SWOT MATRIX

Internal Factors

External Factors

STRENGTHS (S)

S1 Location of the business

S2 Low price of the products
S3 Quick response to market changes

WEAKNESSES (W)

W1 Poor quality of goods

W2 Damaged reputation
W3 Lack of innovation
W4 Lack of investment/capital to the prduction
W5 Poor service offered

OPPORTUNITIES (O)

O1 Competitors are providing high prices for the same product

O2 Population and job growth

THREATS (T)

T1 Change in customer preference

T2 Innovation of newer electronic devices
T3 Strong brand Name Competitiors

S-O Strategies
1. Locating the business in the large shopping mall, providing the retailing and wholesaling
oppurtunities. Product lead to more sales and lot more sales.

O-W Strategies
1. It can also be used to describe a product with defects,,and damage reputation to do a good product
quality strategy you have check all the product and separate the damage.

S-T Strategies
1. Knowing equips you to achieves guaranteed customer satisfaction, effective marketing strategies
and improve brand image and customer loyalty.

W-T Strategies
1. Online shopping is convenience of selecting and purchasing products to delivered directly to
consumers.
2. Disadvantages of online shopping is the inabilty to try on the product, test it out, or have it altered
before delivery.