NT11402

CLO 2: Written a business analysis report based on the company marketing concepts, process and
the strategy to promote company brand and product . (A2, PLO5)

Individual Assignments (10%)

Choose one company (i.e. international or local company) and used the Marketing Process: Creating
and Capturing Customer Value in explaining the way the company create value and build a relationship
with their customer.

The outline of the report must contain:

1. Table Content

2. Introduction

• The company background history

3. How the company building customer relationships and its value?

• Based Marketing Process: Creating and Capturing customer value (Figure 1)

Figure 1

• Please include evidence on how the company achieve building relationship with their
customer (e.g. customer statement, brand loyalty, etc.).

4. Conclusion

• Summarisation you find from company marketing process outcome.

5. Reference

The report format :

1. Page - minimum 5 pages (not include the front cover and reference page)

2. Cover page: Student Name, Matriks no., Code and Name of the courses and Lecturer, date of
submission

3. Font: 12, Times New Roman, 1.5 space

4. Due Date: 5 MAY 2023 (Friday) sent in PDF soft copy through the smartumsv3 in the Assignment
Forum.
 NT11402

3. CLO 3: INDIVIDUAL PROJECT: (10%)ASSESSMENT RUBRIC :

LEVEL OF
ATTRIBUTE & SUBATTRIBUTE
APPLICABILITY

No MQF 5 Communication, Leadership And

Team Skill Very Week Weak Fair Good Very Good
Marks
1-2 3-4 5-6 7-8 9-10

1 Written Communication Not able to write ideas Able to write ideas with Occasionally Able to write ideas Able to write ideas 10
(Clear written academic discourse) clearly limited clarity completes work on clearly with excellent
and require further time. Tries to clarity
improvements manage time.

TOTAL Marks : 10/10= 10%