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Module 3 Bonus How To Personalize Outreach Emails
Module 3 Bonus How To Personalize Outreach Emails
com
www.getwsodo.com
HOW TO PERSONALIZE
OUTREACH EMAILS
MODULE 3 BONUS
MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
How to Personalize Outreach Emails
Throughout this module I’ve shown you a bunch of email templates that I’ve personally used and tested
over the years. These are the same templates that dozens of SEO That Works students have had great
success with.
So don’t listen to people that say email outreach templates don’t work. They do. But you need to
personalize the template for everyone that you reach out to.
That’s why I’ve included specific places in each template where you can add some personalization.
That way, you get the best of both worlds: a structure that’s proven to work and a template that doesn’t
seem like a template.
In short:
Use the email templates that I share in each lesson. They work. But do your best to personalize each
outreach email that you send. Or, in some cases, if you see an opportunity to write something 100%
unique, throw the template out the window.
With that, in this mini bonus I’m going to show you how to easily personalize the templates I’ve
provided for you in the course.
T E M P L AT E :
Hey [Name],
[Something personal that shows that you know that they’re interested in your Power Page topic]
And I’m publishing a piece of content about [Topic] soon. So naturally, I thought you’d be interested.
Would love to get your quick feedback on it…mind if I send you the link?
Cheers,
[First Name]
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MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
PERSONALIZED VERSION:
Hey Brian,
I know that you’re considered “the link building guy” in most SEO circles. And man, The Skyscraper
Technique was a game changer for me (one “Skyscraper post” increased my traffic by 47%).
And I’m publishing a new link building case study soon. So naturally, I thought you’d be interested.
Would love to get your quick feedback on it…mind if I send you the link?
Cheers,
[First Name]
T E M P L AT E :
Hi [Name],
I was looking for some information on [Topic] this morning when I came across your excellent
[Name of resource page].
[URL]
Cheers,
[Your Name]
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MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
PERSONALIZED VERSION:
Hi Jane,
I was looking for some information on paleo desserts this morning when I came across your
excellent list of essential Paleo Resources.
I especially liked that you mentioned Marks Daily Apple a few times. That’s one of my favs.
Backlinko.com/paleo-breakfasts-guide.
Cheers,
[Your Name]
T E M P L AT E ( “ T H E F E E L E R ” E M A I L ):
Hi [Name],
I was looking for some information on [topic] this morning when I came across your [briefly
describe the page].
Great stuff!
Let me know if you want me to forward the short list that I jotted down to you.
Cheers,
[Your name]
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MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
PERSONALIZED VERSION:
Hi Brian,
I was looking for some information on ranking YouTube videos this morning when I came across
your video SEO ultimate guide.
Great stuff!
Let me know if you want me to forward the short list that I jotted down to you.
Cheers,
Joe
T E M P L AT E ( B R O K E N L I N K B U I L D I N G E M A I L #2):
[URL]
Either way, I hope this helps you out and keep up the great work with [site]!
PERSONALIZED VERSION:
#1: http://example.com/broken-link (404 error + seems like the page moved to http://example.com/
working-link).
#2: http://example.com/broken-link-2 (A “site not found” error. Looks like the site is permanently
down).
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MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
#3: http://example.com/broken-link-3 (500 Error. I found the same article reposted here: example.
com/working-link-2).
Also, I just published a piece of content about using video tags: mysite.com/video-tags-for-youtube.
Either way, I hope this helps you out and keep up the great work with Backlinko!
Hi [Name],
I was searching for some info on [topic] today (yes, I’m a nerd like that) when I came across your
[describe their roundup]. Great stuff!
Actually, I just published a post on [topic] that I think you’d really enjoy.
Cheers,
[Your name]
PERSONALIZED VERSION:
Hi Brian,
I was searching for some info on on-page SEO today (yes, I’m a nerd like that) when I came across
your Friday SEO roundup. Great stuff!
(I actually missed that announcement Google made about mobile-friendly pages. Good to know!).
Actually, I just published a post on creating mobile friendly UI specifically for search engine traffic
that I think you’d really enjoy.
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www.getwsodo.com
www.getwsodo.com
Let me know if you want to check it out :)
Cheers,
Jennifer
T E M P L AT E :
Hi [Name],
I just want to start off by saying that I love what you’re doing at [Site]. I’m a big fan of [something
unique to their site].
And I wanted to reach out and let you know that I just finished designing an infographic about
[topic].
I’d love to offer you exclusive publishing rights for the infographic.
It should get you a ton of traffic and attention. All I ask in exchange is for a mention in the post.
Cheers,
[Your name]
PERSONALIZED VERSION:
Hi Brian,
I just want to start off by saying that I love what you’re doing at Backlinko. I’m a big fan of how you
don’t publish the same BS but actually provide actionable advice.
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MODULE 3 BONUS HOW TO PERSONALIZE OUTREACH EMAILS
www.getwsodo.com
www.getwsodo.com
And I wanted to reach out and let you know that I just finished designing an infographic about how
keyword research has changed since Google Hummingbird.
I’d love to offer you exclusive publishing rights for the infographic.
It should get you a ton of traffic and attention. All I ask in exchange is for a mention in the post.
Cheers,
Tom