Self-instructed

Module in
Media and
Information
Literacy 12

Second Quarter: USING AND PRODUCING MEDIA AND

INFORMATION

Name: ___________________________________
1
Address: __________________________________________
Contact No.: _________________________

Introduction

This module introduces the learners to basic

understanding of media and information as channels of
communication and tools for the development of individuals
and societies. It also aims to develop students to be creative
and critical thinkers as well as responsible users and
competent producers of media and information.

Objectives:

 describes the different dimensions of text information

and media MIL11/12TIM-IVb-3
 comprehends how text information and media is/are
formally and informally produced, organized, and
disseminated MIL11/12TIM-IVb-4
 evaluates the reliability and validity of text information
and media and its/ their sources using selection criteria
MIL11/12TIM-IVb-5
 produces and evaluates a creative textbased
presentation using design principle and elements
MIL11/12TIM-IVb-6
 describes the different dimensions of visual information
and media MIL11/12VIM-IVc-7
 comprehends how visual information and media is/are
formally and informally produced, organized, and
disseminated MIL11/12VIM-IVc-8
 evaluates the reliability and validity of visual
information and media and its/their sources using
selection criteria MIL11/12VIM-IVc-9
2
 produces and evaluates a creative visualbased
presentation using design principle and elements
MIL11/12VIM-IVc-10
 comprehends how audio information and media is/are
formally and informally produced, organized, and
disseminated MIL11/12AIM-IVd-12
 produces and evaluates a creative audiobased
presentation using design principle and elements
MIL11/12AIM-IVd-14
 describes the different dimension of multimedia
information and media MIL11/12MM-IVij-23
 comprehends how multimedia information and media is
/are formally and informally produced, organized, and
disseminated MIL11/12MM-IVij-24
 evaluates the reliability and validity of motion
information and media and its/their sources using
selection criteria MIL11/12MM-IVij-25
 synthesizes overall knowledge about different
information and media sources by producing and
subsequently evaluating a creative multimedia form
(living museum, electronic portfolio, others)
MIL11/12MM-IVij-26
 describes the different dimensions of text information
and media MIL11/12TIM-IVb-3
 comprehends how text information and media is/are
formally and informally produced, organized, and
disseminated MIL11/12TIM-IVb-4
 evaluates the reliability and validity of text information
and media and its/ their sources using selection criteria
MIL11/12TIM-IVb-5
 produces and evaluates a creative textbased
presentation using design principle and elements
MIL11/12TIM-IVb-6

3
MODULE 1: USING AND PRODUCING MEDIA AND
INFORMATION

LESSON 1: TEXT INFORMATION AND MEDIA

Text is any piece of writing. Alphanumeric characters and
logograms (i.e. Chinese and Japanese characters) are
examples of text.
Generally, there are four types of text: descriptive,
informative, instructive, and persuasive. These types differ
depending on the objective of the information.
1.Descriptive text
This is a text that aims to have the reader picture
(imagine and see) what is being described. (e.g. novels,
news, etc.)
2.Informative text
Based on its root “inform”, informative text’s primary
purposes is to advise or tell the reader about something.
(e.g. textbooks, journals, etc.).
3.Instructive text
This instruct or tells a reader hoe to do something.
(e. g. cookbooks, instructional materials, etc.).
4.Persuasive text
This is a text seeks to persuade a reader to believe in
or do something. (e. g. editorials, etc.).

Information that is communicated through text are called

text information. You see these almost everywhere--- signs,
books, cell phones, computers, menus, and more. In fact,
everything that is written in this textbook are information.
Everything that has a text written on its is a text
medium, or a vessel that communicates text information to a
receiver. In fact, anything under the sun can be a medium of
text information, only those books, cell phones, and
computers are the most common media. A field becomes a
text medium when typhoon victims write a huge “HELP” on it
4
hopefully get the attention of people on planes. A tree bark
becomes a text medium when a man declares his affection for
someone by writing a name and an “I love you” on it.
Ever since the Sumerians invented the cuneiform in
3500 BCE, text information has plagued societies all around
the globe. Through writing, information has been
immortalized; through reading, text information has been
realized.

LESSON 2: THE POWER OF TEXT INFORMATION AND

MEDIA

Contextualizing in the present setting, you are also being

affected greatly by text information. You may not notice it,
but you consume text information every day. Form checking
to see the time upon waking u, reading the morning news,
analyzing textual aids at school, following signs, to browsing
status updates on social media, different types of text
information flood your brain every day.
Information overload causes a person to have cognitive
overload, or trouble retaining an information to one’s long-
term memory. Some of the information you receive you might
forget, but some would be consolidated or retained in your
memory. You might have forgotten the information that
petrichor is the term for the smell of dew after raining, but
chances are that you have remembered the gossip that you
yesterday from a friend.

LESSON 3: SELECTION CRITERIA: TEXT INFORMATION

Every information is different and it varies based on the

medium used. A text information presents a different set of
data form an audio information, and vise versa. This is why
before you believe, use, or adopt an information, it is

5
important that you know the selection criteria for a specific
information and medium first.
For text information and media, here is the selection criteria.

1.Relevance
If you are searching for articles about
photosynthesis, it is best to look for sources that
relate with plant cycle, and it is wrong to associate
your research with unrelated concepts, such as
photography, just because they share the same root
word.
2.Triangulation (validity, reliability, and accuracy)
Compared to other types of information and media
text information is easier to evaluate. Since it is
written, more often than not, it presents more data
that other types of information. Fact-checking text
information is also simpler for one can easily type the
information onto search engine and triangulate it.

According to Wikipedia, Rajah Humabon was married to Lapu- Lapu’s

niece.

A Malaccan slave named Enrique served as the translator of Ferdinand

Magellan to communicate with the rulers of Limasua and Cebu.

Sources:
https://archieve.org/stream/philippineislan96bourgoog/philipppines96bou
rgoog_djvu.txt

Legends say that Lapu-Lapu has an amulet that saved him from being
defeated in any battle.

Before you believe any of the information above, you

must first know who its source is, and if that source is valid,
reliable, and accurate. Once the sources have passed
triangulation, then it is time to proceed to the next criterion.
3.Point of view
Does the information sound biased? Does the
analysis come form only one perspective? Are there
flaws in the author’s logic?
6
 4.Medium used
The medium used in delivering information is a vital
indicator of whether the source is to be trusted.
Educational materials that underwent rigorous
processes of studies and editing are examples of
good media. On the internet, only a number of
websites can be trusted, such as news, educational,
and government websites.
5.Audience
In selecting information, you must look for one that
is appropriate for your needs and comprehension. At
this point of time, it may be difficult for you to
analyze and evaluate a medical research because of
its jargons. Remember that you consume
information to learn, not be confused.
6.Writing style
The writing style of the source should also be taken
into consideration in selecting information. If it has
numerous grammatical errors, chances are that it
has not undergone editing and might contain
subjective analysis of data. This why studies,
journals, and textbooks are considered good media
for information selection for these media undergo
substantive editing, which results in minimal errors
in grammar and content.

LESSON 4: TEXT MEDIA

Text refers to a simple and flexible format of presenting

information or conveying ideas whether hand-written,
printed, or displayed on-screen. It is available in different
sources whether formal or informal. Formal text-based are
created and distributed by established institutions and go
through a rigorous process of editing or evaluation. Informal
text-based on the other hand, come from personal opinions
or views on different issues.
Text media are publications that disseminate
information through media products such as newspapers,
7
flyers, books, magazines, tarpaulins, advertisements,
television, banners, websites, and posters. Furthermore,
design elements and principles in text media are effective
means of conveying a message.
These design principles and elements are as follows:

In our exposure to text media and information, we can

either be a consumer or a producer of content. As a
consumer, these are the questions that you need to ask with
regards to the content of text media and information:
• Who or what institution is sending this message?
• What techniques are used to attract and hold attention?
• What is the language used by the writer?
• What views are represented? Are they balanced?
• How might the message be interpreted in different ways?
• What is omitted, slurred, or added in the message?
As a producer of text media and information, we need to
review the media and information design framework:target
audience, author, or sender, key content, purpose,
form/style, and format.
Text as visual
a. Typeface (also called font, font type, or type) refers to the
representation or style of a text in the digital format.
b. A typeface is usually comprised of alphabets, numbers,
punctuation marks, symbols and other special characters.

8
When fonts are installed in the computer, they usually come
in file formats such as True Type Font
c. In the absence of images or drawings, the text is the
easiest way of communicating to your audience. The use of
various font types can express different emotions or
meanings.

Types of Typefaces:

9
ACTIVITY 1: TRUE OR FALSE

Instruction: Read each statement carefully then write True if

the concepts presented are correct and False if not. Use the
space provided for your answers.
___________1. Text is very powerful in disseminating
information.
___________2. Text is effective if they are lengthy.
___________3. Typeface only refers to the use of letters.
___________4. Use of variety of typeface conveys same
emotions.
___________5. Typeface that is usually used in books and
magazines is serif.
___________6. Serif draws attention because of its brush-like
stroke.
___________7. Enlarging the text means it is being emphasize.
___________8. Text is available in all sources whether formal
or informal.
___________9. Non-media practitioners can only be a
consumer of text media content.
___________10. Compartmentalizing text design is another
way of organizing ideas.

MODULE 2: VISUAL INFORMATION AND MEDIA

LESSON 1: VISUAL MEDIA

Visual media and information refer to materials,
programs, applications and the like that teachers and
student use to formulate new information to aid learning
through the use, analysis, evaluation and production of
visual images. There are different types of visual media –
photography, video, screen shots, infographics, data
visualization (charts and graphs), comic strips/cartoons,
memes, visual note-taking,
10
etc. Visual media are either formally or informally produced.
Visual media produced by formal organizations such as
schools, government, and established media/publishing
outfits are considered formally produced. Other visual media
are considered informally produced.
Its primary purpose is to gain attention, create meaning,
and facilitate retention.
Visual media is consisting of visual design elements. Visual
design elements refer to the building blocks or basic units in
the construction of a visual image.

The Design Elements are:

11
12
13
Visual Design Principles are:

Common Visual Media File Types

14
 Symbols, pictures, icons, and others that communicate
with one’s that communicate with one’s sense of sight are
called visual media. It can be any of the following:

1. Ideogram
These are geographical symbols that represent ideas.
Examples such are signs, logos, and symbols.

15
2. Statistical Visualization
This refers to the study and creation of data using visual
representation. Charts and graphs are examples of
statistical visualization.

3. Picture
Photography, painting, drawing, and the like all fall
under pictures. It is used widely by people to express
their ideals, opinions, and sentiments.

4. Graphic Design
This refers to the art of combining text and pictures to
communicate information. Infographics, posters, and
graphic advertisements are considered as graphic
designs.

5. Video
If graphic design is the combination of text and pictures,
video is the combination of motion and picture; or of
motion, picture and audio.

16
 6. 3-D Image
A three-dimensional visual medium can be a sculpture,
an architecture, a real-life object, or a person.
Information conveyed through a sign language is
considered a visual information.

The information that a person gets form these visual

media is called visual information. Seeing, watching,
reading, and even glimpsing are all examples of acquiring
visual information. The symbols in the previous segment are
examples of visual media, while the ideas that you have
perceived upon looking at them signify visual information.

When you stop before crossing a road because you saw

that the traffic light was blinking green, it is because you
have received the information to “stop crossing” from the
medium-the traffic light. This process of giving and receiving
visual information through media is called visual
communication.

ACTIVITY 2: IDENTIFY ME!

Direction: Identify the concept presented on each number.

Use the space provided.
________________1. It is the contrast between black and white
and all the tones in between in a design.
________________2. Refers to the building blocks or basic
units in the construction of a visual image.
________________3. Is the illusion of the surfaces peaks and
valleys, resulting in a feeling of smoothness or roughness in
objects.

17
________________4. Materials, programs, applications and the
like which are used to formulate new information to aid
learning through the use, analysis, evaluation and
production of visual images.
________________5. The area which is more important when
compared to the other objects or elements in a composition.
________________6. It is with the placement of dark and light
areas that you can move your attention through the format.
________________7. Combining together a composition with
similar units
________________8. Representing a 3-dimensional object on a
flat surface.
________________9. Refers to the suggestion of motion using
various elements.
________________10. Refers to figure having volume and
thickness.

MODULE 3: AUDIO INFORMATION AND MEDIA

Lesson 1: AUDIO
An audio is a sound heard on a recording or broadcast.
Sound effects, music, songs, newscasts, public service
announcement, speeches, and the like are all examples of
audio.

The quality of an audio can be categorized into two:

lossless and lossy. Lossless format keeps the audio quality of
the original source. Examples of this format WAV, AIFF,
FLAC, APE, and Apple Lossless. On the other hand, lossy
compresses the file to save space without diminishing the
audio quality, such as MP3(MPEG Audio Layer III), ACC,
WMA, and Ogg Vorbis. You will be able to distinguish the
format of an audio through its file extension.

Remember that an audio is a recorded sound. It is

produced through recording and requires a microphone, a
computer/recorder/cellphone, and a speaker. Audio editing
18
is done through a specialized audio software in a computer
or through a console/mixer.
If an audio bears an information, it becomes an audio
information. Below are some popular examples of audio
information.
1.Music
Songs or rhythms that primarily aim to entertain;
usually aired on the radio, streamed on the internet,
or bought in record bars or digital music stores.
2.Radio Newscasts
News clips or articles delivered by radio journalists
3.Public service announcements (PSAs)
Messages disseminated by radios without charge
that aim to raise people’s awareness regarding a
certain social issue.
4.Radio commercials
Paid advertisement that intend to promote a service or
product
5.Radio dramas
Similar to a television soap opera, these are purely
acoustic programs broadcasted on radio.
6.Podcast
Digital audio programs that can be streamed or
downloaded through the internet.

LESSON 2: The Power of Audio Information and Media

Today, with the rise of computers and smart phones, the

radio is no longer as popular as it was in 20 th century.
However, it still exists and is being widely used in many
parts of the world. People who use vehicles or public
transportation still use the radio to connect with current
events while on the road. Radios are also enjoyed in offices
and public establishments. In rural areas where television
signals are unavailable or also utilized as a public service
provider by letting the audience make appeals, requests, or
calls on-air, making it more appealing to the masses.
19
 Aside from its accessibility, the ability to retain audio
information is also a factor why audio is considered a
powerful tool in communication. Also, music as audio has
the ability to move people, to induce feelings, moods, and
state of mind (Sacks,2006).

Hearing vs. Listening

Hearing is the very act of perceiving sound by the ear,

and can be done involuntarily. However, listening requires
the attention of the sound receiver.

Evaluating information
In evaluating information, regardless of type, one should
always involve the following three points: source, medium,
purpose, and presentation.
1.What/Who is the source of information?
2.What is the medium used?
3.What is its purpose?
4.How is the audio information made?

Selection Criteria: Audio Information and Media

Similar to the selection criteria for text and visual

information, one must keep in mind the relevance,
triangulation, point of view, medium used, audience, and
quality in selecting an audio information and medium.

Producing an Audio Information

In audio production, the first thing that you must
decide is the type of audio that you will produce. Then,
triangulate your information. If you have obtained your
information from other sources, list all your primary sources
down and make sure to mention them in your audio. It is
also important to make your content interesting.
20
Providing Clarity
Like any information, it is important that your intended
audience will be able understand your audio information. To
provide clarity, first choose the recording device that you are
going to use. As much as possible, use a device with a good
microphone quality since this can make or break quality of
your audio.

It is also important to observe the following tips in recording.

1.Configure your device

2.Eliminate unnecessary noise in your surroundings
3.Improvise

Providing Simplicity
Always remember that your primary goal in making an
information, thus you have to make your content simple and
easy-to-understand.
Keep your voice and articulation clear.

ACTIVITY 3: LISTEN!

Direction: Listen to the audio and evaluate these using the

criteria. Use the space provided for your answer.
https://dai.ly/x7zirhw

1.What/Who is the source of information?

________________________________________________________
________________________________________________________
2.What is the medium used?
________________________________________________________
________________________________________________________

3.What is its purpose?

21
 __________________________________________________________
______________________________________________________

4.How is the audio information made?

________________________________________________________
________________________________________________________

MODULE 4: VIDEO INFORMATION AND MEDIA

LESSON 1: VIDEO
A video is a recorded set of moving images, usually
accompanied with audio. It can be a television show, a
movie, a video presentation, or a plain video record of an
event in your family.

An information within a video is called video

information. Some of the examples of video information are
the following:
1.Movie
- Often referred to as “motion picture”, it is a literary
work of video and is usually shown in a theater or
television
- Examples are commercial movies, independent movies,
documentaries, etc.
2.Television program
- A segment content created for television broadcast
- Examples are news programs, soap operas, etc.
3.Music video
- Videotaped performance of a music, usually
accompanied by interpretation of its lyrics
4.Video clip
- Short clip of video, often a part of a longer recording;
usually published online
5.Video commercial/infomercial
- Short clip of video aired at different intervals that aim
to promote or inform the public about a product,
service, or issue.
22
LESSON 2: THE POWER OF VIDEO INFORMATION AND
MEDIA

Video is often considered as the most powerful medium

because it reproduces an information closest to reality. It is
the digital simulation of an information, capturing most of
an event’s images and sounds. It provides people with visual
and audio stimuli which further strengthen the
communication between the receiver and the information
provider (Bradshaw, 2014). It piques a person’s interest more
and stimulated his/her emotions better. Thus, videos attract
and sway more people than ordinary visuals and audios.

Using video as a promotional tool has many advantages:

It’s easy to consume, impactful, and has a high conversion
rate. That’s why it’s considered one of the top three tools for
social media marketing. You’d be hard-pressed not to
stumble across a video while scrolling through Facebook,
Twitter, or Instagram. Constituting 79 percent of all Internet
traffic, video is almost certain to make its way onto your
screen at some point each day.

In evaluating information, regardless of type, one should

always involve the following four points: source, medium,
purpose, and presentation.

1.What/Who is the source of information?

2.What is the medium used?
3.What is its purpose?
4.How is the audio information made?

LESSON 3: PRODUCING A VIDEO INFORMATION

23
 Compared to other types of information, production of a
video information requires more time and effort. The basic
workflow of video production is as follows.
1.Pre-production
- Involves storyboarding, scriptwriting, casting, etc.
2.Production
- Includes shooting, filming, etc.
3.Post-production
- Involves sequencing, editing, adding audio, file
compression, etc.
4.Video release
- Posting of video on television, internet, etc.; public
viewing

Follow These Steps During Your Video Production

Process

First, come up with a concept. Before you can do anything,

you'll need to decide on a concept for your video. What do
you want to accomplish with the video? Who is your
audience? What message do you want to get across? Without
this crucial first step, you run the risk of making a video that
fails to speak to your audience and advance your marketing
goals.

Second, write a script. With the concept dialed in, it's time to
sit down and write a script. Your script should be easy to
understand, fit within your target video time, and include
any changes in camera angle, wardrobe, or background.

Third, perform pre-production planning. At a minimum, pre-

production planning consists of scouting a location, getting
permits if required, procuring all of the equipment you need,
reviewing your script, speaking with actors about their roles,
deciding on a budget, and choosing a time and day for the
shoot. As I said, the above list is very basic. There are
seemingly endless other details—camera batteries, make-up,
wardrobe, etc.—that need to be addressed before a shoot.
24
Fourth, shoot the video. The big day! Just like the pre-
production planning, there are a million details to get right
on the day of the shoot. If you've done the required work
from the first three steps, things should go smoothly. If not,
you're in for a day of frustration.

Fifth, edit the video. Editing software has gotten easier to

use. However, for anything more than basic editing, it's wise
to get professional help. A good editor has a critical eye and
can help you produce an effective video.

Sixth, code the video. In order to be successful, your video

should be coded properly. This will allow maximum
distribution and watchability on a variety of devices,
including smartphones, tablets, and desktops.

Seventh, distribute and optimize the video. For your web

video to help your SEO efforts, it needs to be properly
optimized and distributed through the right channels. This
means adding the right content to the title and description,
choosing the right category for the video, and using captions
when appropriate.

Eighth, promote the video. The final step in video production

is promoting the video. Depending on your goals for your
video, this could mean sending a commercial to your local
news station, getting shares and likes through social media,
or adding the video to your next e-mail newsletter.

Activity 4: True or False

Direction: Write X if the statement is correct and # if the

statement is incorrect. Use the space provided for your
answers.

_____1. In order to be successful, your video should be coded

properly.
25
_____2. An information within a video is called audio
information.
_____3. Before you can do anything, you'll need to decide on
a concept for your video.
_____4. A video is a recorded set of moving images, usually
accompanied with text.
_____5. The final step in video production is promoting the
video.
_____6. In evaluating information, regardless of type, one
should always involve the following four points: source,
author, purpose, and presentation.
_____7. Production involves sequencing, editing, adding
audio, file compression, etc.
_____8. Pre-production involves storyboarding, scriptwriting,
casting, etc.
_____9. Production includes shooting, filming, etc.
_____10. Audio is often considered as the most powerful
medium because it reproduces an information closest to
reality.

Module 5: MULTIMEDIA INFORMATION AND MEDIA

LESSON 1: MULTIMEDIA INFORMATION AND MEDIA

Media and other information providers play a central role

in information and communication processes. Nowadays,
media become the common outlet of self-expression and
creativity. Its huge influence spreads speedily across the
globe. The connection between technological advances and
people’s connectivity created a huge impact on the lives of
today’s generation. This module covers all the above-
mentioned concepts.

“Multimedia means that computer information can be

represented through audio, video, and animation in addition
to traditional media. If we divide the multimedia into its
component part, we will get multi-meaning more than one,
and media -meaning form of communication. A field
concerned with the computer-controlled integration of text,
26
graphics, drawings, still and moving images (video),
animation, audio, and any other media where every type of
information can be represented, stored, transmitted, and
processed digitally”. (Dave Marshall, 2001)
Multimedia and Information is comprised of various
elements as follows:

The above-mentioned elements are classified into Static

and Dynamic Media. Web Development & Technology
Resources published an article by Amy Lee, titled “Dynamic
and Static Media: What’s the Difference?” reports the
following: There are two categories of media based on the
way in which content is displayed on a website:

27
Static media—this refers to content that doesn’t change. For
example, an advertisement in a newspaper or magazine is
static, because it remains as printed. It will be the same
every time we view it. Static media can also refer to those
parts of
your website that rarely change. It may include landing
pages, homepages and white papers.

Dynamic media—content that is constantly updated and is

interactive. It appears on websites, online forums and social
media feed. A website is considered dynamic when it is
frequently updated or changed. Dynamic media can facilitate
interaction between users and a business or product. Social
networking websites like Facebook and Twitter all use
dynamic media to gain feedback from their users so they can
improve their experience and make them spend more time
on their applications and websites.

The advantages and disadvantages of Static media

Pros:
Easy to create. Static media is created once and publish to
multiple channels. It
does not need any maintenance.
Easy to control. People who view static media can’t change
it. All they can do is
share it or comment about it. This is an advantage for
websites representing
regulated industries who must review and approve all the
content they publish.
Focused message. Static media is good for sending
messages to your customers,
or for presenting ads. This includes content that conveys a
focused and consistent
message.

Cons:
Boring. Static media may be good enough for your website
28
first-time visitors.
Returning visitors will be bored with seeing the same page
again, and your site
quickly.
No interaction. Here is rarely interaction between the user
and the website when
media is static.
Not mobile-friendly. Static media like long texts or PDF files
are difficult to view
on a mobile screen.

The advantages and disadvantages of Dynamic Media

Pros:
Personalized experience. This is with dynamic media,
personalized content
adjusted to your user’s online behavior will encourage
repeat visits and
subscribers.
Website promotion. Search engines, like Google, will
promote websites with fresh
and dynamic content.
Flexibility. A dynamic media which customized the website
content according to
the user’s device.
Interactive. It is a website using dynamic media which
responds to user behavior
by presenting multimedia content, including video and
audio, that is relevant to
their interests

Cons:
Higher costs. Dynamic media has costs related to the need
to continuously produce
high-quality media content.
Organizational changes. Switching from static media to
dynamic media requires
organizational change.
29
Requires analysis tools. When dynamic media is used, you
will need to monitor
your website activity to optimize it for conversion rates.
Furthermore, Multimedia system has four characteristics:
 Multimedia systems must be computer-controlled
 Multimedia systems are integrated
 The information they handle must be presented digitally
 The interface to the final presentation of media is usually
interactive
In evaluating a multimedia product, two major aspects that
are of prime importance: technology and content.

Below are selection criteria that can be used to evaluate

multimedia:

Who are the

possible users?
What aspects of
Target Audience the users are to be
CONTENT considered?
(persons with
disability,
language barrier,
reading level,
culturally
sensitive, etc.)
Who is the author
of this multimedia
Sender / Author product?
How credible is
the author?

30
 What is the tone
(authoritative,
informative,
Key Content
encouraging,
enticing, etc.)
of the multimedia
product?

Is the information
correctly
presented?
Purpose Does it meet the
objectives of the
topic?
TECHNOLOGY What are the
elements (text,
sound, images,
animation, etc.)
used?
Form / Style
Do the elements
help in conveying
the message?
Do the elements
follow the different
principles of
design? Is it
pleasing to them
eyes?
Do the sound and
video run
smoothly
together?
Is the selected
format commonly
used?

31
 Medium / Format Is it easy to use?
Does it allow the
user to cancel or
return to an
action?
Are the
instructions easy
to use?

In addition, Multimedia is used in various way including

the advertisement, art, education, entertainment,
engineering, medicine, mathematics, business, and scientific
research.
Study the information provided below as to the uses,
advantages, and limitations of multimedia.

Uses of Multimedia

Fields Uses
Entertainment and Fine Arts movies and animation,
interactive
multimedia, others
Education computer-based training
courses,
edutainment (blend of
education and
entertainment, others
Engineering, Mathematical modelling, simulation, others
and
Scientific Research
Industry presentation for
shareholders,
superiors and coworkers,
employee
training, advertising and
32
 marketing,
others
Medicine virtual surgery, simulation,
others
Multimedia in Public Places stand-alone terminals and
kiosks in
hotels, railway stations,
shopping
malls, museums, and grocery
stores;
digital bulletin boards; others

Advantages and Limitations of Multimedia

Advantages: It is best known for being multi-sensorial

(sight, hearing, etc.), it can
be interactive, caters to a wide audience.
Limitations: It can take up a lot of digital storage, some
products may cater to
the larger population but neglect some groups (i.e. persons
with a disability, nonnative language speakers)

ACTIVITY 5.1: WHATS MORE!

Direction: To deepen your understanding of the topic,

answer the following questions concisely. Use the space
provided for your answers.

1. What makes Multimedia Information an interactive and

collaborative means of presenting information?
____________________________________________________________
___________________________________________________________
_____________________________________________
2. Differentiate Multimedia Information from other media
resources in delivering an intended message.
33
____________________________________________________________
___________________________________________________________
_____________________________________________
3. How do you see the role of multimedia in today’s society?
____________________________________________________________
___________________________________________________________
_____________________________________________
4. Given the limitation of multimedia, how do you perceive
its impact towards the affected group?

____________________________________________________________
___________________________________________________________
___________________________________________

Rubrics:

Content The essay is clear and concise.

Accuracy Direct to the point and does not
beat around the bush.

Cohesion and Details have

Uniformity interrelation/coordination.
Length The essay has at least 3 or 5
sentences.

Grammar, Sentences are well structured.

Spelling and
34
Punctuation

5 The answer is related to the overall idea

POINTS presented and the uniformity of sentence
is excellent.
3 The answer is somewhat related to the
POINTS idea presented and the uniformity of
sentence is good.
2 The answer is not related to the idea
POINTS presented.

Resources:

Commission on higher Education, 2016. Teaching Guide for

Senior High School MEDIA AND INFORMATION LITERACY
CORE SUBJECT.

Lee, A. (n.d) Web Development & Technology Resources.

“Dynamic and Static Media: What’s the Difference? Retrieved
fromhttps://codecondocom.cdn.ampproject.org/v/s/codeco
ndo.com/dynamic-and-static-mediawhats the
difference/amp/?
amp_js_v=a2&amp_gsa=1&usqp=mq331AQFKAGwASA
%3D#aoh=15936906879509&csi=1&referrer=https%3A%2F
%2Fwww.google.com&amp_tf=From
%20%251%24s&ampshare=https%3A%2F%2Fcode
condo.com%2Fdynamic-and-static-media-whats-the-
difference%2F
Media and Information Literacy Curriculum Guide by DepEd

Buckley, J. (2004). Fit to Print: The Canadian Student’s

Guide to Essay Writing. (6th ed.) Toronto: Nelson. Hacker, D.
(2008). A Canadian Writer’s Reference. (4th ed.) Boston:
Bedford/St. Martin’

35
Bautista, A. P. Jr. and Jessica Mariz R. Ignacio. (2016).
Media Information Literacy in the 21st Century. Novaliches,
Quezon City: Brilliant Creations Publishing, Inc.

https://www.gearshift.tv/library/a-step-by-step-guide-to-
video-production.cfm
https://custom-media.com/blog/the-power-of-video/

36