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    The document discusses the role of media planners. It provides overviews from multiple sources on the job description, skills, and future of the media planner role. Media planners are responsible for planning media campaigns across different channels. They research audience data and trends to select the most appropriate media mix. While traditional media planning involved print, TV, and radio, digital media has grown in importance. Sources indicate the skills required include data analysis, strategy, and understanding audience behavior across channels. The future of media planning is focused on integrating digital and traditional media and using data and technology to optimize campaigns.

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    The document discusses the role of media planners. It provides overviews from multiple sources on the job description, skills, and future of the media planner role. Media planners are responsible for planning media campaigns across different channels. They research audience data and trends to select the most appropriate media mix. While traditional media planning involved print, TV, and radio, digital media has grown in importance. Sources indicate the skills required include data analysis, strategy, and understanding audience behavior across channels. The future of media planning is focused on integrating digital and traditional media and using data and technology to optimize campaigns.

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    The document discusses the role of media planners. It provides overviews from multiple sources on the job description, skills, and future of the media planner role. Media planners are responsible for planning media campaigns across different channels. They research audience data and trends to select the most appropriate media mix. While traditional media planning involved print, TV, and radio, digital media has grown in importance. Sources indicate the skills required include data analysis, strategy, and understanding audience behavior across channels. The future of media planning is focused on integrating digital and traditional media and using data and technology to optimize campaigns.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    9 views3 pages

    Untitled

    Uploaded by

    nguyenhonganh
    The document discusses the role of media planners. It provides overviews from multiple sources on the job description, skills, and future of the media planner role. Media planners are responsible for planning media campaigns across different channels. They research audience data and trends to select the most appropriate media mix. While traditional media planning involved print, TV, and radio, digital media has grown in importance. Sources indicate the skills required include data analysis, strategy, and understanding audience behavior across channels. The future of media planning is focused on integrating digital and traditional media and using data and technology to optimize campaigns.

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