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1 define marketing and discuss its role in the society

Marketing is creating, communicating, and delivering value to customers and managing
customer relationships to drive customer engagement and satisfaction. It encompasses
advertising, sales, public relations, direct marketing, and personal selling.
Marketing facilitates business transactions between sellers and purchasers. Customers and
vendors may find common ground, which is good for business.
Competition between producers and sellers often results in lower final consumer goods and
services pricing.
Finally, it facilitates the promotion of products and services that were previously unknown to
the public.
Fourth, it helps expand the economy by creating new jobs in marketing and other sectors.
Product and Service Quality Are Enhanced 5 Marketing helps since it acts as a conduit
between producers and consumers, sending their opinions on goods and services to those who
can make changes.
Marketing helps the economy grow in two ways: by increasing demand for goods and
services and by inspiring new forms of innovation.
Encourages creative problem-solving and the creation of fresh ideas: Again, marketing is
crucial in this regard.
An increase in sales and profits directly results from marketing's role as a platform for
product and service promotion.
One of marketing's most important functions is to shape and maintain consumers' favourable
impressions of a product or service.
The capacity of marketers to educate consumers on the benefits and features of a product or
service is crucial to the sector's overall performance. So, consumers are better positioned to
assess the possibilities and choose the best one for their needs.

2highlight and explain levels of market segmentation

Market segmentation divides a market into distinct groups of buyers with different needs,
characteristics, or behaviours and who might require separate products or marketing mixes. It
is a crucial component of marketing strategy, as it is necessary to identify the target market
and segments most likely to buy a company's products or services.
The levels of market segmentation are as follows:
Generally, markets may be broken down into regional submarkets depending on national
borders, state lines, municipal boundaries, and even street names.
At the demographic level of segmentation, we look at variables such as age, gender, income,
occupation, education level, and family size.
Thirdly, customers' interests, values, and personality attributes are analyzed through
psychographic segmentation.
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In the fourth place, we have behavioural segmentation, which considers characteristics of the
target audience, such as their product use, their motivations for purchasing, their brand
loyalty, and their propensity to make a quick decision.
Buyer benefits expectations form the basis of the fifth level of market segmentation.
3 examine various basics for the segmenting consumer market
For starters, there are demographics, which include a broad set of characteristics that may be
utilized to categorize and split the demands of consumers. Some examples of demographic
categories are age ranges, genders, racial/ethnic groupings, socioeconomic statuses,
occupations, household sizes, and levels of education.
Geographic segmentation is dividing a market into subsets according to physical proximity.
Lastly, psychographic segmentation divides a market into subsets defined by demographic
factors like age, income, education, marital status, and religion.
Fourth, behavioural segmentation divides the market into several subsets based on customer
behaviours such as use patterns, brand loyalty, advantages sought, and intentions to buy.
Method Five: Market Segmentation Based on Consumer PreferencesNeeds-based market
segmentation involves dividing the market into subsets based on consumer preferences, such
as product characteristics, cost, and quality.
"benefit-sought" segmentation is the sixth form of market segmentation, and it categorizes
the market into subsets determined by the advantages consumers are looking to get. Different
groups may prioritize other aspects of an offering, such as ease of use, low price, high
quality, or excellent customer service.
The frequency with which consumers make purchases, the quantity of a particular product
they consume, and the time they remain, regular users are all potential bases for market
segmentation based on consumption patterns.
Attitudinal market segmentation is the eighth kind of market segmentation. It involves
dividing the market into subsets based on criteria such as consumer evaluations of a product
or service, loyalty to a particular brand, and general happiness.
Experiential market segmentation, the ninth kind of market segmentation, divides the market
into subcategories based on consumers' experiences.
Last, we have Loyalty Status Segmentation, which divides customers into groups based on
their commitment to a particular brand. Customers may be categorized based on their loyalty
histories, such as first-time buyers, loyalists, and brand advocates.

4 explain the components of the marketing mix

1. Product: The product is what is being sold. It includes design, quality, brand, packaging,
and features.
2. Price: The price is what the customer pays for the product. It includes the amount of
money, discounts, payment terms, and other incentives.
3. Place: Place is how and where the product is sold. This includes the physical location,
distribution channels, and online presence.
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4. Promotion: Promotion is how the product is advertised and promoted. This includes
advertising, public relations, and other forms of marketing.
5. People: People refer to the people selling the product. This includes salespeople, customer
service, and other employees.
6. Process: The process refers to how the product is sold. This includes the ordering process,
delivery process, and customer service.
7. Physical Evidence: Physical evidence refers to the tangible presence of the product. This
includes the packaging and other forms of physical evidence.
8. Performance: Performance refers to how well the product performs in the market. This
includes customer satisfaction and product reviews.
9. Positioning: Positioning refers to how the product is marketed. This includes the target
market and positioning strategy.
10. Partnerships refer to relationships with other companies and organizations. This includes
suppliers, distributors, and other partners.