Saba Y'All: A Simple Business Plan

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SABA Y’ALL

A Simple Business Plan

____________________________

Proponents:

John Ariel A. Anievas, Jr.

Mark Kennedy O. Doniego

Marjorie G. Menor

Leej Czenen L. Torrado

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Table of Contents

Executive Summary ----------------------------------------------------------------------3

Introduction to Saba Y’all ---------------------------------------------------------------4

Description of the Product ---------------------------------------------------------------4

Industry Analysis --------------------------------------------------------------------------5

Market Analysis ---------------------------------------------------------------------------6

Marketing Plan -----------------------------------------------------------------------------8

Production Plan ----------------------------------------------------------------------------8

Organizational Plan -----------------------------------------------------------------------10

Financial Plan ------------------------------------------------------------------------------11

Appendices ---------------------------------------------------------------------------------12

2023

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I. Executive Summary

During school days, everyone at the school will look for snack foods and cool drinks

during their recess time. The menu of the school canteens included banana fritter, banana

cue, and melon juice. Customers, however, always demand higher quality snacks at the

canteen. Here at Saba Y’all, all the products are of premium quality with affordable

prices. Unlike any other snacks and drinks, consumers will savor the sweetness,

deliciousness, refreshing, flavor overload, and most importantly, the nutritional benefits

of the product itself. Saba Y’all is a small business which belongs to the food and

beverage industry. It is owned by Mark Kennedy O. Doniego, Leej Czenen L. Torrado,

Marjorie G. Menor, and John Ariel A. Anievas, Jr. It is currently located in Sanchez Mira

School of Arts and Trades at Santor, Sanchez Mira, Cagayan. They offer three variety of

products. Two types of snacks and one type of drink, Maruya con Keso y Chocolatte,

SabaQ Caramelizado, and Samalamig.

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II. Introduction to Saba Y’all

Nowadays, people enjoy buying street foods wherever they go, particularly

students while they are in school. Typically, they favor healthy, sweet foods and cold

drinks. Therefore, at Saba Y’all, they offer two variety of snacks made with nutrient-rich

banana fruit as well as healthy drinks to help settle the stomach. Even though the

products are of premium quality, customers can still afford to buy them.

The success of this small business will supplement the student entrepreneurs an

extra allowance, and assist their parents in supplying their own needs.

The target market of this food and beverage type of industry will be the students

of the Sanchez Mira School of Arts and Trades and the staff belonging in teaching and

non-teaching departments. Any products purchased here at Saba Y’all will sate their

appetites during recess time and enhance the consumer’s mood and performance in the

succeeding hours.

III. Description of the Product

Below are the product menu of Saba Y’all:

Maruya con Keso y Chocolatte. This is not just a simple banana fritter as you may find at

another market. This special banana fritter has two different flavors, either cheese-

covered or chocolate-filled. (See Table 1 on Appendix B, page)

SabaQ Caramelizado. Fried bananas roofed with caramelized brown sugar that has the

taste of unique sweetness and impaled with a bamboo skewer. (See Table 1 on Appendix

B)

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Samalamig. Sweet chilled melon juice that has jelly-like ingredients and flavored with

Buko Pandan. (See Table 1 on Appendix B)

Additionally, unlike any other snacks and drinks, consumers will savor the

sweetness, deliciousness, refreshing, flavor overload, and most importantly, the

nutritional benefits of the product itself.

IV. Industry Analysis

This business falls under the food and beverage industry. They used SWOT

analysis to comprise strengths, weaknesses, opportunities, and threats to the business.

This analysis studies the outcome of the business if it would succeed or fail in the

marketplace over time. It is further divided into two parts; internal factors and external

factors. (See Table 2 on Appendix B)

The strengths and weaknesses of Saba Y’all were included in the internal factors

because they continue to exist within the business. Its strengths are the wide range of

target market, the product’s taste appeal to everyone, the product provides health benefits

to consumers, customers can meet the affordable prices of the product at premium

quality, products are new and in unique class, and entrepreneurs are well-mannered and

trained to serve customers properly. Its weaknesses, on the other hand, are as follows: the

supply cannot keep up with consumer demand, some consumers avoid sweets, people

may regard the prices as above average, consumers may taste the products differently

than traditional ones, employees will reciprocate the customers' attitude, and the

employees that are lacking experience.

Opportunities and threats are the external factors. It would predict the impact of

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the potential happenings and how will the entrepreneurs react to this. Time will tell

whether the management will have the ability to utilize opportunities and disregard

threats. Those opportunities are the students having experiences of being an entrepreneur,

the relationships made between the business owners and customers, great income lead to

the expand of the business, the products will be known or popularized in time, and

entrepreneurs being also the employees of the business. In contrary, the threats to the

business are the following: entrepreneurs may stop their business activities if not

profitable, smaller consumers due to the lower pricing of other business, the business

may only gain at a constant rate, and the adjustment of the business because of the

demand.

V. Market Analysis

During school days, everyone at the school will automatically look for snack

foods and cool drinks during recess. The menu of the school canteens included banana

fritter, banana cue, and melon juice. Customers, however, always demand higher quality

snacks at the canteen. The banana fritter and banana cue available for purchase have

flaws, even if their management had raised the selling price of commodities too high due

to the pandemic, such as a lack of sweetness, a lack of ingredients, and a banana size that

is too small, half-cooked, and sometimes overcooked. That is why customers prefer to

buy products from other businesses that perform better.

The young entrepreneurs of Saba Y'all want to start a small food production

business that offers new and unique snacks paired with a refreshing drink unlike any

other. The products of Saba Y'all will satisfy consumers' cravings while also providing

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health benefits. Saba Y'all's target market will be will be the students and the school

personnel of Sanchez Mira School of Arts and Trades.. The satisfying taste of the Maruya

con Keso y Chocolatte and SabaQ Caramelizado, as well as the stimulation of the

Samalamig, will delight children, teens, adults, and even the elderly. People in this

modern society enjoy spending their free time on social media, thus the entrepreneurs

will take their chances to acquire customers through posting advertisements on Facebook.

If not, they will just create a promotional tarpaulin and place it in front of the school for

everyone to see, or entrepreneurs will simply hand out fliers to everyone within the

school.

The mission of this business is to meet the needs of their customers with

improved products, and their main goal is the expansion and progress of the Saba Y'all

using the overall profit that the business itself will gain. A piece of Maruya will be sold

for 20 pesos. One stick of SabaQ will be sold for 15 pesos. And one cup of Samalamig

will be sold for 11 pesos. The production capacity of all products is 111 quantities per

day. The projected sales in three years will be 1,798,200 pesos (₱1,798,200).

As was already mentioned, there are a wide variety of snacks and beverages

available from every store, making the market highly competitive. Saba Y'all intends to

be more energetic than their rivals when it comes to promoting their products. The

student entrepreneurs will aim to distinguish themselves from their competitors by being

more accessible, even though the items are in the same industry.

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VI. Marketing Plan

Product, place, pricing, promotion, people, packaging, and positioning are the

seven marketing P’s, sometimes known as the marketing mix, which will serve as their

marketing strategy guide.

The business of Saba Y’all offers three variety of products. There are two types of

snacks and one type of drink. Maruya con Keso y Chocolatte, this special banana fritter

has two different flavors, either cheese-covered or chocolate-filled. SabaQ Caramelizado,

fried bananas roofed with caramelized brown sugar that has the taste of unique sweetness

and impaled with a bamboo skewer. Samalamig, a sweet chilled juice that has jelly-like

ingredients and flavored with Buko Pandan. It also has a very unique slogan appearing in

the business logo that says, "Saba kayo jan." Anyone interested in trying the products can

do so at Sanchez Mira School of Arts and Trades in Santor, Sanchez Mira, Cagayan.

Even for the highest quality, the product prices are budget-friendly, ranging from 11 to 20

pesos. The primary targeted market for this business’ products will only be available for

purchase in person. It will undoubtedly appeal to their liking, whether young or old. The

product packaging is in good shape and is aesthetically pleasing for all customers. The

employees of Saba Y’all will conduct the course of the business

with the same level of professionalism. The success of this business will also be the

success of its clients.

VII. Production Plan

In making the products of Saba Y’all, there will be needing of equipment such as

gas stove, stainless steel basin, wooden spatula, bowl, masher, pan, cheese grater,

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saucepan, service tong, plate, bamboo skewers, drink dispenser, and paper cups. The

proprietors will supply all of the necessary equipment, machines, charges for electricity

and gas, and other supplies. The next paragraphs describe the entire manufacturing

process for the three products.

How to make Maruya con Keso y Chocolatte?

First, shred the cheese using the grater. After shredding, melt the cheese in a

saucepan over the lowest heat possible. Second, melt the chocolate in another saucepan.

Wait until the cheese and the chocolate melts based on your choice. Set it aside for a

while. In a large bowl, combine flour, baking powder, and sugar using the spatula. Mix

well. Gradually add the mashed bananas while mixing. Add the egg, vanilla extract, and

milk. Mix to incorporate all the ingredients. Heat half of the oil in a pan. When the oil

becomes hot, scoop about 1/2 cup of the mixture and then pour in the pan (add the

remaining oil in the next batches). For the chocolate-filled, put some of the melted

chocolate inside when it is half-cooked. For cheese-covered, dip the half-cooked banana

fritter in the saucepan with the melted cheese inside. Fry it again on both sides until the

color turns golden brown. Sprinkle the remaining sugar on both sides. Serve.

How to make SabaQ Caramelizado?

Heat oil in a pan or work on medium-low heat. You don’t want too much oil, just

enough to cover about half of the banana. Then, gently peel bananas but keep them

whole. Set aside. Once the oil is warm, liberally sprinkle in half of brown sugar and wait

until the sugar starts to caramelize. Carefully add the bananas into the hot oil on top of

the caramelized brown sugar and begin to fry. After about a minute, start turning the

bananas. Sprinkle a little bit of sugar on top of the bananas and in the surrounding oil and

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fry for about a minute more. Turn again, continue with this process until you have added

all of the brown sugar. Then, continue to turn every minute or two, so that they fry

evenly. The goal here is to cook the bananas until they are golden and completely coated

in the caramel. The cooking time will vary depending on the size of your bananas, but

ours usually take about 8-10 minutes total. Once finished, shake off any excess oil and

place the banana cue onto a clean plate to cool. Take note that placing it on paper towels

not applicable as it may stick onto it. Once it is cool enough to eat, skewer 1-2 of them

onto some bamboo sticks. Serve.

How to make Samalamig?

First to do is to boil water in a saucepan. Once it is boiled, turn off the heat. Add

gelatin powder and a sugar. Stir until granules are finally dissolved. Add green food

coloring, stir. Pour it in a pan. Let it cool and chill for at least 6 hours. For best results,

chill overnight. Cut green gelatin into 1/2 inch squares. Set aside. In a large pitcher, mix

pandan water, evaporated milk, sugar, buko juice, and water. Add gelatin cubes and ice.

Stir and serve in cups.

VIII. Organizational Plan

The four student entrepreneurs decided to form a partnership in their business

called Saba Y'all. This type of business organization will be ideal for them to share all of

the business's finances. This indicates that the four people named Mark Kennedy O.

Doniego, Leej Czenen L. Torrado, Marjorie G. Menor, and John Ariel A. Anievas, Jr.

own the business equally. Mr. Doniego will be the production manager as well as the

administrator of the business's Facebook page. Mr. Torrado and Mr. Anievas will be the

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salespeople. Miss Menor will be in charge of the kitchen. (See Chart 1 on Appendix C,

page 18)

Even though the entrepreneurs are still students, their ability to manage this

business will not let them down their customers, for they can be treated like

professionals.

IX. Financial Plan

Saba Y'all's starting business activities will be funded by an equal share of the

partnership transaction. The entrepreneurs will provide all utilities required in the

manufacturing process. On the first week of operation, the total shares of the owners are

calculated to be fourteen thousand pesos (₱14,000), a total of sixty thousand pesos

monthly (₱60,000), and an individual portion of five hundred pesos (₱500) every owner.

Individuals that contribute and help fund the business are given 10% of their shares on a

monthly basis. (See Table 3, 4, 5, 6, and 7 on Appendix B, pages 15-17)

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X. Appendices

Appendix A

Image 1. The official business logo

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Appendix B

Maruya con Keso y Chocolatte


Recipe: Mashed saba bananas Cooking oil

Egg beaten Baking powder

White sugar All-purpose flour

Vanilla extract Melted chocolate

Milk Cheese toppings

SabaQ Caramelizado
Recipe: Ripe saba bananas Cooking oil

Caramelized brown sugar White sugar

Samalamig
Recipe: Evaporated milk Food-coloring (Green)

Water White sugar

Boiled water in pandan leaves Cracked ice

Unflavored gelatin powder Buko juice

Table 1. Recipe of the products

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Business Strengths Business Weaknesses

 Wide range of target market  Supply cannot keep up with

 Tastes that appeal to everyone consumer’s demand

 Provides health benefits to  Some consumers avoid sweets

consumers  People might treat the prices too high

 Affordable prices at premium quality  Consumers might taste it differently

 Products are new and in unique class from others’ product

 Entrepreneurs are well-mannered and  Employees only reciprocate the

always happy to serve customers attitude of their customers

 Inexperienced staffs

Business Opportunities Business Threats

 Student entrepreneurs will have an  They might give up and stop the

experience of having a business business when it is not profitable

 Might create relationships between  Consumers might try to buy other

the business owners and customers business’ product with lower prices

 The business might expand quickly if  Will remain as a small business when

it has great income gaining at a constant rate

 Will be known or popularized to  Demand will make changes to some

other places part of the business

 Entrepreneurs are also the employees

of the business

Table 2. SWOT Analysis

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Ingredients Cost Number of Total Cost
Ingredients
Saba bananas ₱150 (1kg) 1 ₱150
Egg ₱10 (1pc) 10 ₱100
White sugar ₱25 (½ kg) 1 ₱25
Vanilla extract ₱45 (30mL) 1 ₱45
Cooking oil ₱40 (350mL) 3 ₱120
Baking powder ₱30 (50g) 1 ₱30
All-purpose flour ₱50 (1kg) 1 ₱50
Milk ₱30 (250mL) 1 ₱30
Chocolate ₱90 (250g) 1 ₱90
Cheese ₱70 (165g) 1 ₱70
Total cost of ₱710
production
Total price =raw materials+direct labor
=₱710+₱50
=₱760
Table 3.1. Shows Maruya’s ingredients, its cost and its number, and the total price

Ingredients Cost Number of Total Cost


Ingredients
Ripe saba bananas ₱120 (1kg) 2 ₱240
Brown sugar ₱40 (1kg) 1.5 ₱60
Cooking oil ₱40 (350mL) 3 ₱120
White sugar ₱25 (½ kg) 1 ₱25
Total cost of ₱445
production
Total price =raw materials+direct labor
=₱445+₱50
=₱495
Table 3.2. Shows SabaQ’s ingredients, its cost and its number, and the total price

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Ingredients Cost Number of Total Cost
Ingredients
Evaporated milk ₱30 (370mL) 2 ₱60
Water ₱0 (2.15L) 1 ₱0
Buko juice ₱0 (500mL) 1 ₱0
Pandan leaves ₱0 10 ₱0
Unflavored gelatin ₱180 (100g) 1 ₱180
powder
Food-coloring ₱30 (10mL) 1 ₱30
(Green)
White sugar ₱45 (1kg) 1 ₱45
Ice ₱5 (1pc) 5 ₱25
Paper cup ₱20 (40cups) 1 ₱20
Total cost of ₱360
production
Total price =raw materials+direct labor
=₱360+₱50
=410
Table 3.3. Shows Samalamig’s ingredients, its cost and its number, and the total price

Production Total Production Production Production Production


cost per number of cost per day cost per cost per year cost in
piece pieces per month three (3)
day years
₱ 20 38 ₱760 ₱22,800 ₱273,600 ₱820,800
Table 4.1. Shows Maruya’s production cost

Production Total Production Production Production Production


cost per number of cost per day cost per cost per year cost in
piece pieces per month three (3)
day years
₱ 15 33 ₱495 ₱14,850 ₱178,200 ₱534,600
Table 4.2. Shows SabaQ’s production cost

Production Total Production Production Production Production


cost per cup number of cost per day cost per cost per year cost in
cups per day month three (3)
years
₱ 11 40 ₱410 ₱13,200 ₱158,400 ₱475,200
Table 4.3. Shows Samalamig’s production cost

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Total price Total Total sales Total sales Total sales Total sales
of the numbers of for a day for a month for a year for three (3)
products products years
₱46 111 ₱1,665 ₱49,950 ₱599,400 ₱1,798,200
Table 5. Shows the total sales

Per day Per month Per year In 3 years


Revenue ₱1,665 ₱49,950 ₱599,400 ₱1,798,200
Expenses ₱1,515 ₱45,450 ₱545,400 ₱1,636,200
Net income ₱150 ₱4,500 ₱54,000 ₱162,000
Table 6. Shows the revenue, expenses, and net income

PARTICULARS AMOUNT

Pre-Operating Expenses ₱0.00

Total Pre-Operating Expenses ₱0.00

WORKING CAPITAL

Utilities ₱285.00

Supplies ₱1,515.00

Miscellaneous ₱200.00

TOTAL ₱2,000.00

TOTAL PROJECTED COST ₱2,000.00

Table 7. Projected Financial Statement

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Appendix C

Partnership of:

Mr. Doniego
Overall Manager

Mr. Doniego Miss Menor Mr. Doniego Mr. Doniego


Kitchen FB Page Production
Sales Manager
Supervisor Administrator Manager

Mr. Torrado
Salesman

Mr. Anievas
Salesman

Mr. Torrado
Co-owner

Miss Menor
Co-owner

Mr. Anievas
Co-owner

Chart 1. Organizational Structure of Saba Y’all

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Contract: General Partnership Agreement

We, Mark Kennedy O. Doniego, Leej Czenen L. Torrado, Marjorie G. Menor,

and John Ariel A. Anievas, Jr., hereinafter referred to as the “Partners” agree as follows:

The Partners voluntarily associate themselves together as general partners for the

purpose of conducting the general business of small business start-up, and any other type

of business that may from time to time be agreed on by the Partners.

The name of the Partnership shall be Saba Y’all. This name will be registered in

the office of the Secretary of State as the fictitious name of the Partnership.

The principal place of business of the Partnership shall be at Sanchez Mira School

of Arts and Trades and any other place or places that may be mutually agreed on by the

parties to this Agreement.

The initial capital of this Partnership shall be the sum of two thousand pesos

(₱2,000.00) to which each Partner shall contribute by giving a down payment of five

hundred pesos (₱500.00).

No Partner shall withdraw any portion of the capital of the Partnership without the

express written consent of the other Partners.

Any net profits or losses that may accrue to the Partnership shall be distributed to

or borne by the Partners.

Each Partner shall have an equal voice in the management of the Partnership and

shall have authority to bind the Partnership in making contracts and incurring obligations

in the name and on the credit of the firm. However, no Partner shall incur any obligations

in the name or on the credit of the firm exceeding twenty thousand pesos (₱20,000.00)

without the express written consent of the other Partner.

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Any obligation incurred in violation of this provision shall be charged to and

collected from the individual Partner incurring the obligation.

All consents and agreements provided for or permitted by this Agreement shall be

in writing and a signed copy of them shall be filed and kept with the books of the

Partnership.

This instrument contains the sole agreement of the parties relating to their

Partnership and correctly sets forth the rights, duties and obligations of each to the other

in connection with is as of its date. Any prior agreements, promises, negotiations, or

representations not expressly set forth in this Agreement are of no force or effect.

Mark Kennedy O. Doniego Leej Czenen L. Torrado


(Signature of Partner over Printed Name) (Signature of Partner over Printed Name)

Marjorie G. Menor John Ariel A. Anievas, Jr.


(Signature of Partner over Printed Name) (Signature of Partner over Printed Name)

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