Tony’s Business

Mastery Reading List

THESE 5 ESSENTIAL READS HAVE HELPED SHAPED TONY’S
BUSINESS EMPIRE

Tony has dedicated his life to learning – and to sharing what he’s learned. These 5 books have made a major impact
on him and have shaped what he teaches at his events, and what he practices in his 56+ companies to ensure they are
massively successful. In fact, these books are so influential for Tony that they are reflected in the core topics taught at his
Business Mastery seminar. Remember: if you’re not growing, you’re dying. How are you growing right now? Pick up any
of these titles to keep your curiosity, learning and growth alive along your personal journey – and to get a jumpstart on
your business training.

01
According to Peter Drucker, one of the greatest business minds of our time,
THE 22 IMMUTABLE business has only two basic functions: Marketing and Innovation, and Tony
talks about the importance of this on day 1 of Business Mastery. In this essential
LAWS OF marketing primer, Al Ries and Jack Trout – the world-renowned marketing
MARKETING consultants and bestselling authors of Positioning – offer 22 innovative rules
for understanding and succeeding in the international marketplace.
Al Ries & Jack Trout
BUY NOW >
 02
In The Culture Code, NYT bestselling author Daniel Coyle unlocks the secrets

THE CULTURE CODE and tools behind cohesive, motivated organizational culture. Where does
great culture come from? How do you build and sustain it in your group, or
Daniel Coyle strengthen a culture that needs fixing? How do you create raving fans within
your organization – one of Tony’s 7 Forces of Business Mastery? Learn to
create an environment where innovation flourishes, problems get solved, and
expectations are exceeded.

BUY NOW >

03
Leaders are not born – they are made. In Warren Bennis’ timeless classic, you’ll
delve into the qualities that define leadership, study the people who exemplify
ON BECOMING
it, and learn strategies that anyone can apply. Bennis was a pioneer in
A LEADER leadership studies, a scholar who advised presidents and business executives
alike on how to become successful leaders, and if you only read one book on
Warren Bennis leadership, this should be it.

BUY NOW >

04
In “Spin Selling,” Rackham answers key questions such as “What makes
SPIN SELLING success in major sales?” and “Why do techniques like closing work in small
sales but fail in larger ones?” You will learn why conventional selling methods
Neil Rackham
are doomed to fail in major sales. “Spin Selling” is the million-dollar key to
understanding and producing record-breaking high-end sales performance.

BUY NOW >

05
How can I be sure that I’ll find satisfaction in my career? Or that my personal
relationships become enduring sources of happiness? Tony says, “success
HOW WILL YOU
without fulfillment is the ultimate failure” and in this book, the authors present
MEASURE YOUR a way for us find the satisfaction, happiness and direction necessary for
LIFE? a successful and happy future by using lessons from some of the world’s
greatest businesses and applying theories about disruptive innovation.
Clayton M. Christensen,
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James Allworth and
Karen Dillon

LEADERS ARE READERS. MISS A MEAL

BUT DON’T MISS READING AT LEAST 30
MINUTES A DAY.
- JIM ROHN, ENTREPRENEUR, AUTHOR AND MOTIVATIONAL SPEAKER