Name : Dhaval Thakur

Roll no : 257

FYMMS , DIV – B, Subject – Effective management Communication

Q.1 ) What is the importance of corporate communication in today’s globalised world ?

Ans –

Business communication can include global marketing efforts that convey a company's goods,
mission, vision and brand image to a wider audience. In the absence of marketing-related business
communication, companies may struggle to recognize and reach customer bases to boost demand
as production capabilities soar.

Increase Global reach: With the rise of globalization, companies are now operating in multiple
markets around the world. Corporate communication helps companies to adapt their messaging to
different cultures and languages, ensuring that they connect with their global audience.

Proper Employee engagement: Effective corporate communication also plays a crucial role in
engaging employees and building a strong corporate culture. By providing regular updates,
feedback, and opportunities for collaboration, companies can foster a sense of belonging and
purpose among their employees.

Create Investor relations: Corporate communication is also important for attracting and retaining
investors. By providing clear and consistent messaging on the company's financial performance,
growth prospects, and strategic direction, companies can build investor confidence and loyalty.

Overall, corporate communication is a critical function in today's globalized world, helping

companies to connect with their stakeholders, build trust, manage their reputation, and achieve
their strategic goals.

Maintain Reputation management: In a world where news spreads quickly through social media and
other digital channels, companies need to be proactive in managing their reputation. Effective
corporate communication strategies help companies to respond quickly to crises, mitigate negative
publicity, and protect their reputation.

Building trust: Trust is critical to the success of any business, and effective corporate communication
helps to build trust with stakeholders by providing transparency, authenticity, and consistency in
messaging.

Communication in business is important to convey clear, strong messages about strategy, customer
service and branding. A business building a brand reflects a consistent message tailored to its
audience. Internal communication builds rapport among employees and managers and encourages
teamwork and collaboration.
Q.2) what are the basic dining etiquettes

Basic dining etiquette includes the following:

Napkin placement: Once seated, the napkin should be unfolded and placed on the lap.

Utensil use: Forks are used with the left hand, while knives and spoons are used with the right.
When not in use, utensils should be placed on the plate.

Handling utensils: Utensils should be held near the bottom, with the handle resting on the palm of
the hand.

Placement of utensils: After finishing the meal, utensils should be placed parallel to each other on
the plate, with the handles at the bottom right-hand corner of the plate.

Talking: Avoid talking with food in your mouth and wait until everyone has been served before
beginning to eat.

Finishing the meal: Once finished, the napkin should be loosely folded and placed on the left-hand
side of the plate.

Saying thank you: Thank the host or host for the meal before leaving.

Eating posture: Sit up straight, keep elbows off the table and bring food to the mouth, not the
mouth to the food.

Bread and butter: Break a piece of bread with your hands and butter it piece by piece. Do not butter
the entire slice.

Soup: Dip the spoon into the soup bowl and scoop the soup away from you.