CRISIS MANAGEMENT

By
Rabia Kamal
(NUML-F22-42183)
BS English (Bridging)
03 Oct 2022
 SEQUENCE OF PRESENTATION

• What is Crisis
• Organization Crisis
• Crisis Managent
 CRISES

 A Crisis is defined as any event or period that

leads to a sensitive and dangerous situation
affecting an individual, group, or all of society

 If not handled in an appropriate and timely

manner, a crisis may turn into a disaster or
catastrophe
 ORGANIZATIONAL CRISES

“Any Thing that Threatens an

Organization Repute”

 Sudden events or set of

circumstances that could
significantly affect an organization’s
ability to carry out its business
 ORGANIZATIONAL CRISES
CAUSES
 Technological Failures
 Employees Unrest
 Violence, Terrorism
 Casual Attitude
 Illegal Behaviors
 Financial/Bankruptcy
 Natural Calamities
 ORGANIZATIONAL CRISES
CHARACTERISTICS
 Short Time
 Urgent Decision
 Identification of Specific threats
 Urgent demands for information
 Sense of loss of control
 Pressure builds over time
 Someone to blame
 Reputation suffers
 Difficulty of Communication
 CRISES MANAGEMENT
“Process
by which an
organization deals with a Crisis”

Systematic Steps by an
organization to combat any
threatening situations
 WHY CRISIS MANAGEMENT?
 It helps the Employees to:
− Face adverse and unexpected situations
with calm and courage.
− Adjust effectively with the unexpected
changes in the organization.
− Effectively understand the reasons why the
crisis is happening.
 It also helps Managers to better
prepare themselves in handling
employees in the face of adversity.
CRISIS MANAGEMENT CYCLE

Recovery Identification

Learning
Response Preparation

Prevention
 CRISIS MANAGEMENT CYCLE
 First Step is IDENTIGYING the nature
of Crisis, like:
− Natural Crisis
Recovery Identification
− Organizational Misdeed Crisis
− Deception Crisis
Response Preparation
− Workplace Violence Crisis
− Skewed Values Crisis Prevention

− Rumors Crisis
 CRISIS MANAGEMENT CYCLE
 2nd Step is PREPARING for Crisis by:
− Vulnerability Assessment
o Areas of Weakness
− Crisis Planning Recovery Identification

o Operational
o What to do
o Who to do Response Preparation
o When to do
o Communications:
Prevention
• What to say
• Who to Say
• How to Say or Communicate
 CRISIS MANAGEMENT CYCLE
 3rd Stage is PREVENTING the Crisis
from happening
 Crisis Prevention is done by: Recovery Identification

− Anticipation and Planning

− Responding Immediately
Response Preparation
− Accepting Responsibility
− Telling the Truth
Prevention
− No over Talks
 CRISIS MANAGEMENT CYCLE
 4th Stage is RESPONDING to the
Crisis
 Effective response includes: Recovery Identification

− Set of Planning scenarios

− Set of Response Modules
Response Preparation
− Preset Activation Protocols
− Clear Communication Channels
Prevention
 CRISIS MANAGEMENT CYCLE
 5th Stage is RECOVERING from the
Crisis
 Organization must be able to carry on
with their business in the middle of the Recovery Identification

crisis
 Planning for how to recover from the Response Preparation
damage caused by the crisis
 Crisis handlers must engage in the
Prevention
recovery plan while perusing the
goals
 COMMON CM PLAN WEAKNESSES
• Failure to adequately collect information or data and to plan
around
 COMMON CM PLAN WEAKNESSES
• Failure to establish a command hierarchy or structure
 COMMON CM PLAN WEAKNESSES
• Inability to clearly designate team or organizational
responsibilities
 COMMON CM PLAN WEAKNESSES
• Inability to effectively communicate with outside
community members
 COMMON CM PLAN WEAKNESSES
• Failure to consistently update and practice contingency plans
 COMMON CM PLAN WEAKNESSES
• Failure to make crisis information easily understandable,
accessible and implementable
 CONCLUSION
 A Crisis can hit an organization at any time and a
Company should be prepared to face any of it
 It is extremely essential for every company to have
an Efficient Crisis Management Plan and Team
 In present day global scenario of competition and
influences, Importance for companies to have an
Effective Crisis Management Strategy is more
Important than Ever