RESEARCH FOR DAILY LIFE

QUANTITATIVE
RESEARCH
LESSON TOPICS

DEFINITION OF QUANTITATIVE
RESEARCH
CHARACTERISTICS OF QUANTITATIVE
RESEARCH
TYPES OF QUANTITATIVE RESEARCH
ADVANTAGE AND DISADVANTAGE OF
QUANTITATIVE RESEARCH
QUANTITATIVE
RESEARCH
involves collecting and
analyzing numerical data
ideal for identifying trends
and averages, making
predictions, testing
relationships, and
generalizing results for large
populations.
 CHARACTERISTICS OF
QUALITATIVE RESEARCH
 CHARACTERISTICS OF
QUALITATIVE RESEARCH

01 STRUCTURED 02 SAMPLE 03 CLOSE-ENDED

TOOLS SIZE QUESTIONS

04 PRIOR STUDIES 05 QUANTITATIVE 03 GENERALIZATION

DATA OF RESULTS
 TYPES OF
QUANTITATIVE RESEARCH
 a type of research that is used to
describe the characteristics of a
population

collects data that are used to answer

a wide range of what, when, and how
DESCRIPTIVE
questions pertaining to a particular
RESEARCH
population or group.

does not answer questions about

why a certain phenomenon occurs or
what the causes are
 investigates relationships
between variables without the
researcher controlling or
manipulating any of them.

reflects the strength and/or

CORRELATIONAL
RESEARCH direction of the relationship
between two (or more) variables.
The direction of a correlation can
be either positive or negative.
 Both variables As height
Positive
change in the same increases, weight
correlation
direction also increases

As coffee
The variables change consumption
CORRELATIONAL Negative
in opposite increases,
correlation
RESEARCH directions tiredness
decreases

Coffee
There is no
Zero consumption is
relationship between
correlation not correlated
the variables
with height
 aims to establish a cause-and-
effect relationship between an
independent and dependent
variable.

QUASI- does not rely on random

EXPERIMENTAL assignment. Instead, subjects are
RESEARCH assigned to groups based on non-
random criteria.
 any study where an effort is made
to identify and impose control over
all other variables except one.

An independent variable is
manipulated to determine the
effects on the dependent variables.
EXPERIMENTAL
RESEARCH
Subjects are randomly assigned to
experimental treatments rather
than identified in naturally
occurring groups
 EXPERIMENTS
QUANTITATIVE Control or manipulate an
RESEARCH independent variable to measure
METHODS its effect on a dependent variable.
 SURVEY
QUANTITATIVE Ask questions of a group of people
RESEARCH in-person, over-the-phone or
METHODS online.
 OBSERVATION
QUANTITATIVE Identify a behavior or occurrence
RESEARCH of interest and monitor it in its
METHODS natural setting.
 SECONDARY RESEARCH
QUANTITATIVE Collect data that has been
RESEARCH gathered for other purposes e.g.,
national surveys or historical
METHODS
records.
ADVANTAGES OF
QUANTITATIVE RESEARCH
Replication
Repeating the study is possible because
of standardized data collection
protocols and tangible definitions of
abstract concepts.
ADVANTAGES OF
QUANTITATIVE RESEARCH
DIRECT COMPARISON OF
RESULTS
The study can be reproduced in other
cultural settings, times or with different
groups of participants. Results can be
compared statistically.
ADVANTAGES OF
QUANTITATIVE RESEARCH
LARGE SAMPLES
Data from large samples can be
processed and analyzed using reliable
and consistent procedures through
quantitative data analysis.
ADVANTAGES OF
QUANTITATIVE RESEARCH
HYPOTHESIS TESTING
Using formalized and established hypothesis
testing procedures means that you have to
carefully consider and report your research
variables, predictions, data collection and testing
methods before coming to a conclusion.
DISADVANTAGES OF
QUANTITATIVE RESEARCH
SUPERFICIALITY
Using precise and restrictive operational
definitions may inadequately represent complex
concepts. For example, the concept of mood
may be represented with just a number in
quantitative research, but explained with
elaboration in qualitative research.
DISADVANTAGES OF
QUANTITATIVE RESEARCH

NARROW FOCUS
Predetermined variables and
measurement procedures can mean that
you ignore other relevant observations.
DISADVANTAGES OF
QUANTITATIVE RESEARCH
NARROW FOCUS
Predetermined variables and
measurement procedures can mean
that you ignore other relevant
observations.
DISADVANTAGES OF
QUANTITATIVE RESEARCH
LACK OF CONTEXT
Quantitative research often uses
unnatural settings like laboratories or
fails to consider historical and cultural
contexts that may affect data collection
and results.