A STUDY ON

CUSTOMER SATISFACTION TOWARDS RELIANCE SMART IN

MADANAPALLE

A Project Report Submitted to

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR
In Partial Fulfilment of the Requirements
for the Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION

By
B. MASTHANI
REG. (21691E0080)

Under the Guidance of

Dr. N. GANGISETTY
M.Com., MBA, Ph.D.,
Professor
DEPARTMENT OF MANAGEMENT STUDIES

DEPARTMENT OF MANAGEMENT STUDIES

MADANAPALLI INSTITUTE OF TECHNOLOGY & SCIENCE
(UGC – AUTONOMOUS)
(Affiliated to Jawaharlal Nehru Technological University Anantapur, Ananthapuramu)
MADANAPALLE – 517325
ANNAMAYA DISTRICT, AP

2022-2023

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 DECLARATION

We declare that this report on the “A STUDY ON CUSTOMER SATISFACTION TOWARDS

RELIANCE SMART IN MADANAPALLE” is a bonafide work done under the guidance of Dr.
N. GANGISETTY, Professor, Department of Management Studies, Madanapalle Institute of
Technology & Science, Madanapalle, as a part of MBA Curriculum is a record of original work done by
our student.

Date: B. MASTHANI
Place: Reg. No 21691E0080

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 CERTIFICATE

This is to certify that the project report entitled “A STUDY ON CUSTOMER

S ATI SFACTION TO WARDS REL IANCE S MART IN MADANAPAL LI ”, submitted

by B.MASTHANI (Reg.No21691E0080) under the guidance of DR.N. GANGISETTY, Professor

MITS School of Business, for the award of the Degree of MASTER OF BUSINESS

ADMINISTRATION to Jawaharlal Nehru Technological University Anantapur,is a record of independent

mini project work undertaken by her under supervision and guidance and the project has not been admitted

either in part or whole for the award of any other degree or Diploma of any university.

Dr. N. GANGISETTY Dr. SREMMANT BASU,

M.Com, M.B.A., Ph.D. Ph.D. -IIT Kharagpur.

Professor & Project Guide Head of Department & Professor

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 ACKNOWLEDGEMENT

I Would like to thank all those persons who have contributed toward the successful completion of the
project, I am glad to say that working on this project has beenboth illuminating and enjoyable for me

I have deep sense of gratitude to project guide Dr.N. GANGISETTY, professor and project guide,
DEPARTMENT OF MANAGEMENT STUDIES, for his encouragement, guidance and valuable
suggestions throughout the project.

I take this opportunity to thank Dr. N. VIJAYA BHASKAR CHOUDARY, Ph.D., Secretary &
Correspondent, MITS, Dr. C. YUVARAJ, Principal, MITS and Dr. SREMMANTH BASU, professor &
Head, Department of management studies, for theircontinuous support and encouragement.

My heartfelt Thanks to my parents & Friends for going out of their way to see that I successfully
implementing and completing this project. Their words of wisdom and patience were much more than
blessing.

I would like to thank all the faculty members of Department of Management studies, MITSand friends
who directly and indirectly helped me to complete this project.

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 CONTENTS
Chapter
TITTLE Page No
No
Declaration
II
Certificate
III
Acknowledgements
IV
Abstract
V
Content

Introduction
1 1-9

Methodology
2 10-11

Data analysis and interpretation

3 12-23

Results, Findings & Conclusion

4 24-26

Bibliography 27

References 28

Appendix 33

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 ABSTRACT
In the global competitive retail business environment. it is always a challenge when
comes to delivery of products and its related services therefore it has greater connectivity
towards the sustainability of their retail businesses among its competitors prevailing in
large numbers . In this research paper also we would like to measure the satisfaction with
Reference to the product and services offered by Reliance retail further focused on
analyzing the impact of service quality on customer loyalty for Reliance supermarket.

The data collected were analyzed and interpreted in such way it would certainly reveal
the reality through a detailed data analysis and interpretation . Outcome of the research
would certainly reveal the impact of service on a customer satisfaction in the context of
Reliance retail supermarket. Further ,its objectives focused on analyzing the impact of a
service quality on customer loyalty for Reliance smart supermarket .Since the target of
population of this research was found to be indefinite , sampling method and convenience
sampling technique in order to collect the samples needed to carry out the research study
effectively .

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