April-June 2011

Realistic revival plan

gets underway

AI connects more centres Air India wins two awards

 message from cmd

Dear Colleagues,
Greetings,
You are well aware that Air India
is passing through a very challenging
and critical phase. Increasing debts,
mushrooming interest burden and
increasing fuel costs are financially
crippling the company. It is becoming
difficult to sustain our operations
without cash flows and revenue
generation.
But there is hope. Hope in the
form of our esteemed passengers,
who – despite being aware of our
innumerable challenges – have not left or deserted us.
Their faith, confidence and their patronage has never
diminished. Rather, it has only strengthened. This is
evident in the immediate aftermath of the recent strike,
when their support saw Air India achieve over 82 per
cent passenger seat factor.
This is what we need to appreciate, respect and nurture
in the days to come. Nurture, we have to because it is
their sustained patronage which would propel our other
efforts, including turnaround and financial restructuring
plan, to come out of the current difficult times. We need
to retain our customers. So each one of us – every section,
every department: particularly the commercial, marketing
and customer care – must go the extra mile to provide
customer delight. Being courteous and sensitive to all
customers should be top most priority.
While being courteous to our customers / passengers,
we also have to give the same priority to our efforts
to increase revenue, eliminate wastages and improve
efficiency – at every level. For our passengers and to
respect their overwhelming support, we must strive and
ensure that On Time Performance (OTP) is sacrosanct.
Nothing less than 90 per cent OTP every month is
acceptable.
Meanwhile times have changed. The company’s difficult
financial situation has led to banks, financial institutions,
vendors and suppliers asking for higher costs to cover
credit risk. The low cash position over the past few years
saw oil marketing companies putting Air India on ‘cash-
and-carry’ since December 2010 – which is hurting normal
operations. The recent strike and consequent huge losses
to the tune of Rs 250 crore forced the company into a
hand-to-mouth existence and the lesson we need to take is
clear: Disruptions would only damage our ability to
generate revenue.
The management does understand and appreciate your
difficulties, arising out of salaries not being paid on time.
We understand and share your / your family difficulty of
being unable to meet commitment. But you must be aware
that your management has not left any stone unturned
to convince the Ministry of Civil Aviation, Government of
India and the Financial Institutions about the dire need
to infuse more equity – without which it would simply not
be possible to implement the Turnaround and Financial
Restructuring Plan.

2 w April-June 2011 w Magic Carpet

 message from cmd

On their part, the MoCA, GoI and FIs have been

seeking from us improved achievements vis-a-vis our
flight operations and customer service. Clearly, we have
to ensure that our flights operate efficiently, customers
are looked after and we are appreciated for our sincerity,
commitment and devotion. Which brings me back to
reiterate that we all have to actually woo and delight our
customers.
Since it is not possible for every individual to be
actively involved in the turnaround implementation
process, I call upon each of you to religiously follow and
implement the 10:10:10 mantra of improving efficiency,
eliminating wastage and improving revenues. Colleagues
in the marketing, sales, passenger terminal, ramps,
reservation, check-in, cabin crew and pilots should all put
in their best foot forward so that we are able to redeem
ourselves in the near future.
Let me also share with you the progress made on Air
India Board approved TAP and FRP:
1. As required by Reserve Bank of India, a consortium of
Banks under State Bank of India has been formed.
2. Business Plan finalised after reiteration and vetting by
Deloitte as stipulated by RBI. Financial Restructuring
Plan (FRP) prepared by SBI Caps.
3. Submission of Business Plans to Ministry of Civil
Aviation for operationalisation of Engineering and
Ground Handling subsidiaries.
4. In principle clearance of FRP by the Consortium of
Banks
5. The Justice Dharmadhikari Committee has held
meetings and has invited suggestions.
Unfortunately, the very nature of this organisation
leads to lot of rumour mongering and grapevine. Do not
succumb to such talk and the only antidote to this is to do
your job / task sincerely and with devotion so that we can
justifiably challenge competition. Despite the challenges
and negative media attention, the competition even today
feels insecure of Air India. They fear Air India would be
able to secure its rightful position. Clearly we all can do
and achieve this.
And please do not expect anyone to single-handedly do
every task. I also do not expect you to be told about your
job. You are well aware about your responsibilities and
capability. Involve yourself, commit yourself and prepare
yourself for major restructuring that is bound to happen.
Start aligning yourself to the impending requirements
as well as the challenge of competitors. Otherwise, there
could be a need to cull out the dead wood or the wood that
is unwilling to respond.
Finally, though we tried our best, I am sorry that
your salary statement could not be released on 8th June.
However, with help from the Government, we have got
the funds released and your salaries would be credited
soon.
Lets work together to ensure such incidents become
history.

Yours truly
Arvind Jadhav June 16, 2011

Magic Carpet w April-June 2011 w 3

 Cover Story
“With the finalisation of our turnaround plan,
financial restructuring plan and HR Committee,
we are now at the centre-stage, where everyone is
watching our performance. We all know the legacy
which burdens us, but we have no alternative other
than to emerge with flying colours.”
– Air India CMD Arvind Jadhav in a letter to staff members on
April 5, 2011
Realistic revival plan
gets underway
I fi
t was in June last year that Air India Chairman-cum-
Managing Director Arvind Jadhav gave a presenta-
tion on the company’s turnaround plan to the then
Union Aviation Minister. A year down the line, Air India
appears to be firmly rebranding itself, with its mascot,
the Maharaja, donning the image of a corporate avatar,
talking positively to both its employees as well as to its
business consultants. Consider this, there has been an
overwhelming response with airline employees submit-
ting proposals for nearly 400 projects that are expected to
lead to cash saving exceeding Rs 1,000 crore. This is even
as Deloitte Touche, who vetted the turnaround strategy
that was prepared by the airline in association with SBI
Capital Markets Ltd, noted that it is a model that has the
flexibility to respond to market changes.
Prominent bankers associated with the airline have
wholeheartedly backed the revival plan, indicating their
willingness to recast the airline’s entire Rs 40,000-crore
debt into long-term loans. In a three hour-long meeting,
the airline management made a detailed presentation on
the plan saying it has set a target of enhancing revenues
by Rs 5,000 crore and slashing costs by Rs 4,000 crore
per annum. It is a 10:10:10 mantra that seeks to reduce
costs by 10 per cent, increase revenue by 10 per cent and
improve efficiency by 10 per cent.
The plan has attracted widespread support from both
the employees and the unions as is evident from the
fact that the airline has reported improvement across
The Deloitte Touche Plan
Recapture Domestic Marketshare: Air India has
proposed an increase in capacity and recapturing of
domestic market share. In 2009-10, AI carried about
7.6 million passengers (out of a total of 45 million in
the country). AI now proposes to target 17 million pas-
sengers in 2015, while increasing its passenger load
factor to about 75 per cent on its full service operations
and 80 per cent on its low-cost operations by 2014-15.
4 w April-June 2011 w Magic Carpet
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The Dharmadhikari Agenda
(a) To examine the principles of integration across
various cadres and determination of level and
seniority;
(b) To examine the principles of pay parity between
all the employees of the erstwhile airlines;
(c) To examine and suggest harmonised working
conditions of various categories of employees
of erstwhile airlines depending upon the
requirements;
(d) To examine the above a, b and c in the light of
the cost neutrality principle;
(e) To examine the principles governing the
structure of pensioners schemes, death-cum-
retirement gratuities and other terminal
benefits having financial implications;
(f) To examine and make recommendations with
respect to the general principle parameters
of the different Productivity Linked Incentive
schemes and bring them in line with airline
practices;
(g) Any other related matter that would be referred
to the committee.
all parameters. There has been a significant jump in
network revenue, the number of passengers preferring
Air India too has recorded a significant increase, the
passenger load factor has improved, and yield per
revenue passenger kilometre (Yield/RPK) too has risen.
Says Mr Jadhav, “the results are very encouraging
and reflect the commitment of our employees. We have
just begun the turnaround journey.” As part of its re-
structuring plan, Air India has initiated several mea-
sures. These include:
• Product upgradation through improved on-time
performance and enhanced customer touch-point
experience;
• Seamless connectivity from interior points of India to
destinations abroad;
• Pre-mature retirement of old aircraft and their
replacement with a newer fuel efficient fleet;
• New aircraft with best-in-class passenger amenities;
and
• Rationalisation of routes and capacities.
These measures will enable Air India to achieve higher
passenger revenues through improved load factors and
increased yield. The management will simultaneously
focus on increased revenue generation through allied
businesses like cargo, engineering and ground handling.
At the same time, the management has invited
employees to suggest projects under the following heads:
• Full Savings Programme;
• Revenue Enhancement Programme;
Cover Story
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Magic Carpet w April-June 2011 w 5
 Cover Story
• Efficiency & Quality Improvement Programme; and
• Business Process Audit Programme.
It has also set up a turnaround plan (TaP) secretariat
in Mumbai comprising of nine officers from across the
company to receive projects / proposals from employees
and scrutinise them. The secretariat will facilitate and
coordinate with respective departments for the imple-
mentation of viable projects.
The Air India turnaround plan seeks to rationalise
costs without losing sight of the long-term requirements.
It seeks to ensure route rationalisation and route
profitability, with Air India enhancing focus on LCC
for high density domestic/international routes and
undertaking an aggressive route restructuring for
seamless connectivity facilitated by 6th freedom traffic
rights, Star Alliance network and other code shares
with airlines for routes where AI has nil or insignificant
operations. It seeks to improve revenue generation
through better revenue and yield management, greater
customer segmentation and adoption of more effective
CRM practices. The proposal also seeks to create
subsidiaries for maintenance, repair and overhaul
(MRO) operations, ground handling and cargo to fully
leverage existing capabilities, reduce overheads on
airline operations and create new sources of long-term
revenue generation. The plan also envisages monitoring
operational quality and efficiency by initiating business
process, inventory and IT audits through independent
agencies.
As Mr Jadhav said in a direct communication to all
employees “Clearly WE HAVE A JOB TO DO. So let’s
do it well and not be complacent. We have to prove our
sceptics wrong. The race to become profitable has just
begun. We have ‘miles to go before we sleep’, but let’s not
only complete the race but also emerge victorious. Your
enthusiasm and participation is crucial to Air India’s
turnaround …”
Let’s keep the Air India flag flying high….Let’s be
proud to be Air Indians.
Turnaround Plan Secretariat
The TaP secretariat has been set up and is located
at the Old Operations Building, 3rd Floor, Old Airport,
6 w April-June 2011 w Magic Carpet
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;g 'kh’kZ vf/kdkjh ifj;kstuk ds Lokeh] Vhe ds lnL; rFkk izpkyu ds
{ks= dks Hkh pqusaxsA ;fn ifj;kstuk foHkkxk/;{k ds dk;Z{ks= esa rFkk mudh
foÙkh; 'kfDr;ksa ds Hkhrj vkrh gS rks og ifj;kstuk dks vuqeksfnr djds
bldh lwpuk Vh,ih lfpoky; vkSj ,EikoMZ desVh dks nsaxsA os ifj;kstuk
fjiksVZ dh ,d izfr foÙk] 'kh’kZ vf/kdkjh] Vhe yhMj] Vh,ih ih,e;w rFkk
fuxfer laisz’k.k dks lwpuk nsus rFkk Vh,ih U;wt+ySVj esa izdk'ku ds fy,
HkstsaxsA
;fn ifj;kstuk muds dk;Z{ks= esa ugha gS rks ifj;kstuk dh flQkfj'k
dh tk,xh vkSj mls Vh,ih lfpoky; dks Hkstk tk,xk tks ,EikoMZ desVh
ls vuqeksnu izkIr djds ifj;kstuk LohÑfr dh lwpuk ifj;kstuk ds Lokeh
rFkk foHkkxk/;{k dks nsxkA lfpoky; izkIr fd, x, lHkh lq>koksa dh
 Cover Story

Kalina, Mumbai. The TaP secretariat’s email id is tap. v|ru tkudkjh j[ksxk rFkk izR;sd ifj;kstuk dh fLFkfr fjiksVZ Vh,ih
sec@airindia.in and the Performance Monitoring ih,e;w dks HkstsxkA foHkkxk/;{k@izHkkxh; v/;{k vuqeksfnr ifj;kstukvksa
Unit has its email id as tap.pmu@airindia.in. The dks lkIrkfgd vk/kkj ij ekWuhVj djsaxs rFkk mudh fjiksVsZa Vh,ih ih,e;w
secretariat will facilitate and coordinate with respective dks HkstsaxsA
departments for the implementation of viable projects.
The TaP envisages that the projects / proposals
received from the employees will focus on the following: izR;sd ifj;kstuk dh mldh le;&lhek ds nkSjku pkj ckj leh{kk
• Cost Savings; dh tk,xhA
• Revenue Enhancement; ;g pkj leh{kk,a fuEu le; esa dh tk,axh %
• Identifying and Elimination of revenue leakages and 1½ Vsd&vkWQ ds ckn
hidden costs; 2½ tkap djuk fd D;k y{; izkIr fd, tk jgs gSa rFkk D;k visf{kr ykHk@
• Efficiency and Quality Improvement; and ifj.kke izkIr gks jgs gSaA
• Improvement of Business Processes. 3½ ekiu gsrq & blesa c<+ksrjh ;k deh djus ij fopkj djukA
All suggestions will be received in the TaP Secretariat, 4½ ;g tkap djus ds fy, ys[kk ijh{kk djuk fd D;k ftu ifj.kkeksa dk
which will scrutinise these suggestions and categorise vuqeku yxk;k x;k Fkk] og izkIr@olwy dj fy, x, gSaA
them. It will also identify the vertical head who will pkSFkh leh{kk ;kfu lEeku@esfjV vokMZ@udn izksRlkgu ds :Ik esa
vet the suggestion for its implementability, timeline, izksRlkgu iznku djus ds fy, y{; dh izkfIr@ykHk dh olwyh dh tkap
impact and outcomes. The vertical head will also identify djus gsrq ys[kk ijh{kk djukA
the owner of the project, the team members and area of
operation.
The Secretariat will monitor all the suggestions
received and the status report of each of the project will
iw.kZ cpr dk;ZØe ¼,Q,lih½ foÙk
be submitted to the TaP PMU. The head of departments /
divisional heads will monitor the approved projects on a jktLo o`f) dk;ZØe ¼vkjbZih½ okf.kT;
weekly basis and submit reports to the TaP PMU.
n{krk rFkk xq.koÙkk lq/kkj dk;ZØe bathfu;fjax@izpkyu@
¼bZD;wvkbZih½ okf.kT;
Functional owners of the respective Initiatives
and programmes will be as below: fct+usl izkslsl vkWfMV dk;ZØe Jh gfjgj
¼chih,ih½
Full Savings Programme (FSP) Finance dLVej ,UxstesaV buhf'k,fVo dIrku , l lkseu
¼lhbZvkbZ½
Revenue Enhancement Commercial
Programme (REP) bEiykWbZ ,UxstesaV buhf'k,fVo lqJh fouhrk HkaMkjh
¼bZbZvkbZ½
Efficiency and Quality Engineering / Operations
Improvement Programme / Commercial osaMj ,UxstesaV buhf'k,fVo ,e,eMh
(EQIP) ¼ohbZvkbZ½

Business process audit R Harihar ,DlVuZy LVsdgksYMlZ ,Uxst+esaV fuxfer laizs’k.k

buhf'k,fVo ¼bZ,lbZvkbZ½
programme (BPAP)

Customer Engagement Capt A S Soman

Initiative (CEI) 1½ lq>koksa dh izkfIrA
2½ VuZvjkmaM lfpoky; }kjk lq>koksa dh laoh{kk djuk rFkk lq>ko dks
Employee Engagement Ms Vinita Bhandari Vh,ih ifj;kstuk la[;k nsdj igpku nsukA
Initiative (EEI) 3½ lq>koksa dks Js.khc) djukA
4½ 'kh’kZ vf/kdkjh dk p;u djuk tks lq>ko dh dk;kZUo;u {kerk]
Vendor Engagement MMD le;&lhek] izHkko rFkk ifj.kkeksa ¼vkj,,lds>lh,,lds½] dsihvkbZ
Initiative (VEI) ekiu iSekuksa dh tkap djsaxs A ;g 'kh’kZ vf/kdkjh ifj;kstuk ds Lokeh
¼lq>ko nsus okys O;fDr dks ifj;kstuk dk Lokeh cuk;k tk ldrk
External Stakeholders Corporate gS½] Vhe ds lnL; rFkk izpkyu ds {ks= dk Hkh p;u djrk gSA
Engagement Initiative Communications 5½ ;fn fn;k x;k izkjafHkd lq>ko O;kid :Ik ls ugha gS@v/kwjk gS rks
(ESEI) ml fLFkfr esa foHkkxk/;{k lq>ko nsus okys O;fDr ls ijke'kZ djsxkA

Magic Carpet w April-June 2011 w 7

 Cover Story

Suggestions Being Implemented 6½ foHkkxk/;{k ;g lqfuf'pr djsxk fd ifj;kstuk@lq>ko dh v|ru

fLFkfr dh izxfr ds fo’k; esa Vh,ih lfpoky; dks voxr j[kk
Project Name Project Owner Project Time Estimated tk,A
Category line Financial 7½ ;fn ifj;kstuk foHkkxk/;{k ds dk;Z{ks= esa rFkk mudh foÙkh; 'kfDr;ksa
benefit ds Hkhrj vkrh gS rks og ifj;kstuk dks vuqeksfnr djds bldh lwpuk
Integrated component Mr KM Unni Rotkar Rs 180 crore Vh,ih lfpoky; vkSj ,EikoMZ desVh dks nsaxsA Vh,ih lfpoky;
solution vkSipkfjd LohÑfr vkns'k tkjh djsxkA
8½ Vh,ih lfpoky; ifj;kstuk fjiksVZ dh izfr foÙk] 'kh’kZ vf/kdkjh] Vhe
Charter operations for UK Mr Deepak Brara CEI Rs 75 crore yhMj] Vh,ih ih,e;w dks Hkstsxk rFkk fuxfefr laisz’k.k dks lwpuk rFkk
Adjust maintenance Mr TK Palit, Ms EEI Rs 80 crore Vh,ih U;wt+ySVj esa izdk'ku ds fy, izfr HkstsxkA
schedules to better Purnima Nerurkar 9½ ;fn ifj;kstuk iwjh rjg foHkkxk/;{k ds dk;Z{ks= esa ugha vkrh gS rks
utilise aircraft ifj;kstuk dh flQkfj'k dh tk,xh vkSj mls Vh,ih lfpoky; dks
Hkstk tk,xk] tks ,EikoMZ desVh ls vuqeksnu izkIr djds ifj;kstuk
Disposal/sale of Mr Dekate, EEI Rs 40- 100 LohÑfr dh lwpuk ifj;kstuk ds Lokeh rFkk lacaf/kr foHkkxk/;{kksa dks
redundant inventory Mr Ayyapan, Mr crore nsxkA
Ashok Desai ¼;fn ifj;kstuk esa ,d ls vf/kd foHkkxk/;{k lfEefyr gSa½
Express cargo from Delhi/ Mr SR Nagar, CEI Rs 18- 36 10½ Vh,ih lfpoky; izkIr fd, x, lHkh lq>koksa dh v|ru tkudkjh
BOM to USA/Europe Dhonwalkar crore j[ksxk rFkk izR;sd ifj;kstuk dh fLFkfr fjiksVZ Vh,ih ih,e;w dks
HkstsxkA
Review of liquor uplift Capt AS Soman EEI Rs 22 crore
11½ Vh,ih lfpoky; }kjk lHkh vuqeksfnr ifj;kstuk,a Vh,ih ih,e;w dks
Permanent posting of Mr S Venkat EEI Rs 20 crore ekWuhVfjax ds fy, Hksth tk,axhA
Stores Officer at NYC 12½ lHkh rjg ds fopkjksa dks ifj;kstuk esa ifjofrZr fd;k tk,xk rFkk
mUgsa muds rdZlaxr ifj.kke rd igqapk;k tk,xkA

The Turnaround
Air India is heading for a turnaround,
To improve itself in all spheres,
And dispel all its dark fears ,dhÑr daiksusaV Jh ds-,e- jksrdj 180 djksM+
lek/kku mUuh #i,
No retrenchment for employees
Incentive for participating employees ;wds ds fy, Jh nhid lhbZvkbZ 75 djksM+
Everyone in the company matters, pkVZj izpkyu cjkjk #i,
From top to bottom ideas can flow,
Team Air India can shine and glow foekuksa dks Jh Vh-ds- bZbZvkbZ 80 djksM+
We have it in us to make this dream true,
csgrj :Ik ls ikfyr] #i,
iz;ksx djus gsrq lqJh iwf.kZek
Inspired by the Air Indian cricketers in blue, vuqj{k.k vuqlwph us:jdj
Let's give it our very best, we can surely pass this test O;ofLFkr djuk
Lend me your ears, and support, says our CMD,
Let's give it a fair chance, says our CMD vfrfjDr Jh nsdkrs] bZbZvkbZ 40&100
Its time for change and change for the better bUosaVjh dk Jh v¸;iu] djksM+ #i,
fuiVku@foØ; Jh v”kksd
To be a confident, happy airline, full of smiles nslkbZ
Who can go across miles, to win the hearts of people
Just like the four Air Indian cricketers, fnYyh@eqacbZ ls Jh ,l-vkj- lhbZvkbZ 18&36 djksM+
Let's take all the hurdles in stride, ;w,l,@ ;wjksi ukxj] #i,
And work with commitment and pride dk ,DliSzl /kksuokydj
We will get our dues, and be the toast of the nation
dkxksZ
The national carrier will rise to the occasion yhdj vify¶V dIrku , ,l bZbZvkbZ 22 djksM+
Air Indians come on buck up, rise like the sun dh leh{kk lkseu #i,
Save a penny, earn money,
Win hearts with service, for a great profit run. ,uokbZlh ij Jh ,l osadV bZbZvkbZ 20 djksM+
LVksj vf/kdkjh #i,
Ms Shobha Nimbalkar, Dy Manager dh LFkk;h
Corporate Communications, Mumbai.
fu;qfDr

8 w April-June 2011 w Magic Carpet

 news & events

AI links more cities

T he quarter saw Air India expanding operations to
provide new connections to Gwalior and Kolkata.

AI links Gwalior with Mumbai Xokfy;j ,oa dksydkrk ds chp u, gokbZ laidZ }kjk ,vj bafM;k vius
On April 18, Minister for Civil Aviation, Mr Vayalar izpkyu dk foLrkj dj jgh gSA
Ravi, and Minister of State for Commerce and Industry,
Mr Jyotiraditya Scindia, flagged off the inaugural flight
from Gwalior to Mumbai
at the Rajmata Vijaya fnukad 18 viSzy] 2011 dks
Raje Scindia Civil Ekkuuh; ukxj foekuu ea=h
Terminal in the presence Jh ok;ykj jfo rFkk ekuuh;
of CMD Arvind Jadhav, jkT; ea=h ¼okf.kT; ,oa m|ksx½
MRO-SBU Head Vipin Jh T;ksfrjkfnR; flaf/k;k us
Sharma, Executive jktekrk fot;k jkts flaf/k;k
Director (North) flfoy VfeZuy Xokfy;j ls eqacbZ
Vijay Paul and other ds fy, ubZ mM+ku dk “kqHkkjaHk
dignitaries. fd;k A
With this flight, Air mDr volj ij v/;{k ,oa
India has linked Gwal- izca/k funs”kd Jh vjfoUn tk/ko]
ior and Mumbai, thereby ,evkjvks&,lch;w gSM] Jh fofiu
connecting the city with dqekj “kekZ] dk;Zikyd funs”kd
the national capital as ¼mÙkjh {ks=½] Jh fot; ikWy rFkk
well as the financial dbZ x.kekU; O;fDr mifLFkr FksA
capital of the country, fa- (Above) Minister for Civil Aviation Vayalar Ravi and Union State Minister for Commerce bl mM+ku ds }kjk ,vj bafM;k
cilitating the movement and Industry Jyotiraditya Scindia during the inauguration of the Gwalior-Mumbai us Xokfy;j ,oa eqacbZ dks gokbZ
flight in Gwalior. (Bottom) Minister for Civil Aviation Vayalar Ravi and Minister for Coal
of business and leisure Sriprakash Jaiswal flagging off the inaugural Alliance Air flight from Kanpur to Kolkata laidZ ls tksM+rs gq, ns”k dh jk’Vªh;
travellers. in Kanpur jkt/kkuh rFkk foÙkh; jkt/kkuh esa
Flight AI 421/422 will cls O;olkf;;ksa ,oa i;ZVdksa ds
be operated daily on the fy, lqfo/kk miyC/k djkbZ gSA
route Delhi-Gwalior- mM+ku ,vkbZ421@422 jkst+kuk
Mumbai and return at fnYyh&Xokfy;j&eqacbZ ds chp
competitive fares. izfr;ksxh fdjk;ksa ij mM+ku HkjsxhA

Alliance Air links

Kanpur-Kolkata
Air India continued ,vj bafM;k us vius usVodZ
with its expansion of dk foLrkj djrs gq, dkuiqj dks
network with Kanpur dksydkrk ls tksM+k gS A fnukad
getting linked to Kol- 24 ebZ 2011 dks ekuuh; ukxj
kata. Mr Vayalar Ravi foekuu ea=h Jh ok;ykj jfo rFkk
and Hon’ble Minister ekuuh; dks;yk ea=h Jh izdk”k
for Coal, Mr Sriprakash tk;loky us dkuiqj ds pdsjh
Jaiswal flagged off the in- ,;jiksVZ ls] dkuiqj ls dksydkrk
augural flight of Alliance Air at Chakeri Airport in Kan- ds fy, ubZ mM+ku dk “kqHkkjaHk fd;kA
pur for Kolkata on May 24, 2011. v/;{k ,oa izca/k funs”kd] Jh vjfoUn tk/ko] ,evkjvks&,lch;w gSM]
The passengers on the inaugural flight were greeted Jh fofiu dqekj “kekZ] dk;Zikyd funs”kd&mÙkjh {ks=] Jh fot; ikWy]
by CMD Arvind Jadhav, Mr Vipin Sharma, Mr Vijay dk;Zikyd funs”kd ¼,ykbal ,;j½ Jh ,scu yky rFkk ,vj bafM;k ds vU; ofj’B
Paul and ED Alliance Air, Mr Aben Lal, along with other vf/kdkfj;ksa us bl mM+ku ds ;kf=;ksa dk Lokxr fd;kA
senior officials of Air India. The flight AI 9801 will be vc gokbZ ;kf=;ksa dks dkuiqj ls dksydkrk ds fy, lh/kh mM+ku dh
operated by a 70-seater CRJ-700 Jet aircraft on all days lqfo/kk gksxhA 70 lhVksa okys lhvkjts 700tsV foeku okyh ;g mM+ku] ,vkbZ
except Sundays on the route Delhi – Kanpur – Kolkata 9801 jfookj dks NksM+dj lHkh fnu fnYyh&dkuiqj&dksydkrk rFkk okfilh
and back. ds fy, izpkfyr gksxh A

Magic Carpet w April-June 2011 w 9

 news & events

Air India migrates to single code

I
n the centenary year celebrations
of the Indian aviation sector,
Air India has emerged as ‘ONE’
entity, with the two letter codes
applicable to Air India and Indian
Airlines being merged on February
26. Said an elated Chairman and
Managing Director, Mr Arvind
Jadhav, “the migration into the
AI code strengthens our resolve to
emerge as the country’s singular
national carrier. I am happy to
share that WE ARE ONE,” he said
while appreciating the hard work of
all Air Indians which contributed to
the migration to the state-of-the-art
Passenger Service System.
Following this, all national and
international flights will fly under
the AI code. To commemorate the
successful migration to the new PSS
System and also to mark the 60th
Year of SITA–Air India Partnership,
a function was organised in Mumbai
on March 29, where SITA honoured
the teams whose commitment and
dedication ensured the successful
delivery of the PSS and network
guardian projects.
Said Mr. Jadhav, “You have
shown you can do it. Here is a
programme which was supposed to
have been implemented in 300 days.
SITA could not have done it if you
had not co-operated. Over 18,000
people have been trained. If they
had not co-operated, this could not
have been done. You have done an
excellent job. What you don’t realise
is that you have done something
which will go down in history. The
reason being, two archaic systems
have been replaced by an absolutely
brand new system and that too while
the work is in progress without even
one day of loss.”
Mr. Francesco Violante, CEO,
SITA, recalled their fruitful
association with Air India and
promised commitment to the
strategic partnership. He thanked
the Air Indian team for its co-
operation in the execution of the
project within the timelines.
Mr. Anil Sondhi, Executive
Director – IT, Air India, Mr.
Maneesh Jaikrishna, Country
Director – Indian Subcontinent,
South Asia and India, SITA were
among the other dignitaries present
on the occasion.
As a token of appreciation,
SITA felicitated each and every
member of the team involved in
the implementation of the new PSS
System.

AI Environment policy

Hk kjrh; foekuu lsDVj ds “krkCnh o’kZ lekjksg esa ,vj bafM;k *,dy*
bfUVVh ds :Ik esa mHkjh gS] ftlds rgr fnukad Qjojh 26 dks ,vj bafM;k
rFkk bafM;u ,;jykbUl ds fy, ykxw nks v{kj okys dksM ,dy bfUVVh esa
varfjr gks x, gSaA v/;{k ,oa izca/k funs”kd] Jh vjfoUn tk/ko us xoZ ls dgk]
**,vkbZ dksM esa ifjofrZr gksus ls ns”k ds ,dy jk’Vªh; okgd ds :Ik esa mHkjus
dk gekjk ladYi et+cwr gksxkA mUgksaus mu lHkh ,vj bfUM;Ul] ftUgksaus
vk/kqfud ;k=h lsok iz.kkyh dks ifjofrZr djus esa ;ksxnku fn;k gS fd dM+h
esgur dh ljkgjuk djrs gq, dgk] **eq>s ;g crkrs gq, [kq”kh gks jgh gS fd ge
lc ,d gSaA**
blds lkFk gh] vkbZlh dksM dks bfrgkl cukrs gq, ,;jykbu dh lHkh ?kjsyw
rFkk varjjk’Vªh; mM+kusa vc ,vkbZ dksM ds rgr izpkfyr gksaxhA ubZ ih,l,l
iz.kkyh ds lQyrkiw.kZ varj.k rFkk lhVk ds lkFk ,vj bafM;k dh Hkkxhnkjh
ds 60 o’kksaZ dk mRlo eukrs gq, fnukad ekpZ 29 dks eqEcbZ esa ,d lekjksg dk
vk;kstu fd;k x;k Fkk] ftlesa lhVk us mu Vheksa dks lEekfur fd;k ftuds
vFkd iz;klksa rFkk izfrc)rk esa ih,l,l rFkk usVodZ laj{kd ifj;kstukvksa
dk lQy izoÙkZu fd;kA
Jh Ýkaflldks ok;ksysaVs] lhbZvks] lhVk us ,vj bafM;k ds lkFk vius
ykHknk;d laca/kksa dks ;kn djrs gq, viuh uhfrxr Hkkxhnkjh ds izfr izfrc)
jgus dk oknk fd;kA
mUgksaus ifj;kstuk dks mldh le;&lhek esa iwjk djus esa viuk ;ksxnku
nsus ds fy, ,vj bafM;k dks /kU;okn fn;kA bl volj ij Jh vfuy
lksa/kh] dk;Zikyd funs”kd&lwpuk izkS|ksfxdh] Jh euh’k t;Ñ’.k] daVjh
funs”kd&Hkkjrh; miegk}hi] nf{k.k ,f”k;k rFkk Hkkjr] lhVk] vU;
inkf/kdkfj;ksa ds lkFk ekStwn FksA lhVk us vkHkkj izdV djrs gq, ubZ ih,l,l
iz.kkyh ds dk;kZUo;u esa lfEefyr Vhe ds gj lnL; dks c/kkbZ nhA

10 w April-June 2011 w Magic Carpet

 news & events

Airbus A320 repair facility

shifts to new complex
I ,
n July 2010, Air India shifted its facility for automatic vj bafM;k us tqykbZ] 2010 esa ,;jcl ,320 foekuksa ds midj.kksa dh
testing of equipment for the Airbus A320 family of Lopkfyr tkap lqfo/kk dks fnYyh esa tsV batu vksojgkWy dkWEiySDl ds
aircraft to the New ATE Complex near the Jet Engine ut+nhd u, ,VhbZ dkWEiySDl esa LFkkukarfjr dj fn;k gSA bl dkWEiySDl esa
Overhaul Complex in Delhi. The complex now houses the ,VhbZ 600,ih yxk, x, gSa] ftUgsa ,320 foekuksa dh vfrfjDr iz.kkyh dh tkap
ATE 600AP that can be used to test systems on enhanced djus ds fy, iz;ksx fd;k tk ldrk gS] lkFk gh iqjkus ,320 foekuksa ds fy,
A320 family as also the ATEC 5000 that is used for the ,VhbZlh 5000 Hkh yxk;k x;k gS A
older A320 aircraft. Air India had procured the testing ,vj bafM;k us o’kZ 2008 esa Ýkal ds bZ,Mh,l ls tkap midj.k izkIr fd,
equipment from EADS of France in FksA bl midj.k esa ,320 foekuksa essa
2008. yxs 26 izdkj ds fofHkUu daI;wVjksa dh
The equipment has the lfoZflax djus dh {kerk gSA
capability of servicing 26 different izkjaHk esa] bl lqfo/kk dks Mhthlh, ls
computers of the A320 family Lrj&I dk vuqeksnu feyk Fkk tks vc
of aircraft. Initially, the facility c<+dj Lrj&I I gks x;k gS] ftlesa
was granted Level I approval by bl izdkj ds flLVe dh ejEer
the DGCA which has since been Hkh “kkfey gSA blls izfro’kZ yxHkx
enhanced to Level II, that also 2 fefy;u vejhdh MkWyj dh cpr
includes repairs of such systems. gksxhA bl Lopkfyr tkap midj.k
This will result in savings of lqfo/kk dh ns[kjs[k vuqHkoh
about USD 2 million every year. ,fo;ksfuDl bathfu;jksa dh izfrc)
The testing facility is maintained Vhe }kjk vkarfjd :Ik ls dh
in-house by a dedicated team of tkrh gSA
experienced engineers. The facility bl lqfo/kk ls ,vj bafM;k dks
Mr Ravi Krishna, Director Air Worthiness, DGCA, inaugurating the
has led to operational flexibility, ATEC shop in the presence of GM Engineering North India, Mr Suneel O;kid izpkyukRed Q~ySDlhfcfyVh]
reliability and substantial revenue Ekleekar and other officials. fo”oluh;rk rFkk jktLo esa
savings for Air India. mYys[kuh; cpr izkIr gksxhA okLro
In fact, Air India sees the facility becoming a major esa] bl lqfo/kk ds fy, bZ,,l, vuqeksnu feyrs gh ;g ,;jykbu ds fy, eq[;
revenue earner once it gets EASA approval. It has jktLo vtZu djus okyh lqfo/kk cu tk,xhA bl lanHkZ esa izfØ;k igys ls gh
already initiated the process in this context. Such vkjaHk dj nh xbZ gSA
approval is necessary if the airline offers its services to ;fn ,;jykbu viuh bl lqfo/kk dk ykHk mu vU; Hkkjrh; ,;jykbuksa
other airlines who have a substantial Airbus A320 fleet. dks nsuk vkjaHk djrh gS] ftuds ikl egÙoiw.kZ ,;jcl ,320 foeku csM+k gS]
Currently, these airlines get their maintenance and ml fLFkfr esa ;g vuqeksnu ysuk vko”;d gSA orZeku esa] ;g ,;jykbusa vius
repair work done overseas and with EASA approval to vuqj{k.k rFkk ejEer dk;Z fons”kksa ls djkrh gSa vkSj ,vj bafM;k dks bZ,,l,
Air India they can start using its facility, thereby saving vuqeksnu izkIr gksrs gh og bl lqfo/kk dk iz;ksx dj ldrh gS] ftlls iSls rFkk
significantly on money and operational time. izpkyukRed le; nksuksa dh egÙoiw.kZ cpr gksxh A

AI achieves IATA recognition for ground services

A
ir India achieved another milestone when it
became the first airline, providing ground ser-
vices in India, to earn the ISAGO (IATA Safety
Audit for Ground Operations) recognition. Air India
had also been the first airline in India to clear the IATA
Operational Safety Audit (IOSA) in 2003.   from IATA and by airline auditors from ISAGO. The
The Quality Management System (QMS) unit in
Air India ensured timely and successful registration
of IOSA as well as ISAGO for Air India.
The ISAGO registration reiterates Air India’s com-
mitment to achieve excellence in safety and quality
standards in all spheres of aviation.
ISAGO Compliance will reduces costs, enhance
safety standards and ensure greater safety and qual-
ity standards.
The ISAGO Audits were conducted by an auditor
Audit covered the Air India’s Headquarters’ Organi-
sation and Management systems as well as the Sta-
tion’s Management System, passenger and baggage
handling, load control, aircraft handling and loading,
aircraft ground movement, cargo and mail handling.

Magic Carpet w April-June 2011 w 11

 news & events

Oldest man flies

AI to Delhi

A
very special passen-
ger, Adigalar Asiriyar,
was among the group of

r fey fo}kuksa vkSj izfrf’Br O;fDr;ksa ds

lewg esa ls ,d vR;Ur fo”ks’k ;k=h Jh
vfnxykj vflfj;kj us fnukad 04 ebZ] 2011
dks ,vkbZ 439 ls fnYyh dh ;k=k dhA
Jh vflfj;kj us viuk 102oka
tUefnu fnukad 10 ebZ] 2011 dks
euk;kA mudk tUe dkykdqfjph]
rfeyukMw esa gqvk FkkA os rfey lkfgR; ds
fo}ku gSa vkSj rfey fo”ofo|ky; ls
iz/kkukpk;Z ds in ls lsokfuo`Ùk gq,A
Jh vflfj;kj us rfey esa 63 iqLrdsa fy[kh
gSaA mUgksaus Hkkjr dh egkefge jk’Vªifr egksn;k
ls fnukad 06 ebZ dks *Fkksydfi;j vokMZ ¼rfey
lkfgR; ds fy, nh xbZ mudh lsokvksa ds lEeku
esa½ izkIr djus ds fy, fnYyh ds fy, ;k=k dhA
rfey fo}kuksa }kjk ,vj
bafM;k lss ;k=k djus ij Jh vkj
jk/kkd`’.kuu~] mi egkizca/kd ¼okf.kT;½] ,vj
bafM;k rFkk Jh ,e ch eSuu] ofj’B izca/kd
¼okf.kT;½] fuxfer laizs’k.k rFkk vU; foHkkxksa ds
vf/kdkfj;ksa us mudh lgk;rk dhA
07 ebZ dks ,vkbZ 439 ls psUuS ykSVus ij
,vj bafM;k dh rjQ ls Jh vkj jk/kkd`’.kuu~]
mi egkizca/kd ¼okf.kT;½ us Jh vflfj;kj dks
“kky HksaV djds mudk vfHkuUnu fd;k A
Tamil scholars and dignitar-
ies who flew to Delhi on May
4, 2011 by flight AI 439. Asiri-
yar, who celebrated his 102nd
birthday on May 10, 2011,
was born in Kallakurichi,
Tamil Nadu. A Tamil scholar,
Asiriyar has also authored 63
books. He was flying to Delhi to
receive the ‘Tholkapiar Award’
(in recognition of services to
Tamil literature) from the
President of India on May 6.
The travel by the group of
Tamil scholars was facilitated
by R Radhakrishnan, Dy Gen-
eral Manager (Commercial),
Air India and M B Menon, Sr.
Manager (Commercial), Air
India, besides officials of other
departments. On his return
to Chennai fron New Delhi on
May 7, Asiriyar was felicitated
Adigalar Asiriyar (in wheel chair), the 102-year-old Tamil
and presented with a shawl
scholar, seen along with R Radhakrishnan, Dy. GM (Comml.), on behalf of Air India by Mr R
Air India, and other officials at Chennai Airport. Radhakrishnan.

eqacbZ esa v®YM ,vji®VZ fLFkRk LVkQ d‚ysTk esa ebZ 26] 2011 dks ^;wfudksM
,udksfMax dh lgk;Rkk ls dEI;wVj ij fgUnh esa dk;Z djus ds fy,^ ,d
Áf”k{k.k dk;ZØe vk;®fTkRk fd;k x;kA vkjaHk esa bl dk;ZØe ds Áf”k{kd ds
:i esa vkeaf=Rk egkuxj VsyhQksu fuxe ds lgk;d funs”kd ¼jkTkHkk’kk½ Jh
dyhemYykg [kku dk iq’ixqPN ls LokxRk fd;k x;kA RkRi”pkRk~ lqJh dey
Hk®Tkokuh] mi egkÁca/kd&jkTkHkk’kk ¼LFkkuk-½ us ;wfudksM ,udksfMax flLVe ds
egRo ds ckjs esa ÁfRkHkkfx;®a dks voxRk djk;kA
Jh [kku us mifLFkRk LVkQ&lnL;®a dks ;wfudksM ,udksfMax flLVe dh
vko”;dRkk ds ckjs esa foLRk`Rk Tkkudkjh nh RkFkk mls dEI;wVj®a ij LFkkfiRk djus
dh i)fRk ds ckjs esa cRkk;kA lkFk gh] mUg®aus mifLFkRk vf/kdkfj;®a@deZpkfj;®a
dks lac®f/kRk djR® gq, dgk fd ;fn vki lc bl Á.kkyh dh lgk;Rkk ls
vkTk ls i= O;ogkj djuk ÁkjaHk djsa] Rk® fu”p; gh vius dk;kZy; ds fgUnh
i=kpkj esa o`f) dj ldR® gSa RkFkk jkTkHkk’kk foHkkx }kjk fgUnh i=kpkj ds fy,
fu/kkZfjRk y{;®a dks ÁkIRk dj ldR® gSaA ;g dk;ZØe n® l=®a esa vk;®fTkRk fd;k
x;k] fTklesa fofHké foHkkx®a ds dqy 29 vf/kdkfj;®a@deZpkfj;®a us Hkkx fy;kA
bl dk;ZØe dk lapkyu JheRkh ,u oh e;sdj] Áca/kd&jkTkHkk’kk us fd;kA Jh [kku ls Áf”k{k.k ÁkIRk djR® gq, ÁfRkHkkxhx.k

12 w April-June 2011 w Magic Carpet


Air India wins two awards
Adjudged Best Airline MRO and Best Engine MRO
Mr. M N Rajgopal, Executive Director (Engineering) receiving the Best Airline
MRO in India Award from Mr. Ravi Menon, Director, Airworks India.
A
ir India, the country's national carrier, has been
adjudged as the ‘Best Airline MRO in India’ and
‘Best Engine MRO in India’. The two prestigious
awards were conferred on the company at a function
organised by Indian Aviation and Stat Trade Times
at India's first international exhibition and conference
on maintenance, repair and overhaul (MRO), held in
Mumbai from March 16-18, 2011.
“Clearly, we are the leaders and have an enviable
record of servicing all types of aircraft, cargo and
passengers in the country,” said a company spokesperson
while emphasising the lead role that Air India's MRO
facility will play. Air India was selected for the two
awards by a jury consisting of experts, including the
editorial board of Indian Aviation.
The jury highlighted the company for having ‘excelled
in the entire range of services that are provided by
an MRO facility. Air India has ensured maximum
availability of airworthy aircraft without compromising
on safety. The airline has also extended high technical
despatch reliability, while operating at an optimum
cost in a competitive environment.’
The second award of being the ‘Best Engine MRO
in India’ recognised Air India for its significant
contribution towards servicing and overseeing the
critical maintenance of aircraft engines. Air India,
given the delicate and crucial nature of the task, has
striven to ensure the highest standards of service and
qualitative checks. The two awards were received by
Air India Executive Directors (Engineering), Mr M N
Rajgopal and Mr S Rotkar, respectively.
Recently, Air India was also ranked as the Most
Trusted Brand in the aviation sector in the country in
the Economic Times Brand Equity Survey 2010. This
is for the fifth year that the airline has won the top
honour.
news & events
,;joDZl bafM;k ds funs”kd Jh jfo esuu ls Hkkjr dh loksZRÑ’V ,;jykbu
,evkjvks dk lEeku izkIr djrs gq, Jh ,l jksrdj] dk- funs”kd ¼bathfu;jh½
ns ”k dh jk’Vªh; okgd] ,vj bafM;k dks Hkkjr dh csLV ,;jykbu ,evkjvks
rFkk *csLV batu ,evkjvks* iqjLdkjksa ls uokt+k x;kA dEiuh dks ;g
nksuksa izfrf’Br iqjLdkj fnukad 16&18 ekpZ] 2011 dks eqEcbZ esa vuqj{k.k]
ejEer rFkk vksojgky ¼,evkjvks½ ij gqbZ Hkkjr dh igyh varjjk’Vªh; izn”kZuh
rFkk lEesyu esa bafM;u ,fo,”ku rFkk LVsV VªsM VkbEl }kjk vk;ksftr HkO;
lekjksg esa iznku fd;k x;k A
daiuh ds izoDrk us c<+rs ,evkjvks ckt+kj esa] ,vj bafM;k dh ,evkjvks
lqfo/kk dh eq[; Hkwfedk ij cy nsrs gq, dgk fd *fu”p; gh ge bl {ks= esa
vxz.kh gSa rFkk ns”k esa lHkh izdkj ds foekuksa] dkxksZ rFkk ;kf=;ksa dks lsok,a nsus esa
gekjk egÙoiw.kZ fjdkMZ gSA ,vj bafM;k dks bu nksuksa iqjLdkjksa ds fy, bafM;u
,fo,”ku ds laikndh; eaMy lfgr fo”ks’kKksa ds ,d fu.kkZ;d eaMy us pquk
Fkk A
fu.kkZ;d eaMy us daiuh dh ,evkjvks lqfo/kk }kjk iznku dh xbZ
laiw.kZ lsokvksa esa mRÑ’Vrk dk fo”ks’k :i ls mYys[k fd;kA ,vj bafM;k us
lqj{kk ls dksbZ Hkh le>kSrk fd, fcuk mM+ku ;ksX; foekuksa dks vf/kdkf/kd
miyC/k djkuk lqfuf”pr fd;kA ,;jykbu us izfrLi/kkZRed okrkoj.k esa
b’Vre~ ykxr ij izpkyu djrs gq, Hkh mPp rduhdh izs’k.k fo”oluh;rk dks
cuk, j[kkA
*csLV batu ,evkjvks bu bafM;k* ds nwljs iqjLdkj }kjk ,vj bafM;k dks
*foeku batuksa ds egÙoiw.kZ vuqj{k.k rFkk lfoZflax esa ;ksxnku* nsus ds fy,
lEekfur fd;k x;k A ,vj bafM;k us mRÑ’V rFkk dfBu izÑfr ds dk;Z djrs
gq, fujarj lsok rFkk xq.koÙkk ds mPpre ekudksa dks lqfuf”pr djus ds fy,
dM+s iz;kl fd, gSa A
;g nksuksa iqjLdkj Øe”k% ,vj bafM;k ds dk;Zikyd funs”kdksa
¼bathfu;fjax½ Jh ,e ,u jktxksiky rFkk Jh ,l jksrdj us izkIr fd, A
gky gh esa] ,vj bafM;k dks bdkWukfed VkbEl czk.M bfDoVh losZ] 2010 esa
ns”k ds foekuu {ks= esa eksLV VªfLVM czk.M Hkh ekuk x;k A ;g ikapok o’kZ gS tc
,;jykbu dks bl mPp lEeku ls uokt+k x;k gS A
Magic Carpet w April-June 2011 w 13
 news & events
Ambedkar Jayanti celebrated
E
mployees of Air India
proudly celebrated the
birth anniversary of Dr B
R Ambedkar  on April 14, 2011 by
paying rich tributes and holding
various functions in his honour in
different offices all over the country.
In Hyderabad, at the Central
Training Establishment (CTE),
Capt. N J Divecha, GM (Ops)-CTE
garlanded the statue of Baba Sahib
Ambedkar and highlighted Baba
Sahib’s achievements. He was joined by representatives
of the SC/ST Association and all employees in paying
homage.
In Mumbai, the SC/ST Employees Association
celebrated Ambedkar Jayanti by garlanding the portrait
of Dr Ambedkar in various locations and also in the office
of the Executive Director, WR. The association also
organised a function to celebrate Ambedkar Jayanti
Our women achievers
do us proud
A
s part of the centenary celebrations of civil
aviation in India and on the occasion of the
International Women’s Day, the Ministry of
Civil Aviation honoured women achievers for their
contribution to society and the civil aviation sector. In
a function presided over by Mr Vayalar Ravi, Minister
for Civil Aviation, 14 women achievers, including three
from Air India, were honoured.
They included the late Capt. Ms Durba Banerjee, who
in 1956 became the first woman pilot in the erstwhile
Indian Airlines, Ms Bhuvanshree Gautam who in 1985
became the first Indian woman to acquire an aircraft
maintenance engineering licence and Ms Harpreet
A.De Singh, who was selected as the first woman pilot
in erstwhile Air India. Ms Gautam, currently Deputy
Chief Aircraft Engineer, Northern Region, holds a
Category ‘I’ Licence on B737-200 aircraft. Ms Singh
was the first woman head of QMS and the first lead
auditor and evaluator for International Quality and
Safety Standards for IOSA, ISAGO and LOSA.
The chief guest at the function was I&B Minister, Ms
Ambika Soni, while Ms Jayanthi Natarajan, MP, was
the Guest of Honour. Also present were Dr Nasim Zaidi,
Secretary, Civil Aviation; and Mr Bharat Bhushan,
Director General of Civil Aviation.
14 w April-June 2011 w Magic Carpet
along with Buddha Jayanti on May 27
at the Ideal School premises in Kalina.
Celebrations were also held in the
office premises of Executive Director
Northern Region at IGI Airport, New
Delhi. The programme commenced
with Saraswati Vandana and lighting
of the ceremonial lamp by ED-North,
Mr Vijay Paul, Mr M. Raghuramiah
GM(P) and other departmental heads.
The day was also celebrated in the
Eastern Region at the NTA premises
in the office of the SC/ST Association where senior
officials and association members paid floral tributes to
the Father of the Constitution.
Dr Ambedkar Jayanti was also celebrated in Airlines
House, Chennai, where Mr Sunil Kishen, ED (SR),
Departmental Heads, officers and staff, besides members
and office bearers of the SC/ST Association paid floral
tributes to the great leader.
Hk kjr esa ukxj foekuu ds “krkCnh vk;kstuksa o varjjk’Vªh; efgyk
fnol ds volj ij ukxj foekuu ea=ky; us lekt vkSj ukxj
foekuu {ks= esa lQy efgykvksa dks muds lE;d~ ;ksxnku ds fy,
lEekfur fd;kA
dk;ZØe dh v/;{krk dj jgs ekuuh; ukxj foekuu o izoklh Hkkjrh;
dk;Z ea=h Jh ok;ykj jfo us dqy 14 efgykvksa dks lEekfur fd;k ftuesa ls
3 ,vj bafM;k ls FkhaA
,vj bafM;k dh efgyk deZpkjh gSa & lqJh nqckZ cuthZ] ftUgsa 1956
esa bafM;u ,;jykbUl dh izFke efgyk ik;yV cuus dk xkSjo izkIr gS]
lqJh HkqouJh xkSre] tks 1985 esa foeku vuqj{k.k bathfu;jh esa ykblsUl
izkIr djus okyh izFke efgyk cuha o lqJh gjizhr , Mh flag] tks bxqzvk ls
okf.kfT;d ik;yV ykblsUl izkIr djus ds i“pkr~ ,vj bafM;k esa izFke
efgyk ik;yV ds :Ik esa pquh xbZ FkhaA
lqJh xkSre] fQygky mÙkjh {ks=] fnYyh esa mi eq[; foeku bathfu;j
ds in ij dk;Zjr gSa o mUgsa ch 737&200 foeku ij *1^ Js.kh esa ykblsUl
izkIr gksus ds lkFk&lkFk ,320 o lhvkjts&700 foekuksa ds dqN midj.kksa
ds fy, vuqeksnu Hkh izkIr gSA
lqJh flag dks dbZ {ks=ksa esa igy djus dk Js; gkfly gSA izFke lhvkj,e
izf”k{kd gksus ds lkFk&lkFk mUgsa ,;jykbu esa ik;yVksa ds fy, igyh
efgyk LFky vuqns”kd gksus dk xkSjo Hkh gkfly gSA
lkFk gh] os ,;jykbu esa xq.koÙkk o izca/ku iz.kkyh dh igyh efgyk
izeq[k Hkh cuha o vkbZvks,l,] vkbZ,l,thvks o ,yvks,l, ds varjjk’Vªh;
xq.koÙkk lqj{kk ekudksa dh izeq[k ys[kk ijh{kd o ewY;kadd Hkh jghaA

Air India introduces
mobile check-in
C
heck-in for Air India domestic flights
is now at your finger tips.  Air India
has introduced the mobile check-in
and web check-in facility.
The mobile check-in facility is
available to all domestic passengers
from the six major metro cities viz. Delhi,
Mumbai, Chennai, Kolkata, Hyderabad
and Bengaluru from April 7, and will be
subsequently extended to other stations
and international flights. This new facility
enables the passengers to check-in for their
flights from their web-enabled mobile
handsets by accessing URL http://flyai.mobi
and following the sequence wise instructions
as given on the mobile screen. The mobile
check-in facility is yet another product
upgrade from Air India, which eliminates
queues and reduces waiting time.
Using this facility, a passenger can
display his/her boarding pass with 2D
barcode on his mobile. The boarding card on
the screen display will have all details.
The web check-in facility will enable
passengers to check-in from their homes/
offices or any other location. All they need
is a PC/Laptop having net connectivity and
a printer. This is one of the salient features
of the new SITA PSS that Air India has
migrated to. The check-in window opens 48
hours before the scheduled time of departure
for domestic and international flights
originating from the six metros.
For flights originating from non-metro
stations, the check-in window will be open 24 hours prior
to the scheduled departure of flights.
A passenger has to visit the Air India website,
www.airindia.in and go to the web check-in page of the
“Manage your Trip” option and follow the user-friendly
guide to obtain the boarding pass. Passengers can then
take a print out of the boarding pass from their systems
and proceed directly to the security check at the airport,
in case they are travelling with handbags only.
In case they have baggage, they will need to contact
the baggage counter and collect the tags. Passengers
travelling on international sectors are issued with a
confirmation slip instead of a boarding card. At the
airport, they will need to contact the dedicated counter to
get their baggage, if any, registered and get the document
verification done.
news & events
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pSd&bu vc vkids gkFkksa esaA ,vj
bafM;k }kjk eksckby pSd&bu o osc
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varjjk’Vªh; mM+kuksa ds fy, Hkh miyC/k
djok;k tk,xkA bl ubZ lqfo/kk ds miyC/k
gksus ls ;k=h vius osc lqfo/kk ;qDr eksckby
lsV ls ;wvkj,y http://flyai.mobi ij
tkdj o eksckby LØhu ij fn, x, Øeokj
vuqns”kksa dk ikyu dj viuh mM+ku gsrq
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eksckby pSd&bu ls ,vj bafM;k vius
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,;jiksVZ ij ;kf=;ksa dks ykbuksa esa ugha
yxuk gksxkA bl ubZ lqfo/kk ds miyC/k
gksus ls ;k=h vius osc lqfo/kk ;qDr eksckby
lsV ls ;wvkj,y http://flyai.mobi ij
tkdj o eksckby LØhu ij fn, x, Øeokj
vuqns”kksa dk ikyu dj viuh mM+ku gsrq
pSd&bu djok ldrs gSa A
bl lqfo/kk dk iz;ksx dj ;k=h 2Mh
ckj dksM lfgr viuk cksfMZax ikl
eksckby ij fn[kk ldrk gSA LØhu
fMLiys ij cksfMZax dkMZ dk iwjk fooj.k
gksxkA osc pSd&bu lqfo/kk ls ;k=h vius
?kj@dk;kZy; ;k fdlh vU; LFkku ls
pSd&bu dj ldsxkA vko”;drk gS
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}kjk viukbZ xbZ ,lvkbZVh, ih,l,l iz.kkyh dh eq[; fo”ks’krkvksa
esa ls ,d gSA pSd&bu foaMksa] 6 eSVªks “kgjksa ls pyus okyh varjns”kh; o
varjjk’Vªh; mM+kuksa ds fu/kkZfjr izLFkku le; ls 48 ?kaVs iwoZ [kqyrh gSA
xSj&eSVªks “kgjksa ls izkjEHk gksus okyh mM+kuksa ds fy, pSd&bu foaMksa mM+ku ds
fu/kkZfjr izLFkku le; ls 24 ?kaVs igys [kqysxhA
;k=h dks ,vj bafM;k dh osclkbV www.airindia.in ij
tkuk gksxk o cksfMZax ikl ysus ds fy, *eSust ;ksj fVªi^ osc ds pSd&bu
ist ij fn, x, funs”kksa dk ikyu djuk gksxkA rc ;k=h vius flLVe
ls cksfMZax ikl dk fizaV ysdj ,;jiksVZ ij lh/ks lqj{kk tkap ds fy, tk
ldrs gSa] ;fn os dsoy gSaMcSx ds lkFk ;k=k dj jgs gSaA ;fn muds ikl
cSxst gS] rks mUgsa cSxst dkmaVj ij tkdj VSx ysuk gksxkA varjjk’Vªh;
lsDVjksa ij ;k=k dj jgs ;kf=;ksa dks cksfMZax dkMZ ds LFkku ij iqf’Vdj.k
iphZ nh tkrh gSA ,;jiksVZ ij mUgsa] cSxst izkIr djus gsrq] ;fn dksbZ gks rks]
lacaf/kr dkmaVj ls laidZ djuk gksxk rFkk iathdj.k rFkk nLrkost+ tkap
djokuh gksxhA
Magic Carpet w April-June 2011 w 15
 Cover Story
REGIONAL

Chennai Chit Chat two hours daily to screen, educate and guide employees
on the health problems triggered by increase in blood
Ground support is self-reliant now glucose (sugar).
Organised under the expert guidance of Dr P K

T he Ground Support Department, Chennai, has

achieved savings of Rs 2.7 lakh by developing Front
Wheel Assemblies at a cost of Rs 83,000/- through a
local supplier. The cost of procuring two solid tyre wheel
assemblies would have been 5456.76 Euros (Rs 3.5
lakh) from suppliers abroad. The GSD officers, along
with the technical team, developed the product through
a local supplier and fitted it satisfactorily on our unit.
Special flights
Shrivastava and his team, the camp was attended
by over 500 serving employees and approximately
400 retired employees. Dr Shrivastava and his
team advised participating employees to eat three
regular meals with high fibre content, like grains, raw
vegetables and whole fruits. They also suggested less
consumption of sugar, salt and saturated fats. Exercise
of at least a 30-minutes aerobic routine (walking,
jogging, cycling) at least five days in a week was also
advised to control blood sugar and reducing weight,

A ir India rose to the occasion to meet the needs

of the Election Commission. Immediately after
the peaceful polls in Tamil Nadu on April 13, a
preventing heart attack and to foster a general sense
of well being.

large contingent of election officials had to rush to

West Bengal for poll duties there. To help them,
Air India operated special flights from Madurai to
Bagdogra from April 14 to 16. As the aircraft had to be
ferried from Chennai to Madurai — special low fares
were offered and these were a hit with the public who
wanted to celebrate the New Year on April 14 at their
home town. Even the Bagdogra-Chennai flights had
a substantial response, earning the airline additional
revenue. Earlier, the airline operated special flights
from Chennai to Coimbatore, Pune and Bhubaneshwar
from January 2 to 16. Through our agents and wide
publicity, these flights operated with excellent seat
factors.

VVIP charter to Tirupati

A ir India operated a VVIP Charter for His Excellency
Mr Mahinda Rajapaksa, President of the Democratic
Socialist Republic of Sri Lanka on the Delhi/Tirupati/
Mumbai/Delhi sector. The flight was operated for the
entourage of the President of Sri Lanka, who had
View of the health camp organised in New Delhi.
darshan of the famous deity, Lord Venkateswara.

Cricket team flies high Intensive training

T he West Indies Cricket team which played against
India at Chennai on March 20, had to rush
to Dhaka to play the next World Cup match. GM
(S&M) was approached for operation of a special flight
on the Chennai-Colombo sector to enable them to take
their flight from Colombo.
Delhi DELIberations
Health camp
A pril and May months in Northern Region will
be remembered as the months of training as the
Ground Handling and Sales and Marketing department
have been conducting various programmes for Narrow
Body Aircraft Trim Sheet training, New PSS training,
DCS training and Star Alliance training. In addition
to the above, the Ground Handling department trained
about 45 customer service agents exclusively to assist
Business Class and First Class passengers. The course
included product knowledge, grooming sessions and
customer care.

N orthern Region Medical Department had organised

a Diabetes Awareness Week from May 9 to
May 13, 2011, at Terminal I. The camp was held for
About 250 agents appointed by AIATSL were also
trained with ground functions and check-in at the
counters. 

16 w April-June 2011 w Magic Carpet


HYDERABAD HUMMINGS
Charters to Jamnagar and Goa
T he continuous marketing effort of our Sales Team at
Hyderabad led by Station Manager, Mr K S Reddy,
ensured operation of charter flights for officers from
the College of Defence Management at Hyderabad
generating additional revenue for our airline.
An Airbus A320 aircraft was utilised on March 15
on the Hyderabad-Jamnagar-Hyderabad sector while
another operated on April 2 from Hyderabad to Goa
and back on April 6 — all with almost full load of
passengers. We also managed to earn some additional
revenue on the empty legs of the charter which were
opened for sale.
Flight to Singapore
A nother feather in the cap of the Sales Team at
Hyderabad has been the handling of a prestigious
group of around 120 passengers from the National
Police Academy in the month of March/April 2011.
The Batch of senior IPS officers from across the country
was to attend a training session with the Australian
Police in Sydney.
They travelled Hyderabad–Chennai–Singapore
with Air India on our brand new Airbus-321 aircraft.
The onward journey was on Singapore Airlines and
vice versa.
Facilitation was provided to our elite passengers
by offering special assistance, both at departures and
arrivals, managing dedicated counters and staff to
handle the group and confirming seats especially on
Singapore Airlines. A special fare floated for the group
earned the station a handsome revenue.
The Hyderabad Sales team members
REGIONAL
message from cmd
KOLKATA CALLING
Election specials
A ir India executed smooth operation of eight charter
flights to carry around 1,700 security personnel
engaged in election duties in West Bengal during the
recently held five-phase polls. On May 11 and 12, the
national carrier lived up to the challenge of operating a
fleet of Boeing 737-800, one Boeing 747 and an Airbus
A320 from Kolkata airport, transporting men and
material to different stations. The efficient handling won
appreciation from the Election Commission. Earlier,
special handling was provided to the Prime Minister’s
flight when Dr Manmohan Singh visited Kolkata on
April 23. Later, arrangements were made to extend
ground-handling activities to the Prime Minister’s
aircraft when Dr Singh visited Lilabari on May 4.
Sales & Marketing ups the ante
T he region has been abuzz with activities on the
commercial front. Air India took part as Official
Airline Partner at the CII meet on ‘Destination East’
at Swissotel, Kolkata, showcasing brand Air India to
delegates from various parts of the world, primarily
Europe, the Gulf and South-East Asia. Meanwhile, our
relentless pursuit to ensure passenger satisfaction has
been bearing fruit at the NSCBI Airport, Kolkata. Our
On Time Performance during April/May (barring the
period April 27 to May 6) has been around 90 per cent
with 100 per cent OTP achieved on over 10 occasions.
As part of the cost-reduction initiative, overtime in the
domestic and international wings has been reduced
drastically. The Corporate Help Desk has started
functioning at the airport from mid-March to cater to
corporate clients more professionally.
Earnings from concerted efforts
O ur Finance Department launched an all-out effort
to collect outstanding dues from credit parties
during March. This special drive yielded nearly Rs 12
crore. The Materials Management Department (MMD)
has earned Rs 59.50 lakh from disposals in the fiscal
2010-11. This year, two Boeing 737 aircraft hulls have
been sold from Kolkata accruing considerable revenue. 
Synergising operations
I n 2010-11, MMD effected savings of Rs 302.70 lakh
in freight charges through logistics synergy towards
imports and another Rs 15.99 lakh towards exports,
utilising our AI/IX coded flights instead of foreign
airlines to and from Kolkata. In an instance of achieving
inventory consolidation, materials worth Rs 101.15
lakh were issued from the erstwhile NACIL-I stock
for NACIL-A requirements during 2010-11. Common
Magic Carpet w April-June 2011 w 17
 Cover
REGIONAL
Story
rosters comprising erstwhile NACIL (I) and NACIL
(A) employees from various working groups have been
drawn up and implemented at the airport, leading to
streamlining of operations and increased efficiency.
Bengali New Year bonanza
I n yet another initiative to reach out to passengers,
Air India served quintessential lip-smacking Bengali
delicacies to celebrate Poila Boishakh on domestic
flights departing from Kolkata. Dalpuri, chholar dal,
mangsher ghugni, aluphulkopir shingara, shankh
sandesh, mihidana were there for breakfast and snacks,
while ghee bhat, Radha ballavi mangsher kofta, chhanar
kofta, mugmohan dal, mishti doi, rosogolla, etc., were
served during lunch/dinner. The festive fervour left its
mark at the airport too. Air India’s check-in counters
were decorated with mango leaves and other accessories
to greet passengers. A display stand near our check-in
counters depicting the mascot Maharajah in traditional
Bengali dhoti and kurta wished all passengers Shubho
Nabo Barsho.
The counters at Kolkata airport were decorated to celebrate the Bengali New
Year complete with a display of our Maharajah in his Bengali Bhadrolok avatar
greeting passengers on the occasion.
Thinking out of the box
L iterally thinking out of the box – Eastern Region
found an effective way to reach out to passengers
through snack boxes served on short sector flights from
Kolkata. A novel branding concept, highlighting the
Air India logo with the Kolkata skyline –complete with
the iconic Howrah Bridge and the statuesque Victoria
Memorial – greets the passengers on the box lid. On
opening the box, the entire domestic network of Air
India unfolds itself. Our website and toll-free number
are also prominently displayed on the boxes, which
have become hugely popular with passengers.
18 w April-June 2011 w Magic Carpet
Mumbai Musings
Commercial on the upswing
T he Western Region has been taking initiatives to
improve passenger services and generate revenue
at various stations. Gujarat region has registered an
increase in revenue over last year with specific focus
on group movement to South-East Asia, Europe and
Jeddah. Ahmedabad has been providing PSS and
DCS training to stations such as Jamnagar, Bhuj,
Surat, Rajkot and Vadodara besides assisting other
stations, like Indore, Pune and Nagpur in the region.
At present training for Star Alliance is also being done
for employees at the booking office training hall in
Ahmedabad. Pune has generated substantial revenue
by providing security cargo screening services to other
airlines at the Airport. The project took off with cargo
screening services being provided to Indigo Airlines
effective January 2009. Air India has earned revenue of
Rs 1.58 crore till April 2011 from Indigo Airlines cargo
screening. From March 19, the cargo screening service
is also being provided to Green Airways, the official
cargo handlers for Go Air. Goa successfully handled
224 charter flights with tourists mainly from UK this
season. The number of British tourists who came to
Goa till March-end was 52,530, exceeding last year’s
levels. The station also handled wedding groups, as Goa
seemed to be the favourite destination this season for
foreigners and NRIs. While the on-time performance
during April for domestic flights ex-Mumbai was around
70 per cent, the seat factor was 73 per cent.
The average number of passengers carried ex-
Mumbai was 3,911 for April 2011, while for the region,
it was 5,769. The Mumbai sales and marketing team
has been focusing on high yield groups, like the armed
forces and charters to earn increased revenue. One such
charter done recently at short notice was for a medical
emergency for the Governor of Tripura on March 28
and 29 from Mumbai to Agartala and back. The sales
team has also signed four new corporate deals, three in
Mumbai and one in Ahmedabad.
International Women’s Day
I nternational Women’s Day celebrations started
a day earlier in Western Region in Mumbai.
A “greenery drive” was organised at the New
Engineering Complex Sahar, Mumbai, on March 7,
2011. Saplings were planted by women employees near
the security department. The team, led by GM Finance
WR, Mrs Sarit Sharma, turned up dressed in green,
to spread a message about nurturing the environment
through greenery. The centenary celebrations on March
8, 2011 began with an all women crew operated flight
AI 603/604 on the Mumbai/Bangalore/Mumbai sector.
Capt Sangita Bangar along with Capt Samaira were

GM Finance, Ms Sarit Sharma along with other officials at the exhibition
organised as part of International Women’s Day celebrations at Mumbai.
in the cockpit, while the cabin crew were Ms. Anita
Fernandes, Ms Mildred, Ms Shruti and Ms Bharti. Ms
Geraldine Colaco and Ms Swati Samant were the duty
managers at the boarding point and terminal while
the counter supervisor was Ms Neena Dhaimade. The
trim sheet was prepared by Ms. Rohini Galhate for
this flight. On arrival of AI 604 at Mumbai, Terminal
Manager, Ms B Varvatkar, and duty managers, Ms
B Khushlani, and Ms Y Karkera along with Ms Liby
Thomas and Ms Veronica Thakkar attended to the
flight. The women employees also exhibited their
creative talents in a display of arts, crafts and posters
at the Regional Training Centre Mumbai. Mrs Sarit
Sharma GM Finance, inaugurated the function
by lighting the ceremonial lamp. A discussion on
“Growth Opportunities for women with aviation
background in the outside world” was later held
at the same venue. The participants from different
sections shared their experiences and highlighted
various areas where they could use their experience.
They also attended a medical interactive session with
MD Dr Gayatri Deshpande who spoke on “Health
Care for Women”.
Savings in electricity bills
T he Civil Engineering unit at New Engineering
Complex, Mumbai, has effected an average savings
of Rs 5 lakh per month by changing the electricity
power supply  provider  from Reliance  Energy to Tata
Power  from February 11. A penny saved is a penny
earned. Well done!
REGIONAL
AI gets top ranking
A IR INDIA figures prominently in the latest
Penn Schoen Berland survey of ‘The Most Rec-
ognised and Respectable Indian Multinationals’.
It has also rated our CMD Arvind Jadhav as one
of the most valued CEOs. He is in the company of
the country’s top 15 CEOs like Mr Ratan Tata, Mr
Mukesh Ambani, Mr Rahul Bajaj, Ms Vinita Bali,
Mr K M Birla, Mr Naresh Goyal, Ms Chanda Koch-
har, Mr Vijay Mallya, and Mr Anil Ambani. The sur-
vey also ranks Air India third in the awareness and
perceptions index amongst top 25 Indian companies.
This recognition is very encouraging and motivating,
and should propel all of us to effectively and unitedly
implement the turnaround plan.
BENGALURU BUZZ
Blood donation camp
A
s part of its third anniversary celebrations, Air
India SATS (Singapore Airport Transport Services)
Limited organised a blood donation camp in association
with Lions Club of Bangalore – Sanjay Nagar, on May
23. The camp was inaugurated by Mr Hari Marar,
President of Bangalore International Airport Limited
at the Air India SATS Cargo complex. As a token, the
first unit of blood was handed over to Lions Club of
Bangalore by Mr Javagal Srinath, Indian cricket star
and present Secretary of Karnataka State Cricket
Association. Mr Srinath is an ex-employee of Air India.
Mr Nagaraja Rao, Governor, Lions Club, Bengaluru,
was present on the occasion. As many as 100 employees
donated blood during the day, with a total of 134 units
being donated to the Lions Club .
Javagal Srinath with others at the blood donation
camp
Magic Carpet w April-June 2011 w 19
 Cover
SPORTSStory

AI participates in
Lavasa Women’s
Drive Car Rally
T
he Lavasa Women’s Drive is a popular event in
Mumbai that seeks to spread awareness about
cancer. This year, the drive was held on February
27 and Manager Personnel, Ms Mohana Kumar, took
part in it representing Air India.
y oklk oqeu dkj jSyh eqacbZ dk ,d yksdfiz; bosaV gS tks dSalj ds ckjs esa
tkudkjh QSykrk gS A bl o’kZ ;g jSyh 27 Qjojh dks vk;ksftr dh xbZ
Fkh ftlesa lqJh eksgkuk dqekj] izca/kd ¼dkfeZd½ us ,vj bafM;k dk izfrfuf/kRo
Having been selected out of 352 entries to take fd;kA
part in the rally, Ms Kumar set about choosing her jSyh esa Hkkx ysus ds fy, vkbZ 352 izfof’V;ksa esa ls lqJh dqekj dks pqus tkus
‘co-passengers’. She had already decided to have her ds ckn mUgsa izfr;ksfxrk ds fy, viuk Þlg;k=hß pquus ds fy, dgk x;kA
daughter as navigator. To strengthen the presence of mUgksaus igys ls gh viuh iq=h dks viuk usohxsVj cukus dk fu.kZ; ys fy;k FkkA
Air Indians in her team, she had the enthusiastic duo Vhe esa ,vj bafM;ul dh mifLFkfr dks et+cwr djus ds fy, mUgsa okf.kT;
of Ms Bhagyashri Aryamane and Ms Charu Paranjpe foHkkx dh lqJh HkkX;Jh vk;Zekus rFkk lqJh pk: ijkatis dk mRlkgiw.kZ lkFk
from the Commercial Department, who decorated the feyk ftUgksaus mudh dkj dks ,vj bafM;k dh *xzhu Mªkbo^ Fkhe ij ltk;kA
car on the theme of Air India’s ‘Green Drive’. According lqJh dqekj ds vuqlkj] Þge jSyh ds fy, vU; izfrHkkfx;ksa ds lkFk caknzk
to Ms Kumar, “We were ready for the rally at 0630 hrs jsDyses”ku ij lqcg 0630 cts rS;kj FksA efgyk,a bl lekjksg ds fy, fo”ks’k
at Bandra Reclamation, raring to go! :Ik ls rS;kj Fkha & dqN us jaxhu fox igus Fks] vU; us ikjaifjd lkfM+;ka iguh
“Women were FkhaA geus ,vj bafM;k ds
decked up for the *yksxks^ okyh Vh “kVZ iguh
occasion – some Fkh rFkk gekjh dkj ij
had colourful gekjs “kqHkadj egkjktk dk
wigs, others wore ,d dVvkmV fpidk;k
traditional saris. x;k FkkAß
We wore T-shirts jSyh dks 0835 cts
with the Air India vkjaHk fd;k x;kA
logo and a cutout yoklk dh ;k=k dks
of our mascot – the lHkh ;krk;kr fu;eksa dk
Maharajah – was ikyu djds rFkk xfr
fixed on our car.” lhek dks /;ku esa j[krs
The rally was gq, Ng ?kaVkssa esa iwjk fd;k
flagged off at 0835 tkuk FkkA
hours. The journey lqJh dqekj us dgk
to Lavaa was ?kqekonkj eksM+ksa rFkk [kM+h
to be completed <kyksa ds lkFk lM+d cgqr
within six hours, gh lqanj rFkk jksekapd
observing all FkhA pkjksa rjQ gjs igkM+ksa
traffic rules and okys bl ekxZ ij xkM+h
speed limits. “The pykus esa eq>s cgqr vkuan
road was beautiful vk;kA
and thrilling, full jkLrs esa vkus okys dbZ
of sharp curves and steep inclines. I really enjoyed xkaoksa ls xqt+jus ij gesa viuh tM+ksa dh vksj okfil tkus dk lk vkHkkl gqvkA
driving on this route with green hills all around. tc ge yoklk igqaps rks ogka “kkunkj Hkkstu rFkk fofHkUu dk;ZØe gekjk
Passing through several villages enroute gave us a bartkj dj jgs FksA
feeling of going back to our roots. After we reached tYnh gh okfil vkus dk le; gks x;kA eq>s cgqr xkSjokfUor eglwl gks
Lavasa, a sumptuous meal and various programmes jgk Fkk fd ,d ,vj bafM;u gksus ds ukrs eSa ,;jykbu dk izfrfuf/kRo dj ik
were awaiting us. Soon it was time to return. I felt jgh gwa rFkk viuh ,;jykbu dh best dks c<+kus ds fy, viuh vksj ls ,d
proud that as an Air Indian I was able to represent the NksVk lk ;ksxnku ns ik jgh gwaA gkykafd ge fot;h ugha gks ik, ijarq Hkkx ysus
airline and contribute in my own little way to enhance dk ;g vuqHko vkSj bldh [kq”kh vewY; Fkh A ÞmUgksaus vkxs dgk Þvk”kk djrs gSa
its image. Although we did not win, but the sheer joy of fd vxys o’kZ Hkh ge bl izfr;ksfxrk esa Hkkx ysa rFkk viuh ,;jykbu dks thr
participation was invaluable,” said Ms Kumar. fnyk,aAß

20 w April-June 2011 w Magic Carpet


Kannan – A top
class cyclist
A gkSa
ge has not deterred N Kannan,
our Dy Chief Aircraft Engineer
(M), Chennai, from following
his passion for cycling. At the age of
44 years, he won the first place in the
Master’s category in the International
Cycle Race on East Coast Road.
Mr Kannan said he first took part
in a cycling competition at the age of
16 in 1982 and came in fourth. An
undeterred Kannan then started taking
regular part in various competitions,
bagging the first place in the Madras
District Amateurs Cycling Association
Race held in Chennai in 1984. He has
also represented Tamil Nadu in the
National Cycling Championship. and
won many prizes in different district
and state-level cycling competitions.
He was also an official for the cycling
competition during the 2010 Commonwealth Games.
Kannan has also represented the Kabadi Team in
the Inter Regional Kabadi Tournament. He is married
and has two school-going children.
Well done Kannan! Keep it up.
Health is wealth
W
e often fall victim to depression which affects
our health and productivity at work directly.
A few simple habits can do wonders for our
health. T Singha Mahapatra, Security Superintendent,
NSCBI Airport, Kolkata, has the following tips:
• Get-up from the bed before sunrise and have
two glasses full of warm water with lemon.
• Have a glass of Isabgol soaked in water
overnight just after getting up from bed.
• Get out for a brisk walk early in the morning
for not less than 15 minutes.
• Do a daily practice of Surya-Pranam
• Massage with pure mustard or other herbal
body oil, and take bath with lukewarm water.
• Perform your prayers and meditate for 10 minutes.
• Take a heavy breakfast. Ensure that lunch/dinner is
half the intake of breakfast.
• Have two glasses of water five minutes before a meal.
• Choose brewed tea without milk.
message
SPORTS/
from
HEALTH
cmd
lys cqyan gksa rks mez dHkh Hkh :dkoV
ugha curh & Jh ,u dUuu gekjs mi
eq[; foeku bathfu;j¼,e½ psUuS us bl dFku dks
lkFkZd fd;k gSA
44 o’kZ dh vk;q esa bZLV&dksLV jksM ij
vk;ksftr varjjk’Vªh; lkbZfdy jsl izfr;ksfxrk
dh ekLVj Js.kh esa Jh dUuu us izFke LFkku izkIr
fd;k gSA
eSftd dkisZV ls ckr djrs gq, Jh dUuu us
dgk fd mUgksaus 1982 esa 16 o’kZ dh vk;q esa igyh
ckj lkbZfdy izfr;ksfxrk esa Hkkx fy;k FkkA rc ls
fofHkUu izfr;ksfxrkvksa esa fu;fer :Ik ls Hkkx ysus
dk flyflyk pyrk jgkA
1984 esa psUuS esa vk;ksftr enzkl fMfLVªDV
vespj lkbZfdfyax ,lksfl,”ku jsl esa
mUgksaus izFke LFkku izkIr fd;k mUgksaus us”kuy
lkbZfdfyax pSfEi;uf”ki esa rfeyukMq dk
izfrfuf/kRo fd;k A dbZ ftyksa vkSj jkT; Lrj dh
izfr;ksfxrkvksa esa mUgksaus dbZ iqjLdkj thrsA
2010 esa gq, jk’VªeaMy [ksyksa esa gqbZ lkbZfdfyax
izfr;ksfxrk ds os insu vf/kdkjh FksA Jh dUuu us varj {ks=h; dcM~Mh VwukZesaV
esa mÙkjh {ks=h; dcM~Mh Vhe dk izfrfuf/kRo fd;kA os fookfgr gSa vkSj muds nks
cPps gSa tks Ldwy tkrs gSaA
“kkck“k dUuu] vkxs c<+rs jgks A
ih-vkj-fot; jk?kou
g e izk;% volkn ds f”kdkj gks tkrs gSa tks gekjs LokLF; vkSj dk;Z{kerk
dks izHkkfor djrk gSA dqN lkekU; vknrsa gekjs LokLF; ds fy, peRdkj
lkfcr gks ldrh gSaA rq’kkjdkafr flagegkik=] lqj{kk i;Zos{kd usrkth
lqHkk’kpUnz cksl varjjk’Vªh; ,;jiksVZ] dksydkrk us volkn ls fuiVus ds fy,
fuEufyf[kr fVIl fn, gSa %&
• lw;Z mn; ls igys fcLrj NksM+ nsa vkSj nks fxykl xeZ uhacw ikuh
fi,a A
• fcLrj NksM+us ds rqjar ckn jkr dks ,d fxykl ikuh esa fHkxks;k
gqvk bZlcxksy ysa A
• lqcg de ls de 15 feuV dk fczLd okWd djsa A
• jkst+ lqcg lw;Z iz.kke dk vH;kl djsaA
• “kq) ljlksa ds rsy vFkok gcZy ckWMh vkW;y ls elkt ds ckn
xquxqus ikuh ls ugk,aA
• iwtk&vpZuk djsa rFkk 10 feuV ds fy, /;ku djsa A
• Hkjiwj uk”rk djsa A
• lqfuf”pr djsa fd nksigj@jkf= dk Hkkstu lqcg ds uk”rs ls vk/kk gks A
• Hkkstu ls ikap feuV igys nks fxykl ikuh fi,aA
• nw/kjfgr pk; fi,a A
Magic Carpet w April-June 2011 w 21
 Cover
reminIsceNCEs
Story
Obituary
The lady who flew into
new horizons
Capt. Ms Durba
Banerjee, the first
Indian woman pilot and
commander of an airline,
breathed her last on April
5, 2011 in Kolkata. Born
on December 1, 1930 at
Patna, Capt Banerjee
became a pilot for Air
Survey of India way
back in 1957. She worked with Airways India
from 1960 to 1966 before joining the erstwhile
Indian Airlines in 1966. She was the first woman
to become a Commander by flying a Fokker
Friendship in 1975. She was also the First Lady
Pilot in the world to fly an Airbus A-300 in 1988.
She was also the First Lady to have the highest
ever flying hours (over 18500) to her credit. She
had been flying uninterrupted for over 30 years
from 1958 to 1988. She had represented India in
various international conventions and forums.
She was always eager to pitch in during the crises
and piloted flights during wars with China and
Pakistan to assist defence services. She wielded
the pen with ease too and has several publications
to her credit. She has received various awards
during her lifetime including the Jawaharlal
Nehru Centenary Award in 1989 and the Lokshree
Award in 1989. Recently, she was the recipient
of the Award for Women contributing to Civil
Aviation on International Women’s Day on March
8, 2011, during the Centenary Celebrations for
Civil Aviation. She is survived by her sisters.
22 w April-June 2011 w Magic Carpet
MailBox
Dear Mr Saha
I would like to compliment you and your staff
at the airport for being of great assistance at
this crisis which is unprecedented. Especially
your staff on duty during the time I was there,
Mrs Sagarika Ghosh and Mr K C Das and
Mr S Murmu, among others, have been very
praiseworthy and commendable.
I am heading on duty on behalf of the
Ministry of Defence, Delhi to Silchar. Your
support is praiseworthy.
Yours sincerely,
Colonel Keshav Aswal
Ministry of Defence, GOI
New Delhi
(Letter of Appreciation addressed to DGM (C ) and Airport
Manager Mr Gautam Saha, NSCBI Airport Kolkata, during
the days of industrial unrest)
Dear Mohan and friends
I have no words to thank you for all the
assistance and help in restoring the baggage to
my wife. She is now relieved as she had come to
attend her niece wedding. I am really grateful
to each and every one of you and this makes our
national carrier proud. As you are aware both
of us travelled only by Air India for the past 26
years and we come twice a year by Air India to
India. I always jocularly tell Hon’ble Minister
Mr Vayalar Ravi that if I had a frequent flyer
card from 1986 (when I  first  came here to
study at the University of Florida while in
The Hindu) Air India would have added a
new aircraft to me rather than on mere miles.
Thanks a ton and hope to see you all in Chennai
when I come there next.
Regards,
Prakash M Swamy, PhD
Journalist and UN Correspondent
Judge of Emmy Awards
New York
(Letter of Appreciation addressed to DGM (C ) and
Airport Manager Chennai Airport)

Keeping EgyptAir flying
W
hen the Egyptian government imposed a cur-
few on Friday, January 28, 2011, EgyptAir’s
Corporate Communications Director Mo-
hamed Rahma headed straight for his office. He didn’t
leave again for three days. He was one of many Egyp-
tAir’s employees whose dedication enabled the airline
to keep flying during this historic period.
Keeping an airline running was only possible because
airport and airline communications were not dependent
only on internet-driven services. “We couldn’t update
the website, so my team and I talked on the phone day
and night,” Rahma said.
When the curfew began,
thousands of people rushed
to Cairo airport, wanting to
leave the country. EgyptAir
operated 59 flights out of
Cairo that night. From then
on, the nightly curfew played
havoc with flight schedules,
forcing cancellations.
By the fourth and fifth
days more staff were on
hand, but with only one sales
office open and very few fa-
cilities at the airport, every-
body had to do whatever was
necessary to stay operational. “EgyptAir employees ex-
erted efforts to help customers caught in the chaos,”
Rahma said. After the first week, revenues were down
80 per cent, with load factors running at 30 per cent.
An internal campaign – “Be proud. You are Egyptian”
– was introduced. EgyptAir staff worked through the
crisis and operations are now close to normal.
(M Rahma is Chief of Corporate Communications,
EgyptAir)
The person hindering your growth is dead!
O ne day employees of an office saw a big notice
saying: “The person who has been hindering
your growth in this company passed away yesterday.
We invite you to join the funeral.”
Initially, all of them were saddened by the news of
the bereavement of their colleague, but after a while
they started getting curious to know the identity
of the person who had hindered the growth of his
colleagues and the company. All thought: “Who was
this guy who was hindering my progress? Well, at
least he died!”
message
REFLECTIONS
from cmd
t uojh 28] 2011 dks bft+fIV;u ljdkj us tc dsoy 30 feuV ds uksfVl
ij d¶Z;w yxkus dk ,syku fd;k] rc bftIV,vj ds fuxfer laizs’k.k
funs”kd & Jh eksgEen jsgek lh/ks vius dk;kZy; ds fy, jokuk gq,A os
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One by one the employees came close to the
deceased’s coffin and looked inside. But what they
saw left them speechless. There was a mirror inside
the coffin. There was also a note next to the mirror
that said: “There is only one person who is capable to
set limits to your growth: IT IS YOU.” Your life does
not change when your boss changes or when your
friends change or when your centre changes. Your life
changes when YOU change.
Shaikh Mohd.Yusuf
Dy Manager Ground Handling, Air India, Hqrs
Magic Carpet w April-June 2011 w 23
picturespeak
Cover Story message from cmd

Commercial Cargo employees at the Satyanarayan Puja  held on March 10,
2011 at cargo premises in NTB, Mumbai.
The Bangalore sales team organised excursions for the frontline staff of
travel agencies, corporates, government establishments and PSUs in April
2011 to thank them for their support in helping the Bangalore unit close
the last fiscal with revenue of Rs 450 crore, up 30 per cent from last year.
The FAM trip concluded on a positive note further enhancing team spirit.

The first anniversary prayer meet for Air India Express cabin and cockpit
crew members and victims of the incident that took a toll of 158 lives at
Mangalore was held at Kenjar. Floral tributes were offered and candles lit
in memory of the departed souls by senior AI and AI Express officials, cabin
and cockpit crew, dignitaries and state administration officials at the site.
King’s Tryst With the Maharajah: Kolkata Airport saw a royal entente
when King Khan received the Maharajah’s support during his recent visit.
Bollywood’s undisputed monarch Shah Rukh Khan flew to Kolkata with star
guests like Hrithik and Suzanne Roshan; Arjun and Meher Rampal on May
7. Air India provided entire ground-handling support to Khan’s aircraft.

Staying connected
T
he Air India Magazine is now active on Facebook and Twitter. These sites
will be managed by MaXposure and will be very useful in connecting and
getting feedback from all readers. Facebook and Twitter will also be linked
to the airindiamagazine.in website.  On Facebook, there is both a ‘Fans Page’ and a
‘Group Page’ with the name Air India Magazine. One can share feedback, comments,
and experiences using the following links: Group:http://www.facebook.com/home.
php?sk=group_ 201025829934253; Fans Page:  http://www.facebook.com/pages/
Air-India-Magazine/143793915694321 .
Air India is on Twitter with the group name ‘airindiamag’ and the Link: http://
twitter.com/#!/Airindiamag .
All Air Indians are requested to add themselves to the group (on Facebook) and follow airindiamag on Twitter
to ensure improved communication and timely updates.

Editor: Kamaljeet Rattan w Associate Editors: Rema Raja, Sameek Bhattacharya, Kaissar Hussain.
Design: Crossmedia Solutions
24 w April-June 2011 w Magic Carpet