Scribd Logo
Upload

Welcome to Scribd!

  • 12 views

    Group Project - Part A

    Uploaded by

    Daniel James
    The marketing manager of Chef's Charisma, a South Asian restaurant in Western Sydney, wants to better understand customers by evaluating their satisfaction with service, food quality, and ambience. They asked a student group to assist with research. The group will propose: 1) A descriptive research design to assess current customer satisfaction. 2) Secondary data like demographic information and industry reports that can provide context. 3) Collecting primary data through surveys and interviews. 4) A sampling plan like convenience sampling along with justification. 5) Ethical issues like informed consent, privacy, and minimizing harm.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Group Project - Part A

    Uploaded by

    Daniel James
    12 views1 page
    The marketing manager of Chef's Charisma, a South Asian restaurant in Western Sydney, wants to better understand customers by evaluating their satisfaction with service, food quality, and ambience. They asked a student group to assist with research. The group will propose: 1) A descriptive research design to assess current customer satisfaction. 2) Secondary data like demographic information and industry reports that can provide context. 3) Collecting primary data through surveys and interviews. 4) A sampling plan like convenience sampling along with justification. 5) Ethical issues like informed consent, privacy, and minimizing harm.

    Original Description:

    psaaf

    Original Title

    GROUP PROJECT_PART A(1)

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The marketing manager of Chef's Charisma, a South Asian restaurant in Western Sydney, wants to better understand customers by evaluating their satisfaction with service, food quality, and ambience. They asked a student group to assist with research. The group will propose: 1) A descriptive research design to assess current customer satisfaction. 2) Secondary data like demographic information and industry reports that can provide context. 3) Collecting primary data through surveys and interviews. 4) A sampling plan like convenience sampling along with justification. 5) Ethical issues like informed consent, privacy, and minimizing harm.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    12 views1 page

    Group Project - Part A

    Uploaded by

    Daniel James
    The marketing manager of Chef's Charisma, a South Asian restaurant in Western Sydney, wants to better understand customers by evaluating their satisfaction with service, food quality, and ambience. They asked a student group to assist with research. The group will propose: 1) A descriptive research design to assess current customer satisfaction. 2) Secondary data like demographic information and industry reports that can provide context. 3) Collecting primary data through surveys and interviews. 4) A sampling plan like convenience sampling along with justification. 5) Ethical issues like informed consent, privacy, and minimizing harm.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    GROUP PROJECT

    PART A

    Restaurants have become fully woven into the fabric of Australians’ daily food lives. However, food
    culture and eating norms keep changing dramatically. Just as people shop at an array of food
    retailers seeking new experiences and flavours (such as local, organic, natural, and fresh
    ingredients), so, too, do consumers look for these same experiences when dining out.

    ‘Chef’s Charisma’ is a South Asian restaurant in the Western Sydney region. Saraf, the marketing
    manager would like to undertake research to better understand the restaurant’s customers. The
    main aim of undertaking research with current clientele is to evaluate the satisfaction level of the
    diners with the restaurant’s service, quality of food and the ambience. The management would like
    to use this information to work on areas which might need improvement.

    Suppose your group has been selected to assist the restaurant’s marketing manager in undertaking
    research work. Prepare a research proposal by addressing the following points:

     What combination of research design (that is, exploratory, descriptive, causal) do you
    propose for this study? Give reasons for your recommendation.
     What type of secondary data will be useful for the marketing manager? Explain how it might
    benefit the study. What can be the source of this secondary data?
     How do you plan to collect data using different data collection methods?
     What is your sampling plan? What sampling method are you going to apply? Justify it.
     Identify three ethical issues which the researcher and the marketing manager must be aware
    of while undertaking research?

    TOTAL MARKS (for Part A): 10

    FORMAT: Report

    WORD LIMIT: 1500

    SUBMISSION: via Turnitin. Link to be made available.

    You might also like