Executive summary: The J & J case study

The J&J company is an instance of a robust product and technology. The company frequently
depends upon the present customer base. Joshi Sr. occupies a strategic position in the store
and withinside the enterprise. The technology at the shop and manufacturing unit is a State of
art. Joshi Sr and his eldest son, Sadanand run the enterprise. The son Sadanand is in his past
due the forties and now the grandson Tushar is prepared to sign up for them withinside the
enterprise after he completes his master’s in engineering from the US. Joshi Sr. takes pride
whilst he sees humans crowded around to shop for the famous Kothimbir wadi and amba
barfi. Even after 50 years in the business, Joshi Sr. doesn’t even think that there is a need for
advertising at all. He says “people who want to buy things - well they go ahead and buy those
things. Where is the need for marketing?” At this business point, what they need to
understand is that marketing can change the size and income of the business and take it to
new heights. On the other hand, the case also talks about Son Sadanand ignoring the
marketing ads of multinational brands like Citibank and Jet Airways. We can observe that
such big brands, even after successfully achieving significant positions in the market are still
consistently marketing their products.
J & J business is providing, top-quality products to its customers keeping a view of
technology, increasing convenience, consistent monitoring of the place, and maintaining the
quality of the products are major reasons for customer retention. Since J & J speaks about
technology, buying and selling of products, and about people, they also need to understand
the key issues in the business, like Joshi Sr. thinks that the people standing in a queue in
front of their shop are their only customers. In reality, a million people are willing to
consume such good quality products. To carter this customer base they must define a proper
vision for their business. J & J is well focused on technology and good customer experience.
Therefore, they have started using electronic cards for billing which is also called Radio
Frequency Identification (RFID). J & J can use RFID to track customer buying patterns and
then make business decisions accordingly. One of the major issues being ignored by the
company is underestimating the existing competition. There are numerous multinational
brands like AMUL and Haldiram’s which have captured the market significantly by serving
their customers in multiple locations with the help of heavy marketing.
Having said that, one of the main reasons for marketing the J & J brand would be to stay
competitive in the market and overtake the existing competition. Marketing the products will
increase the customer base, giving rise to the demand. This will lead to more production,
hence making optimum utilization of plant capacity and resources. Producing in large
quantities would also help in increasing the profit margin.
Since marketing helps in creating brand awareness, more people would get introduced to the
products like Kothimbir wadi and amba barfi. This gives the brand more scope to increase its
customer base and overall profit maximization.
There are numerous ways to market the product such as advertisement, brand marketing,
influencer marketing, and digital marketing. Through marketing, the customers will react to
the advertisements and talk more about the product. This leads to the spread of the word
which creates brand awareness and builds trust among the customers. These factors play an
important role when the customer goes to buy a product.
 Minutes of Meeting

Meeting Details
Date & Time: Meeting 1: 25/02/2022 8:00 PM
Meeting 2: 28/02/2022 8:00 PM
Meeting 3: 1/03/2022 2:00 PM

Location: Online Meeting (Google Meet)

Members present: Sidhant Pawar, Juhi Pitamberwale, Arham khan, Shraddha Gholba,
Pramod Dhanare, Shantanu Upasani, Omkar Patil.
Meeting Agenda: To study and analyze the J&J Case Study for Presentation.
Meeting Notes:
1. In First Meeting, we read the J&J case and tried to understand it together. Some
important points were discussed in detail. Then the work was distributed among the
team members for further work.
2. In Second Meeting, everyone contributed their opinion on the case and listed down
three major reasons for marketing. Then we helped each other with the best possible
solution and suggestions regarding each other’s part of the work.
3. In Third Meeting, the presentation and executive summary of the case were reviewed
followed by suggested changes to be done.
Action Plan
ACTION ASSIGNED TO DUE DATE
Executive Summary Shraddha Gholba, Pramod Dhanare 1/03/2022
Minutes of Meeting Sidhant Pawar, Shantanu Upasani 1/03/2022
Presentation Juhi Pitamberwale, Arham Khan, 1/03/2022
Omkar Patil.

Group 8: 174- Sidhant Pawar, 175- Juhi Pitamberwale, 176- Shraddha Gholba, 177- Arham
Khan, 178- Shantanu Upasani, 179- Pramod Dhanare, 180- Omkar Patil.