EMA’S LOMI HOUSE

The Ema's Lomi House was

discovered in 2016. Madam
Ema, who formerly owned the
sari-sari store, is currently the
owner of the Lomi house in
Lipa City. They start the
process of upgrading their
sari-sari store into a Lomi
House. They transform the
parking and garage space in
front of their home which is the
eatery located. Around 2010,
Ema's Lomi House won praise
for its uniquely delicious lomi,
and the recipes came from
their parents, who also opened
the business. The owner of
Ema's Lomi House wanted to
revive their relationship with
their mouth-watering and fairly
priced lomi, which was the
specialty of their parents.

LOCATION:
BARANGAY LATAG LIPA
CITY, BATANGAS
 Previous Period
Founded in 2016, Ema's Lomi House is a one-stop store serving
original lomi and miki noodles from Batangas. The business is located
Revenue
near the "Paradahan," or tricycle terminal. The business's yearly
income is estimated to be at least Php 350,000.00

TOP 4 FOOD PRODUCT SALES

A. LOMI - Php 56.00

Monthly Sales: Php 8,064.00 (144 sales per month)

B. TUSTADO - Php 75.00

Unit sales by product type Monthly Sales: 15,000.00 (200 sales per month)

C. CHICKEN CHAMI- Php 75.00

Monthly Sales: Php 7,500.00 (100 sales per month)

D. GUISADO- Php 50.00

Monthly Sales- Php 4,800.00 (96 sales per month)

The business has at least forty-five (45) customers stop by the store
No. of customers
each day.

Average order value The average order value within this range was 14,000. 00

The location of the business was in Latag, Lipa City which had 100% of
Geographic breakdown
the revenue and percentage of 100% of the customer.

Revenue by month/quarter The revenue per month of Ema’s Lomian was Php 35,364.00.

The business does not have a new source of business revenue as of

New business revenue
the moment.

Renewal and existing

NONE.
business

Market Analysis
Customer groups by All consumers who would like to try and eat different kinds of pancit
industries miki in Batangas.

Market size
Market Share
Changes in the market now?
Future trends?
What factors are influencing
growth or decline in your
industry?
Market players/competition.
Competitive advantages of
current players.
The lomi is only one of the delicious foods that are famous in the
province of Batangas. Consequently, the company is still expanding.
The majority of the target market for the company is made up of
middle-class and, to a lesser extent, upper-class individuals. Students
from surrounding colleges and universities, personnel from banks and
other private businesses, employees of the government, and tourists
who are aware of the restaurant in advance make up the majority of
the customers.
The most popular food in Batangas is lomi, which accounts for its
strong market growth and market share. Given that it is the best-
selling product overall, it makes sense that it has the second-highest
sales of any product offered by the company. Tustado, the product
that generates the question marks out of all the others, is likewise
well-liked in the industry, although it has a far smaller market share
than lomi.
The rise in lomi houses in the Philippines serves as one example.
Despite the pandemic, many people start their own businesses to
improve their financial situation. One of these is to start a lomi
restaurant in their houses, which is simple to construct. These days,
the popularity of lomi houses draws customers to buy their products.
Due to the fact that the company is in the food industry, many things
affect its sector. The health and safety law, which directly affects the
business's sanitation, is one such example. Since food is the primary
product of the company, health and cleanliness are crucial because
they have an impact on the customers' health.
Competitor Analysis
In Lipa City, Batangas, there is a restaurant called Ema's Lomi House that has
been providing the best-tasting lomi and various varieties of miki foods to the
public for many years. Their distinctive lomi is their main offering, but they
are also well-known for other delicacies including pancit tustado, chicken
mami, and guisado. The company's two nearby rivals, Panciteria and Gwaping
Pansitan, both sell the identical goods.
Ema's Lomi House is well-known and has a decent record as a business. The
eatery is located in a tricycle terminal known as "paradahan". The Lomi
House also offers the special toppings that makes the lomi even more tasty,
and they offer it at a price that is affordable for everyone.
 The Ema's Lomi House is strong in terms of being customer-focused, offering
a welcoming environment and clean services that may draw customers in
order to win their confidence and satisfaction. The restaurant is well located
for everyone, but it's especially convenient for commuters and tricycle drivers
who may need it for lunch and breaks.However, there are certain issues at
Strengths, Weaknesses, the Lomi House with a lack of workers and ingredients. Peak season presents
a capital of opportunities for the company, and the lomi is always sold out
Opportunities and Threats
because it is warm and the perfect food for the climate.

When the COVID-19 rules and regulations were adopted, the company faced
threats, which led to one of the stores closing. However, they face threats
from both their nearby rivals and new competitors that have recently entered
the market.

Ema's Lomi House offers its specialties, such as lomi that taste better and
Statement of overall better, to customers who want delicious and affordable meals. This will fulfill
competitive position their cravings and they will be satisfied because the restaurant offers good
and clean service as well as a comfortable area where they can sit and relax.

Sales Goals Revenue

Increase annual revenue by 15% or 78,320,000 (annual revenue of Php
600,000.000

Revenue goals
MONTHLY:

Increase monthly revenue by about 13% or 7,000.

A – Increase revenue from LOMI by about 11.6%

(Php 936.00)

Revenue by product B – Increase revenue from TUSTADOby 8% (Php 1,000.00)

type C – Increase revenue fromCHICKEN CHAMI by about 11.6%

(Php 1,456.00)

D – Increase revenue from GUISADO by about 10% (Php 1,080.00)

Revenue by customer Increase revenue from consumers by about

type
 15.22% (Php 2,000.00)

Increase revenue from Latag Lipa City customers by about 13.17% or Php
Revenue by territory
7,000.00

Increase revenue from existing clients by about 13.17% or Php

Existing clients
7,000.00 per month

New business NONE

Sales Goals
Market share goals Increase business market share by 4% in a month.

A- increase lomi’s sales by 13%

B- increases guisado’s sales by 9%

Unit sales by product type
C- increase chicken chami’s sales by 7%

D- increase tustado’s sales by 11%

No of new customers Increase target single customers by 25 customers per day.

Increase small business customers by 7 business customers per

No of new customers
day.

Overall Sales Positioning Plan

New business growth will come from releasing new toppings for the
New business acquisition
orders. In addition, a focus on the promotion of the business will be
strategies
implemented.

In order to acquire more customers, the business will create

New business acquisition advertisements that produces stimuli for consumers in order to
tactics encourage them to purchase the products. These advertisements will

be posted on the social media site of the business.

Existing business growth Existing business growth will be achieved through creating bulk
 strategies promos and coupon discounts as part of the sales growth program.

• Free Drink and discount for loyal customers

Customers who regularly buy from the store will receive 10%

discount coupons every two quarters. These customers will be

listed in the customer base of the store. They will also be

recognized in the store’s Facebook page as top customers.

• Buy one take one promo (every end of the month)

These promos will be available every end of the month. To

help the consumers save budget and encourage them to buy

more products, the store will create a variety of promo. The buy one
take one promo will only be implemented on dine in and it will only
be available for a limited time during that day.

Existing business growth • Loyalty Award (every end of the quarter)

tactics Every quarter, regular and loyal customers will be noted to see which
of them buys the most for that quarter. The consumer with the

the highest amount of purchase will be given this award. It will be

posted online. Prize includes an online certificate,free meal good for

two people, two discount coupons, and a page shoutout.

• Online Promotions (videos, graphics, social media posts)

Advertisements through videos and graphics will be posted to

garner more brand awareness and improve the brand

positioning of the store. Using different stimuli and marketing

strategies in creating advertisements, these posts will be

shared in different social media platforms to spread the word

of the business.

Statement of overall Ema’s Lomian aims to provide the highest quality of products for the
competitive strategy
 most affordable price.

The store will use a low-end pricing strategy to make the products

affordable for the consumers as part of the brand positioning of the

store. This is to ensure that more consumers could be capable of

Pricing strategies purchasing from the store and encourage them buy more and

regularly as the products are budget-friendly. In addition, people can

ask for discounts as long as the price asked is still profitable for the

business.

Sales Activity Plan

➢ Checking of goal achievements

Date: Every last day of the month

➢ Developing connections with suppliers to build relationships

Date: Meetings every 25th day of the month

➢ Improved percentage of staff performance

Date: Every last day of the month

Milestones
➢ Increased revenue per month (Sales Revenue Goals)

Date: Every last day of the month

➢ Increased product sales per month (Sales Goals)

Date: Every last day of the month

➢ Increased number of customers (Sales Goals)

Date: Every last day of the month

Trade Shows NONE

Key sales events ➢ Orientation Meeting - August 1, 2022

The purpose of this discussion is to introduce the annual sales

 plan.

➢ Weekly Report Meetings - Every Saturday

This meeting is intended to discuss the store's weekly product

sales as well as emerging trends and other significant weekly
announcements from the marketing team.

➢ Monthly Meetings - Every 3rd day of the month

Every month, this meeting acts as a reminder to make sure

that everyone on the team is aware of what needs to be done
for the sales plan for that month. However, as January 2 is a
holiday, this is held on the fourth day in January.

➢ Graphics and Photos for Social Media Posts

Date: Daily

➢ Distribution of coupons to loyal consumers

Key sales activities
Date: Every three months

➢ “Consumer of the Month” Award

Date: Every end of the month

Territor Month
Total
y
1 2 3 4 5 6 7 8 9 10 11 12

180 180 180 180 180 180 180 180 180

2,160 180 sales sales sales sales sales sales 180 sales 180 sales sales
sales sales per per per per per per sales per sales per per
1
per per year year year year year year per year per year year
year year year year
ACTIVITIES FOR TERRITORY 1
● AUGUST 2022
Orientation Meeting - August 1
Distribution of coupons - August 1
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - August 3
Meeting with the suppliers - August 25
Checking of goal achievements - August 31
‘Consumer of the Month’ Award - August 31

● SEPTEMBER 2022
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - September 3
Meeting with the suppliers - September 25
Checking of goal achievements - September 30
‘Consumer of the Month’ Award - September 30

● OCTOBER 2022
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - October 3
Meeting with the suppliers - October 25
Checking of goal achievements - October 31
‘Consumer of the Month’ Award - October 31

● NOVEMBER 2022
Distribution of coupons - November 1
 Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - November 3
Meeting with the suppliers - November 25
Checking of goal achievements - November 30
‘Consumer of the Month’ Award - November 30

● DECEMBER 2022
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - December 3
Meeting with the suppliers - Decemeber 25
Checking of goal achievements - December 31
‘Consumer of the Month’ Award - December 31

● JANUARY 2023
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - January 4
Meeting with the suppliers - January 25
Checking of goal achievements - January 31
‘Consumer of the Month’ Award - January 31

● FEBRUARY 2023
Distribution of coupons - February 1
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - February 3
Meeting with the suppliers - February 25
Checking of goal achievements - February 28
‘Consumer of the Month’ Award - February 28

● MARCH 2023
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - March 3
Meeting with the suppliers - March 25
 Checking of goal achievements - March 31
‘Consumer of the Month’ Award - March 31

● APRIL 2023
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - April 3
Meeting with the suppliers - April 25
Checking of goal achievements - April 30
‘Consumer of the Month’ Award - April 30

● MAY 2023
Distribution of coupons - May 1
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - May 3
Meeting with the suppliers - May 25
Checking of goal achievements - May 31
‘Consumer of the Month’ Award - May 31

● JUNE 2023
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - June 3
Meeting with the suppliers - June 25
Checking of goal achievements - June 30
‘Consumer of the Month’ Award - June 30

● JULY 2023
Weekly Report Meetings - Every Saturday
Posting of graphics and photos on social media - daily
Monthly Meetings - July 3
Meeting with the suppliers - July 25
Checking of goal achievements - July 31
‘Consumer of the Month’ Award - July 31
 Resources and Staffing
Each staff member is required to work 7 days per week. The sales
target of all staff members is at least 100 sales. The average number of
sales for a staff member is 20 sales. Thus, to calculate how many staff
are required for sales:

Target Sales: 100

Average Sale per staff: 20

Staff requirements

Staff Requirement: 100/20

=5

The business needs 5 sales staff members to achieve the objective

sales target.

Competencies Each member of the component staff must meet the requirements
listed below:

A. Experience

Each employee, especially those in sales, needs to have

between 3 to 6 months of job experience. For less than the
specified number of months, applicants may start practicing
their skills in sales and after 1-2 months, they may start
working at Ema's Lomi House.

B. Communication Skills

Each member of the team must be able to listen to the

consumer and communicate politely with them. Employees
are expected to effectively describe the benefits of the service
and meet customer requests. Additionally, they must have
great communication skills with both clients and other staffs.
 C. Dedication and Commitment

The best team of employees is one that is dedicated to the

organization's long-term success. Focused, devoted, and
committed to achieving Ema’s Lomi House’s targets and goals,
an effective employee must be. Each duty must be completed
with diligence.

D. Growth Mindset

Employees must be open to implementing both positive and

negative changes at work. They must be improved and
expanded to handle a larger variety of tasks. Moreover, be at
ease taking chances and pursuing more ambitious objectives.

E. Flexibility

Employees need to be adaptable, strong, and open to

change. They must be able to respond calmly and quickly to
immediate obstacles. They must possess the ability to deal
effectively with unforeseen issues or duties.

Since not all employees meet the competency requirements, these

courses will be offered to guarantee high-quality sales work:
A. Apprenticeship Program
For applicants who have less than 3- 6 months of job
experience, this program is available. This training was
Other resource requirements
provided to applicants to provide them with practical and
experiential knowledge. This program also secures them a job
in Ema’s Lomi House.
B. Sharpen sales mentality.
A brief training session was held to make sure that everyone
on staff was committed to their work in sales.
A. Monthly Assembly

Briefing and communicating To discuss the plans and objectives for the month, a meeting
will be conducted on the first of every month. The concerns of
each employee will also be discussed in this discussion.

A. Evaluation of Task Accomplishment

Monitoring This evaluation will determine which targets and goals the
staff has achieved during the span of a month. This evaluation
will be gathered during the last day of the month.

Feedback Two types of assessment will be produced by only indirectly affecting

the staff performance.

A. Evaluation of the impact.

It assesses how much a staff member contributes to

meeting sales targets.

B. Consumer Assessment Evaluation.

It has to do with how customers rate employees in a survey

of their opinions. Each sale is followed by a survey form.