BJayliCiiouS-B PLAN

B’JayliCiouS ShakeN’Sip
“Shake off Sadness, Sip for Happiness”

Peninsula Place, Sudtunggan Road, Basak, Lapu-Lapu City
www.B’JayliCiouS.com ǀ 0999-154-3372
A Business Plan Proposal of
Presented to
Mr. Dominggo Bonghanoy, Jr.
Benthel Asia School of Technology, Inc.
In partial fulfilment for the requirements of Entrepreneurship
By:
Felipe, CharlesDj
Galamay, Jerwil
Tejada,Justin
Lastimoso Rhealyn
Lirio, Camella
Lood, Jodide
Sumalinog, Stefanie
ABM 12- Astrophyllite

Batch 2019-2020
April 2020
Table of Content
Acknowledgement
I. Executive Summary 1
Statement of Vision, Mission, Goals and Objectives 2
II. Overview of the Business 4

a. Name of Business 4
b. Description Business 4
c. Product or Service Offerings 5
Business Logo 5
III. The Market 6

Market Needs 6
a. Market Size 6
b. Market Needs 7
c. Market Trends 8
Marketing Objectives 8
IV. Market Analysis 9

Macro-Environmental Analysis 9
a. Economic 9
b. Politico-Legal 10
c. Socio-Cultural 10
d. Demographic Macro Environment 10
e. Natural 11
f. Technological 11
Strength, Weakness, Opportunities and Threats Analysis 12

Micro-Environmental Analysis 12
a. The Company 12
b. Supplies 12
c. Marketing Intermediaries 13
d. Customers 13
e. Competition 13
f. Publics 13
V. Strategy and Implementation 14

Market Strategies 14
a. Product and Service Strategies 14

1. Target Market 14
2. Brand Positioning 15
b. Pricing Strategy 15
c. Distribution Strategy 16
d. Advertising and Promotion Strategy 16
Tactical Implementation 17
VI. Organization and Management 18

Organizational Plan/ Structure 18
a. Business Form 18
b. Organizational Structure 19
c. Business Experience & Qualification of the Entrepreneur 21
VII. Production Plan 22

Production Process 22
Raw Materials 23
Sources of Materials 24
Cost of Raw Materials 24

VIII. Financial Plan and Projections 25

Project Cost 25
Financing Plan and Loan Requirement 26
Loan Requirement 26
Security Loan 26
Profit and Loss Statement 27
Cash Flow Statement 28
Balance Sheet 29
Loan Payment Schedule 30
Financial Analysis 30
Acknowledgement
Writing a Business Plan is not an easy task, it needs time, money and effort,
considering that this paper will determine our chance to graduate in Senior High. We
tackled different challenges especially in time management and conflict in our
schedules; various school activities and we also have our immersion at the same time.
Nevertheless, we knew that we can do it, and we did. Facing challenges is never easy
without the people who always stand by your side no matter what. As we successfully
accomplished this proposal, we would like to express our appreciation and deepest
gratitude to the following:
First and foremost, we would like to give all the praises and glory to our Almighty
God for being the source of strength, knowledge, ability and the perseverance to
complete it satisfactorily. The blessings and eternal love He showered upon us is the
main reason for the success of this Business plan.
Along the way, we would to thank our Entrepreneurial teacher, Mr. Domingo
Bonghanoy Jr., for guiding us and providing his heartfelt support that has given us
invaluable guidance, inspiration and suggestions in our quest for knowledge. And to
Mrs. Maricar Baguio and all of the teachers who lend their hands, we are so honored to
be shared with their expertise.
To our parents and guardians who gave financial support and for believing that
we will succeed with our business. We are grateful for their undying love, patience,
understanding and encouragement as we faced ordeals and challenges along the
process.
Lastly, to all of the people behind the B’JayliCiouS, our group mates, who gave
their best by cooperating and motivating each one of us. The vital insights and the
invaluable time we spend together with our hard work and dedication contributed
tremendously in the completion of this project. Above all, the memories we’ve shared
and the lesson we’ve learned along the way are priceless.
I. Executive Summary
Milk tea and cafés have started gaining wide acceptance in the Philippines, we
are establishing a sweet drink business which is inspired by the milk tea products so as
to offer our various customers quality drink as well as the choice of having different
flavors. We have a stall in place to cater all our customers. Our sweet drink is located in
the most accessible place for both the customers and employees and will offer us the
opportunity of attracting more customers. We have carefully considered our competitors
here at Benthel Asia School of Technology, Inc. Basak Campus, rest assured that it
would stand out because of the quality of our products and customer services with
affordable pricing. In addition, we have laid down publicity strategies that will be
effective in making it stand out once implemented.
We intend to serve our sweet drinks in different varieties and even though milk
teas are specific niche, there are still different flavors that our customers can choose
from; this is why we have developed a menu that will accommodate different sweet
drinks flavors such as chocolate, winter melon and taro to satisfy any of our customers'
wish. The employees of this company are the face of this business and we will not only
pick competent employees to help run the business but also be able to communicate
the brand effectively to the customers. Also, our employees will be trained on how to
make sweet drinks that are of B’JayliCiouS standards. B’JayliCiouS would contribute a
great impact in the economy locally and internationally.
1
Statement of Vision, Mission, Goals and Objectives
Vision
B’JayliCiouS aspires to become one of the most preferred Milk Tea companies
by providing the best quality and trusted sweet drink product and most cost effective
customer service that will flourished locally and internationally.
Mission
B’JayliCiouS aims to provide customer satisfaction with pleasant and efficient

high-quality customer service to maintain good relationship with the customers.
Goals
 To innovate a new product that will be love in the chosen location
 To increase profits to ensure business longevity and security of employee tenure.
 To continually improve customer service satisfaction and customer retention.
 To become a workplace of high integrity and fully empowered employees.
 To expand the company, through new branches, customers and trustworthy
employees.
 To give back to the community, through philanthropic and civic activities.
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Objectives
 To produce a drink that is on trend yet different
 To produce affordable yet delicious drink
 To give happiness to our dear customers through our product.
 To put motivational message in our cups to strengthen relationship with
our customers
 To build a place where employees and customers can find their happiness
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II. Overview of the Business
A. Name of the Business
B'JayliCiouS ShakeN’Sip
B. Description of the Business
B'JayliCiouS is a new player in the refreshment industry. The local-born business

always tried to target and satisfies various diverse customer's categories and
preferences in different departments in the campus. The business purpose of
existence to its customers is to serve everyone with locally made sweet drinks. One
of the trends which attract most of the youth is a chain of coffee & milk tea, it is one
of the favorite drinks of the youth, particularly students and teenagers. Because of
the passion in business and the obsession for sweet drinks, the owner has decided
to build a shop for sweet drinks named "B'JayliCiouS". The making of sweet drink is
of modern style which inspired by trends of milk tea, coffee & cafe in other places
which has a lot of flavor and add-ons. B'JayliCiouS sells different kind of sweet
drinks with three various flavors in each students and even teachers. A corporation
business located at Benthel Asia School of Technology, Inc., which can be found in
Peninsula Place, Sudtunggan Road, Basak, Lapu-Lapu City. B'JayliCiouS is not just
for students, a lot of people sitting and hanging out in plaza or any in different areas
where they can enjoy the sweet drink. The business aims not only to gain profit, also
to bring convenience to the customers.
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C. Product / Service Offerings
The B'JayliCiouS product is a sweet drink which is the key product of the
company. In order to ensure the product quality, the B'JayliCiouS Company will
emphasize cleanliness and sanitation in both products and services. This sweet
drink has a variety of options, from small, medium, and large cups and also has a
variety of flavors; Wintermelon Brown Sugar Milk Tea, Taro Milk Tea, Sweet Choco
Chuckie. The suggested retail price is ₱49.00; it depends on the size of cups.
B'JayliCiouS Company will work continually to develop and test new recipes for new
flavors of sweet drinks. By doing this, it will give customers something to look
forward. By creating new product flavors, B'JayliCiouS will not only provide delicious
drink but also an affordable one.
Business Logo
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III. The Market
Market Needs
A. Market Size
 Students, teenagers and other customers who loves milk tea = 90
 Number of times customer may buy milk tea per week = 7
 Average amount customers spent in buying milk tea per week = P99
Market Size = total number of customers x number of times the customers buy the
product / avail the service per year x average amount per purchase / service availment.
= 90 x (7 times in a week x 4 weeks+ 28 times per month x 12 months =336) 336

x 35 per milk tea purchase.
Market Size = 11, 760.00 pesos.
As observed, a lot of students nowadays prefer milk tea than shakes or coffee.
Milk teas of different stores differ in the prices. B’JayliCiouS sweet drink product
became interesting because the number of student who drinks milk tea increases.
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B. Market Needs
Lapu-Lapu City has a warm climate for four months out of the year, B’JayliCiouS
sweet drink product are very much in demand. During the remaining eight months of
the year, cold drinks are in significantly higher demand, along with a slower but
consistent demand for bakery products. Much of the day’s activity occurs at
noontime, with a relatively steady flow for the remainder of the day. Under this are
the market need and wants:
 Convenience
 The area of milk tea shop is convenient for customers especially the students
because it is near to schools and is located near the field and courts.
 Customer Service
 Servicing the customer with superior attention to reach their satisfactory level.
 Competitive Pricing
 The price of milk tea is a bit more affordable than the other milk teas.
 Selection
 A creative chose of flavors and a well-considered entertainment environment.
 Accessibility
 The customers will gain access to the sweet drink shop with minimal waits
and long business hours.
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C. Market Trends
A new year is upon us and the tea industry is widespread with innovation, cheeky
trends, and funky fads. Milk tea refers to several forms of beverage found in many
cultures, containing same combination of tea and milk.
In terms of environmental trends for Starbucks, the demand for coffee is

considered to be inflexible nowadays by the industry. Therefore, B’JayliCiouS sweet
drinks could be a substitute for coffee. It is a culture of the art of enjoying tea in a
relaxing atmosphere. Milk tea houses have been around since 20 th century up to the
present and counting. It is not just an ordinary milk tea for others but also a social
drink that is suitable for people at all ages.
In addition, even though technology is changing every year. Technology in

preparing teas has made it easier for the company to provide best cup of tea every
time. It is a good trend that B’JayliCiouS sweet drink does not just offer flavorful teas
but also offer free deliveries and best cup of tea that is available in the market.
Marketing Objectives
The product will be distributed to the customers living with our company’s’
tagline, “Shake off sadness, Sip for happiness.” Therefore, our product should bring
happiness to our customers through its delectable quality and good customer
service. The place itself will give the relaxing ambience to everyone. Unique strategy
is a must to attract more customers such as aesthetic decoration, motivational
message in every cup and soothing music in the air. Bothe the product and the place
should be attractive and fascinating to the eyes of the customer. Every cup should
be served with a clean and pleasing look of packaging in order for the customer to
acquire, taste and love our sweet drinks.
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IV. Market Analysis
Macro-Environmental Analysis
A. Economic
Factors that can direct affect the business are:
 Inflation rate due to higher prices they declare to all products, the decision
making of the customer will be affected. Whether they will buy their desires once
or the primary needs first.
 Consumer spending shifts somewhat the same with inflation rate. But in
consumer spending shifts the amount of money they spend to buy a particular
product will be lessen than the spend before.
 Consumer price index using a date to predetermine the average price that a
customer will lend to buy the product offered.
 Train law due to excise tax they impose a law that increases the price of products
like soft drinks and juice that consumers are fond of buying.
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B. Politico- Legal
Republic Act No. 10963, also known as the Tax Reform for Acceleration and
Inclusion Act. This law includes the changes in taxation concerning the personal income
tax, estate tax, donor’s tax, value added tax, documentary tax and the excise tax of
tobacco products, petroleum products, mineral products, automobiles, cosmetic
procedures and sweetened beverages. The approved law gives impact to the
consumers especially to low class people. It also affects the business. Our product is
mostly made of sweet ingredients like sugar. In order to lessen the effects of the said
law to our business we will going to buy products whole sale, we are going to grab the
opportunity to same stores that on sale and lastly buy ingredients with cheaper price but
with quality.
C. Socio- Cultural
Although tea is considered a healthy drink, Filipinos are not really fond of drinking it
as they still prefer coffee. However, after a decade, foreign countries colonized our
country and bring their cultures which attract the Filipino taste when it comes to tea.
Taiwanese brought their cultures in the Philippines which are the milk tea, a
combination of both milk and tea. Until such time came when Filipinos were able to love
the taste of the drink and set as the new trend nowadays.
D. Demographic Macro-Environment
The target customers of our product are teenager and adult as most of them want to
live with the trends. Regardless of the gender, the product can attract customers who
want to the belongingness in the group of millennial. It’s all about drinking refreshments
and its great impact to the society.
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E. Natural
Milk tea is the most popular drink in the world, after water and tea plantations are
typically found in countries in the developing world. Despite of the well-known drink, milk
teas have changed the face of many countries. However, there is a threat of climate
change in the Philippines that our country is facing through the years. Tea consumers
will be affected of this changing weather when dry season occurs. Consumer found milk
tea as one of their choice of drinks to refresh and satisfy their tastes. On the other hand,
during wet season, consumers want to drink something hot like coffee than cold teas. In
general, consumers are not the only one that is affected by the changing weather but
also our company because of its profit earned.
F. Technological
Tea as it is commonly known across the world, it is prepared at homes, offices

and the numerous tea stalls at street corners. Incorporating technology strategies in the
business helps us to run a competitive business like B’JayliCiouS. Despite these
changes, B’JayliCiouS drink industry has been able to consistently add value and
maintain growth globally by providing specialize products to the global market.
Technology is a powerful weapon in business, it enhances and gives a direct effect in
terms of marketing strategy advertisement, and in new product development. The
following are the technological factors that B’JayliCiouS has:
 Computer calculation speed/ power
 The ability of computers to analyze/ solve random numbers
 Equipment efficiency
 Internet connectivity
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SWOT Analysis
Strengths Weaknesses Opportunities Threats
 Available all  Limited  Improve  Competitors

seasons resources customer  Customer
 Affordable  Limited service flavor demand
 Trend budget  Hire more  Delayed
 No gender and  Limited reach employees delivery
age limit  Limited staffs  Expand supplies
 Professional  Target market  Power
service style growth shutdown
 Location  Rising costs
 Locally ingredients
sourced
Micro-Environmental Analysis
A. The Company
Inside the company, there should be updates regarding the performance on its own
employee, including its current sales and liabilities. Before proceeding in distribution of
products to customers, it is expected that there will be no delay in preparing the product.
Promotion and making announcements are helpful tools in order for the business to be
recognized by the people. Both employees and employers should collaborate to avoid
arguments in decision making. Make sure that sales are properly evaluated.
B. Supplies
Supplies provide new material, which will be needed in producing a product. Most of
the raw materials and equipment that well be needed can be bought in the market and
malls it depends in the availability of the materials that they still have, which is why it
should be always monitored and check the suppliers so that we were aware it there is a
problem on the delivery of materials and the availability of the supplies to deliver.
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C. Marketing Intermediaries
B’JayLiCiouS Company doesn’t only offer products but also offer service of the
delivery for a minimum purchase of 150 pesos, around the Lapu-Lapu area only. This is
our way to give our customers a convenient service that they truly deserve.
D. Customers
Customers always create demand to the product, so as the seller, we should always
satisfy the customer’s wants. The milk tea/ sweet drink product attracts customers who
are millennial, it is either students or professionals of today, they were our target market
because they are fond of drinking sweet drinks (milk tea) products that have variety of
different flavors that could be able to satisfy their wants.
E. Competition
Competition considers as one of the threat of any businesses especially in the fields
of teas. We have many competitors that are near our area especially, those who have
already well known when it comes to the taste of milk tea.
F. Public
Corporate stockholders and financial institution bring investments and profits in the
business. Media plays a big role in promoting the product and the name of the business.
It helps the company and its product to be widely known and helps in gaining profits.
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V. Strategy and Implementation
Marketing Strategies
A. Product and Service Strategy
Target Market
B’JayLiCiouS target market are the teenager and adult. Milk tea’s is very famous
nowadays. Teenagers and adults are fond of drinking some refreshments if they
have their free time. They mostly do it while hanging out with friends or it could be
their ways of chilling out their selves in a hectic schedule and also because milk tea
is on trend.
Segmentation Variable
Demographic
Gender and Age Group Potential Product/ Service Demand
Male Teenage group (13-19) Products: sweet drinks; milk tea
Services: Free Wi-Fi, relaxing bum
Female Teenage group (13-19) Products: sweet drinks; milk tea, chuckie
jelly
Services: Free Wi-Fi, relaxing bum
Income range is estimated weekly allowance of students that I have sum up both
the high school males and female’s teenager students are ranging from 250-300 pesos
and both college males and female’s teenager students are ranging from 400-500
pesos.
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Brand Positioning
B’JayLiCiouS sweet drink is a combination of milk and tea with chewy pearls.
Evolving in (different) countries like Philippines, the drink has rapidly becomes many
firms favorite across the world. B’JayLiCiouS aim is so simple--to create a
mouthwatering sweet drink brand that would appeal to discerning Filipino audiences
by using locally made natural ingredients and putting the emphasis on taste. Brand
values were created that respond to this proposition and the strategy led to a name
that reflects not only something delicious but also the jewel-like its tapioca pearls.
Working closely with the client the company simplified the list of flavors and
defined a series of product benefits. The visual identity reflects the brand positioning
and the fun aspects of the drinks and a vibrant color derived from the ingredients.
Brand photography communicates the social aspect of enjoying milk tea, and its
showcased on the fully responsive website. Once the visual direction for the brand
was defined, interior architects were commissioned and worked closely with other
teams to bring the brand to life within the first B’JayliCiouS stop, now open in Lapu-
Lapu City, Cebu.
B. Pricing Strategy
The product will be sold for a suggested retail price depending on the flavor and
add-ons. The pricing strategy would be used in our product would be Psychology
pricing in which all prices would end an amount of 5. Price varies depends on the
size of cups. Winter melon costs 35 pesos for Baby Cup and 55 pesos for Giant
Cup.
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C. Distribution Strategy
B’JayLiCiouS product is unique from any other drinks because we sell it in an

affordable price and a worthy to buy. Since the Philippines is the top 3 in the world
with the most use of plastics. To come up with an idea to save our environment and
that is why our product is plastic free, Also we come up with the tagline “Shake off
sadness, Sip for happiness”, to make it catchy in the eyes of the customers. Direct
Distribution will be used in distributing the drinks. The product goes directly to
consumers because no middle man is involve. The workers produce the product in
the shop and sell it directly to consumers.
D. Advertising and Promotion Strategy
For advertising, the company has a tagline “Shake off sadness, Sip for
happiness”, that is posted in our store and also in the packaging. The logo and
tagline has been posted in tarpaulin and the promotion includes coupon for special
occasions like anniversary and others.
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Tactical Implementation
1. Marketing Strategy: Conduct shifting for employees base on time availability
OPERATING
TACTICS TIMETABLE
DETAILS
Proper scheduling of
time shifting To minimize the time
February 2020
spending accurately.
2. Marketing Strategy: Have a reserve employee incase if there is an emergency.
OPERATING
TACTICS TIMETABLE
DETAILS
Hire and train new Hiring must be

personnel localized and
extensive training
February 2020
undertaken to
maximize customer
service
3. Marketing Strategy: Monitoring of Supplies
OPERATING
TACTICS TIMETABLE
DETAILS
Record Book or Log To keep being

Book updated about the
February 2020
coming in and out of
stocks.
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VI. Organization and Management
Organizational Plan/Structure
Business Form
The world is full of successful business from a small business operation from big
multi-national business operation. In each way, business should have a formal
organization structure that provides guidance and clarity on specific issues. Without an
organizational structure or having a poor organizational structure employee may find it
difficult as it delays work that may lead to company’s loss. Businesses use one of the
basic organizational structure that would help the business bloom. The B’JayLiCiouS
organization plan is organized in the following:
 Defining the business goals and plan
 Plan according to the records of the business
 Proper organization of the equipment in the workplace
 Keeping the employees motivated
 Keeping good relationship to the employees and customers
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Organizational Structure
CharlesDj Felipe
Owner
Rhealyn Lastimoso Camella Lirio
Manager Cashier
Jodie Lood Stef Sumalinog

Justine Tejada Jerwil Galamay
Service Crew Service Crew
Delivery Driver Service Crew
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 Owner is the root of the business, the brain of the company. Handle the
responsibilities such as creating business plan, arranging financing, reviewing sales,
developing marketing strategies, overseeing daily activities and identifying business
opportunity.
 Managers handle and supervise their employees and manage the human resource
objectives by recruiting, selecting, orienting, training, assigning, scheduling,
coaching, counseling and disciplining the staffs.
 Cashier take orders and scan items that being purchased, ensuring the prices,
collecting the payments and giving the receipt. They also assist and help the
customers and handle the returns and exchange.
 Service Crew prepares and serves food, process customer payments and provide
customer service. Service Crew’s duties and responsibility are processing payments,
interact with customers, cleaning, maintain stocks, greet customers, fill food orders,
serve food and etc.
 Delivery Driver distributes products promptly to our customers. He represents our

company in a professional and cost-effective manner to increase our profitability and
customer satisfaction.
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Business Experience and Qualification of the Entrepreneur
Many people are dreaming of having their own business and to be the boss of
their own company, but most of the people are afraid of taking the risk of having a
business and spend a lot of money in the capital. But having a goal, the determination
and strong mind-set that you can do it even there are so many hindrance and failures; it
would be your stepping stone towards the success of your business. Being an
entrepreneur means:
 Discipline within yourself to help your organization and produce good

leadership decisions within a managerial team.
 The willingness to learn and the ability to listen
 Being flexible to adapt the economic and industry changes.
 Operating with assertiveness and confidence
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VII. Production Plan
Production Process
B’JayliCiouS is composed of fresh ingredients and offers three (3) types of

flavors which is wintermelon, taro and chocochukie that suited to Filipino taste. The
following are the procedures or steps in making B’JayliCiouS or steps in Making
B’JayliCiouS sweet drinks.
Ingredients:
Choices of flavor: (Wintermelon, taro and chocochuckie)
 Milk or Evaporada
 Water
 Ice
 Tapioca Pearls
 Sugar
Procedures:
Step 1: Prepare two cups of water then put one pack(sachet) of the ordered flavor, stir it
well until all of the powder are dissolved.
Step2: Prepare the cup
Step 3: Pour the tapioca pearls in the cup depending on the customers’ request.
Step 4: Add some ice
Step 5: Put the prescribed flavor of the drink
Step 6: Pour some milk, cover it with the cup lid and put the straw.
Step 7: Serve it right away for good taste.
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Raw Materials
Raw materials are materials or substances used in the primary production or

manufacturing goods. It is the commodities that are bought and sold on commodities
exchanges worldwide. Raw materials are the number one factors of production in
B’JayliCiouS sweet drink next to labor and capital. The following are the raw materials
to be used to produce a B’JayliCiouS drink:
 Straw
 Plastic cups with lid
 Tapioca pearls
 Water
 Ice
 Nestea Powder
 Sugar
 Chuckie
AVAILABLE FLAVORS INGREDIENTS NEEDED
Nestea Wintermelon powder, full

Wintermelon na bang iba?
milk(evaporada), mineral water and pearls
Nestea Taro powder, full milk(evaporada),

Taro na lang dalawa?
mineral water and pearls
Chuckien ka lang diba? Chuckie drink,full milk (evaporada), and pearls
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Sources of Materials
Raw materials are the important components I making sweet drinks or milk tea
for convenient service. Materials like straw, plastic cups with lid and other ingredients
are locally available in nearby market and malls. Purchasing materials can be done in
just a day, purchasing it a week before the launching of our products to the market will
give more time to prepare and check if everything is complete.
There is no assurance that the raw materials will always be available throughout
the year but the company can find stocks or supplier for the ingredients and materials
needed to avoid problems in the future.
Cost of Raw Materials
Product costs are costs that are incurred to create a product that is intended to
create a product that is intended for sale to customer. Product costs include direct and
indirect material. Estimated costs of raw materials are computed yearly.
 Straw - Php. 9,504.00
 Cups(Small) - Php. 13,536.00
 Cups(Medium) - Php. 13,920.00
 Nestea Powder - Php. 31,296.00
 Chocolate Chuckie - Php. 11,664.00
 Tapioca pearls - Php. 6,864.00
 Sugar - Php. 1,320.00
 Milk (Evaporada) - Php. 8,928.00
 Water - Php. 3,000.00
 Ice - Php. 4,800.00
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VIII. Financial Plan and Projections
Project Cost
A capital requirement is the amount of capital a bank or other financial institution

has to hold as required by its financial regulator. The requirements are put into place to
ensure that these institutions do not take on excess beverage and because insolvent.
The project cost is the approximate total project cost to estimate an authorize
project budget and manage its costs to estimate B’JayliCiouS Company financial
feasibility project to budget for project costs and to monitor project spending.
Salary= ₱ 386 per day x 2 persons x 30 days= ₱ 23,160 x 12 months= ₱ 277, 920
Tapioca Container ₱ 300
Shaking Cup ₱ 800 (2pcs)
Powder Container ₱ 400 (2 pcs)
Refrigerator ₱ 7000
Straw ₱ 9,504
Cups with lids ₱ 27,456
Store Expenses ₱ 5000
Advertising/Promo ₱ 7000
₱ 66,460
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Financing Plan and Loan Requirement
Loan is needed as to start a business. Big amount of money is required. The

B’JayliCiouS decided to lend money in Bank of the Philippine Islands (BPI) worth of
₱50,000. The equity contribution of this to the owner is to have a substantial capital for
the business and to finance the whole business expenses.
Loan Requirements
 Must be at least 21 years old at the time of loan application and not older
than 50 years old upon loan maturity.
 A Filipino citizen living or working within a BPI-approved geographical are.
 At least a permanent resident employed for 2 years with the gross salary
of ₱ 25,000per month.
 Self-Employed applicants need to have an operated business for at least
3 years and a ₱ 50,000 minimum monthly income.
Security for Loan
Collateral is prosperity or other assets that borrow, offers a way for a lender to
secure the loan. Most lenders want collateral that’s worth at least much as they can loan
they aim to secure. B’JayliCiouS exchanged collateral to BPI which is the personal
assets of the owner which includes car, home, and land to secure that the business will
run in a long time.
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Profit and Loss Statement
B’JayliCiouS
Profit and Loss Statement
Feb. 01-29, 2020
Operating Revenues
Product Sales ₱ 36,500
Total Operating Revenue ₱36,500
Operating Expenses:
Cost of Goods Sold (₱14,035.10)
Gross Profit ₱22,454.90
Overhead
Rent (₱3,000)
Supplies (₱7,000)
Total Overhead ₱10,000
Operating Income ₱ 12,464.90
Other Income (expenses)
Loan Interest (₱ 625)
Earnings before Income Taxes ₱ 12, 464.90
Less: Income Taxes (₱ 1,500)
Net Earnings ₱ 10,339.90
27
Cash Flow Statement
Cash flow from Operating Activities
Income ₱ 500,650
Salary Expense (₱ 277,920)
Rent Expense (₱ 36,000)
Facility Expense (₱ 5,000)
Advertising Expense (₱ 7,000)
Tax (₱ 18,000)
Net Cash flow from Operating Activities ₱ 343,920
₱ 156,730
Cash Flow from Inventory Activities
Equipment (₱ 7,000)
Supplies (₱ 10,000)
Net Cash Flow from Investing Activities ₱ 17,000
Cash Flow from Financing Activities
Owner’s Payment Withdrawal. (₱ 50,000)
Net Cash Flow from Financing Activities ₱ 50,000
Net Increase in Cash ₱ 89,730
28
Balance Sheet
B’JayliCiouS
Balance Sheet
For the Year Ended February 2020
Fixed Asset:
Equipment ₱ 7,000
Land (Rent) ₱ 36,000
Current Assets:
`Cash ₱ 50,000
Supplies ₱ 66,460
Other Assets ₱ 40,540
Total Assets: ₱ 200,000
Liabilities:
Accounts Payable ₱ 50,000
Total Liabilities: ₱ 50,000
Equity:
Capital ₱ 150,000
Total Liabilities and Equity ₱ 200,000
29
Loan Payment Schedule
Small business takes out commercial bank loans for a variety of reasons. Loans
can be created using accounts receivable or inventory as collateral; borrowing money is
expensive for a company and raises its risk. On the other hand, it will help the company
to finance the expenditures of the business. ₱ 50,000 with 15% interest worth of ₱
7,500 is equal to ₱ 57,500 in one year. ₱ 57,500 is divided to 12 months of paying is
equal to ₱ 4, 791.67 to pay per month.
Financial Analysis
Brilliant business ideas nowadays are mostly generated, agreed-upon and

closed-deal in the tranquil confines of milk tea shops. Every visit to any of the leading
milk tea shop in the town is definitely not complete whiteout those businessmen
gathered in a semi-conference talk about a new business deal or simply brainstorming.
This goes to show that milk tea shops in the Philippines offer a lot more than serving a
good cup of tea.
Due to the growing health consciousness of Filipino consumers, the tea shop
industry will surely saturate in the market. It’s just about being the deviation from the
coffee shop trend, but the drink itself is healthier and contains more calming effect than
any other beverage.
Having a tea or sweet drink shop in nearby field and courts allows the customer to enjoy
their cup of tea with a good ambience. It is best to give the customers the main benefit
of tea to their system – that soothing and calming effect.
The feasibility of B’JayliCiouS can determine the viability of the business; it

ensures the project legally and technically feasible as well, economically justifiable.
Considering those factors, the tea industry is indeed ready to make a market of its own
in the Filipino market.
30

BJayliCiiouS-B PLAN

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B’JayliCiouS ShakeN’Sip

“Shake off Sadness, Sip for Happiness”

A Business Plan Proposal of

Mr. Dominggo Bonghanoy, Jr.

Benthel Asia School of Technology, Inc.

In partial fulfilment for the requirements of Entrepreneurship

ABM 12- Astrophyllite

II. Overview of the Business 4

III. The Market 6

IV. Market Analysis 9

Strength, Weakness, Opportunities and Threats Analysis 12

V. Strategy and Implementation 14

a. Product and Service Strategies 14

VI. Organization and Management 18

VII. Production Plan 22

Cost of Raw Materials 24

VIII. Financial Plan and Projections 25

Financing Plan and Loan Requirement 26

Profit and Loss Statement 27

Cash Flow Statement 28

Loan Payment Schedule 30

Statement of Vision, Mission, Goals and Objectives

B’JayliCiouS aims to provide customer satisfaction with pleasant and efficient

 To innovate a new product that will be love in the chosen location

 To increase profits to ensure business longevity and security of employee tenure.

 To continually improve customer service satisfaction and customer retention.

 To become a workplace of high integrity and fully empowered employees.

 To expand the company, through new branches, customers and trustworthy

 To give back to the community, through philanthropic and civic activities.

 To produce a drink that is on trend yet different

 To produce affordable yet delicious drink

 To give happiness to our dear customers through our product.

 To put motivational message in our cups to strengthen relationship with

II. Overview of the Business

A. Name of the Business

B. Description of the Business

B'JayliCiouS is a new player in the refreshment industry. The local-born business

C. Product / Service Offerings

III. The Market

 Students, teenagers and other customers who loves milk tea = 90

 Number of times customer may buy milk tea per week = 7

= 90 x (7 times in a week x 4 weeks+ 28 times per month x 12 months =336) 336

Market Size = 11, 760.00 pesos.

 A creative chose of flavors and a well-considered entertainment environment.

and long business hours.

In terms of environmental trends for Starbucks, the demand for coffee is

In addition, even though technology is changing every year. Technology in

IV. Market Analysis

Factors that can direct affect the business are:

or the primary needs first.

product will be lessen than the spend before.

customer will lend to buy the product offered.

Tea as it is commonly known across the world, it is prepared at homes, offices

 Computer calculation speed/ power

 The ability of computers to analyze/ solve random numbers

Strengths Weaknesses Opportunities Threats

 Available all  Limited  Improve  Competitors

V. Strategy and Implementation

A. Product and Service Strategy

Gender and Age Group Potential Product/ Service Demand

Male Teenage group (13-19) Products: sweet drinks; milk tea

Services: Free Wi-Fi, relaxing bum