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Catfish Sadiya Shuaibu
Catfish Sadiya Shuaibu
08100461357
AQUACULTURE
BUSINESS
PLAN
SADIYA SHUAIBU (TEL: 08100461357)
)
Contents
BUSINESS OVERVIEW..........................................................3
EXECUTIVE SUMMARY.........................................................5
COMPANY OVERVIEW...........................................................7
BUSINESS LOCATION.........................................................7
LEGAL STRUCTURE:..........................................................7
PRODUCTS AND SERVICES................................................7
MISSION.............................................................................8
VISION................................................................................ 8
NATURE OF THE BUSINESS...............................................8
MARKET POTENTIAL.............................................................9
OUR COMPETITIVE ADVANTAGE.......................................9
KEY CHARACTERISTICS OF THE INDUSTRY....................10
BRIEF FINANCIAL HIGHLIGHTS........................................11
STRATEGIC MANAGEMENT.................................................11
SECTION I: MANAGEMENT.................................................14
INDIVIDUAL & ORGANIZATIONAL DEVELOPMENT...........14
MANAGEMENT STRATEGIES............................................15
OPERATIONS....................................................................15
WATER SUITABILITY.........................................................19
CANNIBALIZATION THREAT..............................................19
MARKETS AND CAPACITY BUILDING................................19
INSURANCE......................................................................20
TAXES................................................................................. 20
LICENSES & PERMITS.........................................................20
OPERATIONAL STRATEGIES...............................................20
SECTION II: MARKETING....................................................23
MARKET POTENTIAL........................................................23
DISTRIBUTION STRATEGY................................................24
PRODUCTS/SERVICES.....................................................27
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SADIYA SHUAIBU (TEL: 08100461357)
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COMPETITIVE ADVANTAGE..............................................27
SALES FORECASTS AND ASSUMPTIONS..........................27
MEASURES OF SUCCESS.................................................28
SECTION III: MONEY..........................................................28
BREAK EVEN ANALYSIS:..................................................28
BOOK KEEPING, RECORD-KEEPING, ACCOUNTING
SYSTEM & PROCESS........................................................28
STOCKING........................................................................30
FINANCIAL WORKSHEETS..................................................31
FINANCIAL MODEL...........................................................32
LOAN AMOUNT....................................................................34
LOAN AMORTIZATION.........................................................35
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SADIYA SHUAIBU (TEL: 08100461357)
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BUSINESS OVERVIEW
every year. This shows that the market for fish in Nigeria is
alone, there are about 2,087 licensed and registered Fish and
this industry.
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SADIYA SHUAIBU (TEL: 08100461357)
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studies, you are more likely not going to struggle to sell your
from you.
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SADIYA SHUAIBU (TEL: 08100461357)
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EXECUTIVE SUMMARY
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SADIYA SHUAIBU (TEL: 08100461357)
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COMPANY OVERVIEW
BUSINESS LOCATION
LEGAL STRUCTURE:
structure.
market. The size of both ponds are 20m by 32.8m. The farm is
in Nigeria.
MISSION
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supply of fish.
VISION
Product/service we sell
Benefit to buyer
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SADIYA SHUAIBU (TEL: 08100461357)
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MARKET POTENTIAL
Wholesalers etc.
Cat Fish
Tilapia
Crayfish
Titus fish
products.
cost as a start-up:
However, after 5 (five) years, the Grand Total of Net profits will
operation.
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SADIYA SHUAIBU (TEL: 08100461357)
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STRATEGIC MANAGEMENT
SWOT Analysis
STRENGTHS WEAKNESSES
Can engage in wholesaling, High initial cost for pond
trading and processing renovation and inputs.
concurrently. Need expert for choice of
Medium start up and fish species appropriate
operating costs culture.
Convenient bulk sales Require training on fish
delivered to market rearing and pond
Can process to smoke fish. management.
No construction or training Require expert evaluation
required. of local/site/water and
Low switching costs in terms constant access for
of products of location. problem diagnosis and
solutions.
Expensive construction
and operation costs.
OPPORTUNITIES THREATS
Increased local government Constrained access to
financial support. inputs.
Ready market due to Lack of trained extension
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SADIYA SHUAIBU (TEL: 08100461357)
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SECTION I: MANAGEMENT
ORGANOGRAM/COMMUNICATION
Managing
Director
Farm
Supervisor
and Professionalism.
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SADIYA SHUAIBU (TEL: 08100461357)
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MANAGEMENT STRATEGIES
OPERATIONS
site for a fish pond and Sadiya Shuaibu Fish Farm took all 3
into consideration when selecting a site for the fish ponds. And
they are:
Water supply
Soil
Topography
we consider. Fish depends upon water for all their needs. Fish
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SADIYA SHUAIBU (TEL: 08100461357)
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meets its first test easily. If water is not available all the time
natural water supply is low, then we will still use the site. The
the best source of water for a fish pond. Bore Hole Water has
few contaminants and if the bore hole well is a good one, the
overcome by:
surface of the water in the pond help the air and water to
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water.
(have a low porosity like clay) and the soil should also
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flat land, the pond must be built with a slope inside it so it can be
Equipment
Pond site, good quality water supply, fishing nets, weighing scale,
catfish juveniles, feeds of different sizes for different age range, live
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SADIYA SHUAIBU (TEL: 08100461357)
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RISK MANAGEMENT
WATER SUITABILITY
constantly into the pond and drain from time to time to avoid
CANNIBALIZATION THREAT
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SADIYA SHUAIBU (TEL: 08100461357)
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INSURANCE
Business Liability
TAXES
etc.)
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SADIYA SHUAIBU (TEL: 08100461357)
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OPERATIONAL STRATEGIES
processes:
Harvesting
Processing
outlet is opened and the water and the catfish flow into a net
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SADIYA SHUAIBU (TEL: 08100461357)
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which allows the water to move out and the catfish retained in
or charcoal.
Dryer
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MARKET POTENTIAL
demand
Digital Marketing
Door-to-door marketing
Customer Referals
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SADIYA SHUAIBU (TEL: 08100461357)
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Instagram etc.)
catalogues etc.)
Printing of flyers
DISTRIBUTION STRATEGY
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SADIYA SHUAIBU (TEL: 08100461357)
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market.
include:
Contract Sales
Phone Sales
Other
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SADIYA SHUAIBU (TEL: 08100461357)
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Processing 15%
Plant/Cooperative
Retail Customer 40%
Restaurant and Grocery 10%
Organizations 30%
Other 5%
Total 100%
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PRODUCTS/SERVICES
COMPETITIVE ADVANTAGE
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SADIYA SHUAIBU (TEL: 08100461357)
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MEASURES OF SUCCESS
PROCESS
number of fish and the weight of fish in every pond at any given
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SADIYA SHUAIBU (TEL: 08100461357)
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money. Also, without good records you don’t know if you are
each pond on this form. At the end of the week total the
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STOCKING
include amount of time that the supervisor can spend with the
level.
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economical feeding rate, the desired size of fish at harvest and the
FINANCIAL WORKSHEETS
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FINANCIAL MODEL
PARTICULARS 1st Year 2nd Year 3rd Year 4th Year 5th Year Total (N)
Fingerlings 50000
10,000 10,000 10,000 10,000 10,000
0
- - - -
0
Total 50000
10,000 10,000 10,000 10,000 10,000
0
CASH FLOW
Sale of each kg at N800 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
₦ ₦ ₦ ₦ ₦ ₦
- - - - - -
TOTAL ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
ASSET EXPENSES
Cost of obtaining the
fingerlings at N20 each ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 1,000,000.00
₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00
TOTAL ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦1,000,000.00
SADIYA SHUAIBU (TEL: 08100461357)
)
FIXED/RECURRENT
EXPENSES
5 Collapsible Pond Purchase, ₦ ₦ ₦ ₦ ₦ ₦
Setup and Pipping 1,400,000.00 60,000.00 60,000.00 60,000.00 60,000.00 1,640,000.00
3 Staff Salary (30,000/head ₦ ₦ ₦ ₦ ₦ ₦
for 6 month) 540,000.00 540,000.00 540,000.00 540,000.00 540,000.00 2,700,000.00
₦ ₦ ₦ ₦ ₦ ₦
Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 25,000.00
Record
Keeping/Stationary/Comput ₦ ₦ ₦ ₦ ₦ ₦
er 120,000.00 30,000.00 30,000.00 30,000.00 30,000.00 240,000.00
₦ ₦ ₦ ₦ ₦ ₦
Security 240,000.00 240,000.00 240,000.00 240,000.00 240,000.00 1,200,000.00
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SADIYA SHUAIBU (TEL: 08100461357)
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LOAN AMOUNT
From the analysis done in the financial model above, the total estimated amount that
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SADIYA SHUAIBU (TEL: 08100461357)
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LOAN AMORTIZATION
MONTHLY DEPOSIT ₦ ₦ ₦ ₦ ₦
AMOUNT> 136,937.50 143,784.38 150,973.59 158,522.27 166,448.39
₦ ₦ ₦ ₦ ₦
JANUARY 8,079,312.50 6,757,865.63 5,284,075.78 3,646,012.29 1,830,932.26
₦ ₦ ₦ ₦ ₦
FEBRUARY 7,942,375.00 6,614,081.25 5,133,102.19 3,487,490.02 1,664,483.87
₦ ₦ ₦ ₦ ₦
MARCH 7,805,437.50 6,470,296.88 4,982,128.59 3,328,967.74 1,498,035.48
₦ ₦ ₦ ₦ ₦
APRIL 7,668,500.00 6,326,512.50 4,831,155.00 3,170,445.47 1,331,587.10
₦ ₦ ₦ ₦ ₦
MAY 7,531,562.50 6,182,728.13 4,680,181.41 3,011,923.20 1,165,138.71
₦ ₦ ₦ ₦ ₦
JUNE 7,394,625.00 6,038,943.75 4,529,207.81 2,853,400.92 998,690.32
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SADIYA SHUAIBU (TEL: 08100461357)
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₦ ₦ ₦ ₦ ₦
JULY 7,257,687.50 5,895,159.38 4,378,234.22 2,694,878.65 832,241.94
₦ ₦ ₦ ₦ ₦
AUGUST 7,120,750.00 5,751,375.00 4,227,260.63 2,536,356.38 665,793.55
₦ ₦ ₦ ₦ ₦
SEPTEMBER 6,983,812.50 5,607,590.63 4,076,287.03 2,377,834.10 499,345.16
₦ ₦ ₦ ₦ ₦
OCTOBER 6,846,875.00 5,463,806.25 3,925,313.44 2,219,311.83 332,896.77
₦ ₦ ₦ ₦ ₦
NOVEMBER 6,709,937.50 5,320,021.88 3,774,339.84 2,060,789.55 166,448.39
₦ ₦ ₦ ₦ ₦
DECEMBER 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
₦ ₦ ₦ ₦ ₦
CLOSING DEBT 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
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Assumptions:
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