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Aquaculture: Business Plan
Aquaculture: Business Plan
08060303074
AQUACULTURE
BUSINESS
PLAN
© 2020
BELLO ALIYU (TEL: 08060303047)
Contents
BUSINESS OVERVIEW..........................................................3
EXECUTIVE SUMMARY.........................................................5
COMPANY OVERVIEW...........................................................7
BUSINESS LOCATION.........................................................7
LEGAL STRUCTURE:..........................................................7
PRODUCTS AND SERVICES................................................7
MISSION.............................................................................8
VISION................................................................................ 8
NATURE OF THE BUSINESS...............................................8
MARKET POTENTIAL.............................................................9
OUR COMPETITIVE ADVANTAGE.......................................9
KEY CHARACTERISTICS OF THE INDUSTRY....................10
BRIEF FINANCIAL HIGHLIGHTS........................................11
STRATEGIC MANAGEMENT.................................................11
SECTION I: MANAGEMENT.................................................14
INDIVIDUAL & ORGANIZATIONAL DEVELOPMENT...........14
MANAGEMENT STRATEGIES............................................15
OPERATIONS....................................................................15
WATER SUITABILITY.........................................................19
CANNIBALIZATION THREAT..............................................19
MARKETS AND CAPACITY BUILDING................................19
INSURANCE......................................................................20
TAXES................................................................................. 20
LICENSES & PERMITS.........................................................20
OPERATIONAL STRATEGIES...............................................20
SECTION II: MARKETING....................................................23
MARKET POTENTIAL........................................................23
DISTRIBUTION STRATEGY................................................24
PRODUCTS/SERVICES.....................................................27
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COMPETITIVE ADVANTAGE..............................................27
SALES FORECASTS AND ASSUMPTIONS..........................27
MEASURES OF SUCCESS.................................................28
SECTION III: MONEY..........................................................28
BREAK EVEN ANALYSIS:..................................................28
BOOK KEEPING, RECORD-KEEPING, ACCOUNTING
SYSTEM & PROCESS........................................................28
STOCKING........................................................................30
FINANCIAL WORKSHEETS..................................................31
FINANCIAL MODEL...........................................................32
LOAN AMOUNT....................................................................34
LOAN AMORTIZATION.........................................................35
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BUSINESS OVERVIEW
every year. This shows that the market for fish in Nigeria is
alone, there are about 2,087 licensed and registered Fish and
this industry.
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studies, you are more likely not going to struggle to sell your
from you.
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EXECUTIVE SUMMARY
large.
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COMPANY OVERVIEW
BUSINESS LOCATION
LEGAL STRUCTURE:
structure.
market. The size of both ponds are 20m by 32.8m. The farm is
in Nigeria.
MISSION
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supply of fish.
VISION
Product/service we sell
Benefit to buyer
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MARKET POTENTIAL
Wholesalers etc.
Cat Fish
Tilapia
Crayfish
Titus fish
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products.
Bello Aliyu Fish Farm will need to obtain the following cost as
a start-up:
However, after 5 (five) years, the Grand Total of Net profits will
operation.
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STRATEGIC MANAGEMENT
SWOT Analysis
STRENGTHS WEAKNESSES
Can engage in wholesaling, High initial cost for pond
trading and processing renovation and inputs.
concurrently. Need expert for choice of
Medium start up and fish species appropriate
operating costs culture.
Convenient bulk sales Require training on fish
delivered to market rearing and pond
Can process to smoke fish. management.
No construction or training Require expert evaluation
required. of local/site/water and
Low switching costs in terms constant access for
of products of location. problem diagnosis and
solutions.
Expensive construction
and operation costs.
OPPORTUNITIES THREATS
Increased local government Constrained access to
financial support. inputs.
Ready market due to Lack of trained extension
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SECTION I: MANAGEMENT
ORGANOGRAM/COMMUNICATION
Managing
Director
Farm
Supervisor
and Professionalism.
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MANAGEMENT STRATEGIES
OPERATIONS
site for a fish pond and Bello Aliyu Fish Farm took all 3 into
they are:
Water supply
Soil
Topography
we consider. Fish depends upon water for all their needs. Fish
meets its first test easily. If water is not available all the time
natural water supply is low, then we will still use the site. The
best source of water for a fish pond. Bore Hole Water has few
contaminants and if the bore hole well is a good one, the water
by:
surface of the water in the pond help the air and water to
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water.
(have a low porosity like clay) and the soil should also
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flat land, the pond must be built with a slope inside it so it can be
Equipment
Pond site, good quality water supply, fishing nets, weighing scale,
catfish juveniles, feeds of different sizes for different age range, live
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RISK MANAGEMENT
WATER SUITABILITY
constantly into the pond and drain from time to time to avoid
CANNIBALIZATION THREAT
Fish Farm solution provides for the keeping of the same size of
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INSURANCE
Business Liability
TAXES
etc.)
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OPERATIONAL STRATEGIES
Harvesting
Processing
outlet is opened and the water and the catfish flow into a net
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which allows the water to move out and the catfish retained in
or charcoal.
Dryer
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MARKET POTENTIAL
demand
Digital Marketing
Door-to-door marketing
Customer Referals
Instagram etc.)
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catalogues etc.)
Printing of flyers
DISTRIBUTION STRATEGY
market.
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Contract Sales
Phone Sales
Other
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Processing 15%
Plant/Cooperative
Retail Customer 40%
Restaurant and Grocery 10%
Organizations 30%
Other 5%
Total 100%
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PRODUCTS/SERVICES
COMPETITIVE ADVANTAGE
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MEASURES OF SUCCESS
PROCESS
fish and the weight of fish in every pond at any given time so as to
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institutions require good records before they will lend money. Also,
without good records you don’t know if you are making or losing
each pond on this form. At the end of the week total the
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STOCKING
include amount of time that the supervisor can spend with the
level.
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economical feeding rate, the desired size of fish at harvest and the
FINANCIAL WORKSHEETS
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FINANCIAL MODEL
PARTICULARS 1st Year 2nd Year 3rd Year 4th Year 5th Year Total (N)
Fingerlings 50000
10,000 10,000 10,000 10,000 10,000
0
- - - -
0
Total 50000
10,000 10,000 10,000 10,000 10,000
0
CASH FLOW
Sale of each kg at N800 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
₦ ₦ ₦ ₦ ₦ ₦
- - - - - -
TOTAL ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦8,000,000.00 ₦40,000,000.00
ASSET EXPENSES
Cost of obtaining the
fingerlings at N20 each ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 200,000.00 ₦ 1,000,000.00
₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00 ₦ 0.00
TOTAL ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦200,000.00 ₦1,000,000.00
BELLO ALIYU (TEL: 08060303047)
FIXED/RECURRENT
EXPENSES
5 Collapsible Pond Purchase, ₦ ₦ ₦ ₦ ₦ ₦
Setup and Pipping 1,400,000.00 60,000.00 60,000.00 60,000.00 60,000.00 1,640,000.00
3 Staff Salary (30,000/head ₦ ₦ ₦ ₦ ₦ ₦
for 6 month) 540,000.00 540,000.00 540,000.00 540,000.00 540,000.00 2,700,000.00
₦ ₦ ₦ ₦ ₦ ₦
Insurance 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00 25,000.00
Record
Keeping/Stationary/Comput ₦ ₦ ₦ ₦ ₦ ₦
er 120,000.00 30,000.00 30,000.00 30,000.00 30,000.00 240,000.00
₦ ₦ ₦ ₦ ₦ ₦
Security 240,000.00 240,000.00 240,000.00 240,000.00 240,000.00 1,200,000.00
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LOAN AMOUNT
From the analysis done in the financial model above, the total estimated amount that
is required to fully establish Bello Aliyu Fish Farm Aquaculture in illustrated in details
five naira).
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LOAN AMORTIZATION
MONTHLY DEPOSIT ₦ ₦ ₦ ₦ ₦
AMOUNT> 136,937.50 143,784.38 150,973.59 158,522.27 166,448.39
₦ ₦ ₦ ₦ ₦
JANUARY 8,079,312.50 6,757,865.63 5,284,075.78 3,646,012.29 1,830,932.26
₦ ₦ ₦ ₦ ₦
FEBRUARY 7,942,375.00 6,614,081.25 5,133,102.19 3,487,490.02 1,664,483.87
₦ ₦ ₦ ₦ ₦
MARCH 7,805,437.50 6,470,296.88 4,982,128.59 3,328,967.74 1,498,035.48
₦ ₦ ₦ ₦ ₦
APRIL 7,668,500.00 6,326,512.50 4,831,155.00 3,170,445.47 1,331,587.10
₦ ₦ ₦ ₦ ₦
MAY 7,531,562.50 6,182,728.13 4,680,181.41 3,011,923.20 1,165,138.71
₦ ₦ ₦ ₦ ₦
JUNE 7,394,625.00 6,038,943.75 4,529,207.81 2,853,400.92 998,690.32
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₦ ₦ ₦ ₦ ₦
JULY 7,257,687.50 5,895,159.38 4,378,234.22 2,694,878.65 832,241.94
₦ ₦ ₦ ₦ ₦
AUGUST 7,120,750.00 5,751,375.00 4,227,260.63 2,536,356.38 665,793.55
₦ ₦ ₦ ₦ ₦
SEPTEMBER 6,983,812.50 5,607,590.63 4,076,287.03 2,377,834.10 499,345.16
₦ ₦ ₦ ₦ ₦
OCTOBER 6,846,875.00 5,463,806.25 3,925,313.44 2,219,311.83 332,896.77
₦ ₦ ₦ ₦ ₦
NOVEMBER 6,709,937.50 5,320,021.88 3,774,339.84 2,060,789.55 166,448.39
₦ ₦ ₦ ₦ ₦
DECEMBER 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
₦ ₦ ₦ ₦ ₦
CLOSING DEBT 6,573,000.00 5,176,237.50 3,623,366.25 1,902,267.28 -
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Assumptions:
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