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    Aliyah Samantha Calbonero
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    This study examines how web live broadcasts influence the propensity to buy in the Philippines. It analyzes the effects of impulse buying tendency, urge to buy, and gender on impulse purchases of retail customers. Specifically, the study looks at how impulsive and habitual buying behaviors impact students' likelihood to purchase from online live selling.

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    This study examines how web live broadcasts influence the propensity to buy in the Philippines. It analyzes the effects of impulse buying tendency, urge to buy, and gender on impulse purchases of retail customers. Specifically, the study looks at how impulsive and habitual buying behaviors impact students' likelihood to purchase from online live selling.

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    © All Rights Reserved
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    5 views1 page

    Untitled

    Uploaded by

    Aliyah Samantha Calbonero
    This study examines how web live broadcasts influence the propensity to buy in the Philippines. It analyzes the effects of impulse buying tendency, urge to buy, and gender on impulse purchases of retail customers. Specifically, the study looks at how impulsive and habitual buying behaviors impact students' likelihood to purchase from online live selling.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    A STUDY OF WEB LIVE BROADCAST AFFECTS THE PROPENSITY TO BUY IN THE PHILIPPINES

    : The Influence of Impulse Buying Tendency, Urge to Buy


    and Gender on Impulse Buying of the Retail Customers

    Impulsive: the customer is prone to spontaneous purchases.


    Habitual: the customer is loyal to brands and follows a routine.

    The Influence of Impulsive and Habitual Buying on student's propensity to buy from
    online live selling.

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