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MGT4312 Chap2
MGT4312 Chap2
MGT4312 Chap2
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Chapter Concepts
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Project Iden3fica3on
• Start of Ini3a3ng phase
• Recognize need, problem, or
opportunity
• Various ways for project
iden3fica3on
• Organiza3ons strategic planning
• Response to unexpected events
• Group organized to address a
need
• Important to clearly iden3fy need
to determine if worth pursuing
• Use decision making process to
priori3ze and select project with
greatest benefit
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Project Selec3on
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Describe the posi%ves
Student Discussion and nega%ves for this
development project.
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Possible responses to • Posi3ves
• All projects will be evaluated on
Student Discussion common criteria
• Describe the posi3ves • Project A gets to market in the least
3me
and nega3ves for this • Project B gains the greatest market
development project. share
• Project B has highest ROI
• Projects A and C have high chance of
success
• Nega3ves
• Prices for each project have great
differences; implying that each has a
different level of effort for the
project solu3on
• Project B has high risk and medium
chance of success
• Project C may not be accepted
globally
• Project B may put the company
reputa3on at risk if the technology
does not work as expected
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Project Charter
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Preparing a Request for Proposal
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Guidelines for Developing an RFP
• State project objec3ve or • State type of contract
purpose • State payment terms
• Provide a statement of work • State schedule and key
• State deliverables the milestones
customer expects • List format and content
• Include customer instruc3ons
requirements • Indicate due date
• State acceptance criteria • Include evalua3on criteria
• List customer supplied items • Include level of effort or funds
• State approvals required available
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Solici3ng Proposals
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Cri3cal Success Factors
• The need is clearly defined
• The project selected must provide the greatest overall
benefits.
• Having a well-understood evalua3on and selec3on process.
• Good understanding of customer’s needs and requirements.
• A request for proposal should include a statement of work,
customer requirements, expected deliverables, and the
criteria by which the customer will evaluate proposals.
• An RFP should provide instruc3ons for the format and
content of contractor proposals.
• Treat all the contractors equally to prevent any unfair
compe33ve advantage in preparing their proposals.
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A Midsize Pharmaceu%cal
Case Study Company
(page 58)
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