MASS COMMUNICATION PAST QUESTIONS COMBINED

1. Briefly explain the difference between small and large group communication
Small Group Communication: A communication between and among members of a team
who meet for a common purpose or goal. Some group communication can be found in
classrooms, the workplace, and other social environment.
2. Define New Media

3. Give three characteristics of Mass Communication

4. Apart from physical distortion name and explain briefly two other distortions of
communication

5. Briefly explain one of the challenges that the newspaper industry faces today...

6. State and explain briefly the factors that accounted for the growth of the newspaper
industry...

7. Explain briefly what three (3) things that differentiated and revolutionised Johannes
Guttenberg’s Version of the newspaper

8. What is the meaning of Wiki in the English Language?

9. In 1930 German Scholar, Otto Groph provided criteria for a newspaper, briefly explaining
two of these criteria

10. Briefly explain what organizational communication is

11. A newspaper according to Nwodu (2006) is an unbound …………

12. Communication was necessary for human beings and animals because………

13. Radio is very resilient especially in Africa because of these two (2) reasons
14. Briefly define gatekeepers
15. What is Social Media?

16. Explain briefly two characteristics of an internet technology

17. What is the internet?

18. The first scientist who succeeded in wiring visuals or pictures is ……….

19. What other two inventors are associated with the development of television as a mass
communication tool

20. Identify and explain two (2) characteristics of the internet technology

21. Give five examples of New Media technology

22 What is a Website?

23. Briefly explain Virtual Reality

24. What is digitalization?

25. Briefly explain the Podcast

26. Define broadcasting

SECTION B (ANSWER ONLY ONE QUESTION IN THIS SECTION). Your answer

must not be more than 250 words.
27. Explain four (4) reasons that account for the growth and development of newspapers and
discuss two (2) reasons why newspapers’ fortunes have dwindled.
28. Identity four (4) of the early theories of mass communication and explain one of the
theories.
29. Discuss four (4) of the factors that led to the development of television as a mass media
tool and explain the two uses of television.

NEW SET OF QUESTIONS

SECTION A (ANSWER ALL QUESTIONS IN THIS SECTION. YOUR ANSWERS
MUST BE ON THE QUESTION PAPER)
1) Agenda-setting theory was pioneered by one of the following;
a) Albert Bandura & Maxwell McCombs
b) Albert Bandura & Nancy Signorielli
c) Maxwell McCombs & Donald Shaw
d) Larry Gross & Donald Shaw

2) One of the sets of factors stated below did not contribute to the development of the early
press. State it.
a) Johannes Guttenberg press and the Chinese wooden technology
b) Rupert Murdock's conglomerate and the diffusion of the bible as the first book
c) Guttenberg's press and development of literary culture.
d) Democratic force and the capitalist revolution

3) According to Manovich (2015) New Media is.................

4) One of the following is true of the Cultivation Theory of Mass Media Effect.
a) Television images are uniform
b) Cognitive processing of television images
c) Television has scanning function.
d) Cognitive retention of information

5) List elements of the surveillance function of the mass media

6) According to Biaggi (2014) an internet is………………….

7) One of the following is not associated with the development and emergence of television
as a powerful medium of communication.
a) Vladimir Zworvkin
b) Samuel Morse
c) Guillermo Marconi
d) Johannes Guttenberg

8) One of the following is not associated with the development of Cultivation Theory.

a) Nancy Signorielli
b) Donald Shaw
c) Larry Gross
d) George Gerbner.

9) All except one of the following are among the standards Otto Groph (1922) set for a
newspaper. State it .......
a) Must be mechanically reproduced
b) Must have a print run
c) Must be issued periodically
d) Must be accessible to those willing to pay a cover price

10) A newspaper is defined by Nwodu (2016) as..........

11) According to Pavel (2010) mass media is……….

12) List two kinds of senders in the component system of mass communication
13) List two characteristics of mass communications

14) Name one source of feedback available to newspaper communication.

15) List two advantages of radio as a tool for mass communication.

(20 marks)

SECTION B (ANSWER TWO QUESTIONS ONLY IN THIS SECTION. YOUR

ANSWERS MUST BE IN THE ANSWER BOOKLETS PROVIDED.
16) Discuss four factors that influenced the development and growth of the early newspaper.
b) Give two reasons that have accounted for the declining readership of newspapers in recent
times. (20 marks)
17) Explain the following Mass Media Theories and their significance to the study of mass
communication.
a) Agenda-setting theory
b) Social Learning theory
(20 marks)
18) What is Mass Media? Identify and explain five functions of the mass media. (20 marks)

19) What is the difference between New Media and Traditional Media? Discuss in four ways
how New Media has impacted society (20 marks)

NEW SET OF QUESTIONS

1) Give two characteristics of a tabloid newspaper

2) Explain briefly why communication became a necessary tool for human beings

3) Define Communication

4) In his definition of communication (Broni 2010) referred to the conveying of information

to include……….

5) Identify four elements of the communication process………

6) According to Sullivan et al mass communication is……….
7) Name three factors that influence intrapersonal communication

8) Give two uses of Group Communication in our social lives.

9) Explain briefly how the mass communication model works.

10) Identify two main characteristics of Mass Communication.

11) Who is the gatekeeper in the gatekeeping process?

12) The gatekeeping theory was first conceived by

13) Newspaper according to Nwodu (2006) is...

14) A typical newspaper should contain a blend of.

15) What is a feature?

16) Identify two factors that Led to the development of the newspaper.

17) What was the name of the movement that Martin Luther formed when he broke away
from the Catholic Church?

18) Explain briefly how the newspaper became a tool for social integration, particularly in
the US.
49) Explain briefly how the newspaper plays the role of advocacy.
2) What is the difference between a broadsheet and a tabloid?