ASSIGNMENT BRIEF

BTEC (RQF)
2021/2022

YEAR 1st 2nd x

QUALIFICATION HND IN ART AND DESIGN - DESIGN DE COMUNICAÇÃO E MULTIMÉDIA
UNIT NUMBER EN Nº 39 ADVANCED GRAPHIC DESIGN STUDIES SCHEDULE
AND TITLE PER UNIT 120H
PT Nº 39 ESTUDOS AVANÇADOS EM DESIGN GRÁFICO
UNIT
ASSESSOR(S) Margarida Borges e Ricardo Martins UNIT CREDITS 30 5
LEVEL
INVITED
TEACHER(S)
UNIT TUTOR Vera Novais
ISSUE DATE 10/12/2021
SUBMISSION
28/04/2022 DEADLINE 28/04/2022
DATE
ASSIGNMENT
Project “Manifesto”
TITLE

ASSIGNMENT BRIEF AND GUIDELINES:

An Independent Publisher challenges a Designer to develop an Editorial Project around the theme/concept
“Manifesto”. The project must result in a Publication and a Flag.

The project should have an analysis phase, research on the topic and other similar or relevant projects,
elaboration of mental, visual maps. The Designer must develop his/her concept/proposal and gather all the
content to develop his/her Editorial Project that can take any physical format that reflects its concept. The flag
must be 100x70cm.

Afterward, the graphic development begins. The Designer will have to analyze and test formats, grids,
typography, colors, art direction, layout, and envision the production details for the Publication (printing, paper,
binding, etc.).

All project components must respect and reflect its concept, target audience and use.

The Designer has to develop and produce prototypes of his proposals. All the prototypes must be realistic.

All Projects will be discussed in the classroom multiple times throughout the unit. Designers must know how to
justify their decisions, articulate a good defense of them and “sell” their idea as it would happen in a
professional environment. At the end of the unit, the Designers will present the entire process until reaching the
final (digital) result and the prototypes of their Publications and Flags.

The student must keep a Project Dossier (digital, A4 portrait format) throughout the unit that must be
constantly updated, with all the paths considered and taken.
Skills Acquired at the End of the Unit:

- Project Development Methods (Analysis, Research, Etc.);

- Develop Critical and Creative Thinking;
- Ability to Generate Solid Ideas;
- Development of the capacity to respond to a Professional Graphic Project;
- Knowledge: Editorial Design, Formats, Layout, Typography, Graphic Arts and Production Methods;
- Development of a Realistic Editorial and Textile Prototype;
- Time Management;
- Ability to present and defend a project in a professional environment;
- Copyright, Copyleft;

PHASE 1.

- Briefing Analysis, Positioning, and Target Audience Definition. Concept Development: Deadline:
Research, Analysis, Concept Maps, Conceptual Moodboards. (Ver Plano de
- Development of Resources and Content: Selection and/or Creation of Text and/or Image Aulas)
Contents based on a rigorous assessment of their applicability.
- Project Dossier (A4 portrait, PDF). It must be constantly updated with all the paths
covered, exploring the Project's requirements and restrictions.
- Presentation and Defense of the Editorial Project Concept:
Critical analysis of the Relationship between Concept and Theme given, Publication’s
Contents and Moodboard.

PHASE 2.

- Graphic design development should result from research, analysis, and graphic Deadline:
experimentation processes. Discussion and analysis of the different aspects and roles in (Ver Plano de
developing the Editorial Design Project and preliminary development of the Flag. Aulas)
- Defining the Format, and the graphic production of the Editorial Project, respecting the
constraints inherent to graphic production. Assess the time and resources associated with
Project Development.
- Defining the Layout (Grids, Typography, Art Direction, etc.)
- Project Dossier (A4 portrait, PDF). It must be constantly updated with all the paths
covered, exploring the Project's requirements and restrictions.
- Presentation and defense of the relationship between the Concept and the Graphic
Proposal (Formats, Layout, and Graphic Production); This presentation should encapsulate
the entire Project Development up to this point.

PHASE 3.

- Completion and evaluation of the final Graphic Design proposals in their entirety based on Deadline:
the feedback provided. (Ver Plano de
- Project Dossier (A4 portrait, PDF). It must be constantly updated with all the paths Aulas)
covered, exploring the Project's requirements and restrictions.
- Presentation and defense of the final Projects, respecting all the constraints inherent to
the Briefing and the feedback provided. This presentation should encapsulate the entire
Project Development up to this point.
PHASE 4.

- Presentation, Evaluation, and Discussion of all phases of the Project illustrating its entire Deadline:
development from Concept to Prototype. (Ver Plano de
- Final Project Dossier (A4 portrait, PDF). It should reflect all the paths covered throughout Aulas)
the entire unit.
- Presentation of the Prototypes (Publication and Flag).

UNIT LEARNING OUTCOMES:

LO1 Investigate the relationship between design development, final output and use.

LO2 Develop a graphic design proposal, based on client requirements and design constraints, in response to a
brief.

LO3 Produce graphic design prototypes, based on research and analysis, in support of a design strategy.

LO4 Present a graphic design solution and Production portfolio to a client in response to a brief.

SUBMISSION FORMAT

Part 1: PDF Presentation (Landscape/High Resolution) / Oral Presentation; Project Dossier (A4 PDF, Portrait).

Part 2: PDF Presentation (Landscape/High Resolution) / Oral Presentation; Project Dossier (A4 PDF, Portrait);
Layout Test Prints (1:1).

Part 3: PDF Presentation (Landscape/High Resolution) / Oral Presentation; Project Dossier (A4 PDF, Portrait);
Layout Test Prints (1:1); Publication Dummy;

Part 4: PDF Presentation (Landscape/High Resolution) / Oral Presentation; Project Dossier (A4 PDF, Portrait);
Realistic Prototypes of the Project (Publication and Flag).

INSTRUCTIONS AND GUIDENCE

All work must be structured and planned.

All references must be submitted, saved and named.
All sketches, ideas and paths should be saved for discussion.
Update regularly the Project Dossier.

Note: All information sources and resources, including websites used to complete this assignment must be stated and
correctly referenced. No credit will be given for wholesale copying from information sources and checks for plagiarism
may be made on your submitted report

*Please access HN Global for additional resources support and reading for this unit. For further guidance and support on
report writing please refer to the Study Skills Unit on HN Global www.highernationals.com
Learning Outcomes and Assessment Criteria

Aprovação / Pass Mérito / Merit Distinção / Distinction

LO1 Investigate the relationship between design development, final output

and use.

P1 Illustrate the phases of a

graphic design project.

P2 Explain a graphic design project

life-cycle, including post-launch
M1 Compare the changes in the phases
actions.
in a graphic design process, for
different types of project.
P3 Discuss the diferente roles that
are involved in the full cycle of
a graphic design project.

LO1 LO2
D1 Produce a graphic design
LO2 Develop a graphic design proposal, based on client requirements and
proposal, based on a critical
design constraints, in response to a brief.
analysis of the relationship
between client requirements
P4 Define a project brief, by and target market.
exploring cliente requirements and
design constraints.
M2 Evaluate the time and costs
P5 Evaluate the resources required required for a graphic design project.
to meet the needs of a project
brief

LO3 Produce graphic design prototypes, based on research and analysis, in

support of a design strategy.

P6 Produce initial graphic

design proposals, resulting from
an iterative process involving
research, experiment and analysis.
M3 Evaluate cliente feedback in order
to refine design proposals.
P7 Justify a graphic
design strategy through a design
LO3 LO4
statement.
D2 Create graphic design outputs
that illustrate an integrated
LO4 Present a graphic design solution and Production portfolio to a client in creative practice, combining a
response to a brief. critical evaluation of client
feedback and design iteration.
P8 Present a final graphic design
proposal to a client.
M4 Assess a graphic design proposal
and launch plan, in relation
P9 Discuss how a final to the requirements of a target market.
graphic design proposal meets the
requirements of the target market.
BIBLIOGRAPHY:

Charlton, C., & Smet, C., & Goggin, James (Ed.) (2019) Form of The Book Book. Bélgica: Occasional Papers.
Cantos, P. (2013) O Livr-O-Mem. Póvoa do Varzim: N’Palma D’Mão.
Nickel, K. (2011) Ready To Print. Berlim: Gestalten.
Dias, R., & Meiras, S. (2018) Imprimere. Lisboa: Imprensa Nacional, Casa da Moeda.
Brockmann, J. (2012) Sistema de Grelhas. Barcelona: Gustavo Gilli.
Sagmeister, S. (2009) Sagmeister, Made You Look. New York: Abrams.
Ambrose, G., & Harris, P. (2010) The Visual Dictonary of Pre-Press & Production. Lausanne: Ava.
Dias, R., Oliveira, R., Martins, F., Dantas, R. (2019) O Miolo do Livro. Maia, Item Zero.
Dias, R., Oliveira, R., Martins, F., Dantas, R. (2021) A Capa do Livro. Maia, Item Zero.

BIBLIOGRAPHY:

Charlton, C., & Smet, C., & Goggin, James (Ed.) (2019) Form of The Book Book. Bélgica: Occasional Papers.
Cantos, P. (2013) O Livr-O-Mem. Póvoa do Varzim: N’Palma D’Mão.
Nickel, K. (2011) Ready To Print. Berlim: Gestalten.
Dias, R., & Meiras, S. (2018) Imprimere. Lisboa: Imprensa Nacional, Casa da Moeda.
Brockmann, J. (2012) Sistema de Grelhas. Barcelona: Gustavo Gilli.
Sagmeister, S. (2009) Sagmeister, Made You Look. New York: Abrams.
Ambrose, G., & Harris, P. (2010) The Visual Dictonary of Pre-Press & Production. Lausanne: Ava.
Dias, R., Oliveira, R., Martins, F., Dantas, R. (2019) O Miolo do Livro. Maia, Item Zero.
Dias, R., Oliveira, R., Martins, F., Dantas, R. (2021) A Capa do Livro. Maia, Item Zero.

WEBGRAPHY:

References

https://www.itsnicethat.com
https://eyeondesign.aiga.org
https://the-brandidentity.com
http://booksfromthefuture.tumblr.com
https://occasionalpapers.org
http://viceversaartbooks.com
https://nieves.chonomatopee.net
http://www.sternberg-press.com
https://www.romapublications.org
https://bomdiabooks.de
http://www.editionfink.ch
http://spectorbooks.com
https://draw-down.com
https://actualsource.org/collections/books
http://www.oficina-arara.org
https://ohomemdosaco.com
http://stet-livros-fotografias.com
https://www.underthecover.pt
https://www.redearteseoficios.pt
https://boockup.marco.land
 Research / References
https://dada.lib.uiowa.edu
https://monoskop.org
https://www.readingdesign.org
https://aaaaarg.fail

Typography
https://fontsinuse.com
https://typographica.org
https://www.typophile.com
http://type-foundries-archive.com
http://www.abcdinamo.com
https://www.thedesignersfoundry.com
https://pangrampangram.com
https://www.typewolf.com
https://fonts.google.com

Podcasts
http://typeradio.org
https://www.designmattersmedia.com

Online Talks
Insights Design Lecture Series (Walker Art Center) (YouTube)

Tutorials
Illustrator: https://helpx.adobe.com/pt/illustrator/tutorials.html
Photoshop: https://helpx.adobe.com/pt/photoshop/tutorials.html
InDesign: https://helpx.adobe.com/pt/indesign/tutorials.html

THE BRIEFING HAS BEEN VERIFIED AS BEING EFFECTIVE FOR THE PURPOSE:
ASSESSOR
SIGNATURE
INTERNAL VERIFIER
Joana Areal
NAME
INTERNAL VERIFIER
SIGNATURE