Preparation Time: 1 hour

Full-Time Candidate Application

Case Study Assignment

[Confidential]

The purpose of the document is to assess the analytical ability of the candidates
applying for full-time or part-time account management or research positions at
Lynk. The case studies contained in this assignment are illustrative only and do not
represent actual research projects that Lynk receives from its clients.

This document, in addition to the information and materials given to you during the
application and interview process, is considered “Proprietary Information” of Lynk.

You hereby agree: (i) to hold the Proprietary Information in strict confidence and to
take all reasonable precautions to protect such Proprietary Information, (ii) not to
disclose any such Proprietary Information or any information derived therefrom to
any third person, and (iii) not to copy any portion of such Proprietary Information.
Instructions:

For this case study, you are expected to deliver the following:

1. Your understanding of what the client is looking for:

a. What questions came to your mind at a first glance/ is there anything you
would like to clarify with the client?

b. Your best guess of why the client is asking these questions/ looking for
these specific types of experts

2. Overview of the industry (key players, value chain, etc):

3. Expert Search – Who can we recruit as relevant experts?

a. How did you approach the search? What procedures did you take to come
up with the list?

b. A list of 5 specific profiles of potential experts (name, title, company or

links to their bios). You can identify potential experts through various
channels – use your creativity!

c. Why do you think they are relevant?

Duration of Preparation: 1 hour

Case Study

Below is the request from a client to Lynk team.

———
Hello,

I am looking for some experts to speak with.

We're currently working with a Korean retail client and would like to learn more
about ways retailers and other data-rich companies are using customer data to
meet their business objectives.

Questions we have are:

• What initiatives and pilots have they done to use data to drive specific,
measurable business impact (how were they run, what types of analyses)
•
• What is the business impact that they see
• How do they forecast the amount of impact they are able to gain from
customer data
• What risks and hurdles have they overcome to become a data-driven
company.

Some potential people we'd love to speak with are anyone from the following
companies:

• Kakao
• Naver
• Kupang
• Amazon
• Sephora
• Target
• Nordstrom
• Walmart (Data Labs centered)

Do you have anyone in your database who matches this expertise? Happy to talk
on the phone to give a better overview.

Thanks,
Client
——