Professional Documents
Culture Documents
Ethics and Marketing
Ethics and Marketing
Ethics and Marketing
PROFESSOR:
HELENE RIBOT
SALES DEVELOPMENT (MKG543) – 2022-2023
ETHICS
Second, analyse:
CASE STUDIES
One group presentation and discussions during the 2nd session on the
27th October.
Please send your work by 27th October before the class.
Email: helene.ribot@essca.eu
Do not forget to put your names (team members) on the first slide!
Prepare around 10 slides to be presented in around 10/15 min.
5
(0-8 points)
an excellent use of graphics the parts produces a study, inadequate
and visual aids. satisfactory overall allocation of speaking
Presentation is poised, outcome. time, poor
clear, easily understandable, communication aids…),
demonstrating extensive demonstrating a lack of
knowledge of the topic; preparation.
Each member of the team
participates equitably in the
presentation.
Depth and Presentation provides an Conceptually and The group demonstrates
accuracy content accurate and complete factually, an adequate a lack of mastery of the
handling of the case presentation (accurate relevant concepts and
(relevant explanation of key description of the case theories related to the
(0-8 points) concepts and theories, level study, appropriate case study.
of presentation appropriate explanations of concepts The presentation
for the audience). and theories, adequate appears to be a factual
The team proposes a level of detail), description, with no
creative approach through demonstrating reference made to
original and critical views. knowledge of the topic theory or even to the
and including references course material.
to the course material. Conceptual explanations
are replaced by common
and unjustified
opinions.
Observable criteria Exceeds Meets Fails to meet
expectations expectations expectations Total
Collective preparation
(0-8 points)
Total
OBJECTIVES OF THE COURSE AND COMPETENCES.
Getting to know what ethics is and what are some important ethical
challenges in the sales and marketing functions;
Help you take some distance and develop your critical judgment;
Present you several criteria and concepts to help you take « good »
decisions;