ASU StrategicManagement CompleteCase LizaLaverman

Liza Laverman Weis market 2022
Company Description
Harry and Sigmund Weis founded Weis Markets in 1912 when they opened a small
neighborhood store known as Weis Pure Foods on Market Street in Sunbury, Pennsylvania.
Today, Harry’s grandson, Jonathan oversees a company with stores in Pennsylvania,
Maryland, New York, New Jersey, Delaware, Virginia, and West Virginia. Overall, Weis
market employs more than 23,000 associates in our stores, distribution center, corporate
office, and manufacturing facilities (Markets., 2019). Built on self-reliance, they process
their own milk and use the excess butterfat to make our Weis Quality Ice Cream – 60 flavors
and growing! (Weis Market, 2022) Weis Markets is engaged in the retail sale of food.
Co.'s retail food stores sell groceries, dairy products, frozen foods, meats, seafood, fresh
produce, floral, pharmacy services, deli products, prepared foods, bakery products, beer and
wine, fuel, and general merchandise items, such as health and beauty care and household
products. The store product selection includes national, local, and private brands, including
natural, gluten-free, and organic varieties. Co. advertises its products and promotes its brand
through weekly and monthly newspaper circulars, radio ads, e-mail blasts, and online via its
website, social media,and mobile applications. Each year, they support local food banks and
food pantries through our Fight Hunger program, which generates hundreds of thousands of
meals for needy people. They also donate to community-based health care organizations,
focusing on charitable and clinic programs benefiting women’s health care, mammography
screening, and pediatric programs. They are also committed to reducing our environmental
impact (Markets., 2019).
Vision, Mission, and Values Statements

Vision Statement:
Become the #1 supermarket in our communities by offering the most inviting buying
environment in the industry while saving our customer time and money and building our
brand to premier status.
Mission Statement:
To deliver an exceptional shopping experience by offering the best service, value, quality,
and freshest products while being good stewards of our environment and giving back to the
communities we serve.
Values Statement:
Teamwork – meeting our challenges and opportunities as one team, focused on common
goals.
Respect – treating our colleagues, customers, suppliers, and vendors with respect and
dignity.
Excellence – striving for excellence and working to improve every day.
Accountability – holding ourselves accountable for delivering results and always doing the
right thing.
Passion – offering our customers the best shopping experience by exceeding their
expectations.
Vision, Mission, and Values Analytical Summary

Having a vision, mission, and value statement are very important for a company. It creates a
goal for the whole company to work towards, encouraging effort and dedication. The value
statement had two purposes; it helps the employees know the moral values of the company
and how they should go about certain things. The other side is for the customers; most of the
time, customers value certain things in companies which can persuade them to shop at a
particular company instead of another store. What I do hope is that they have a bit more
extensive value statement for their employees when they first start working within the
company. Have a guideline for every employee to know what kind of treatment they can
expect from their supervisor and manager and how they should behave.
Company Financials
Selected Financial Data
Source: Mergent. (n.d)
Selected Ratio Trends
Profitability Ratios 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017
ROA % (Net) 5.85 6.82 4.39 4.38 6.87
ROE % (Net) 9.23 10.82 6.55 6.24 10.28
ROI % (Operating) 12.44 14.84 8.15 8.17 7.59

EBITDA Margin % 5.94 6.4 5.15 5.01 4.74
Calculated Tax Rate % 26.61 27.35 23.31 23.62 24,54
Revenue per Employee 176,501 171.829 154.480 152.996 151.145
Liquidity Ratios 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017
Quick Ratio 1.07 0.95 0.7 0.61 0.66
Current Ratio 1.95 1.81 1.74 1.76 1.76
Net Current Assets % TA 17.09 15.38 12.91 14.1 14.49
Debt Management 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017
LT Debt to Equity - - - - -
Total Debt to Equity - - - - -
Interest Coverage 19.17 21.32 11.06 10.92 9.98
Asset Management 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017
Total Asset Turnover 2.27 2.36 2.29 2.45 2.42
Receivables Turnover 77.82 73.3 62.86 50.21 38.83
Accounts Payable Turnover 19.24 20.5 19.11 17.28 16.74
Accrued Expenses Turnover 61.79 65.91 61.2 62.98 57.39
Property Plant & Equip Turnover 4,45 4.55 4 3.97 3.94
Cash & Equivalents Turnover 38.05 40.53 67.88 119.06 193.36
Per Share 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017
Cash Flow per Share 8.49 10.36 6.4 5.53 6.18
Book Value per Share 45.35 42.61 39.36 38.03 36.91
Source: Mergent. (n.d)
Financial Data Analytical Summary

What I can see in the financial data of Weis market is that there was a positive rise in the
gross profit. If you look at net sales, you can also see a positive rise. From 2017 to 2019,
there was a slight rise in net sales, but if you look at 2019 and 2020, you can see a massive
difference of almost ~ 500.000. When looking at the Return on Investment in the ratio table,
you see a shift in numbers. From 2017 to 2019, you can see minor differences, but when
you look at 2020, you can see a vast difference; it went from 8.15 to 14.84. The huge
difference is likely because of the covid-19 pandemic.
As you can see in the ROI of 2021, it already became less. In the table you can also see
that the revenue of each employee has risen in the last five years. The cash flow per share
measures the company's strength, but as you can see, this has not been in a straight
positive line for Weis market. As I said before, the rise between 2019 and 2020 is a huge
difference, and again it lowered in 2021. All of this can be influenced by covid-19 pandemic
and the behavior of consumers, who were afraid that they didn’t have enough reserves in
their house, so they bought a lot of extra products just to be sure. When the danger of covid-
19 became less, they also stopped buying extra food, so therefore, the numbers in 2021 are
lower than in 2020.
Market and Sales Strategy

PESTLE Analysis
Political:
Global political stability is necessary for the growth of the supermarket sector.
Politics can influence the supermarket sector in many ways. (Rahman, 2021)
· One of those things is price regulation; an example of price regulation is unit
pricing. The unit pricing law requires retailers to disclose an item's unit price by
either marking the item or placing it on the shelf beneath the item. The “unit price”
is the retail price expressed in terms of price per unit of weight, measure, or count
(Duffy, 2022).
· Another political factor is wage legislation. Companies like Weis market need to
live by the regulation of the Fair Labor Standards Act (FLSA). Especially the
minimum wage is an important issue. The FLSA states ‘’the federal minimum
wage is $7.25 per hour effective July 24, 2009. Many states also have minimum
wage laws. In cases where an employee is subject to both state and federal
minimum wage laws, the employee is entitled to the higher minimum wage’’
(FLSA., 2022)
Economic:
The economy has a direct impact on the grocery industry. People with jobs and good
incomes are likely to spend more on groceries than people who have less to spend.
(Rahman, 2021)
·
As you can see in the figure below, the unemployment rate went high during the
covid-19 pandemic, which would mean that people do not have a lot of money to
spend (Aaronson, 2021). Luckily it has been going down in 2021, which is a
positive thing for the supermarkets. Since this will mean that people have more
money and are able to buy more groceries.
(Statista, 2018)
· The second economic factor is Inflation. Inflation is occurring when the prices of
goods and services in an economy increase, such as the cost of raw materials
and wages (Investopedia., 2020). As you can see in the figure below, the inflation
rate has risen in 2022.
(Calculator., 2019)
Social
· Social factor impact can be culture. In modern times, it is no longer common for
only women to do the shopping. Men are more likely to do grocery shopping;
generally, men consider supermarket features less critical than female
customers. Age, education, and occupation of customers do influence price,
promotions, and cleanliness (Mortimer, 2011)
· Social influences that happen in real life or on social media can have a significant
impact on people's eating habits. Unwittingly, specific triggers can change
people's attitudes or habits just because they interact with other individuals. This
means that, for example, people around a person’s change in eating healthy can
influence that particular person, and therefore, it can influence the supply of the
supermarket or even influence the profit. (EUFIC, 2006)
Technical:
· Over the past decade, technology has had a significant impact on retail. Instead
of going to a store, consumers are increasingly using their mobile phones to shop
online. Traditional retail, on the other hand, remains a high priority, but it is
essential that they stay up to date with technological changes. Consumers are
becoming more tech-savvy, and with that, customer expectations have also
changed; where they want to experience it easily, expect fast buying
experiences; customers no longer want to spend hours looking around in stores.
That’s all starting to change now. Supermarkets are starting a technological
revolution, for example, QR scanning and many more (Patricia, 2021).
· Using social media channels makes reaching customers super easy. When a
supermarket uses social media, it is essential to create content to reach the right
market and people. There are many online channels you can use to reach the
right market, such as Instagram, Facebook, LinkedIn, etc.
You will want to achieve brand presence in various social media outlets, but you will
still need to focus on the channels that will bring you closer to your niche (Goodwin,
2021). Technology is constantly changing, and the environment will become
increasingly digital. Some generations get a lot of influence on their buying habits
within a supermarket. This generation is primarily millennials and gen z. It also often
happens that a specific type of food is a trend. For a long-time avocado was a big
trend among influencers and the healthy community. This caused the avocados
within a supermarket to sell quickly and thus, the supermarket had to buy more
avocados from the supplier (Granderson, 2015).
Legal
·
A workers' compensation law is very important for an employee to know and for an
employer to comply with. The U.S. Department of Law created the Fair Labor
Standards Act (FLSA) to prevent employers from exploiting their employees. In
the figure below, you can see the rules, they have set up (Department of Labor,
2020).
· The United States has a separate department called the occupational health and
safety administration (OHSA). They have created a whole pdf file with the
regulations on what a company must do to establish safety regulations for their
employees (Chao, 2004).
Environmental
· It's no secret that single-use plastic has become a problem worldwide. If nothing
changes, there will be even more plastic in the ocean than fish by 2050. Because
of this problem, many supermarkets are devising strategies to reduce plastic use.
Unfortunately, these waste management strategies often overlook forgotten
single-use plastics, which are even worse producers of waste for the
environment. Single-use plastic bags are currently the focus of many
supermarkets. Many supermarkets are switching from plastic to paper bags
because this is a more sustainable alternative (Hardin Berghaus, 2019).
· People are becoming increasingly aware of the environment. With that,
supermarkets are now expected to take the environment into account when
processing food. But also start thinking about how we can avoid wasting so much
food. Food waste can be related to surplus in supermarkets or when someone
deliberately throws away food.
Supermarkets need to start looking at the stages of their process and what they can
change to balance production and demand (Hunger., 2015).
Market Strategy
Weis Market's marketing strategy is mainly discussed with the marketing mix model.
This consists of product, price, place, and promotion. For products, Weis must
develop unique product features to be ahead of the competition. For products, you
need to pay close attention to certain factors like quality, brand name, packaging etc
(Harvey, 2018). The price of the products should have a specific pricing strategy to
offer the best for their customers, especially considering low prices and discounts.
For the promotion strategy, Weis Markets can choose above and below-the-line
promotion strategies to achieve its marketing goals. The above-the-line promotion
options for Weis Markets are television, radio, and print advertising. The below-the-
line promotion options are catalogs, trade shows, and direct mail campaigns. The
company can also develop its online website to sell the product. Weis Market should
decide whether they want to target the customers through channels or distribution
partners and whether it is interested in: a traditional brick-and-mortar distribution
network, online distribution, or a combination of both (Harvey, 2018).
Sales Strategy
For the sales strategy, Weis Market chooses a sales-driven culture. They want to focus on
sales and profit growth. Weis Market believes in disciplined growth that will help them
increase its market share and operating profits. Weis Markets has a particular method of
driving sales which includes preparation and execution. They will invest in new stores and
remodel them. Another sales strategy is them becoming more relevant to the consumers.
Nowadays,companies need to be on trend with their consumers. Therefore, Weis Market will
research the wants and needs of core consumers and casual consumers. The sales
channels Weis Market will use the physical retail stores as well as e-commerce; e-commerce
would be their website, where people are also able to order and pick it up later (markets,
2021).
Market and Sales Analytical Summary

Starting with the marketing strategy, for a retail store, the location is very important,
especially in the United States; people don’t want to drive many hours just to go to a
supermarket. Another marketing strategy is promotion. Right now, they are using television,
radio, and print advertising but they should consider being more modern and start
advertising through social media. Using Instagram and Facebook ads as a promotional tool.
For the sales strategy, I think they are on the right track by keeping the company trendy and
also investing in new stores. This will also be beneficial in terms of the pestle analysis and
then, especially, the technical aspect of it. Keeping the store modern with technical stuff
such as QR scanning. I also think that they are going in the right direction in terms of the
environment. Focusing on the aspect of plastic, they are making reasonable efforts in trying
to remove the plastic in the stores.
Talking about social media and how they should focus on being trendier, it also triggers the
social aspect of the pestle analysis. These days a lot of people are active on social media,
they can be an influencer, or they can be the one that is being influenced. As talked about
before, avocado became a very popular product because of the influencers who were trying
to be healthy.
Company Product Portfolio Description
Business Unit Operating Revenues

Weis markets opened its first store in 1912 in Sunbury, Pennsylvania. 3 years later, in 1915,
they opened their second store in Harrisburg, Pennsylvania. In 1938 they came up with a
new strategy; the strategy they used was to replace their current stores with self-service,
consolidated supermarkets. They continued with this strategy, and in 1955 they had around
35 stores. As you can see in the figure below, Weis market currently has a lot of stores in the
east side of the USA. I expect them to further expand across the USA, and maybe even in
the future, they will go abroad. (market., 2022)
At the end of 2021, Weis Markets, Inc. operated 4 stores in Delaware, 49 stores in Maryland,
6 stores in New Jersey, 9 stores in New York, 116 stores in Pennsylvania, 9 stores in
Virginia, and 3 stores in West Virginia, for a total of 196 retail food stores operating under the
Weis Markets trade name. Since the end of 2021, the Company has opened one store
location, bringing the current total store count to 197. (market., 2022)
Weis Market sells groceries, dairy products, frozen foods, meats, seafood, fresh produce,
floral, pharmacy services, deli products, prepared foods, bakery products, beer and wine,
fuel, and general merchandise items, such as health and beauty care, and household
products. The store product selection includes national, local, and private brands,including
natural, gluten-free, and organic varieties. Weis market divides its business into 5 different
units, center store, fresh, pharmacy services, fuel, and other (Market, sd). Center store
means it includes primarily groceries, dairy products, frozen foods, beer and wine, and
general merchandise items, such as health and beauty care and household
products. Fresh means consists primarily of meats, seafood, fresh produce, floral, deli
products, prepared foods, and bakery products. (Market, sd)
The following table provides additional detail on the percentage of consolidated net sales
contributed by product category for fiscal years 2021, 2020, and 2019, respectively: (Market,
sd)
The majority of the Company’s revenues are generally not seasonal in nature. However,
payments tend to be higher during the major holidays throughout the year. Additionally,
significant inclement weather systems, particularly winter storms, affect sales trends.
(Market, sd)
Product Portfolio Revenues, Market Growth Rate, and

Market Share
(Statista., sd)
(Market, sd)
Segment 1: Center store

As you can see in the figure above, the toral revenue of the Weis market in 2021 is 4,224
million US Dollars. When looking at the table made by Weis market, the center store was
54.9% because of the total revenue. This will mean that 2.318.976 US Dollar revenue was
produced by the Center store. As previous told the center store means that it includes
primarily of groceries, dairy products, frozen foods, beer and wine, and general merchandise
items, such as health and beauty care and household products.For the market growth rate,
as you can see in the table above, the center store has become lower within the years. It
went from 56.1% in 2019 to 54.9% in 2021. (Market, sd)
Segment 2 : Fresh
The second segement is the fresh products. As seen in the table above the fresh products
where accountable for 31.1% revenue. After calculations that will mean that fresh has a
revenue of 1.322.112 US Dollars. Fresh products consists primarily of meats, seafood, fresh
produce, floral, deli products, prepared foods and bakery products. Market growth for the
fresh segment it stayed the same in 2019 and 2020, however in 2021 they grew with 0.6%.
(Market, sd)
Segment 3 : Pharmacy services.

The third segment is the pharmacy services, they had a revenue of 9.4% in the year 2021. In
US Dollars they made a revenue of $397.056,- The third segment pharmacy services, has
had a few ups and down through the years. In 2019 it was 9.5% but in 2020 it went down to
8.7%, But in 2021 it got back to 9.4%. (Market, sd)
The total growth of the company this last year.
The financial results may be adversely impacted by a competitive environment that could
cause the company to reduce retail prices without a reduction in its product cost to maintain
market share; thus, reducing sales and gross profit margins. By their strategy sales driven
culture, the company believes disciplined growth will increates its market share and opering
forgets, resulting in enhanced shareholder value (Market, sd) . Weis market did not provide
information on the market share numbers. For the BCG matrix I used competitors to
determine their place in the market.
Company BCG Matrix
Product Portfolio Analytical Summary
According to (Compatable., 2022) the most significant competitors of Weis market are B&G
Foods, Wegmans, SpartanNash, Giant food, and First Eagle. As you can see down below, I
made an overview of the revenue they have combined to calculate the percentage of market
share Weis market has. As you can see in the figure below Weis market does not have a
significant market share within the industry.
Segment 1: Center store.

Since the first segment is a combined segment of multiple compartments of the
supermarket. Therefore I searched for one particular segment within the center store
segment. I chose the wine and beer segment, which has the SIC code 518 and the NAICS
code 445310. This industry comprises establishments primarily engaged in retailing
packaged alcoholic beverages, such as ale, beer, wine, and liquor. (SICCODE, 2008)
Segment 2: Fresh.
The second segment is also a combined segment of meats, seafood, fresh produce, floral,
deli products, prepared foods, and bakery products. Establishments primarily engaged in the
wholesale distribution (but not packaging) of fresh, cured, or frozen fish and seafood, except
canned or packaged frozen. The preparation of fresh or frozen packaged fish and other
seafood, and the shucking and packing of fresh oysters in nonsealed containers, are
classified in Manufacturing, Industry 2092. Establishments primarily engaged in the
wholesale distribution of canned seafood are classified in Industry 5149, and those
distributing packaged frozen foods are classified in Industry 5142. Weis Markets, is
committed to offering you a selection of seafood that comes from sustainable sources.
(NAISC, 2021)
Segment 3: Pharmacy services.

Establishments engaged in the retail sale of prescription drugs, proprietary drugs, and non-
prescription medicines, which may also carry several related lines, such as cosmetics,
toiletries, tobacco, and novelty merchandise. These stores are included based on their usual
trade designation rather than on the stricter interpretation of commodities handled. This
industry includes drug stores operating soda fountains or lunch counters. The CIS code is
5912. The NAICS code is 446110
Market Definition
Weis markets opened its first store in 1912 in Sunbury, Pennsylvania. 3 years later, in 1915,
they opened their second store in Harrisburg, Pennsylvania. In 1938 they came up with a
new strategy; the strategy they used was to replace their current stores with self-service,
consolidated supermarkets. They continued with this strategy, and in 1955 they had around
35 stores. As you can see in the figure below, Weis market currently has a lot of stores in the
east side of the USA. I expect them to further expand across the USA, and maybe even in
the future, they will go abroad. (Laverman, 2022)
At the end of 2021, Weis Markets, Inc. operated 4 stores in Delaware, 49 stores in Maryland,
6 stores in New Jersey, 9 stores in New York, 116 stores in Pennsylvania, 9 stores in
Virginia and 3 stores in West Virginia, for a total of 196 retail food stores operating under the
Weis Markets trade name. Since the end of 2021, the Company has opened one store
location, bringing the current total store count to 197. (Laverman, 2022)
Weis market is planning on spending $150 million on new retail locations and improvements
on their technology and their current facilities. (Silverstein, 2022)
Market Review
· Delivery, since the covid-19 pandemic Americans have changed their way of
doing grocery shopping. Because of the increase in online grocery shopping,
curbside pick-up also increased. E-commerce platforms like DoorDash and
Instacart became very popular in 2021 (Wells, 2022).
· Premium products, Premium foods became more popular in the last year (Wells,
2022). The demand for private-label grocery products remained strong
throughout the pandemic, with higher-end premium lines driving sales for
traditional grocers, clubs, and mass merchandisers (Garwood, 2021). Especially
in the category; of alcohol, coffee, meal kits, frozen meals, and spices (Wells,
2022). Kroger, a competitor of Weis Market, has decided to add 660 items to its
private label offerings in 2021, 60% of which will be in premium lines (Garwood,
2021).
· Improving the use of consumer data, since a lot of grocery stores have been
going online, they are also collecting a lot of data. (Wells, 2022). Improving their
digital channel to satisfy their customers who appreciate personalized shopping
experiences. Improving substitutions is very important since dissatisfaction can
lead to losing customers. (Wells, 2022).
Near-Term Market Drivers

· Conscious consumers and the environment, sustainability must be at the heart

of the business and their supply-chain (Erdly, 2021). Consumers often prefer a
more sustainable company. If companies don’t change their operating methods
and stay old-fashioned, they risk losing their customers and market share. By
offering healthy and sustainable options and decarbonizing their operation and
the value chain (Sebastian, 2022).
· Social commerce and live streaming, after the growth of online shopping in
2021, social shopping will grow more extensive, and it will be shaping how and
where we shop in 2022 and 2023. Live streaming will be an extremely useful way
for brands to connect with the consumer, according to Kabbara, director of
products for Spotify (Erdly, 2021).
· Hybrid retail, meaning that some customer journeys begin online but end offline.
Hybrid retail can complement the physical store. An omnichannel strategy could
be a good strategy, especially for in-store shopping appointments. Accessing a
customer’s online sales history to offer in-store discount (Erdly, 2021).
Long-Term Market Drivers

· Self-checkout, cashier-less checkout is looking like the future of retail. Shoppers
aren’t lining up at the check-out counter to pay for their desired products. They
are either scanning the items at a cashier-less checkout or they are scanning the
item via an app. By the exit, they scan their receipt, and they are good to go
(Sayej, 2022). The checkout speed remains a priority for 71% of consumers
(Oracle., 2021).
· Delivery models, the new delivery models such as curbside pick-up and direct-
to-door continue to grow in popularity. Therefore, customer loyalty is being
created by these delivery models (Nadja, 2022). People are getting busier, and
convenience is a premium. There will be an increased adoption from consumers,
especially since more and more retailers are offering. Therefore, options become
and delivery fees will go down (Oliver, 2015).
· Premium products, during covid-19 a lot of people started doing their groceries
online, because of that they found new brands that they liked. 45% of the
customers discovered new brands online and will continue buying those premium
products (Oracle., 2021). Especially in the category; alcohol, specialy coffee,
meal kits, frozen meals and spices (Wells, 2022).
Competitor CSF Ratings

(Retail industry) Market Competitor Ratings
E-
Range of Low commerc Market Loyalty
choice prices Financials e position program Total
Weis market 4 2 2 2 2 5 17
Ingles Markets Inc 1 5 3 3 3 4 19
Kroger co 3 4 5 5 5 1 23
Publix Super Markets, Inc 5 1 4 4 4 3 21
Village Super Markets,

Inc 2 3 1 1 1 2 10
Ratings Rationale
· Range of choice, I compared the amount they offered on their website. Since
every store is smaller or more prominent than the other one, this seemed like the
fairest comparable option. An example, Kroger has an average of 165.000
square feet, and it has more than 225.000 food, apparel, and general
merchandise products (Co, 2022).
· Financials is based on the generated us dollar within a year. Within the

generated sales of the stores, there is also a big difference. Kroger generated
$122.286; Publix generated $38.116. Ingles Markets generated $4.202. Weis
Market generated $3543, and Village supermarkets generated $1643 (BizVibe,
2020).
· Market Position, according to the website BizVibe Kroger stands at number 3 of

the top 50 grocery stores rankings. Publix supermarkets stand on number 12;
Ingles supermarkets stand on number 52, Weis Markets stand on number 58;
and lastly Village super markets stand on number 78 (BizVibe, 2020).
·
E-commerce, the information is from the website www.ecommercedb.com. On the
website, they would tell about the E-Commerce net sales. In the figure on the
right, you can see an example of the supermarket Publix.
· Lower prices, I did multiple things to check which store was cheaper. The first
thing that I did was to take an item at every store and check the prices to see
which one was cheaper. And I read some articles about comparison of the cheap
stores.
· Loyalty program, every grocery store did have a loyalty program. Therefore, I
ranked them on what kind of loyalty program they offered. Grocery stores who
only offer gas rewards I ranked low and the grocery stores who also offered other
rewards and e-coupons I ranked higher.
Five Forces Analysis
Threat of Potential Entrants

The economy of scale is difficult to achieve. Therefore it is easier for those producing large
capacities to have a cost advantage; also the production is costlier for new entrants, and
therefore this is a weak force. Another weak force is the capital requirement. The capital
requirement is high and therefore, it is difficult to set up a new business as a high
expenditure (Fert Fort, 2022).
Substitute products
Substitute product is a weaker force in the industry because the very few available
substitutes are also produced by low-profit earning industries. Another reason for a weak
force is that firms producing within the industry in which weis market operates sell at a lower
price (Fert Fort, 2022).
Industry Rivals
Weis market can experience a strong force of competitive rivalry. A reason for that is the
high number of firms, and also retail companies are also decisive when looking at the price,
service, quality et.c Weis market also has a vital force because customers quickly and chose
to go to a different store (Fert Fort, 2022).
Buyer Power
The buyer power is a strong force. Again because of the low switching cost. Customers can
easily choose to go to a different store. A weak force is the small volume of individual
purchases compared to the total revenue of Weis Market (Fert Fort, 2022).
Supplier Power
Weis Market has a weak force when looking at the number of suppliers they have. Another
weak force is the products are fairly standardized, less differentiated, and have low switching
costs. This makes it easier for Weis market to switch. A strong force is that the supplier does
not contend with other products within the industry (Fert Fort, 2022).
Market Assessment Analytical Summary

Weis market is in an industry where they constantly have to adapt and change their store
and way of operating to the customer's wishes and the time they live in. You can see that the
wishes years ago are very different of today. Day by day, the world is getting more involved
in technology. For Weis Market this means that they also have to adapt to the technology.
From getting more creative and technical with the checkout to the website and delivery
services. Right now, there are still a lot of checkouts with people behind it, However, in the
future, this will become very different and the people behind the checkout will disappear.
Online delivery service will become the standard way of operating, with functions such as
curbside pick up or, even more of today is the deliver-to-door service. Whereby the customer
does not have to go outside the house to have groceries. However, Weis Market operates in
a very big industry with a lot of competitors, so they have to make sure that they are not
behind their competitors and are losing customers because of this. In the near future, the
grocery industry of today will become old, and we barely remember how it was to do grocery
in an actual store with people behind the checkout and having a small conversation.
SWOT ANALYSIS.
STRENGTHS RECOMMENDED STRATEGY
1. Delivery, because of the increase My recommendation for the delivery is to

in online grocery shopping collaborate with more apps that do
curbside pick-up also increased. grocery delivery, since this is becoming
E-commerce platforms like very popular, and people are becoming
DoorDash and Instacart became more lazier by the day.
very popular in 2021 (Wells,
2022).
2. High skilled workforce, No recommendation.

employees of Weis market get a
good training in their first week to
make sure they can operate on a
good level in the supermarket.
They also offer the employees to
continue with their education

within Weis markets (Markets,
2022).
3. Automation, cashier less No recommendation.

checkout is looking like the future
retail. Shoppers aren’t lining up at
the check-out counter to pay for
the products they want. They are
either scanning the items at a
cashier less checkout or they are
scanning the item via an app. By
the exit they scan their receipt,
and they are good to go (Sayej,
2022). The checkout speed
remains a priority for 71% of
consumers (Oracle., 2021).
4. Website, Weis Markets Inc has a Since delivery apps are becoming more
good working website that important these days, I recommend Weis
generates a large number of markets to keep their website up to date
internet interaction and that can and even try to improve on technology
lead to more sales (Laverman, and efficiency within the website. I would
2022) also recommend them to look into
customer website tracking. If there is a
loyal customer, they probably buy
standard products they use a lot so
therefore if they implement customer
tracking this can improve the customers
way of shopping more efficiently.
5. Loyalty program, Weis Market No recommendation.

offer a good loyalty program when
compared to its competitors.
(Market, 2022)
WEAKNESSES RECOMMENDED STRATEGY
1. Competitors, Threat of Potential No recommendation

Entrants. With new entrants
coming into the market, Weis
market lost small market share
(Fert Fort, 2022).
2. Quality Control, Weis Markets My recommendation is that they set a

has a lower budget for checking bigger budget aside to get the quality
the quality of the products than control at a higher level, since quality of
competitors can invest in quality the products is one of the most important
control (markets, 2021). things there is.
3. High Day Sales Inventory, No recommendation.

products take time to buy them
and sell them at a higher price
meaning that Weis Markets builds
up on inventory adding
unnecessary costs to the
business. (Weedmark, 2021)
4. Poor customer services, when My recommendation would be to make

an employee is not trained well or every employee do customer friendly test
has bad manners, they can say before they actually start working within
not so nice things to customers, the company. This way they know how to
and this can have a negative behave and what to do in certain
effect on the business (Laverman, situations with difficult customers.
2022).
5. Budgets, A budget of a company No recommendation.

can have a lot of impact on its
way of doing business. When
Weis market has a small budget
for marketing and promotion
activities this can have a negative
influence on Weis market.
(Elmerraji, 2019,)
OPPORTUNITIES RECOMMENDED STRATEGY
1. Social commerce and live Social media became really big and
streaming, after the growth of important in the last few years, therefore
online shopping in 2021, social I recommend Weis market to invest in
shopping will grow bigger, and it more social media presence. Especially
will be shaping how and where we Instagram and maybe even YouTube,
shop in 2022 and 2023. Live live streaming on YouTube is becoming
streaming is going to be extremely more a thing these days.
useful way for brand to connect
with consumer according to
Kabbara, director of product for
Spotify (Erdly, 2021).
2. Hybrid retail, meaning that some For hybrid retail I recommend Weis
customer journeys begin online market to make a program whereby the
but end offline. Hybrid retail can customers can exactly see the store on
complement the physical store. their computer and also all of the
An omnichannel strategy could be products the store sells at the moment.
a good strategy, especially for in- They can click that in their basked and
store shopping appointments. when they arrive at the last step, instead
Accessing a customer’s online of checking out and paying they can
sales history to offer in-store make an appointment at the nearest
discount (Erdly, 2021). store. When they arrive at the certain
time and date of the appointment, the
employees of the store have everything
ready in a dressing room, ready for
fitting. This way the way of shopping is
way more efficiently and less time
consuming for customers who are very
busy.
3. Conscious consumers and the Sustainability is becoming a very

environment, sustainability must important topic all around the world and I
be at the heart of the business think Weis market should want to stay
and their supply-chain (Erdly, ahead of its competitors when talking
2021). Consumers often prefer a about being environmental friendly. They
more sustainable company. If should do research about the plastic use
companies don’t change their way and waste within the grocery market
of operating and stay old industry. And maybe even hire
fashioned, they risk losing their professional advisors on how to deal with
customers and market share. By the sustainability way of doing business.
offering healthy and sustainable This way they attract more customers.
option as well as decarbonizing
their own operation and the value
chain (Sebastian, 2022).
4. Improving the use of consumer I recommend Weis market to improve

data, since a lot of grocery stores their website and maybe also the
has been going online, they are customers using the delivery app. Track
also collecting a lot of data. which items they have been looking at a
(Wells, 2022). Improving their lot and then later on the technology can
digital channel to satisfy their suggest certain products to the
customers who appreciate customers. This way they find new
personalized shopping products that they might like, and this
experience. Improving can give a boost to the revenue and
substitutions is very important, sales of Weis market.
since dissatisfaction can lead to
losing customers. (Wells, 2022).
5. Tax policy, the governments’ No recommendation.

reduction in tax rate is better for
Weis Markets because when it is
a lower amount that also would

mean they have to pay less
(Walczak, 2022)
THREATS RECOMMENDED STRATEGY
1. Technological developments by No recommendation.

competitors, when competitors
are faster with newer
technological developments this
can create a big threat for Weis
Market (Frohman, 2014)
2. Exchange Rate, the exchange No recommendation.

rate constantly changes and this
can have a negative effect on
Weis Market (Segal, 2021 ).
3. Drought impact vegetables and I recommend Weis market to analysis the

fruits, when there is a drought in possible ways of preventing this to
the country where the company happen and maybe even make a second
has its suppliers, this can mean plan for when this does happen so that
that the supplies that Weis market they won’t lose out on the revenues.
usually has in the store can
become less during that period of
time (Laverman,2022).
4. New environment regulations, No recommendation.

underthe Paris agreement there
could be a threat for Weis market
and to certain existing product
they sell (UNFCCC., 2015).
5. Suppliers, the bargaining power I recommend Weis market to maintain a

of suppliers has increased over good relationship with its supplier and
the yearsand since there is a maybe even be on a trust worthiness
decrease in the number of level so that Weis markets makes a deal
suppliers, this can mean that the with the suppliers and with this deal they
costs of inputs could increase for agree to not make the prices higher.
Weis Markets Inc (Institute,
2022, )
Weis market strategic option.
RECOMMENDED STRATEGY Strength

My recommendation for the delivery is to collaborate with more apps that do grocery
delivery, since this is becoming very popular, and people are becoming more lazier by the
day.
No recommendation.
No recommendation.
Since delivery apps are becoming more important these days, I recommend Weis markets
to keep their website up to date and even try to improve on technology and efficiency
within the website. I would also recommend them to look into customer website tracking. If
there is a loyal customer, they probably buy standard products they use a lot so therefore
if they implement customer tracking this can improve the customers way of shopping more
efficiently.
No recommendation.
RECOMMENDED STRATEGY Weaknesses
No recommendation
My recommendation is that they set a bigger budget aside to get the quality control at a
higher level, since quality of the products is one of the most important things there is.
No recommendation.
My recommendation would be to make every employee do customer friendly test before

they actually start working within the company. This way they know how to behave and
what to do in certain situations with difficult customers.
No recommendation.
RECOMMENDED STRATEGY Opportunities

Social media became really big and important in the last few years, therefore I recommend
Weis market to invest in more social media presence. Especially Instagram and maybe
even YouTube, live streaming on YouTube is becoming more a thing these days.
For hybrid retail I recommend Weis market to make a program whereby the customers can
exactly see the store on their computer and also all of the products the store sells at the
moment. They can click that in their basked and when they arrive at the last step, instead
of checking out and paying they can make an appointment at the nearest store. When they
arrive at the certain time and date of the appointment, the employees of the store have
everything ready in a dressing room, ready for fitting. This way the way of shopping is way
more efficiently and less time consuming for customers who are very busy.
Sustainability is becoming a very important topic all around the world and I think Weis
market should want to stay ahead of its competitors when talking about being
environmental friendly. They should do research about the plastic use and waste within
the grocery market industry. And maybe even hire professional advisors on how to deal
with the sustainability way of doing business. This way they attract more customers.
I recommend Weis market to improve their website and maybe also the customers using
the delivery app. Track which items they have been looking at a lot and then later on the
technology can suggest certain products to the customers. This way they find new
products that they might like, and this can give a boost to the revenue and sales of Weis
market.
No recommendation.
RECOMMENDED STRATEGY Strength
No recommendation.
No recommendation.
I recommend Weis market to analysis the possible ways of preventing this to happen and
maybe even make a second plan for when this does happen so that they won’t lose out on
the revenues.
No recommendation.
I recommend Weis market to maintain a good relationship with its supplier and maybe
even be on a trust worthiness level so that Weis markets makes a deal with the suppliers
and with this deal they agree to not make the prices higher.
Adapted from: Individual Case Study: SWOT Analysis, Section 4 (Laverman, 2022.)
Strategic Recommendations for Your

Company
1. Sustainability is becoming a very important topic all around the world and I think
Weis market should want to stay ahead of its competitors when talking about
being environmental friendly. They should do research about the plastic use and
waste within the grocery market industry. And maybe even hire professional
advisors on how to deal with the sustainable way of doing business. This way,
they attract more customers.
a. Pro: Being aware of the environment can deliver more customer and
customer loyalty since a lot of people find sustainability necessary.
b. Con: Being sustainable and being more aware of the environment can be
a challenging task for a supermarket since there is a lot of plastic waste
within the supermarket. Supermarkets have to make specific changes
within the supermarket, an example of this is the plastic bags at the
vegetable department and also the plastic bags at the checkout.
2. Social media has become prominent and influential in the last few years.
Therefore, I recommend Weis market invest in more social media presence.
Especially Instagram and maybe even YouTube, live streaming on YouTube is
becoming more of a thing these days.
a. Pro: If they invest more in social media, they gain a more significant
presence online and this can result in being more known and popular,
which can result in higher revenue.
b. Con: investing in social media will also mean that more people must
become involved in creating content; this can cost a lot of time, effort, and
money from the company. The question is if they want to put in all these
efforts for something that does not give you the insurance of succeeding.
3. For hybrid retail, I recommend Weis market make a program whereby the
customers can exactly see the store on their computer and also all of the
products the store sells at the moment. They can click on it and put it in their
basket, and when they arrive at the last step, instead of checking out and paying,
they can make an appointment at the nearest store. When they arrive at the
specific time and date of the appointment, the store employees have everything
ready in a dressing room, ready for fitting. This way the way of shopping is way
more efficient and less time-consuming for very busy customers.
a. Pro: This can be more efficient for not only the customers but also the
employees since they won’t have 20 ~ 30 people in the store at once and
making a mess. Customers can shop in their bed or while they are waiting
somewhere in line, and when they have time, they can try on the clothes
and buy it physically in the store.
b. Con: A con about this is that people may have to wait a long time in order
to book an appointment. For example, if the store only has 5 dressing
rooms and they are all booked during the afternoon, and a customer only
has time during a Wednesday in the afternoon. This will mean that they
either must wait for a long time in order to be able to try on the clothes or
that they will cancel the whole appointment.
4. My recommendation for the delivery is to collaborate with more apps that do

grocery delivery since this is becoming very popular, and people are becoming
lazier by the day.
a. Pro: If Weis Market collaborates with more apps this will mean they are
able to reach more customers since certain apps are not available in
certain areas or people don’t like using certain apps and use one standard
app for their deliveries. When Weis market has a deal with every delivery
app, they can reach each of the customers.
b. Con: When a company is doing all the apps, this can take a lot of time for
the department that is collaborating with the apps to make sure people got
their groceries and of course pay the app for their service.
5. My recommendation would be to make every employee do customer friendly test

before they start working within the company. This way they know how to behave
and what to do in certain situations with demanding customers.
a. Pro: Customers is one of the most essential parts of the whole company,
they are the people who are buying the products, and as a company, you
want to make sure they are coming back to your store and becoming
loyal. When the employers have done a customer-friendly test, they know
how to deal with customers and make sure they come back.
b. Con: Having the test done by every employee cost the company money
and time. Especially if an employee started working at the company, but
they quite after a month. If this happens often, it will cost Weis market
quite a lot of money.
Summary and Conclusion

Weis market has a total of 196 retail stores. Weis market has generated 4.224
million in revenues in 2021. Their revenues have been increasing compared to 2020.
However, compared to their competitors they are not there yet. They currently stand
on number 58 in the market position. Weis market experiences a strong force of
competitive rivalry. Because of the number of supermarkets and also the rivalry in
price, service and quality. Because of these factors, it will mean that customer easily
can choose a different store and not show customer loyalty (Laverman, 2022).
Weis market divided its store by 5 different segments; Center store, fresh, pharmacy
services, fuel and other. The center store was 54.9% the reason of the total revenue.
This will mean that 2.318.976 US Dollar revenue was produced by Center store. The
fresh products where accountable for 31.1% revenue. After calculations that will
mean that fresh has a revenue of 1.322.112 US Dollars. The third segment is the
pharmacy services, they had a revenue of 9.4% in the year 2021. In US Dollars they
made a revenue of $397.056,- The other two segments made up for 4.4 % and 0.2%
(Laverman, 2022).
Weis market is in an industry whereby they constantly have to adapt and change
their store and way of operating to the customers wishes and the time they live in.
Weis Market operates in a very big industry with a lot of competitors, so they must
make sure that they are not behind their competitors and are losing customers
because of this. Especially because this industry scores high on new entrants’
numbers, which means more competitors and risk on the market share (Laverman,
2022).
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Liza Laverman Weis market 2022

Vision, Mission, and Values Statements

Vision, Mission, and Values Analytical Summary

Selected Ratio Trends

Profitability Ratios 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017

ROA % (Net) 5.85 6.82 4.39 4.38 6.87

ROE % (Net) 9.23 10.82 6.55 6.24 10.28

ROI % (Operating) 12.44 14.84 8.15 8.17 7.59

EBITDA Margin % 5.94 6.4 5.15 5.01 4.74

Calculated Tax Rate % 26.61 27.35 23.31 23.62 24,54

Revenue per Employee 176,501 171.829 154.480 152.996 151.145

Liquidity Ratios 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017

Quick Ratio 1.07 0.95 0.7 0.61 0.66

Current Ratio 1.95 1.81 1.74 1.76 1.76

Net Current Assets % TA 17.09 15.38 12.91 14.1 14.49

Debt Management 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017

Total Debt to Equity - - - - -

Interest Coverage 19.17 21.32 11.06 10.92 9.98

Asset Management 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017

Total Asset Turnover 2.27 2.36 2.29 2.45 2.42

Receivables Turnover 77.82 73.3 62.86 50.21 38.83

Accounts Payable Turnover 19.24 20.5 19.11 17.28 16.74

Accrued Expenses Turnover 61.79 65.91 61.2 62.98 57.39

Property Plant & Equip Turnover 4,45 4.55 4 3.97 3.94

Cash & Equivalents Turnover 38.05 40.53 67.88 119.06 193.36

Per Share 12/25/2021 12/26/2020 12/28/2019 12/29/2018 12/30/2017

Cash Flow per Share 8.49 10.36 6.4 5.53 6.18

Book Value per Share 45.35 42.61 39.36 38.03 36.91

Source: Mergent. (n.d)

Financial Data Analytical Summary

Market and Sales Strategy

Market and Sales Analytical Summary

Company Product Portfolio Description

Business Unit Operating Revenues

Product Portfolio Revenues, Market Growth Rate, and

Segment 1: Center store

Segment 3 : Pharmacy services.

The total growth of the company this last year.

Company BCG Matrix

Product Portfolio Analytical Summary

Segment 1: Center store.

Segment 3: Pharmacy services.

Near-Term Market Drivers

· Conscious consumers and the environment, sustainability must be at the heart

Long-Term Market Drivers

Competitor CSF Ratings

Ingles Markets Inc 1 5 3 3 3 4 19

Publix Super Markets, Inc 5 1 4 4 4 3 21

Village Super Markets,

· Financials is based on the generated us dollar within a year. Within the

· Market Position, according to the website BizVibe Kroger stands at number 3 of

Five Forces Analysis

Threat of Potential Entrants

Market Assessment Analytical Summary

STRENGTHS RECOMMENDED STRATEGY

1. Delivery, because of the increase My recommendation for the delivery is to

2. High skilled workforce, No recommendation.

continue with their education

3. Automation, cashier less No recommendation.

5. Loyalty program, Weis Market No recommendation.

WEAKNESSES RECOMMENDED STRATEGY

1. Competitors, Threat of Potential No recommendation