BetawithYou

B Y S A K T I A N D S A M U E L
 Company Profile
Our Story
BetawithYou was founded by Sakti and Sam in 2022 in
response to our concern about cultural fading, especially in
the younger generations of Greater Jakarta.
We wanted to show that Betawi culture is not outdated, and
also communicate the culture in an interactive way, all while
supporting local Small and Medium Scale Businesses.

Vision
Being the first Integrated
Application to spread
awareness and promote
Betawi and Indonesian
cultural preservation.
Vision
Showcasing to Indonesia
and the world the
greatness of our cultural
heritage.

 Our Mission
Our Pride

Amazing Diversity Our Culture Our Heritage

Both tourists and cultural Long before Our Independence

preservation have always seen Our country have always pride
Indonesia as a cultural hotspot ourselves in our amazing
with all of our amazing culture heritage
 BetawithYou
O u r T e a m

M. Jaya Sakti
Co-Founder, Team Leader, CEO
BetawithYou (2022 - Present)

Samuel Nelson Ryan Tobing

Co-Founder, CMO CTO, Fullstack Web Developer
BetawithYou (2022 - Present) BetawithYou (2022 - Present)
Integrated
Marketing 1 Help reach our target audience

Communication 2 Strengthen Brand Image

3
help customers to better
understand brand message and
values

4
Create competitive edge from
other products or service
BetawithYou
target Market
Demographics
1 Age: 13+ (Open for all ages)
Gender: Unisex
Race: Open for All Race
Income Level: All Income Level
Education: Open to All
3 Geographics
We plan to make our application
accessible to everyone even
foreigners that wanted to learn
more about Betawi and
Indonesian Culture
Psychographics
2 Personality: Creative, Friendly, and
Organized
Lifestyle: Traveling, Athletics, Self
Learner
AIO: Seeking to self improve, and learn
something new
Attitude: Open to improvements
4 behavioural
Purchase Behavior: Those who are
susceptible to influencers' promotion
Benefits: A free-to-download application
regarding Indonesia's Culture
Customer Loyalty: an application that
provides a mileage system with tons of
rewards
BetawithYou
Positioning
Learning culture made
easy and fun
We noticed that cultural aspects in
younger generations are starting
to fade. thus prompting us to
contribute back to the country and
culture we loved by creating this
application.
Because we Care
We pride ourselves on being the
first platform to provide cultural
learning in support of Indonesia's
Bhineka Tunggal Ika / Cultural
diversity.
BetawithYou
Culture Made Fun
By Indonesians for
Indonesians
We want to provide an integrated
cultural software that gives ease of
access to both learn, shop, and
Support local UMKM.
MARKETING MIXES

01. PRODUCT 03. PRICE

BetawithYou currently provides 3
different features :
language learning
interactive map and games
online shopping / Official Merch
BetawithYou is a free-to-download
application although we do offer
some paid benefits such as :
BWY. Premium (No Ads,
Exclusive Banners or Offers)

02. PLACE 04. PROMOTION

Website Our Promotion channels are:
Application (Play Store, App Store) Social media (Instagram, Tiktok)
Events and Pop Up Store Influencers Endorsement
Collab with SMMEs Guerilla Marketing
 BetawithYou
Product Quality is the determining
factor for my purchase.
Hj. Bukhori Luthfi, Founder of Betawi Banget ~

I prefer to buy products online since

it's more convenient.
~ Aria Nauli, College Student and Founder of Manda

I am heavily influenced by reviews

made by influencers.
Russel Young, College Student and Founder of Satusa ~
 BetawithYou
Buyer Persona

Airin (22), and Adam (19) Ambivert,

seeking to learn something new, culture
concerned, casual style, Socially Active,
uses mobile phone on a daily basis
 Empathy
Feels
Wanting to learn
Map See
Cultural aspects are
Hard to start
starting to fade
Unflexible time
No App that supports
Excited to learn
local culture
something new

Say/Do Hear
Learning language is
Download a challenging
learning app friends talking that
watch youtube culture is outdated
tips and tricks
Pain Gain
Often overworks gaining new knowledge
Wanted to overachieve able to support local culture
sometimes insecure with being more knowledgeable in
others' achievement terms of Social Knowledge
Sometimes consumtive
 BetawithYou Internal Factors

Personal Factors : Occupation, Age,

Customer Decision Lifestyle,Etc.
Making Process
Personal Factors : Occupation, Age,
Lifestyle,Etc.
We believe that it's crucial to
understand how consumers make
External Factors
decisions since it enables us to
predict their wants, which in turn Culture : The values or traditions that a
person holds.
aids in developing marketing or
sales tactics that are tailored to Political, Social, Economic, Technology,
meet those demands. Legal, Environment
(PESTLE)
 Internal Factors
Psychological
Lifestyle Learning: Willing to learn and
explore something new
Avid user of mobile phone Beliefs: Beliefs in self-improvement
Purchases products online motivation: preserving culture and
likes to try new things learning something new
perception: Indonesia's First
Cultural App

Culture Personal
Age: 16-40 Y.o
Culture: Open to All
Occupation: Students /
Subculture: Open to All
Graduate student
Social Class: Open to All
Lifestyle: prefer online
purchases, Culture concerned
 External Factors
Political
Whether BetawithYou will
receive support from the
Government.
Technological
Technology will be one of
BetawithYou Strong points as
we will have an integrated App
Environmental
Increase local's awareness of
using Eco Friendly products
while introducing our Culture
Economical
Economical Situation will really impact
BetawithYou Sustainability, while
inflation maybe another cause for
concerns.
Legal
As there are new laws that regulates
tech company and database used in
Indonesia, legal process maybe a little
bit complicated than before.
Social
Spreading awareness of Betawi
culture preservation
 Purchase Behaviour

BWY.
B2B B2C

Decision Maker Company Stakeholders Individual or Groups

Decision based on company Decision based on

Decision Making Process
profitability preference

Buying Patterns Large amount / Bulk Buying Small amount

Criteria Choices Profitability, price, Quality Price, Design, Quality

Business Relations Long Term / Partnership Short Term

Product Knowledge Knowledgable of Product Sufficient Knowledge

 Marketing (IMC)
Goals Objectives
Gain more social Increase the amount of social media Visitors by 65% from January 2022 to
media Visitors December 2022

Gain 6000 Followers on Instagram and Tiktok by the end of December

Brand Recognition
2022

Increase the Social Media Interactions such as comments, polling, likes and
Engagement shares By 10% each month until December 2023(Tiktok, Instagram, and
Youtube

Increase the connection between the customer and seller through E-mail
Customer Relationship
and other social media massages by 35% by the end of December 2023

Increase the amount of customer to download Betahwithyou app by 45% by

App Downloads
the end of December 2023
 BetawithYou
Brand key message

Learning culture made By Indonesians for

easy and fun Indonesians

Because we Care
 Unique Selling Point

Primary selling Secondary selling

propsition proposition

Integrated application to
Learning culture made easy
preserve Betawi Culture
Tone of voice

Casual tone helps to promote

Casual simplicity with a touch of
Betawi Culture

Informative Tone helps to spread

Informative information and education related
to Betawi culture

Traditional tone are used to

Traditional promote the Betawi Culture
IMC Integrations
Brand Messaging
IMC helps us to develop and reinforce the
brand messaging, ensuring consistency
across all communications and touchpoints.

Target audience
IMC helps us ensuring that the messaging
and communication style resonates with
the intended audience.

Integration
IMC Helps us to integrate with other elements of Our
advertising plan, such as advertising, public relations,
and digital marketing, to ensure consistency and a
cohesive message across all channels.
 Marketing Communication
Offline Channels

Pop Up Store Pop Up Store

Events
Experience Experience
Online

Online
Social Media Website
Advertisement
 Social Media

Benefits
Tiktok
attract customers, get
customer feedback and build
customer loyalty

YouTube market research and reduce

marketing costs

increase revenue by building

Instagram customer networks and
advertising
 How Betawithyou communicate
through social media
TikTok / IG Reels

Post content
about our latest
Post content
event
related to Betawi events is
Betawityou
back!
Spreading awareness about Betawi culture
(TikTok)

(Reels)
Influencer Endorsement
TikTok / IG Reels

Sandiaga uno
Instagram: @sandiagauno
(Followers: 9 millions)
@sandiagauno.official
(Followers: 1,2 Millions)
since he is the Minister of
Tourism and Creative
Economy, he will be suitable
to promote our applications
and features related to
tourism.
Influencer Endorsement
TikTok / IG Reels

David gadgegetin
Instagram: @gadgetins
(Followers: 2 millions)
Tiktok: @Gadgetin
(followers: 1,6 millions)
because he is a technology
influencer and gedget, we
decided to use him in order
to reach our target market,
because we are also
engaged in technology
Betawithyou Media Plan
brochure
Betawithyou Media Plan
Poster
 Betawithyou Media Plan
Billboard

MARI BERSAMA
LESTARIKAN BUDAYA

Supported By:

Indonesia's First Integrated

Cultural App
 BetawithYou Timeline & Media Plan Template
BetawithYou
12-Month Timeline
Monthly (January
Profit Margin - December
Projection of "In-App 2023)
Advertisement"

January February March April May June July August September October November December

20.000 30.000 50.000 80.000 120.000 175.000 225.000 350.000 500.000 1.000.000 1.750.000 2.300.000
Social Media Engagement
Reach Reach Reach Reach Reach Reach Reach Reach Reach Reach Reach Reach

15.000 25.000 40.000 50.000 70.000 90.000 120.000 140.000 160.000 180.000 200.000
Website Engagement 5.000 Views
Views Views Views Views Views Views Views Views Views Views Views

Billboard Advertisement 1 Billboard 1 Billboard 3 Billboard 7 Billboard 10 Billboard 15 Billboard 17 Billboard 20 Billboard 25 Billboard 35 Billboard 40 Billboard 50 Billboard

8.000 15.000 25.000 35.000 50.000 60.000 75.000 80.000 100.000

Flyers Advertisement 500 Flyers 1.500 Flyers 4.000 Flyers
Flyers Flyers Flyers Flyers Flyers Flyers Flyers Flyers Flyers

Talkshow With 50.000 App 60.000 App 65.000 App 67.000 App 70.000 App 72.000 App 75.000 App 80.000 App 85.000 App 83.000 App 85.000 App 90.000 App
Mr. Sandiaga Uno Download Download Download Download Download Download Download Download Download Download Download Download

Paid Promotion and

5.000 App 7.000 App 10.000 App 12.000 App 15.000 App 17.000 App 18.000 App 20.000 App 22.000 App 25.000 App 30.000 App 35.000 App
Sponsor with David
Download Download Download Download Download Download Download Download Download Download Download Download
Gadgetin

Our beautiful Indonesia

1.000 App 1.500 App 1.750 App 2.000 App 3.000 App 4.000 App 5.000 App 5.500 App 5.750 App 6.000 App 7.000 App 8.000 App
campaign with Wonderful
Download Download Download Download Download Download Download Download Download Download Download Download
Indonesia
 BetawithYou Budget Planning
BetawithYou
12-Month Timeline
Monthly (January
Profit Margin - December
Projection of "In-App 2023)
Advertisement"

January February March April May June July August September October November December

IDR. IDR. IDR. IDR. IDR. IDR. IDR. IDR. IDR. IDR. IDR.
Social Media Engagement IDR 100.000
150.000 350.000 450.000 500.000 800.000 600.000 700.000 1.200.000 1.500.000 1.800.000 2.500.000

IDR IDR
Website Engagement IDR 50.000 IDR 100.000 IDR 150.000 IDR 250.000 IDR 250.000 IDR 300.000 IDR 400.000 IDR 450.000 IDR 500.000 IDR 500.000
200.000 250.000

IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
Billboard Advertisement
2.500.000 2.500.000 7.500.000 17.500.000 25.000.000 37.500.000 42.500.000 50.000.000 62.500.000 87.500.000 100.000.000 125.000.000

IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
Flyers Advertisement IDR 750.000
2.250.000 6.000.000 12.000.000 22.500.000 37.500.000 52.500.000 75.000.000 90.000.000 112.500.000 120.000.000 150.000.000

Talkshow With IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
Mr. Sandiaga Uno 10.000.000 10.000.000 10.000.000 15.000.000 15.000.000 15.000.000 15.000.000 15.000.000 25.000.000 25.000.000 25.000.000 25.000.000

Paid Promotion and

IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
Sponsor with David
5.000.000 5.000.000 5.000.000 10.000.000 10.000.000 10.000.000 10.000.000 15.000.000 15.000.000 15.000.000 15.000.000 15.000.000
Gadgetin

Our beautiful Indonesia

IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR IDR
campaign with Wonderful
2.500.000 3.750.000 4.375,000 5.000,000 7.500,000 10.000,000 12.500,000 13.750,000 14.375,000 15.000,000 17.500,000 20.000,000
Indonesia
 BetawithYou Return of Investment
12-Month Monitoring (January - December 2023)
BetawithYou

Return of Marketing Investment of BetawithYou

Monitoring Monitoring Cost per Return of

No. Activities / Objectives Target Budget Achievement Note on Achievement
Metrics Methods Acquisition Investment

The Activity Does not generate sales but

Instagram 100.000
1. Sponsored Advertisement of Instagram New Followers IDR. 100.000.000 IDR. 1.000 125.000 Followers 0 succesfully increase our Brand Awareness
Business Analytics Followers
with an increased followers of 125.000

The Activity Does not generate sales but

500.000 800.000 Website
2. Advertisement on TIktok CTA Website Tiktok Analytics IDR. 100.000.000 IDR. 200 0 succesfully increase our product awareness
Website Click Click
through increasing website click by 800.000

The Activity Does not generate sales but

Number of QR Google Developer 200.000 QR 250.000 QR succesfully increase our product user
3. Billboard Advertisement IDR. 500.000.000 IDR. 2.500 0
Usage Console Scanned Scanned generated data and awareness by
increasing QR Scanned number by 250.000

The Activity Does not generate sales but

Number of QR Google Developer 100.000 QR 150.000 QR succesfully increase our product user
4. Flyers Advertisement IDR 200.000.000 IDR. 2.000 0
Usage Console Scanned Scanned generated data and awareness by
increasing QR Scanned number by 150.000

The Activity Does not generate sales but

100.000
Talkshow With Number of Google Cloudflare 200.000 Referral succesfully increase our product
5. Referral Codes IDR 300.000.000 IDR. 3.000 0
Mr. Sandiaga Uno Referral Codes and Database Codes used engagement and awareness through
used
getting 200.000 Referral Codes used

The Activity Does not generate sales but

Paid Promotion and Sponsor with David Number of Google Cloudflare 50.000 Referral 50.000 Referral succesfully increase our product
6. IDR 100.000.000 IDR. 2.000 0
Gadgetin Referral Codes and Database Code used Codes used engagement and awareness through
getting 50.000 Referral Codes used