SOCIAL MEDIA POLICY

TABLE OF CONTENTS
1. STATEMENT AND SCOPE
2. TACTICAL GUIDELINES FOR EMPLOYEES
3. CONSEQUENCE OF BREACH OF POLICY
4. PERIODIC REVIEW

Last revision: 1st February 2023

© Presolv360. All rights reserved.

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STATEMENT AND SCOPE

As the online landscape continues to mature, the opportunities for Presolv360 team members to
communicate with stakeholders, each other, and the world are evolving. Social media creates
opportunities to champion the Presolv360 brand and for personal expression, but it also creates
risks and responsibilities. You should assume that anything you do on social media – whether on a
business or personal account – could be viewed by a colleague, supervisor, partner, supplier,
competitor, investor, customer, or potential customer. Your activity on social media reflects on
Presolv360 and can impact the work environment, and, subject to applicable law, will not be exempt
from this policy just because it occurred on a personal account or as a Presolv360 team member.

As an employee and representative of Presolv360, you are expected to demonstrate best practices
and appropriate etiquette on social media, including but not limited to the following:

● Be Respectful
Consistent with our vision, every Presolv360 team member must be respectful to others
when conducting business on behalf of Presolv360 or when they identify or could be
identified as a Presolv360 employee. Remember, even when you are on a personal account,
your social media activity could be seen by customers or potential customers, so you should
treat every interaction on social media as if you are dealing with a potential customer. While
we value employee privacy and a diversity of perspectives across our workforce, Presolv360
has zero tolerance for racism, bigotry, misogyny, express or implied threats of
harassment or physical harm, or hate speech.

“Hate speech” includes any speech – or endorsement or promotion of speech – that is

derogatory toward a group of people based on a protected classification. This can include
race, ethnicity, nationality, religion, sexuality, caste, gender, or disability. For example,
speech that dehumanizes, ridicules, condones, or promotes violence against a protected
class of people is hate speech.

How you say something can matter as much as what you say. You should not bully, harass,
or threaten violence against anyone on or outside of social media. If you find yourself in a
disagreement on social media, use a respectful tone or disengage.

● Protect Confidential Information

You are also prohibited from sharing enterprise/partner or team member personally
identifiable information on external social media sites. As a rule, you should never post
personal information about someone else on social media without their permission. This
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could cause damage to that person, to your reputation and relationships, and to Presolv360,
and could even result in lawsuits.

• Maintain Transparency
When you talk about Presolv360 on social media, you should disclose that you work for
Presolv360. Your friends may know where you work, but their network of friends and
colleagues may not, and you don’t want to accidentally mislead someone. You should use
the ‘#Presolver’ hashtag in any post that discusses Presolv360, to clearly disclose your
employment at the company. The disclosure needs to be in a place that is hard to miss, so
simply having it in your bio, buried between two other hashtags, or in a place that requires
the viewer to click or go somewhere else to see the disclosure is not enough. You should
include the #Presolver hashtag regardless of your privacy settings and adhere to any
additional disclosure requirements under local laws.

• Follow the Law

To avoid violating trademark, copyright, or publicity rights, do not post images or other
content without the consent of those who own or appear in the media (for a list of sources
that offer copyright-free images, see ‘How do I comply with copyright law on social media?’ in
the next section). When you quote others, be sure to credit them and, if appropriate, add a
link. You are also personally responsible for complying with any terms of the social media
platform you are using. These terms differ across platforms and can include detailed
community standards. You should familiarize yourself with the terms and standards for each
platform you use.

• Take Responsibility
Make sure you're engaging in social media conversations the right way. Your
communications should typically reflect your area of expertise, particularly if you are
communicating with an enterprise/partner or otherwise about or on behalf of Presolv360.
Please see the guidelines below if you encounter party complaints or issues on social media.

All team members are encouraged to speak about the company and share news and information,
but only authorized and trained spokespeople may speak on behalf of Presolv360 and issue official
company responses. If you see something being shared related to Presolv360 on a social media
platform that shouldn't be happening, immediately inform the Communications Team at
spandan@presolv360.com, your manager, the Founding Team, or some other appropriate contact.
And always remember that anything posted on social media can go viral or be screenshotted,
reshared, or reposted as there is very little privacy protection for anything shared on social media,
no matter what your privacy settings may be.
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It will be hard to delete something if you mistakenly post it on a social media platform. So be sure
you’re only posting content you would feel comfortable showing up in your boss’ inbox, your
coworker’s Twitter or Instagram feed, or the front page of a major news site. You should avoid
posting content containing legal conclusions, intellectual property belonging to other companies,
or defamatory or inflammatory language. Everything you post online can be traced back to you, so
be sure what you post is appropriate before you post it. Your post might be shared with others and
archived even if you delete it later. Even if you put something in your bio about your content being
just your own, that might not stop someone else online from complaining about your activity and
noting that you work for Presolv360.

Party Complaints
Given the nature of Presolv360’s engagements with enterprises, it is possible that aggrieved parties
may decide to “pressure”/blame Presolv360 on a public forum like social media. This can take the
form of consumer complaints, claims of unfair treatment/practice, and/or threats.

Please note it is standard procedure at Presolv360 NOT to engage with such communication directly
on social media. In case you receive such communication as a Presolv360 employee/representative
on social media, please inform the Communications Team and the Founding Team immediately.
Screenshot the conversation, if possible, and DO NOT respond on your own. The Communications
Team and Founding Team will assess the situation and draft an appropriate response if required.

Presolv360 is committed to all employees' physical and mental well-being and takes threats of any
kind against them very seriously. If you do feel threatened by any communications you receive on
social media, please inform the Communications Team and the Founding Team immediately, with
full details about the incident (date, time, platform, nature of the threat, etc.).

Questionable content
Presolv360 employees may encounter questionable content on social media, including, but not
limited to, misinformation, news leaks, confidential information, or other such content regarding
the company. In such an event, please contact the Communications Team and the Founding Team
immediately with the following information:
• Date and Time of discovery of the content;
• Platform where the content was discovered;
• A link to the content and/or a screenshot of it, if possible;
• Category/type of questionable content: misinformation, leaked information, confidential
information, defamatory content, etc.

Your vigilance and prompt action will help Presolv360 maintain a positive brand legacy online.
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TACTICAL GUIDELINES FOR EMPLOYEES

When do I need approval to post a message on social media?
If you’re posting content on social media that might have a material effect on Presolv360’s business,
and/or its relationships with its enterprises, partners, and/or vendors, you will need approval.
Examples include, but are not limited to, information about new Presolv360 enterprise
engagements, internal company updates (business or otherwise), company financial performance,
and/or crisis communications.

If you’re unsure if your message needs approval, the safe response is to check before posting. You
can contact Bhaven and/or Spandan for approval.

What kind of information am I allowed to post related to my work on social media?

We encourage all employees to follow the official handles of Presolv360 on social media (LinkedIn,
Facebook, Twitter) and share updates shared on those profiles. Additionally, approved content, as
communicated from time to time on official company channels like email or Telegram, can be
posted.

Should I include my company info in my social media bio? Or should I keep my company
accounts and my personal accounts separate?
Presolv360 encourages employees to share their association with the company on their social media
profiles. Please feel free to use the following templates:

LinkedIn
Add the following details to your Experience Section:
• Title: <<Designation>> || <<Team>> (for example, Sr. Manager || Communications)
• Employment Type: As applicable
• Company Name: Presolv360
• Location: As per your place of employment
• Location Type: As applicable
• Industry: Alternative Dispute Resolution
• Description: A three/four-line summary covering key highlights/deliverables in your role at
Presolv360.
• Change Profile Headline to <<Designation>> at Presolv360 | Online Dispute Resolution
• Add five most used skills for your role/team
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Twitter
Add the following to your Twitter bio:

“<<designation>>, @presolv360. All (re)tweets are personal.”

Facebook
Add workplace as Presolv360, Position as per your employment contract, City/Town as per your
place of employment, and Description as “Working as <<designation>> to build the future of
#OnlineDisputeResolution in India.”

If you have any questions, please contact Spandan anytime for support.

What should I do on social media during a PR crisis?

In the context of Presolv360, a PR crisis is defined as: “Any event or escalating incident that threatens
Presolv360’s strategic objectives, reputation, viability, or license to operate and which requires a
response beyond the normal business as usual means.” Examples can include:

• Incident resulting in negative mainstream media coverage;

• Incident resulting in fatalities;
• Death or incapacity of key member/s of the senior management team;
• Critical system disruption including cyber-attacks resulting in significant business
disruption/loss of data;
• Event resulting in significant asset/liabilities loss;
• Investigation from authorities with potential for significant fine or criminal proceedings.

A PR crisis can take many forms, often unexpected; the examples above are not comprehensive.

If such a crisis occurs, the Communications Team (along with the Founding Team) will be responsible
for communicating the company’s response. Presolv360 employees are expected NOT to discuss any
details of the unfolding crisis and the company’s response on their own social media accounts unless
explicitly directed by a member of the Teams listed above. All requests for information and comment
should be redirected to the above Teams.

Any crisis, and its response, can change rapidly, and the above Teams will ensure that employees are
updated with the latest information. This communication can be delivered on a need-to-know basis,
and your cooperation and support will ensure Presolv360 emerges from the crisis stronger and
better prepared for the future.
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How do I comply with copyright law on social media?

Violation of trademark, copyright, or publicity rights is a serious offence and can lead to legal
consequences for the individual as well as the company. Hence, ensure copyrighted images or other
content are not posted without the consent of those who own or appear in the media. Use the
following sources to search for copyright-free content if needed:

Images
• Google Image Search – When searching on Google for images, always select Tools → Usage
Rights → Creative Commons licenses
• Pixabay – Useful for stock images, illustrations, vector images, video and music clips, and GIFs;
will require the creation of a free account to download content
• Pexels – Useful for high-resolution photographs and video clips
• Unsplash – Useful for high-resolution photographs on a range of topics
• Flickr – Online repository of images and photos uploaded by users; requires the creation of a free
account; when searching for an image on Flickr, always select License as ‘All creative commons’
• Wikimedia Commons – The world’s largest repository of Creative Commons content
• Employees with access to Canva can use images, videos, and music from Canva’s own library

Video
• Videvo – Large repository of stock video footage
• Coverr – The equivalent of Unsplash for video content
• Mazwai – A curated collection of high-resolution (up to 4K) video stock footage

Music
• Free Stock Music – A website for royalty-free stock music clips
• Stockmusic.net – A library of stock music as well as sound effects; will require the creation of a
free account to download content
• Free Music Archive – Online archive to discover royalty-free music content from indie creators

Regardless of the source, all content MUST be accompanied by attribution, wherever possible. The
attribution can usually be written in the following form:

<<Content type>> created by <<Creator Name>>. Sourced from <<Source Name>>.

If you have any questions, please contact Spandan anytime for support.
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CONSEQUENCE OF BREACH OF POLICY

Violation of the social media policy can lead to severe consequences – legal and otherwise – for
Presolv360 and thereby its employees. Hence, any employee found in violation of the terms set out
in this policy may be subject to disciplinary action.

Presolv360 also prohibits taking negative action against any employee for reporting a possible
deviation from this policy or for cooperating in an investigation. Any employee who retaliates against
another employee for reporting a possible deviation from this policy or for cooperating in an
investigation may be subject to disciplinary action.

PERIODIC REVIEW
This policy will be reviewed periodically. All employees will be provided with access to a copy.