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Customer, Technological Transformation
Customer, Technological Transformation
Digital transformation in banking largely entails the shift to offering online and digital services, as
well as the massive number of backend changes required to support this transformation.digital
transformation (DT) means multiple changes in the banking industry performed to integrate
various fintech solutions in order to automate, optimize, and digitize processes, as well as
increase data safety.
● Blockchain Technology
● Utilizing Artificial Intelligence (AI)
● Customer Data Collection, Management & Analysis
This digital banking transition has helped financial service providers improve efficiency,
generating growth and convenience with the opportunity to bring more prospective customers.
This brings us to our next point of discussion, the key factors that make digital transformation in
banking and financial services possible.
Increasing usage of smart devices, increased connectivity, and demand for high end-user
experience are the key drivers of the digital transformation trend, taking banking solutions to
customers’ doorstep. Along with these aspects, six essential factors highly impact the success
of digital banking.
- Importance of customers
- Operating model -Today, customers are in need of a hybrid experience, a combination of speed
and convenience with personal attachment with the product.
- Modernized infrastructure - Today, the digital transformation in financial services has enhanced
due to underlying infrastructure that facilitates data to the front-end operations. Therefore,
modernizing the legacy infrastructure has played the most critical factor in driving digital
transformation in banking.
- The power of data - Banking and financial institutions are well aware of the power that consumer
data attains. This means implementing more data analytics practices to analyze and monitor
customer patterns.
- Complete digitally-driven market -We cannot forget how not just banking but every sector such as
industrial, eCommerce, agriculture, IT, etc., are moving ahead with digital capabilities. This
includes business culture, technologies, strategies, and skills that contribute to a digital
transformation journey. Hence, the entire consumer market is on the edge of transforming
digitally, which is one of the driving reasons for digital banking transformation.
AI in banking is leveraged by online assistants and chatbots that resolve customer issues by
providing necessary information. Along with this, artificial intelligence is used for the purpose of
data analysis and management, data security, and enhancing customer experience.
For instance, AI can detect repetitive patterns by analyzing consumer data within seconds.
Machine learning is another companion for banks that has the potential to gather, store and
compare user data in real-time. One of the biggest advantages of using Machine learning in the
banking sector is fraud detection. It is easier to detect any change in the user action and take a
IoT is super helpful with real-time data analysis, making the customer experience more personal
and tailored. Thanks to IoT and its smart connectivity among devices, customers can
seamlessly make contactless payments within seconds. Besides, the Internet of things has
Blockchain
integration of blockchain in the financial sector has resulted in secured data transactions, more
accuracy, and an enhanced interface. Modern customers rigidly trust blockchain solutions and
believe that it has made transactions and other banking operations more transparent and
convenient. In fact, the fusion of blockchain and IoT (BIoT) has been one of the biggest digital
Cloud computing is by far the most popular technology utilized by banks and financial sectors. A
cloud-driven service results in improved operations, better productivity, and instant delivery of
Modern customers don’t look at banks the same way they used to look a decade ago. All thanks
to big data technology that helps banks in analyzing customers’ expenditures, monitoring risk,
and managing feedback to increase customer loyalty. Data analytics solutions have brought new
prospects for banking development and have been prompt in responding to growing market
demands.
The above technologies have not only transformed the banking landscape but also brought
some significant benefits to the financial domain. What are these benefits?
A customer of a bank is a person who has an account with a bank is said to be the customer of
a bank. It is not possible to make a person a customer of a bank if he has made a single banking
transaction. A person to become a customer must satisfy two conditions one, that there must
be regular transactions or that the customer must have the habit of dealing with the bank and
the other, that the transaction between them must be of banking nature. Sir Joha Paget gave
these two conditions. But now this view has been discarded.
TYPES OF ACCOUNTS
1. Savings Account
2. Current Account
5. DEMAT Account
6. NRI Account
Savings Account
As the name suggests, the savings accounts can be opened by an individual or jointly by two people
The main benefit of opening a savings bank account is that the bank pays you interest for opening
● There is no limit to the number of times the account holder can deposit money in this
account but there is a restriction on the number of times money can be withdrawn from this
account.
● The rate of interest that an account holder get varies from 4% to 6% per annum
● There is no minimum balance that needs to be maintained for this type of an account
● The savings account holders can get an ATM/Debit/Rupay Card if they want to
● Savings bank account is further divided into two types: Basic Savings Bank Deposit Account
(BSBDA) and the other one is Basic Saving Bank Deposit Accounts Small Scheme(BSBDS)
● The savings bank account is mostly eligible for students, pensioners and working
professionals
Current Account
The second type of bank account is the current bank account. These accounts are not used for the
purpose of savings.
Some important pointers related to the current bank account have been discussed below:
● This type of bank account is mostly opened by businessmen. Associations, Institutions,
Companies, Religious Institutions and other business-related works, the current account can
be opened
● There is no fixed number of times that money can either be deposited or withdrawn from
such accounts
● This type of bank account does not have any fixed maturity
deposit a fixed amount every month until it reaches the fixed maturity date.
The features of the Recurring deposit account have been discussed below:
● Any individual or an Institution can open a recurring deposit account either separately or
jointly
● Periodic or monthly instalments that need to be added can be as low as Rs.50/- or may vary
● The range of months for which an RD account can be opened varies from 6 months to 120
months
● The interest rate varies depending upon the bank you choose to open an account with
penalty
The list of important things that need to be known with respect to the fixed deposit account has
● It is a one time deposit and one time take away account. Under this type of account, the
account holder needs to deposit a fixed amount of sum (as per their wish) for a fixed time
period
● The amount deposited in FD account can only be withdrawn all at once and not in
instalments
● The rate of interest depends upon the amount you deposit and for the time duration of the
FD
DEMAT Account
Shares and securities which can be held in electronic format constitute the DEMAT account. The
Given below the points that need to be known by a candidate regarding the DEMAT Account:
● There are only two depository organisations which manage this type of bank account in
India. This includes: National Securities Depository Limited and Central Depository Services
Limited
NRI Account
To fulfil the bank requirements of a Non-Residential Indian or a Person of India Origin, the option of
1. NRO ( Non-Resident Ordinary Rupees) Account – This shall allow you to transfer your
2. NRE ( Non-Resident External Rupees) Account – When an Indian citizen moves abroad to
work there, his/her account needs to be converted into an NRE account. This account can be
3. FCNR ( Foreign Currency Non-Resident ) Account – This type of account can be opened to
manage an international currency. It can only be in the form of Term deposit and can be
General Relationship
When banker accepts deposits from the customer then bank becomes the
debtor and the customer is the creditor. If customer takes loans from bank then
when customer pledges (promises) certain assets or security with the bank in order to
get a loan.
In this case, the customer becomes the Pledger, and the bank becomes the Pledgee.
Under this agreement, the assets or security will remain with the bank until a customer
The relationship between banker and customer can be that of a Licensor and Licensee.
This happens when the banker gives a sale deposit locker to the customer. So, the
banker will become the Licensor, and the customer will become the Licensee.
4.Relationship of Trustee and Beneficiary:- A trustee holds property for the
beneficiary, and the profit earned from this property belongs to the beneficiary.
If the customer deposits securities or valuables with the banker for safe custody, the
banker becomes a trustee of his customer. The customer is the beneficiary so the
The relationship between banker and customer can be that of Bailor and Bailee.
A bailment is a contract for delivering goods by one party to another to be held in trust
So, when a customer gives a sealed box to the bank for safekeeping, the customer
banker acts as an advisor. The advice can be given officially or unofficially. While giving
advice the banker has to take maximum care and caution. Here, the banker is an
7.Relationship of Agent and Principal:- The banker acts as an agent of the customer
OBLIGATIONS OF A BANKER
account, as such disclosures may adversely affect the credit and business of
the customer.
notice to this effect to the customer. Thus, a bank cannot close a customer’s
account on its own wish because it may have serious consequences to the
customer.