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Digital Maturity Index Survey 2022
Digital Maturity Index Survey 2022
Content
04 Digital Archetypes
06 Transformation challenge
Executive Summary 01
02
After last four year’s of the Digital Maturity Survey showed that, despite expectations, Covid was not an accelerator in
digitization, this year's survey shows that companies have used the return to business as usual to drive their 03
digitization agenda forward, albeit somewhat hesitantly.
The spotlight is shifting more from traditional efficiency improvement to a diversified digital solutions portfolio that 04
focuses on sustainability, resilience, and flexibility. The continued high level of investment in the past year is also
offset by increased revenues across all maturity levels of the companies. However, the investment peak has not yet 05
been reached for the vast majority of companies and new investment areas are being developed. Capital intensity
reduction still needs to be prioritized significantly.
06
The tentative transition to the development of a profitable ecosystems also plays a decisive role here, slowing the
need for capital only hesitantly, but also opening up new opportunities for the first movers.
In summary, mature companies are taking up additional transformation signature issues and have largely left the core
challenges of digital transformation behind them, at the same time capture most of the financial value add.
02
Digital champions continue to increase their EBIT uplift – Companies are picking up speed again after the Covid pandemic and are
03
overall average is also rising even stronger increasingly targeting on topics beyond costs
2022
Of companies plan to
increase speed of
… by increasing supply chain resilience 38% 05
digitization…
… by building seamless IT partnerships 36% 06
Digital Average Digital
Champions Companies Followers
Traceability needs and action capabilities are largely addressed, Companies see ecosystems as core
security and efficiency are still underdeveloped drivers of scaling run joint economic
activities in an
ecosystem
have an integrated IT backbone lack steering capabilities for
that links ERP, MES, PLM and change
CRM
Leverage economies Share joint resources
have improved their supply Suffer from fulfillment of high of scale in their among partners for
chain resilience data security standards ecosystem value creation
…and strongly interlink their
sustainability & digitization Ecosystems
strategy
Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
Our participants represent the breadth … with a broad coverage of revenue ranges. 03
of decision makers in the manufacturing annual survey
industry… 04
C-Level, SVPs
Participants Division manager
05
02
05
Maturity EBIT Uplift Ambition Maturity EBIT Uplift Ambition
06
U N I T E D S TAT E S A PA C
02
Automotive Industry
The automotive industry has developed more strongly than 2022 04
5,32
the other sectors and is the most reticent in comparison
2021
with regard to the further acceleration of digitization but plan to strongly interlink their
sustainability & digitization strategy 05
bold considering hot transformation plays. and increase their speed
Industrial Products 06
The industrial sector performed rather weakly last year but 2022
5,26
plans to accelerate all of its digitalization efforts in the
current year. This is already supported by the solid earnings 2021 plan to strongly interlink their
sustainability & digitization strategy
from efforts to date. Linkage between key transformations is and increase their speed
02
EBIT uplift
in six digital archetypes types - from Digital Laggards to Digital Champions -
characterized by different digitalization approaches. New business 05
models
This year's survey is being conducted against a backdrop of broad economic
recovery from two-year pandemic and ongoing disruptions of global supply Products & service platforms
06
chains.
When the pandemic hit in March 2020, manufacturing companies had
varying levels of maturity; the following year, 2021, added supply chain
bottlenecks and increasing global uncertainty. This year's survey aims to Value chain & digital capabilities
map the tangible, financially verifiable progress of post-pandemic digital
maturity and how topics like resilience, sustainability, and ecosystems are Digital Maturity
paying into this.
02
02
C O M P E T I T I V E A D VA N TA G E V S . D I G I TA L I Z AT I O N G O A L S
(average of all companies) 03
Quality pledge and innovative strength is
seen as decisive competitive strengths for
leading companies, who also have aligned 04
their digitalization goals accordingly. 49% Quality 24%
02
K E Y C H A L L E N G E S S O FA R
Digital transformation operational 03
challenges are the no. 1 concern of
directors, senior executives and CEOs also in 04
Suffer from
2022 as in the previous years.
fulfillment of high lack steering fail to implement
Nevertheless, 50% of companies have data security capabilities for scalable digital 05
fulfilled their transformation ambitions in standards change solutions
the past 12 months, realizing financial
06
ambition compared to previous years.
Companies also unlocked on adapting to OPPORTUNITIES ALREADY SEIZED
new demands.
02
02
D I G I TA L A R C H E T Y P E S S T R AT E G I C A N D O P E R AT I V E M AT U R I T Y
03
CHAMPIONS combine consistent digital strategy with operational
1
excellence to achieve a flexibility advantage
04
STRATEGIC INDEX
INNOVATORS show distinct advances in digital business through an 06
innovative portfolio but average operational success
02
M AT U R I T Y D E V E L O P M E N T O V E R T I M E
Companies predominantly pursue a 03
balanced strategy of bottom line excellence
(efficiency) and top line growth (revenue DMI = 5 04
and profitability uplift), which are reflected
here on the axes shown. 05
2022
Although the total number of companies is
STRATEGIC INDEX
2021
developing, the proportion of very mature
06
companies is increasing only slowly - the 2019
higher the current maturity, the less
progress can currently be observed.
2018
DMI = 4
OPERATIVE INDEX
02
S T R AT E G I C I N D E X O P E R AT I V E I N D E X
Our Digital Maturity Index considers four 03
holistic indices to analyze the status quo of a
digital journey covering more than 90 04
different operational and strategic Digital Dynamic Digital Digital
Business Capability Activity Capability
parameters. 05
We use the performance in each of these Product
Partner Dynamic lifecycle Smart Smart Digital
different parameters to define the six network forecasting mgmt. F&E logistics DNA
New
Loyalty Clear
06
Connected
different digital archetypes. Digital
investment
Asset
programs Customer roadmap
investment
Identify
Value Technology Smart Smart Digital
business
architecture monitoring Planning factory scorecard
oppor- E2E Flexible
tunities Hybrid-agile digital
Digital Knowledge control
services approach supply processes
mgmt.
Agile Organi- chain
Software- Digital Intelligent
governance zational Ecosystem
enabled Backbone KPIs
structures New structure Play
services CxO
enterprise Develop Intelligent
Connective sponsorship
boundaries business Supply
platforms
De- apps
centralization … … … Innovation
…
level mgmt.
Data
collection & Customer
analytics integration
02
FINANCIAL PROFILE
The Champions outperforms 03
SOFTWARE-ENABLED SERVICES
the average along all key LEADING KPIs EXCHANGE OF PRODUCT DATA
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
FINANCIAL PROFILE
The Potential performs very 03
SOFTWARE-ENABLED SERVICES
ORDER-TO-DEL-IVERY
SYSTEM INTEGRATION DIGITAL R&D 19%
DECREASE
DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
FINANCIAL PROFILE
Within manufacturing 03
SOFTWARE-ENABLED SERVICES
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
FINANCIAL PROFILE
Operators achieve similar 03
SOFTWARE-ENABLED SERVICES
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
FINANCIAL PROFILE
Follower companies are 03
SOFTWARE-ENABLED SERVICES
with significance on
efficiency metrics (+5pp) and DATA ANALYTICS GOVERNANCE & ORG STRUCTURE
ORDER-TO-DEL-IVERY
SYSTEM INTEGRATION DIGITAL R&D 17%
DECREASE
DIGITAL MARKETING AND SALES SYNCHRONIZED PLANNING
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
02
FINANCIAL PROFILE
Laggards still noticeably lag 03
SOFTWARE-ENABLED SERVICES
Digital Business Strategy Dynamic Capability Digital Activity Digital Capability Digital Maturity Index 2022
DIGITAL MATURITY INDEX 2022
Investment Behavior 01
02
02
27% 37%
DYNAMIC SMART
FULFILMENT FACTORY
02
EBIT uplift
availability, end-to-end alignment of value
Ecosystem
chains). Play 05
At the same time, the effects describe a
Dovetailing
necessity for even realizing additional with 06
transformational signature topics coming Sustainability
up, such as dovetailing of sustainability and Reduction
of Capital
digitization, manufacturing-as-a-service or a
Intensity
profitable ecosystem play. These Efficiency
transformational themes are increasingly
displacing more traditional transformation
topics such as efficiency.
Urgency
02
H O W C L O S E LY A R E S U S TA I N A B I L I T Y A N D D I G I T I Z AT I O N
I N T E R T W I N E D I N Y O U R C O M PA N Y ? 03
Leading companies, those who already
generate high returns from their digital
branches, have meanwhile anchored the 04
EBIT margin EBIT margin EBIT margin
topic of sustainability even more firmly on 0-4% 4-10% >10%
their digital agenda. 05
% of responses
This results in an interlinked approach that
takes ESG criteria into account holistically.
06
02
I N C R E A S I N G C A P I TA L I N T E N S I T Y
(total asset/ revenue) for manufacturing industry) 03
Companies are suffering from the enormous
3,4
capital requirements driven by costly back-end 3,2
Changing to Upgrade of
Vertical
product-as- amortized
Integration
…of companies increased a-service assets
capital intensity noticable or
sigificantly
02
VA L U E - A D D E X P E C T E D F R O M E C O S Y S T E M P L AY
Most companies are putting great effort into 03
building ecosystems because they expect
added value in return. Through joint product 04
and service development or joint go-to-
market activities, companies anticipate an Increased sales through joint go-to-market 41%
05
uplift in sales.
Increased sales through joint product
37%
and service development 06
02
E X PA N D A C T I I V I T I E S I N A N E C O S Y S T E M
Companies consider all factors for building an profitable ecosystem as Average Champions 03
equally relevant ∅
− Ecosystem Governance for joint economic activities – most 04
importantly to consider participants involved and how
collaboration, governance and steering must be designed SET-UP AND 05
GOVERNANCE
− Ecosystem Value Creation for modularization in cooperation – a
dynamic, open, and flexible approach should be followed that 06
enables continuous value creation
− Ecosystem Value Distribution with joint resources and benefits
among partners and an effective steering are basic prerequisite VALUE CREATION
for long-term collaboration between ecosystem participants.
Those criteria are of higher importance for those companies aspiring
an above-average profitability expectation (>16%).
VALUE DISTRIBUTION
Champions
Data Literacy Ecosystem Business IT
transformation requirements for example Centricity Resilience
Play Partnership
customer centricity, and resilience and
collaboration between business and IT,
which still remains a seemingly
insurmountable hurdle for all companies. ∅
End-to-end
Seamless Profitable
Average
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