USER ANALYSIS & CONCEPT

User Analysis Activity Proposal

PRIMARY: Entertainment, reading, working, dancing,
-Category of user / User on site indoor games, video gaming, gyming, relaxing,
CHILDREN: 2 to 5 (Toddlers under guidance) socializing, coffee room.
6 to 18(School goers)
ADULTS: 19 to 26 (Young adults/ college goers) SECONDARY: Entertainment, reading, working,
27 to 44 ( Working professionals) dancing, yoga, meditation, indoor games, video
OLD AGE: 60 onwards gaming, gyming, relaxing, socializing, coffee room.
-Even though mostly the activities on site are for Young Adults and kids, they are often significantly
under-utilized. TERTIARY: Indoor games, chreche, yoga, meditation,
-Old age people mostly like to stay outdoors for leisure and yoga. gyming, socializing.
-Gym and Game room attract the most crowd.
-Party Hall is frequently used for small gatherings. Concept
-Coffee house, Sauna, and Library are rarely used. Modern Minimalist Vernacular
-The swing sets for kids are less and very basic.
-No intellectual games and developmental areas provided for kids. -Where Minimalism meet Vernacular creating fusion of design by applying principles of
{Referenced from the data derived from friends and classmates living in Urban Woods.} modern design, decluttering the space and interweaving it with traditional Indian materials
and artefacts. The aim is to carefully handcraft a space by generational local artisans. Color Palette
Footfall/ Crown in the clubhouse
The Aim is to design a space which is PRIMARY COLOURS
efficiently utilized and to keep maximum
functionality in check.
To design an engaging and functional
SECONDARY COLOURS
space for teens and young adults.
And to increase the activity in less used
spaces.

FEATURE COLOURS
Primary User Group
The above pie chart is depicting the footfall of the clubhouse by various age groups. Most of the
people visiting the club are teens and young adults but still, according to the data derived by the Why minimalist Vernacular?

MOODBOARD
residents of the society, the activities created for them are underutilized. Thus, my focus will be as The vernacular design has a historical and cultural value that represents a local identity.
follows: The idea is to create a connection between the people and space by incorporating
PRIMARY: Teens and Young adults ( 14 to 26 ) emotional concepts such as traditional paintings and artifacts and local design elements
SECONDARY: Middle age people (27 to 43) while combining it with the "less is more" concept of modern minimalism and reducing
TERTIARY: Toddlers ( 2 to 5/under guidance of adults ) cladding so that as a user enters space, a space enters the user.
Kids ( 6 to 13 )
Elderly 60 onwards
Teens & Young Adults/ 14 to 26 Mix of traditional and minimalist elements

Minimalist Arche niches Minimalist furniture to create a

Correct blend of Neutral
on feature walls contrast with feature walls
and bright colour

Middle age/ 27 to 43

Characteristics
Kids/ Elderly/ 44 to 80
-Application of traditional construction techniques and crafts.
-Traditionally established building types and forms.
-Clean lines with contrasting arches on a feature wall
-Features responsive to the environment and climate.
-Features responsive to social and communal use.
-Use of local materials that focuses on function as well as beauty.

Harshita udaywal/200606007