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CERTIFICATE
This is to certify that the bonafide project work “A STUDY ON
CONSUMER BEHAVIOUR TOWARDS MAGGI 2 MINUTE
NOODLES” carried out by V.PRASHANT Register No:155011044
Year: 2017-2018 in partial fulfillment of the requirement for the
award of Degree Of Bachelor Of Business ADMINSTRATION
From RAYALASEEMA UNIVERSITY, Kurnool.
PRINCIPAL
Mr.B.RAJASEKHAR Mcom,MBA.
PLACE: KURNOOL
ACKNOWLEDGEMENT
A large number of individuals contributed directly or indirectly on bringing
out this project. I am thankful to all of them for their help and encouragement.
I also thank all the lectures of the management department for their
valuable suggestions and continuous support for completing this project.
V. PRASHANT (B.B.A)
All the details are collected and furnished by him are true and
original according to my knowledge.
PLACE : KURNOOL
Mr.B.RAJASEKHAR,Mcom,,Mba
DATE :
CONTENTS
CHAPTER : 1
INTRODUCTION
INDUSTRY PROFILE
COMPANY PROFILE
PRODUCT PROFILE
CHAPTER : 2
CONSUMER BEHAVIOUR
CHAPTER : 3
OBJECTIVES
RESEARCH METHODOLOGY
LIMITATIONS
CHAPTER : 4
DATA ANALYSIS & INTERPRETATION
CHAPTER : 5
FINDINGS&SUGGESTIONS
CHAPTER : 6
ANNEXURE :
QUESTIONNAIRE
BIBILIOGRAPHY
CHAPTER – 1
INTRODUCTION
INTRODUCTION TO NOODLES
Noodles are a staple food in many cultures made from unleavened dough which
is stretched, extruded, or rolled flat and cut into one of a variety of shapes.
While long, thin strips may be the most common, many varieties of noodles are
cut into waves, helices, tubes, strings, or shells, or folded over, or cut into other
shapes. Noodles are usually cooked in boiling water, sometimes with cooking
oil or saltadded. They are often pan-fried or deep-fried. Noodles are often
served with an accompanying sauce or in a soup. Noodles can be refrigerated
for short-term storage, or dried and stored for future use.
INDUSTRY PROFILE
COMPANY PROFILE
HISTORY OF NESTLE
The history of Nestlé began in Vevey, Switzerland, in1867 when founder Henri
Nestlé created one of the first infant foods in response to the need for a healthy
and affordable product to serve as an alternative for mothers who could not
breastfeed their babies. He called his product Farine Lactée Henri Nestlé.
Within a few years, the Farine Lactée product was marketed in Europe. Nestlé
called his company Société Farine Lactée Henri Nestlé. In 1874, Nestlé
developed its condensed milk product, to contend with the Anglo-Swiss
Condensed Milk Company,
a competitor that was producing cheese, instant formulas and had opened
Europe’s first sweetened condensed milk factory in Cham, Switzerland, to
market the first condensed milk, MILKMAID.
The two companies merged in 1905, the year after Nestlé added chocolate to its
line of foods. The newly formed Nestlé and Anglo- Swiss Milk Company had
factories in the United States, Britain, Spain and Germany. Soon the company
was manufacturing in Australia with warehouses in Singapore, Hong Kong and
Bombay. Most production however still took place in Europe.
The start of World War I made it difficult for Nestlé to buy raw ingredients and
distribute products. Fresh milk was scarce in Europe, and factories had to sell
milk for the public need instead of using it as an ingredient in foods. Nestlé
purchased several factories in the U.S. to keep up with the increasing demand
for condensed milk and dairy products via government contracts. The
company’s production doubled by the end of the war.
When fresh milk became available again after the war, Nestlé suffered and
slipped into debt. The price of ingredients had increased, the economy had
slowed and exchange rates deteriorated because of the war. An expert banker
helped Nestlé find ways to reduce its debt. By the 1920s Nestlé was creating
new chocolate and powdered beverage products. Adding to the product line
once again, Nestlé developed Nescafé in the 1930s and Nestea followed.
Nescafé, a soluble powder, revolutionized coffee drinking and became an
instant hit. With the onset of the Second World War, profits plummeted.
Switzerland was neutral in the war and became increasingly isolated in Europe.
Because of distribution problems in Europe and Asia, Nestlé opened factories in
developing countries in Latin America. Production increased dramatically after
America entered the war and Nescafé became a main beverage for the American
soldiers in Europe and Asia. Total sales increased by $125 million from 1938 to
1945.
Expanding its product line outside of the food market, Nestlé became a major
stockholder in L’Oréal cosmetics in 1974. Soon after, the company suffered
with increasing oil prices and the slowing growth in industrialized countries.
Foreign exchange rates decreased, in turn reducing the value of the sterling
pound, dollar and franc. Prices of coffee beans and cocoa rose radically,
presenting further problems for Nestlé. The company decided to venture into the
pharmaceutical industry by acquiring Alcon Laboratories, Inc.
By the 1980s, in one of the largest takeovers at that time, Nestlé bought
Carnation for $3 billion. International trade barriers diminished in the 1990s,
opening trade with Eastern parts of Europe and China. In the 1990s, Nestlé
acquired San Pellegrino, and Spillers Petfoods of the UK. With the acquisition
of Ralston Purina in 2002, the Nestlé owned pet care businesses joined to form
the industry leader Nestlé Purina PetCare
Department of commerce and management S.J.D.C ,Kurnool
Project Report 2017-2018
MAIN BRANDS
BEVERAGES :
MILK PRODUCTS :
WEANING CEREALS :
CULINARY PRODUCTS :
CHOCOLATES :
Kitkat , Milky Bar, Munch , Bar One ,Classic , Chaco Stick , Milky Bar
Chaco.
CONFECTIONERY :
DESERT MIX :
MINERAL WATER :
Pure life.
SPECIALLY IMPORTS :
Nescafe Gold
PRODUCT PROFILE
Industry : Food
Founded : 1890
Maggi noodles are part of the Maggi family, a Nestlé brand of instant soups,
stocks, and noodles. In Malaysia, there are fried noodles made from maggi
noodles known as Maggi goreng. Maggi noodles recently introduced a new
variety of its noodles, to cater for the health conscious like 'No MSG', 'Less
Salt', and 'No Trans fat'. A wholewheat flour based noodle variation marketed
by the name "Vegetable Atta Noodles" has been introduced in India.
Noodles :-
MAGGI noodles is one of the largest and most loved food brands
that defines Instant Noodles in India.
Continuing to spread joy as it has done for the last 25 years, your favourite
MAGGI Noodles is as tasty as ever and even provide essential nutrients for all
age group.with the goodness of protein and calcium ,MAGGI Noodles is
available in 4 delectable flavours –MASALA , CHICKEN-TOMATO-and
CURRY.
Sauces:-
To carter to the diverse Indian palate ,MAGGI has a host of variants like :
The quintessential Rich Tomato Ketchup and Rich Tomato sauces (no onion no
garlic) The unique Hot & SweetTomato Chilli sauces and oriental chilli garlic
sauces the Indian style tomato chatpat sauces maggi pichku-pichkoo is a small
pack which makes MAGGI tomato ketchup affordable to a host of new
consumers . and now , MAGGI makes the delight “bigger”by introducing a
badapichkoo, which is a large tomato ketchup pack which ensures that the fun
goes on and on.
The growing popularity of asian in the united states has given rise to an array of
convenient new food products that makes preparing authentic Asian cuisine
easier than ever before .
When looking for helpful meal ideas to bring to your table , Maggi will help
you enhances any dish by adding a savory authentic taste.
MAGGI has a vast product range . Some of the products of maggi are
worldwide known like maggi noodles and maggi soup while there are also some
products of maggi like maggibhuna masala which are not much known as
compare to other products of maggi
CHAPTER – 2
CONSUMER
BEHAVIOUR
CONSUMER BEHAVIOUR
1) The victory of any business unit rests on consumers who are willing to
accept and play for the product or services.
2) The firm must be aware of what the market want well in advance of
production and
Professor walter C.G and professor paul G.W it is “ the process where
by individual decide whether , what , when , where , how and from whom
to purchase goods and services.
The following are the five steps generally followed by the consumer while
buying a product .
1) Need recognition :
2) Information search :
4) Purchase Decision :
CHAPTER – 3
OBJECTIVES
OBJECTIVES
RESERARCH
METHODOLOGY
DATA SOURCES :
1) Primary sources
2) Secondary source
In the survey being conducted both primary and secondary sources of
data has been in collection of relevant information.
Researchers need to consider the sources on which to base and confirm their
research and findings. They have a choice between primary data and secondary
sources and the use of both, which is termed triangulation, or dual methodology.
1. interview
2. observation
3. action research
4. case studies
5. life histories
6. questionnaires
7. ethnographic research
8. longitudinal studies
1. Previous research
2. Official statistics
3. Mass media products
4. Diaries
5. Letters
6. Government reports
7. Web information
8. Historical data and information
APPROACH SURVEY :
Survey is best suited for the descriptive research . They are undertaken to
learn about peoples’s knowledge , beliefs , preferences and satisfaction.
INSTRUMENT :
Questionaire :
FORM OF INSTRUMENT
The form used here is closed ended question with all the possible answer
to make the respondents feel comfortable.
Open ended question are useful in knowing the ideas of the respondents
in their own words.
Types of questions asked:
Rating Scale :
Sampling procedure :
LIMITATIONS
LIMITATIONS
Through ever effort has been made the project study comprensive
there has been limitations.
CHAPTER – 4
Department of commerce and management S.J.D.C ,Kurnool
Project Report 2017-2018
DATA ANALYSIS
&
INTERPRETATION
Inference:-
Source : questionnaire
preference
4% 6% 13%
fast food
homemade food
packed food
76% ready made food
Inference:-
peference
30%
70%
Inference :
From the above table, it is clear that
Source : Questionnaire
BRAND
100%
80%
62%
60%
40% 28%
20% 6%
4%
0%
Maggi Yippee Horlicks Top ramen
Inference :
0.5 % and 7.5% of respondents are using chicken and hungroo noodle
Source : Questionnaire
100%
80%
60% 40% 44%
40%
20% 7.50%
0.50%
0%
vegetable 2 minute hungroo chicken
atta nooldes noodles noodles noodles
Inference:
10% of consumers perception about maggi products are Good for health
30% of consumers perception about maggi products are Junk food tasty
Source: Questionnaire
perception
100%
80%
60%
32% 30% 28%
40%
20% 10%
0%
Good for ready to eat junk food fun eating
health
Daily 5%
Rarely 34%
Once a week 39%
Inference:
Source : Questionnaire
Department of commerce and management S.J.D.C ,Kurnool
Project Report 2017-2018
100%
80%
60%
39%
40% 34%
22%
20% 5%
0%
Daily Rarely Once a week Once a month
YES 52%
NO 48%
Inference :
Source : Questionnaire
Yes No
48% 52%
Period Percentage
Evening as snacks
58%
Inference :
Source : Questionnaire
100%
90%
80%
70%
60%
Respondents
50%
40%
30%
20%
10%
0%
When you Evening as
Break fast Dinner
hungry snacks
period of consumption 28% 58% 14% 0%
Inference :
From the above table , it is clear that
6% of respondents influenced by Moderate price
Factors
6% 6%
8%
80%
Source : Questionnaire
Price Values
74%
6% 10%
10%
very high
high
reasonable
low
Excellent 14 14%
Good 46 46%
Satisfied 34 34%
Not satisfied 6 6%
Inference :
46% is Good ,
34% is satisfied,
Source : Questionnaire
34%
46%
Yes 80%
No 20%
Inference :
Source : Questionnaire
Department of commerce and management S.J.D.C ,Kurnool
Project Report 2017-2018
No
20%
Yes
80%
CHAPTER- 5
FINDINGS
AND
SUGGESTIONS
Suggestions
CHAPTER – 6
QUESTIONNAIRE
Questionnaire
Hello , I am v.prashant currently studying final BBA in St. joseph’s degree college , doing project
on“consumer behaviour towards maggi 2minutes noodles” . I request you to give your valuable
opinion on the product by filling the questionnaire.
NAME : AGE :
Gender : OCCUPATION :
2) If you like to eat fast food which one do you prefer to eat?
6) What comes first in your mind when you hear the word Maggi ?
a)Good for health b)Ready to eat c)Junk food Tasty d) Fun eating
8) How frequent l y do you bu y m aggi 2 m inut e noodl es?
a)Yes b)No
10) When do you like to eat maggi 2 minutes noodles ?
a) Yes b) No
15) Give your valuable suggestions if any :
BIBLIOGRAPHY
BIBLIOGRAPHY