UNIVERSITY OF CALCUTTA

(Submitted For The Degree Of B.Com, Honours In Accounting and

Finance Under University Of Calcutta)

TITLE OF THE PROJECT

“CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR”

SUBMITTED BY

Name of the Candidate: ADITYA PRAKASH SINGH

Registration Number: 011-1111-0277-20

Roll Number: 201011-21-0133

Name of College: ACHARYA JAGADISH CHANDRA BOSE

COLLEGE

SUPERVISED BY

Name of the Supervisor: PROF. ARIJIT BANERJEE

Name of the College: ACHARYA JAGADISH CHANDRA BOSE

COLLEGE

DATE OF SUBMISSION

APRIL 2023
Annexure-1A

SUPERVISOR’S CERTIFICATE
This is to certify that Aditya Prakash Singh, a student of B.Com Honours in
Accounting and Finance of Acharya Jagadish Chandra Bose College under the
University of Calcutta has worked under my supervision and guidance for his
project Work and prepared a Project Report with title

“CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR”

The project report,which he is submitting is her genuine and original work to

the best of my knowledge.

Siganture
Name: Prof. Arijit Banerjee
College: Acharya Jagadish
Chandra Bose College

Place: Kolkata
Date : 2023
Annexure-IB

STUDENT DECLARATION

I hearby declare that the Project Work with the title

“CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR” submitted by me
for the partial fulfilment of degree of B.Com Honours in Accounting and
Finance under the University of Calcutta is my original work and has not been
submitted earlier to any other University/Institution for the fulfilment of the
requirement of any course of study.

I also declare that no chapter of this manuscript in whole or in part has been
incorporated in this report from any earlier work done by others or by me.

However,extracts of any literature which has been used for this report has been
duly acknowledged providing details of such literature in the refrences.

Signature
Name: Aditya Prakash Singh
Address: 141, S. N. Banerjee
Road
Date: 2023 Kolkata-700013
Place: Kolkata Registration No: 011-1111-0277-20
Roll No.: 201011-21-0133
 ACKNOWLEDGEMENT

I wish to express my sincere gratitude to my project guide

Prof. Arijit Banerjee for getting me started and for guiding me through
this project.
Needless to say, without his knowledge, guidance and experience, this project
would not have gone so far.
I am also sincerely thankful to my college for providing me with the dire
opportunity to undertake such a project. I learnt a lot about the diversified
thinking of the consumers. It was a really fun and an educational experience.
And, I am also thankful to my family and friends for being so supportive and
helpful and also all the respondents for their kind cooperation.

(ADITYA PRAKASH SINGH)

“CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR”
 TABLE OF CONTENTS
CHAPTER TOPIC PAGE

1
INTRODUCTION

NEED AND IMPORTANCE

OBJECTIVES
REVIEW OF LITERATURE
RESEARCH METHODOLOGY 7-14
SCOPE OF STUDIES
LIMITATIONS

2
CONCEPTUAL FRAMEWORK

INDUSTRY PROFILE
14-18
COMPANY PROFILE

3
PRESENTATIONS OF
DATA,ANALYSIS AND FINDINGS

DATA ANALYSIS 19-35

DATA INTERPRETATION

GRAPHICAL ANALYSIS

4
CONCLUSIONS AND
RECOMMENDATION

FINDINGS

SUGGESTIONS 36-42
BIBLIOGRAPHY

QUESTIONNAIRE
 INTRODUTION TO CONSUMER BEHAVIOR
One thing that we have in common is that we all are consumers. In fact
everybody in this world is a consumer. Every day of our life we are buying and
consuming an incredible variety of goods and services. However, we all have
different tastes, likes, dislikes, and adopt different behaviour patterns while
making purchase decisions. The term consumer behaviour refers to the
behaviour that consumers display in searching for purchasing using
evaluation and disposing in searching for purchasing using evaluating and
disposing of products and services that they exact will satisfy o how individuals
make decisions to send their available resources (time, money and effort)
consumption related items. It includes the study of “What they buy”, ”Why they
buy”, “When they buy it”, “Where they buy it”, “how often they buy it” and
“how often they use.

DEFINITIONS:
Consumer Behavior (or Buyer Behavior) is broadly defined by various scholars
& researchers as:
1. It’s the behaviour displayed by the consumers during the acquisition,
consumption and disposition of products, services, time and ideas by decision
making units.
2.It is the body of knowledge which studies various aspects of purchase and
consumption of products and services by individuals with various social and
psychological variables at play.
3.The behavior that the consumers display in searching for, purchasing, using,
evaluating and disposing of products and services that they expect will satisfy
their needs.
4.The process and activities people engage in when searching for,
selecting, purchasing, using, evaluating, and disposing of products and services
so as to satisfy their needs and desires.
 DETAILED MODEL OF FACTORS INFLUENCING
CONSUMER BEHAVIOR

Cultural

Factors

Social

Culture Factors

References Personal
Group Factors
Sub Culture Age and Life Psychological
Family
Cycle Factors
Occupation Motivation Buyers
Social Class
Economic Perception
Roles &
Status Circumstances Learning

Lifestyle Beliefs and

Attitude
Personality
And Self
Attitides
 NEED FOR THE STUDY
Consumer behavior plays a major role for the growth of the company in the
modern market scenario. The basic idea of this study is to find the
consumer behavior towards Big Bazaar. The needs have to be recognized and
necessary steps have to be taken to make the changes. India is growing rapidly
and changes are dynamic. People are changing, the preference and the demand
is changing. The market also has to change accordingly. The purpose of
consumer behavior is not only for retaining the customers but also attracting
new customers and increasing the sales also creating and maintenance of brand
awareness. In this competitive market the level of consumer satisfaction decides
the success of any product and any company. The night consumers have to be
targeted and the right strategy should be implemented at the right time. This will
give the desired results.

OBJECTIVES OF THE STUDY

The main objective is to determine the current consumer behavior levels of the
customers with regards to Big Bazaar.
To study and analyze consumer shopping behavior towards Big Bazaar.
To assess the behavior level of different type of customers shopping at Big
Bazaar.
To identify what type of strategies are suitable for the company to reach the
targeted customers.
To find out the factors which influence the consumption of the products in
Big Bazaar.
To identify effective advertising sources which are influencing customer
purchasing behavior at Big Bazaar.
 To find out how the consumers spent their incomes, time on the purchasing
of the products.

REVIEW OF LITARATURE
What is consumer behavior?
Activities people involved in when selecting, purchasing, and using products so
as to satisfy needs and desires. Consumer behavior involves the psychological
process that consumers go through in recognizing needs, finding ways to solve
these needs, making purchase decision (e.g., whether or not to purchase a
product and, if so, which brand and where), interpret information, make plans,
and implement these plans (e.g., by engaging in comparison shopping or
actually purchasing a products).
SOURCES OF INFLUENNCE OF THE CONSUMER:
The consumer faces numerous of influence. Often, we take cultural influences
for granted, but they are significant. An American will usually not bargain with
a storeowner. This, however, is common practice in much of the world. Physical
factors also influence our behavior. We are more likely to buy a soft drink when
we are thirsty. For example, and food manufacturers have found that it is
more effective to advertise their products on radio in the late afternoon when
people are getting hungry. A person’s self image will also tend to influence.
what he/she will buy. An upwardly mobile manager may buy a flashy car to
project an image of success. Social factors also influence what the consumers
buy-often, consumers seek to imitate others whom they Admire, and may buy
the same brands, the social environment can include both the mainstream
culture (e.g., Americans are more likely to have corn flakes/ham and eggs for
brake past than to have rice, which is preferred in many Asian countries) and a
sub culture (e.g., rap music often Appeals to a segment within the population
that seeks to distinguish itself from the main stream population). Thus sneaker
manufacturers are eager to have their products worn by admired athletes.
Finally, consumer behavior is influences by learning you try a hamburger.

RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items of information
from a sample of respondents who are representatives of a larger group. The
information is recorded on a form known as questionnaire which was created by
me on the GOOGLE FORM. As data are gathered by asking questions from
persons who are believed to have desired information, the method is known as
questionnaire technique.
REASONS FOR WIDE USE OF THIS METHOD:
It can secure both quantitative and qualitative information directly from the
respondents.
It is the only method of directly measuring attitudes and motivations.
It is quite flexible in terms of the types of data to be shambled, the method of
collection or the timing of research.
Meaning of Research
According to D. Slessinger and M. Stephenson in the Encyclopedia of
social sciences define research as “the manipulation of things, concepts or
symbols for the purpose of generalizing to extend, correct or verify knowledge,
whether that knowledge aids in construction of theory or in the practice of an
Art”
.
TYPES OF RESEARCH
1-Survey Conducted through Google
form2-Exploratory Research
3-Descriptive Research
Survey conducted through Google form:
I have created a Google form, which contains 17 questions, and then I sent it
to100 people through my whatsapp and other social networking sites.
Link-
https://docs.google.com/forms/d/e/1FAIpQLSfBzNMHY_GmJU6h3W052d
RIA1823-cAv_2ui_LkpRWboCm1Kw/viewform?usp=sf_link
Exploratory Research:
Exploratory research studies are also termed as formulate research studies. The
main purpose of such studies in that of formulating a problem for more precise
investigation or of developing the working hypothesis forms an operational
point of view.
Descriptive Research:
Diagnostic Research studies determine the frequency with something occurs or
its association with something else. In this project, information pertaining to
customer needs satisfaction and their demographic profile was collected; hence
it is a descriptive research.
1) Primary data:
Meaning: Primary sources of data are the data which needs the personal efforts
of collect it and which are not readily available. Primary source of data are the
other type of source through which the data was collected.
Following are few ways in the data was collected: 1.
Questionnaires: It is the set of questions on a Google sheet of was being given
to the of fill it, bases on which the data was interpreted.
1).Direct interviewing: Direct interviewing involved the process where I asked
the questions directly to the customers and I got the feedback.
2) Secondary data: Secondary sources are the other important sources through
which the data was collected. These are the readily available sources of the data
where one had need not put much effort to collected, because it is already been
collected and part in an elderly manner by some researcher, experts and special.
The secondary sources helpful for the study were
1) Text books like marketing management research methodology
Advertisement and sales promotion etc.
2) Internet was made use for the collection of the data.
3) News papers were also referred.
4) Business magazines were referred.
3) Sample size: By using judgment random sampling technique 100
respondents are selected for the purpose of the study.
4) Period of study: The study is undertaken in the duration of 20 days.

5) Research approach:
The survey method was adopted for collected the primary data. Survey research
is systematic gathering of data from respondent through questionnaire and
Google sheet .
6) Research instrument:
The data for this research study was collected by survey technique by creating
Google form.
7) Collection of Data:
Questionnaire, Google form and personal interviews are the methods that I have
used for collecting the data.

SCOPE OF THE STUDY

Big Bazaar as branch in Kolkata. My scope is limitation to one Branch
(Esplanade). The scope of the study is to identify the consumer behavior
towards Big Bazaar. It is aimed at enlightening the company about different
steps to be taken up to increase the share of Big Bazaar with regard other
competitors and also to make the company to provide better customer services.
The scope of the study is only confined to the area covered under Kolkata and
only confined in studying about the consumer behavior towards Big Bazaar.
LIMITATIONS:
udy.
As this survey was restricted to Kolkata this cannot be stated as an in depth
research on this subject.
Enough care is taken in formulating the questionnaire, still some errors
may creep in.
The consumer behavior varies according to different products.
Quality verses price was not taken into the consideration.
The project is based on the interview methodology by a stored questionnaire
and the personal skills of the person undertaking the project affect the results.

INDUSTRY PROFILE
Retail industry largest industry, accounting for are 10% of the country’s
GDP and around 8% of the employment retail industry in India is at the cross
roads. It has emerged as one of the most dynamic and fast paced industry with
several players entering the market, but because of the heave initial investment
required breakeven is difficult to achieve and many of these players have not
tasted success so far. However the future is promising; the market is growing,
government policies are becoming more favorable and emerging technologies
are facilitating operations. Retailing in India is gradually inching its way
towards becoming the next boom industry. The whole concept of shopping has
altered in terms of format and consumer buying behavior ushering in a
revolution in shopping in India.

SOME KEY FACTORS:

RETAIL IS India’s largest industry accounting for over 10% of the country’s GDP
and around 8%of the employment.
The market size of the Indian retail industry is about US $312 billion.
Retailing in India is gradually inching its way towards becoming the
next boom industry
 INDIA’S CONSUMPTION COSMO

During the past decade, private final consumption expenditure has been the key
driver of economic growth in India.

Growth
Domestic
Product $973
Billion

Government Capital
Spending $ Formation $273
108 Billion billion
(11%) (29%)

Private Consumption
Expenditure $ 592
Billion

(60%)

Consumption
Utility payments fuel
Spending
transportation, water,
electricity, $350 billion
communication,
expenditure, on
medical, & education
$242 billion
 COMPANY PROFILE
Pantaloons Retail (India) Limited, is India’s leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian
consumer market. Headquartered in Mumbai (Bombay), the company operates
over 12 million square feet of retail, has over 10000 stores across 71 cities in
India and employs over 30,000 people.
The company’s leading formats include pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket
chain, blends the look, touch and feel of Indian bazaars with aspects of modern
retail choice, convenience and quality and central, a chain of seamless
destination malls. Some of its formats include brand factory, blue sky, all top 10
stars and sitar. The company also operates an online portal, futurebazaar.com. A
subsidiary company, Home solutions Retail (India)limited, operate Home
Town, a large format home solutions store, collection I, selling home furniture
products and e-zone focused on catering to the consumer electronics segment.
Pantaloons Retail was recently awarded the international retailer of the year
2007 by the US based National Retail Federation (NRF) and the Emerging
market retailer of the year 2007 at the world retain congress held in Barcelona.
Pantaloons Retail is the flagship company of Future Group, a business group.
Catering to the entire Indian consumption space.
THE FUTURE GROUP AS GIVEN BY THE GENERAL MANAGER
Future Bazaar.com is owned and operated by Future Bazaar India Ltd. (FBIL).
FBIL is a part of the Future Group, India’s largest retain conglomerate.
FBIL is the e-commerce arm of the Future Group. The company was
incorporated in 2006 and began business in 2007. As part of India’s largest
retail chain, we enjoy the benefits of buying in bulk for the entire group. Our aim
is to get you a great range of products at great prices.
Core competency of the business… what makes us different from other.!!
16,000 pin codes.

services

guarantee, which most of the other online shopping sites offer.

- we have more than 20,000
products which crates the flexibility to offer a large range of choices to
customers. We also have partnerships with most of the brands available in the
country, which allows us to get the latest in the range to our customers. We
have been able to create some major popularity ripples with our corporate
clients with products like mobiles, electronics, laptops, MP3 players, T-shirts,
Gift Vouchers and so on.
-to-end Logistics solution we pride ourselves in having built an
end-to-end logistics solution, right from stocking, dispatching, and delivery
confirmation up to post-sales support. Our back-end infrastructure enables us to
service around 15,000 pin codes across India.

We have a dedicated team straddling client servicing, sourcing, logistics and

customer service for all our customers.

ABOUT FUTURE GROUP

Future Group, led by its founder and Group CEO, Mr. Kishore Biryani, is one
of India’s leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future
Group, group subsidiaries are present in consumer finance, capital, insurance,
leisure and entertainment, brand development, retail, real estate development.
 INTRODUCTION TO BIG BAZAAR
A chain of shopping malls in Indian currently with 31 outlets owned by
Kishore Biryani Pantaloon group
Big Bazaar is not just hyper market
Provides the best products at the best price.
Reflects the look and feel of Indian bazaars at their modern outlets.

day.

BIG BAZAAR LOGO:

Big Bazaar -is se sasta aur accha kahin nahi

Type-subsidiary of Pantaloon Group
Founded – 2001
Head quarters – Jogeshware, Mumbai, India
Industry – retail
Products –department stores
Parents – Future Group
Website – http://www.bigbazaar.com
 CONSUMER BEHAVIOR QUESTIONAIRE
Q1. How do you come to know about Big Bazaar?

Promotion No. of Percentage%

Customers
Advertisement 80 80
Colleagues Reference 12 12
Friends/Relatives 4 4
Any other 4 4
Total 100 100

Percentage chart showing how do know about

big bazaar

1212
30 Advertisement
Colleagues
Friends/Relatives
Any other
80

Source- author’s own survey

INTERPRETATION
From the above study 80% of respondents from Advertisement, 12% of
respondents from Colleagues and 4% of respondents from Friends/Relatives
Remaining 4% of respondents from others.
Q2. How frequently do you visit Big Bazaar?

Particulars No. of Customers Percentage

Once in a week 30 30
Twice in a week 43 43
Once in 15 days 15 15
Once in a month 12 12
Total 100 100

50%
Percentage chart of how frequently do you visit
45%
big bazaar
40%

35%

30%

25% No. of respondent

43% ]
20%

15% 30%

10%
15%
5% 12%

0%
Once in a week Twice Once in a 15 days Once in a month

Source- author’s own survey

INTERPRETATION
From the above study,30% of respondents from once in a week, 43% of
respondents from twice in a week and 15% of respondents from every 15 days
Remaining 12% of respondents from every month.
Q3. What is the main purpose of Purchase?

Particulars No. of Respondent Percentage %

Personal usage 71 71
To Gift 19 19
Any other reason 10 10

Total 100 100

Percentage chart for the purpose of

purchasing
80%
70%

60%

50%

40%
71% Percentage
30%
20%

10% 19%
10%
0%
Personal usage Gift Any other

Source- author’s own survey

INTERPRETATION
From the above table we can conclude that the major numbers of
respondent’s of 71% personal usage, 19% to gift and remaining 10%
any other.
Q4. Which category of products do you buy most at Big Bazaar?

Aspects No. of Respondent Percentage

Food items 25 25
Clothes 33 33
Electronics 14 14
Furniture 18 18
Other 10 10
Total 100 100

Percentage chart for the category of the

products

35%
30%

25%

20%
33% Percentage
15%
25%
10% 18%
14%
5%
0%
Food Items Clothes Furniture Other

Source- author’s own survey

INTERPRITATION
From the above study 25% of respondents from Food items, 33% of
respondents from Clothes and 14% of respondents from Electronics 18% of
respondents from furniture and 10% others.
Q5. You prefer to go in Big bazaar with?

Particulars No. Of Respondent Percentage %

Family Members 28 28
Spouse 13 13
Friends 55 55
Others 04 04
Total 100 10

Percentage of with whom you prefer to go

big bazaar

4%
28% Family Members
Spouse
Friends
55%
13% Others

Source- author’s own survey

INTERPRETATION
From the above study 28% of respondents from Family, 13% of respondents
from Spouse and 55% of respondents from Friends and remaining 4% are
others.
Q6. Which mall you like the most in the city?

Particulars No. of Respondent Percentage

Big Bazaar 72 72
Spencer 15 15
City Mart 12 12
Reliance Mart 01 01
Total 100 100

Percentage showing which mall do you prefer

to go

Reliance Mart 1%

City Mart 12%

No. of respondent
Spencer 15%

Big Bazaar 72%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Source- author’s own survey

INTERPRETATION
From the survey it is observed the 72% of respondents for Big Bazaar, 15% of
respondents for Spencer, 12% of respondents for City mart and only 1% of
respondents are Reliance mart.
Q7. How do you rate the pricing of products at Big Bazaar?

Particulars No. of Respondent Percentage%

Expensive 09 09
Competitive 21 21
Affordable 36 36
Reasonable 34 34
Total 100 100

Percentage showing rating of the price

9%

34% Expensive
21%
Competitive
Affordable
Reasonable

36%

Source- author’s own survey

INTERPRETATION
From the above study 09% of respondents from Expensive, 21% of respondents
from Competitive and 36% of respondents from Affordable 34% of respondents
from Reasonable.
Q8. What more facility would you like to get at Big Bazaar?

Facilities No. of Respondent Percentage%

Membership Card 18 18
Discount Card 53 53
Free Parking 9 9
Lucky Draw 20 20
Total 100 100

Percentage showing what others facilities do

you want at big bazaar

20% 18%

Membership Card
Discount Card
9%
Free Parking
Lucky Draw

53%

Source- author’s own survey

INTERPRETATION
From the data specified, 18% of customers are interested in membership card,
whereas 9% are interested in parking offers, 20% are interested in lucky draw
but more than half are interested in discount card i.e.53% by this we can say
that most of the customers prefers to have discount cards at Big Bazaar.
Q9. How is your overall experience in Big Bazaar?

Particulars No. of Respondent Percentage%

Excellent 63 63
Good 27 27
Poor 10 10
Total 100 100

Percentage chart showing overall experience

10%

27%
63% Excellent
Good
Poor

Source- author’s own survey

INTERPRETATION
From the above data, we decide that 63%of the customers overall experience in
Big Bazaar is excellent, 27% of the customers overall experience is Good and
only 10% of customers overall experience is poor. From this we can decide that
the overall customer satisfaction level is good.
Q10. Do you suggest any one to shop at Big Bazaar?

Particulars No. Of Respondent Percentage%

Yes 81 81
No 19 19
Total 100 100

Percentage chart showing do you suggest any

one to shop at big bazaar

90
80
70
60
50 No. of Respondent
81
40
30
20
19
10
0
Yes No

Source- author’s own survey

INTERPRETATION
From the above table we can conclude that the major numbers of respondents
Yes, 85%, which comprises of 15% of the No.
1. LOCATION

Satisfaction Level No. of Respondent Percentage

Highly Satisfied 25 25
Satisfied 10 10
Neither Satisfied nor 60 60
dissatisfied
Dissatisfied 5 5
Highly Dissatisfied 0 0
Total 100 100
Satisfaction level based on Location

5%
25%
Highly Satisfied
10% Satisfied
60% Neither Satisfied nor dissatisfied
Highly Unsatisfied

INTERPRETATION
From the above data, we decide that 25% of the customer’s satisfaction level
is highly satisfied on the basis of location of Big Bazaar, 10% of the
customer’s satisfaction level is satisfied on the basis of location of Big Bazaar,
60% of the customer’s satisfaction level is neither satisfied nor dissatisfied,
5% Of the customer’s satisfaction level is dissatisfied and in the customer’s no
one’ssatisfaction level is highly dissatisfied
2. OPERATING TIME

Satisfaction Level No. of Respondent Percentage %

Highly Satisfied 10 10
Satisfied 50 50
Neither dissatisfied nor 27 27
satisfied
Dissatisfied 10 10
Highly Dissatisfied 03 03
Total 100 100

Satisfaction level based on Operating time

10 3 10

Highly Satisfied
27
Satisfied
50 Neither dissatisfied
Unsatisfied
Highly Dissatisfied

Source- author’s own survey

INTERPRETATION
from the data above specified, 10% of customers are highly satisfied, 50% of
the customers are satisfied,27% of the customers are neither satisfied nor
dissatisfied,10% of the customers are dissatisfied,3% of the customers are
highly dissatisfied on the basis of operating time.
3. CLEANNESS OF STORE

Satisfaction Level No. of Respondent Percentage%

Highly Satisfied 36 36
Satisfied 22 22
Neither Satisfied nor 32 32
dissatisfied
Dissatisfied 12 12
Highly Dissatisfied 0 0
100 100

Satisfaction level based on cleanness

40% 36%
32%
30%
22%
20%
10% 12%
0% No. of Respondent
0%
Highly
Satisfied
Satisfied Neither
Dissatisfied
Satisfied Highly
nor Dissatisfied
dissatisfied

INTERPRETATION
From the data above specified, 36% of customers are highly satisfied, 22% of
the customers are satisfied, 32% of the customers are neither satisfied nor
dissatisfied , 12% of the customers are dissatisfied , 0% of the customers are
highly dissatisfied on the basis of Cleanness of store.
4. EASY TO LOCATE PRODUCT

Satisfaction Level No. of Respondent Percentage%

Highly Satisfied 71 71
Satisfied 9 9
Neither Satisfied nor 1 1
Dissatisfied
Dissatisfied 14 14
Highly Dissatisfied 5 5

100 100

Satisfaction level based on location

80%

70%
60%

50%
40%
71%
30% No. of Respondent

20%
10%
9% 1% 14% 5%
0%
Highly Satisfied Neither Dissatisfied Highly
Satisfied satisfied norDissatisfieddissatisfied

Source- author’s own survey

INTERPRETATION
from the data above specified, 80% of customers are highly satisfied, 8% of the
customers are satisfied, 3% of the customers are neither satisfied nor dissatisfied
, 9% of the customers are dissatisfied,0% of the customers are highly
dissatisfied on the basis of Easy to locate the product.
5. QUALITY OF PRODUCTS
Satisfaction level No. Of Respondent Percentage%
Highly Satisfied 2 2
Satisfied 80 80
Neither satisfied nor 10 10
dissatisfied
Dissatisfied 8 8
Highly Dissatisfied 0 0

Total 100 100

Satisfaction level based on quality of the

product

8 02
10
Highly Satisfied
Satisfied
80
Neither satisfied nor dissatisfied
Unsatisfied
Highly Unsatisfied

INTERPRETATION
from the data above specified, 2% of customers are highly satisfied, 80% of the
customers are satisfied, 10% of the customers are neither satisfied nor
dissatisfied , 8% of the customers are dissatisfied , 0% of the customers are
highly dissatisfied on the basis of Quality of products.
6. PRICE OF THE PRODUCT

Satisfaction Level No. Of Customers Percentage%

Highly Satisfied 4 4
Satisfied 90 90
Neither Satisfied nor 3 3
Dissatisfied
Dissatisfied 3 3
Highly Dissatisfied 0 0

Total 100 100

Source- author’s own survey

Satisfaction level based on Price

3 30 4

Highly Satisfied
Satisfied
Neither Satisfied nor dissatisfied
Unsatisfied
Highly dissatisfied

90

INTERPRETATION
From the data above specified, 4% of customers are highly satisfied, 90% of the
customers are satisfied, 3% of the customers are neither satisfied nor
dissatisfied, 0% of the customers are dissatisfied , 3% of the customers are
highly dissatisfied on the basis of Price of the product.
7. FLEXIBILITY IN PAYMENT MODE

Satisfaction No. of Percentage%

Level Respondent
Highly Satisfied 10 10
Satisfied 80 80
Neither Satisfied nor 7 7
dissatisfied
Dissatisfied 3 3
Highly Dissatisfied 0 0

Total 100 100

Satisfaction level based on Payment

flexibility

7 30 10
Highly Satisfied
Satisfied
Neither satisfied nor dissatisfied
80
Dissatisfied
Highly Dissatisfied

INTERPRETATION
From the data above specified, 10% of customers are highly satisfied, 80% of
the customers are satisfied, 7% of the customers are neither satisfied nor
dissatisfied , 3% of the customers are dissatisfied , 0% of the customers are
highly dissatisfied on the basis of Flexibility in Payment mode.
From the responses of 100 customers the findings can be listed as

that Big Bazaar have good place in the minds of the customers.
that the Majority of the Respondents come to know about
the Big Bazaar through Friends/Relatives References and Advertisements only.
So we can say that the word of mouth and advertisements are plays a very
important role when customers shopping at Big Bazaar.

week. By this, we can say that most of the customers are coming to Big Bazaar
regularly.
findings, Majority of the Respondents are purchasing for the
Purpose of Personal use/consumption only.

customers are motivates by them at purchase.

to other malls.
ing, majority of the customers choose the Big Bazaar for
availability of products as well as reasonable prices.
ordable pricing in Big Bazaar.
the respondents is found to be
Excellence as started by 12% of the Respondents, and Good by 60% of the
Respondents, Very few rated as poor.

shopping in Big Bazaar.

espondents to suggest the Big
Bazaar to maintain good quality in products.
 RECOMMENDATIONS
An attempt has been made to suggest to the Big Bazaar a few measures. These
suggestions have been made within the preview of the data available.
1) The company must go for some more promotional activities rather than TV,
advertisement, hoarding and newspapers.
2) The company has to conduct the periodical meetings with customers and
take their valuable suggestions.
3) The company may adopt policy of discounts cards and gifts to customers
while purchasing the products.
4) Innovative efforts must be launched to improve the position through better
marketing strategies.
5) Innovative packaging can give a company an advantage over competitors.
6) The store staff should be trained adequately so as to “convince” the
Potential buyers, because his performance on jobs has great impact on sale
7) Most of the customers belongs to age group of 17-27 years. So, company
has to concentrate more on those people to enhance the sales.
8) Moreover, the company has to concentrate more on the customers of age
group of 28-37 years to enhance the sales
9) The company should bring the facility of home delivery.
 QUESTIONNAIRE
(The information furnished by the respondent is strictly for Academic purpose
only)
Dear Respondent, as a part of research, a survey is taken up to study the
Consumer Behavior towards the Big Bazaar. Kindly provide the following
information.

Name: Gender M/F:

Location: Occupation:
Age: Education:
Income for Month:

Q1) How did you come to know about Biz Bazaar?

a) Advertisement
b) Colleagues references
c) Friends/relatives references
d) Any other specify

Q2) How frequently do you visit Big Bazaar?

a) Once in a week
b) Twice in a week
c) Once in every 15 days
d) Once in a month

Q3) what is the main purpose of purchase?

a) Personal Usage / consumption
b) To Gift
c) Any other pl. Specify
Q4) Which category of Products do you buy most at Big bazaar?
a) Food items
b)Clothes
c)Electronics
d)Any other pl. Specify
Q5) You prefer to go in Big bazaar with?
a)Family members
b)Spouse
c)Friends
d)Others
Q6) Which mall you like the most in the city?
a)Big bazaar
b)Spencer
c)City mart
d)Reliance mart
Q7) How do you rate the pricing of products at Big Bazaar?
a) Expensive
b)Competitive
c)Affordable
d)Reasonable
Q8) What more facility would you like to get at Big Bazaar?
a) Membership Card
b) Discount Card
c) Free packing Offers
d) Lucky draw Offer
Q9) How is your overall experience in Big Bazaar?
a) Excellent
b) Good
 c) Poor
d) Bad
Q10) Do you suggest any one to shop at Big Bazaar?
a)Yes
b)No
Q11)What is your satisfaction level based on location?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q12)What is your satisfaction level based on operating time?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q13) What is your satisfaction level based on cleanness of store?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q14) What is your satisfaction level based on how you locate your
product?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q15) What is your satisfaction level based on quality of the product?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q16) What is your satisfaction level based on price of the product?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied
Q17) What is your satisfaction level based on flexibility in payment mode?
a) Highly satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
e) Highly dissatisfied

Elements 1 2 3 4
1.Location () () () ()
2.Operating time () () () ()
3.Parking facility () () () ()
4.Cleanness of store () () () ()
5.Easy to locate product ( ) () () ()
6.Quality product () () () ()
7. price of the product () () () ( )
8.flexibility in payment () () () ( )
 BIBLIOGRAPHY

Text Books :
Consumer Behavior: Albert J. Dells Bittas
Consumer Behavior: David L. Loudon
Principles of Marketing: Philip Kotler
Marketing Management: Philip Kotler
Consumer mechanism journal: Aeon Essays
Google Form for Survey

Websites:
www.consumerbehavior.com
www.bigbazaar.com
www.panthalone.com
www.futuregroup.com

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