FINANCIAL STATEMENT OF ENCHANTED KINGDOM

The goal of Enchanted Kingdom Inc. is to seek another source of revenue by making the comic
magazine characters marketable as a licensed property. Accordingly, the essence of this marketing plan
is to make certain that the comic magazine will satisfy the right target market while ensuring
profitability. Research revealed that the most lucrative target market are comic magazine readers aged
9-16 years old from class AB and upper C, having the 9-12 bracket as the primary target market. The
comic magazine was remade to be a fun, adventurous and as an educational reading material by
adjusting the contents to the interests of the target readers. The product is proposed to be priced at
P79, and be distributed at major bookstores in the National Capital Region.

The circulation is increased simultaneously as efforts to increase awareness and actions among
consumers are applied through various marketing communications mix. Consequently, the marketing
plan will yield a 100 percent return on investment plus a net profit of P138, 752. Thus, the marketing
plan results to a successful business operation and prevents the company from incurring a loss of P689,
458.

Across industries, gambling and betting activities led the sector with 1,354 establishments or
39.1 percent of the total establishments in the sector. Operation of recreation parks, beaches, including
renting of facilities such as bathhouses, lockers, chairs, etc. followed with 725 establishments or 21.0
percent. Other amusement and recreation activities, n.e.c. came third with 579 establishments or 16.7
percent.

According to the Philippine Statistics Authority, amusement parks

SOURCE: https://animorepository.dlsu.edu.ph/etd_bachelors/18201/