Specialization

Project On

……………………

Submitted in partial fulfillment for the award of the degree of

Master of Management Studies

(MMS) Academic Year: 20… – 20…...

Submitted By
…………………..

Roll No.

Semester IV
SPECIALIZATION: MARKETING

Under the Guidance of

……………

H.K. Institute of Management Studies and Research, Jogeshwari

(W), Mumbai 400102.

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 STUDENTS DECLARATION
I hereby declare that this report submitted in partial fulfillment of the
requirement of Master of Management Studies degree awarded by University
of Mumbai from H.K. Institute of Management Studies and Research, is my
original work and not submitted for award of any other degree or diploma
fellowship or for similar titles or prizes.

I further certify that I have no objection and grant rights to H.K. Institute of
Management Studies and Research to publish any chapter/project if they deem
fit to publish in Journal/Magazines and newspapers etc. without my
permission.

Name..........................

Class ………………

Roll No. ………..…

Place..........................

Date………………..

Specialization...........

(Signature of the student)

[2]
 CERTIFICATE
This is to certify that the dissertation submitted in partial fulfillment for the
award of Master of Management Studies under University of Mumbai from
H.K. Institute of Management Studies and Research is a result of the bonafide
research work carried out by Mr. DANISH PAWASKAR under my
supervision and guidance. No part of this report has been submitted for award
of any other degree, diploma, fellowship or other similar titles or prizes. The
work has also not been published in any Journals/Magazines.

……………
…………….
Project Guide:

Director

HKIMSR HKIMSR

[3]
 ACKNOWLEDGEMENT
I take this opportunity to thank all those who have been of help to me in the
completion of this project.

I would like to appreciate …………..(faculty of HKIMSR) for their

guidance and constant supervision as well as for providing necessary
information regarding the project & also for their support in completing the
Project.

I am also grateful to, Director …………and all the faculty members who
have directly or indirectly helped me in preparing this project report.

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 TABLE OF CONTENTS
Sr.NO TOPIC Page no.

I Executive Summary 4–5

1. INTRODUCTION 6 – 19

I. INTRODUCTION TO TOPIC

II. LITERATURE REVIEW

III. RATIONALE OF THE STUDY

IV. OBJECTIVES

2. RESEARCH METHODOLOGY 20 – 47

I. SAMPLING

II. DATA COLLECTION

III. DATA ANALYSIS

3. FINDINGS AND INTERPRETATION 48

4. CONCLUSIONS AND SUGGESTIONS 49 – 50

5. ANNEXURE 51 – 53

6. BIBLIOGRAPHY 54

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