Professional Documents
Culture Documents
Customer Avatar Worksheet
Customer Avatar Worksheet
Where can you sell your product/service? (ex. anywhere, just in US, within 10 miles of Austin,
TX)
**All answers to below questions should be specific to your avatar and market**
What online forums/message boards/FB groups are they using (market specific)?
What buzz words or keywords does your avatar use (what do they talk a lot about)?
3. CONTENT CONSUMPTION
Is your avatar consuming content about your market topic?
What influencers, educators, entertainers, celebrities, influential people are they following in
your market (who else has your market’s attention)?