Case Study of Debeers

Each company faces mountains to climb. These difficulties can strike at any time. It could be
internal or exterior. The truth was that any organization has weaknesses that we must learn
about in order to avoid or prepare for what is about to come. Their total situational
awareness will improve as they become more aware of these risks or problems. As a result,
as a leader, you must comprehend, prevent, correct, or implement strategic plans. There are
numerous approaches for developing a strategic plan that allow you to comprehend, gain
knowledge in these fields, connect, develop, and make rational decisions. 
Lee Mendel went to Debeers for his engagement ring in Debeers Diamond Dilemma in early
2007, but the dilemma was whether he should buy a genuine diamond or a synthetic
diamond. He is unsure if his lover would accept a chemically left ground diamond as a
symbol of their love. Debeers, on the other hand, is the world’s largest diamond mining and
training facility. It rarely controlled terrible supply of diamonds till the late 1990s. As time
passed, it experienced riots and problems such as contract cancellations, resulting in a
diamond producer having an opponent in the diamond business. 
The company was debating whether or not to enter the market for its own synthetics
diamonds and conundrums on how to regain the trust of the market. 
The business owner must anticipate the obstacles that will inevitably arise. The issues and
flaws have already emerged and have had a substantial impact on the organization. The
entrepreneur must have a long-term goal for their business that focuses on growth and how
to manage the future. My ideas for economic success are to first modify Debeers’ public
perception; a formal apology for employing blood diamonds would be a significant step
forward in their ethics and perception of the company. Second, in order to continue
employing natural diamonds in their business, they should seek out supply partners in other
countries. Finally, embracing the synthetic diamond concept is not a bad idea. It is, in fact, a
long-term, environmentally friendly, and politically viable choice. It’s also an opportunity for
them to keep people interested, as not everyone can buy genuine diamonds. 
The conclusion is in the corporate environment trust and honesty are essential because
everyone can now be seen online if they are doing something improper that harms the
company’s reputation. Taking up the concept of something is not horrible, but it will assist
you in opening many doors for your organization and clients.