon_uz_bot

Portuguese https://t.me/wl_marathon_pt_bot Malaysia https://t.me/wl_marathon_ms_bot

Russian https://t.me/wl_marathon_ru_bot Netherlands https://t.me/wl_marathon_nl_bot

Spanish https://t.me/wl_marathon_sp_bot Poland https://t.me/wl_marathon_pl_bot

French https://t.me/wl_marathon_fr_bot Turkey https://t.me/wl_marathon_tr_bot

Italian https://t.me/wl_marathon_it_bot Czech https://t.me/wl_marathon_cz_bot

German https://t.me/wl_marathon_ge_bot Mandarin https://t.me/wl_marathon_man_bot

Indonesian https://t.me/wl_marathon_id_bot Korean https://t.me/wl_marathon_kor_bot

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 CURRENT STATUS

Current version of Captain Bot 1.0 is available in 18

languages

New Captain Bot 2.0 supports Player Bot and

Connected Teams

New Captain Bot 2.0 and Player Bot available in the

UK for initial beta launch

Captain Bot EN 2.0 t.me/wlm_cb_en_bot

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 TELEGRAM MARATHON CHANNEL
HTTPS://T.ME/HLFMARATHON

Captain Bots links for all the

languages

Trainings

Info

Announcements

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 LET’S GET STARTED! (UK LAUNCH)

To register to a New Captain Bot 2.0 open the document “Captain’s guide to the
Player Bot and Connected Teams” (IMPORTANT!) published on the Telegram
Marathon Channel t.me/hlfmarathon
To participate in the UK launch – choose UK from the countries list

Once started with the New Captain Bot 2.0 – create new connected Team (Bot will
guide you – don’t worry). Connect 8 players to the Team and start the lap

You can keep your non-connected teams on the Captain Bot 1.0 until all your Players
connect directly to the system. Then you can simply abandon Captain Bot 1.0. He will
be missing you, but that’s life

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 NEXT PHASES

December – UK, South Africa

Q1/Q2 2023: Turkey, Portugal, RSM, France, Belgium, Netherlands,

Poland, Germany, Austria, Switzerland, USA, India, Brazil

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
 FUTURE FEATURES

Analytics

Referral Bot

Wellness evaluation

Ordering products

Business conversation

Personalized conversations

More

All references to weight management relate to the Herbalife Nutrition Weight Management Programme which includes, amongst other things, a
balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results
will vary
MARATHON: WANT TO GROW?
Create 1 new Team every month!
Create 1 new Captain every month!