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Concept Note Fishball Jennyrose
Concept Note Fishball Jennyrose
Fishball is considered one of the most popular products in the Philippines and the
entire Southeast Asian region (Kok et al., 2013, cited in Sarmiento et al., 2018). Fishballs
are edible, bell-shaped patties made from pulverized fish, and they have been a favorite
Filipino snack; it is among the top food products sold in the streets. Fish balls are named
differently. Locally, in the Philippines, if not termed a fish ball, it is called Ola-bola, and it
is regarded as the Philippine caviar (Golangco 2010 & Kok et al., 2013, as cited in
Sarmiento et al., 2018).
Research has already been conducted in food and technology about fishballs but
is limited. A study by Chowdhury, Islam, and Alim (2017) on the development and
evaluation of fishballs with fish mince powder supplemented with potato flour along with
other ingredients showed that fishballs prepared from the ingredients having 35% mince
powder have the highest flavor rating. Fishball containing 30% mince powder has the
highest overall acceptability.
Main Research Question: The primary concern of this study is to develop smoked
cockles fishball; specifically, this study will answer the following specific questions:
1. Determine the processes involved in the preparation and cooking of Smoked Cockles
Fishball;
2. Determine the sensory characteristics of Smoked Cockles Fishball in terms of
appearance, aroma, palatability, and texture;
3. Determine the consumer acceptability of Smoked Cockles Fishball in terms of
appearance, aroma, palatability, and texture;
4. Compare the Smoked Cockles Fishball to the existing fishball the market in terms of
nutritional value and cost.
Research Design:
This study will use the experimental research design; the researcher manipulates
and controls a variable. According to Morton and Williams (2009), Experimental Design
refers to a blueprint of a procedure that enables researchers to test the hypothesis by
reaching valid conclusions about relationships between dependent and independent
variables. Particularly in this study, the researcher will develop smoke cockles fishball.
Then, a descriptive research design will be used to describe this product's sensory
characteristics and acceptability level in terms of appearance, aroma, palatability, and
texture. Furthermore, a comparative design will compare the developed product with the
existing fishball in the market in terms of nutritional value and cost.
Research Methods:
This study will use the Research and Development (R&D) method, which involves
investigative activities to acquire new knowledge, create new products or services and
improve existing ones (University College London). Moreover, the R & D method is used
to produce a particular product and test its effectiveness (Sugiyono, 2014). There are
many activities to systematically conduct in this study, from planning, product
development, trials, and evaluation. All the processes, stages, and occurrences will be
recorded for further modifications during the trial period. When
Materials:
The materials refer to the tools and ingredients used in the development of Smoked
Cockles Fishball such as utensils and equipment, including the bills for each item. The
ingredients are cockles, sweet potato, cassava, all-purpose flour, thyme leaves, salt to
taste, water, and garlic. Tools such as knife, non-stick frying pan, tongs, bowl or plate,
measuring cup, spoon, fork, weighing scale, ladle, charcoal, smoke house, blender, and
tray will be used.
Chowdhury, M.S.A, Islam, M.N., and Alim, M.A., (2017). Development and evaluation of
fish ball from fish powder supplemented with potato flour. Department of Food
Technology and Rural Industries, Bangladesh Agricultural University.
Kolter, P. & Keller, K.L. (2012). Marketing Management. Pearson Inc. Prentice Hall, One
Mugale, R.R., et. al. (2015). Storage characteristics of fish ball prepared from minced
meat of Tilapia (Oreochromismossambicus) at 0 to 2 C. International Journal of
Sciences & Applied Research. IJSAR, 2(12), 2015; 96-102
Neilson, M.M. (2016). Consumer preference of ground beef patties with varying
percentages of finely textured beef. ResearchGate
Sarmiento, K. Santos, M.D. Pereda, J.M. & Ventolero, M. F. (2018). Not fish in fish balls:
fraud in some processed seafood products detected by using DNA barcoding.
Philippine Science Letters. ResearchGate, pp. 1-36.
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