Professional Documents
Culture Documents
Marketing On Maruthi Indane Gas
Marketing On Maruthi Indane Gas
KAVIYA
(412002271)
JEEVITHA
(412002270)
Under the guidance of
Prof. Dr. RAJA LAKSHMI SARAVANAN, MBA, M. Phil,Ph.D,NET
1
COLLEGE CERTIFICATE
FACULTY GUIDE
2
DECLARATION
PLACE : CHENNAI
DATE :
K. EUNICE VINITHA (412002269)
KAVIYA (412002271)
JEEVITHA (412992270)
3
ACKNOWLEDGEMENT
First and foremost, I would like to thank the almighty for showering his blessings on us
to carry out any assignment and all my endeavors.
I wish to offer my grateful thanks to for REV.FR.MATTHEW
PALLIKUNNEL hisinspiring encouragement and blessings for completion of
the Research work.
My deep sense of gratitude goes to our principal DR M. SIVARAJAN for monitoring
me towards excellence in pursuit of my goal.
I express my profound gratitude to the Head of the department. Dr. I. M.
CHRISTINA FEBIULA for permitting me to undergo research work and
I express my deep sense of gratitude and respect to my Project Guide Prof. Dr.
RAJA LAKSHMI SARAVANAN for providing motivation, support, and
scholarly guidance and encouragement at every stage of the study without
which could not have been presented in the manner in which it has been done.
I am indebted to her for the invaluable knowledge she has imparted to me while
pursuing this doctoral research. I am extremely grateful to him for making this
thesis a reality.
Finally, I thank all those who have inspired me, especially the professors and
colleagues of various academic institutions where I was associated with in the
past, but whose names do not find an explicit mention here.
PLACE: CHENNAI
DATE:
K. EUNICE VINITHA (412002269)
JEEVITHA (412002270)
KAVIYA (412002271)
4
CONTENTS
1 INTRODUCTION 8 - 24
2 REVIEW OF LITERATURE 25 - 31
3 RESEARCH METHODOLOGY 32 - 39
6 ANNEXURE 61 - 63
7 BIBLIOGRAPHY 64 – 67
5
LIST OF TABLES
6
LIST OF FIGURES
7
CHAPTER-1
INTRODUCTION
8
Employee Motivation
Employee motivation is an intrinsic and internal drive to put forth the necessary effort
and action towards work-related activities. It has been broadly defined as the
"psychological forces that determine the direction of a person's behavior in an
organisation, a person's level of effort and a person's level of persistence".[1] Also,
"Motivation can be thought of as the willingness to expend energy to achieve a goal or a
reward. Motivation at work has been defined as 'the sum of the processes that influence
the arousal, direction, and maintenance of behaviors relevant to work
settings'."[2] Motivated employees are essential to the success of an organization as
motivated employees are generally more productive at the work place
10
• Motivation is related to satisfaction. Satisfaction is a
consequence of rewards and punishment received by an individual in the
past.
• When a person is motivated, he is motivated in totality and not in part.
Maslow found five levels in his need hierarchy. They, from bottom to top are as follows
• Physiological Needs
Basic needs like hunger, thirst, sleep need primary attention while
motivating employees. These needs once fulfilled are no longer
motivated. However, existence of these needs largely hampers
employee’s performance.
• Safety Needs
11
• Social Needs
Man is a social animal. As he starts living healthy, safe and secure, he seeks
love, friendship, affection and belonging from other human beings like kith
and kin. These needs motivate the employee’s behavior to great extent on
both conscious and sub- conscious levels.
• Esteem Needs
12
OBJECTIVES OF THE STUDY
Primary objectives
Secondary objectives
Nature of Motivation
• Motivation is based on individuals, whereas motives are also
quite internal to the individual.
• Motivation is affected by the way the individual is motivated.
13
Financial Motivators
The motivators related to money are called financial motivators. Regular and good
wages and salary, bonus, periodical increments, profit sharing, leave with pay,
medical reimbursements are some of the common financial motivators? Lack of
these motivators has a negative bearing upon the performance of the employees.
Non-Financial Motivators
Certain motivators that are not related to money but have a positive impact on
the employees are called non-financial motivators. Some of the non-financial
motivators are as follows.
• Job security
• Performance Appraisal, praise and prestige
• Delegation of authority
• Congenial work environment
• Status and pride
• Participation
• Job enrichment
• Job rotation
Every organization needs employees who work dedicatedly and sincerely. And
making an employee do his job, salary is not the only criteria, Motivation also
plays a major role in this scenario.
Following are some of the useful tips as to how, to motivate the
employees Self-Evaluation
Managers need to evaluate their own behaviors, attitude and approaches towards
their employees. Employee-friendly behavior and attitude help the managers in
motivating, controlling and encouraging the employees.
Familiarity with the Employees
As the manager and the employees work together to achieve the organizational
goals, the former needs to nurture some familiarity with the latter. It is the
responsibility of the manager to be acquainted with his/her employees for
knowing them better and maintaining a constructive and cordial relationship. A
work environment built on mutual trust and cooperation between the managers
and the employees brings in development and growth of the organization.
Employee Benefits
14
Monetary and non-monetary benefits are the most important means of
motivating employees. Hence, financial benefits are good salary periodical
increments, facilities benefit for insurance and medical reimbursement and non-
financial motivators like job security, a congenial work environment etc. go a
long way in motivating the employees. The management should make possible
arrangements for availing these benefits for effective employees’ motivation.
Feedback to Employees
Feedback is an important tool to motivate employees. Giving feedback to
employees endows them with the ability to gauge their own performance. This
also helps in appreciation and improvisation. However, feedback should be
properly worded, task focused and to the point so as not to create a sense of
inferior complexity in the employees.
The person giving feedback is, in most cases, superior to the receiver. Friendly
and positive feedback proves healthy for both manager-employee’s relationship
and growth of the organization.
Timely Appreciation
Recognizing the performance of the employees and praising them for their good
acts in time motivates them. Lack of appreciation of the employee’s
performance decelerates the pace of work in the organization. A pat on the back
of any employee for his good work or achievement, makes him/her motivated
and this helps in giving better outputs.
Time Management
Maintaining time is very important and having a control over the time, will
make the work to be done in the time and that too in a right manner.
15
Employee Learning
Every employee should be given an opportunity to learn new things, which
helps in the growth of the individual employee in them as well the organization.
Empowering the Employees can Employees should be given an opportunity to
have a say in how they do their job, how they improve their performance. If
possible, employees should be asked individually as to how they view
themselves and can be more efficient. However, employee’s advice in this
regard needs to be implemented to give them a sense of empowerment. Certain
amount of decision making in performing their job is also quite encouraging for
the employees.
Effective Communication
Communication plays an important role in smooth functioning of an
organization. An effective communication clears many problems and builds
trust among the employee with transparency. Face-to-face communication with
the employees is more effective than other means of communicating and it truly
motivates them a lot.
Enduring Relationship
When employees are highly motivated, they show a great deal of satisfaction in
working for the organization. The management or the employees should attempt
to strike a cordial relationship with the employees by providing certain possible
financial and non-financial motivators as discussed above.
16
Workforce Stability
“The implication for businesses, then, is that we first need to understand which
goals matter to employees and then match those goals to characteristics of jobs
so we can make work more meaningful and intrinsically motivating to the
person,” Mount said.
Motivational factors
Herzberg’s second group of factors is a set of real motivators or job content
factors. Herzberg found these factors to be real motivators because they have
the potential of yielding a sense of contentment or satisfaction. Motivating
factors are related to the nature of work and are thus intrinsic to the job itself.
They are quite helpful in motivating the employees to higher or superior
performance and effort.
Existence of motivators like recognition of jobs and prospects for growth in jobs
prove highly motivating for the employees. Lack of these motivators doesn’t
cause dissatisfaction while their presence brings satisfaction.
In essence, the factors that ascertain how an employee feels about his job are
motivational factors, the variables that influence how an employee feels about
his organization are environmental or hygiene factors. Adequate presence of
hygienic factors is essential for attracting employees to an organization
Herzberg’s focus on the significance of job content is a substantial contribution
to employee’s motivation. However, Herzberg’s Two Factor Theory has been
criticized for its original research evidence was confined only to 200 workers
and he did not establish any cause and effect relationship between satisfaction
and performance.
The object-oriented theory of motivation describes about the three theories of
motivation, which are as follows-
• The Carrot
• The whip
• The plant
17
The aforesaid three methods of motivation are applicable to different people in
an organization with different people in an organization with different mindsets
and expectations. An employee is motivated when he/she finds his/her needs
met and interests fulfilled. If his immediate needs are not met, he is not at all
motivated and the motivation is found ineffective. Hence, choosing an
appropriate method of motivating a particular employee or group of employees
are an onerous task itself
The Carrot
In the middle of the 20th century, the carrot method of motivation was the idea
of a cart driver, where he/she would tie a carrot to a long stick and dangle it in
front of the donkey or horse which pulls his/her cart. As the horse/donkey
moves forward towards the carrot, the cart gets pulled and moves forward. This
continues, till the cart driver reaches his destination.
The Whip
The word ‘Whip’ describes and represents Threats and bitter consequences to
employees in the organization in case the employees fail to act up to a certain
mark. The whip approach to motivation is in contrast to the carrot approach.
The Whip or stick approach of motivation vouches for threat or punishment to
get employees or workers motivated and is the one which
needs to be handled with utmost care as it has quite a detrimental effect on the
workforce. It is perceived negatively by the employees.
Here, the Whip is a kind of threat and punishment given to the employees
working in the organization, who intentionally avoid going by company
policies, rules, terms and conditions and perform very poorly which affects the
overall productivity of the company or the organization.
The Plant
As the two methods of motivation, the carrot and the whip, have been achieved
to employees in the organization. But it would not meet the complete aspects of
motivation. Hence, the plant method has come into picture, which is based upon
a simple premise. As a plant needs a combination of nourishing elements for its
healthy growth and productivity, an employee needs the right combination of
factors to be motivated. Judgment needs to be used to ensure that each of the
motivational factors. It requires the right amount of balance between using the
whip or the carrot.
The plant name itself represents a positive environment for motivation. In the
plant method of motivation, it is the responsibility of the supervisor/superior
that he/she should maintain a good rapport and a healthy relationship with
subordinates and peers.
Goal-Setting Theory for Employee Motivation
18
Whatever a human being does he/she does it for a definite purpose or goal. An
organization sets certain goals for its employees. Employee’s willingness to
work towards the attainments of the goals is the main source of employees
motivation. Set goals, move and direct employees as to what needs to be
achieved and the required efforts to attain achievement of the goals. The clearer
the goal is the better is the performance of the employees.
The simple act of setting an effective goal gives a person a fairer chance of
realizing the goal So, setting the goal is as important as having the goals
• Ascertain what you want to achieve the goal and visualize the end
• Prepare an action plan
• Know the skills required to achieve the goals and acquire them if you
lack them
• Break down the goals small steps to be covered one by one
• Acknowledge the completion of smaller goals and make
modification if any of them is found difficult
• Create an encouraging atmosphere by surrounding yourself
with supportive people and environments.
• Be prepared to laugh at the setbacks and celebrate success
Hygiene Factor
Hygiene factors are preventive rather than curative. For instance, lack of
interpersonal relationships among the employees causes dissatisfaction among
the employees but good interpersonal relationships among them slightly
motivates them to better performance and effort.
20
Motivation Factors
They are quite helpful in motivating the employees to higher or superior
performance and effort. Existence of motivators like recognition of jobs and
prospects for growth in jobs prove highly motivating for the employees. Lack of
these motivators doesn’t cause dissatisfaction
.
Motivation Factor
• Interpersonal Relations
• Quality of supervision
• Organization Policy
• Work Environment
• Job Security
• Wages or salary
• Relationship With Subordinates
• Personal life
• Challenging Work
• Achievement
• Growth in the Job
• Responsibility
• Advancement
• Recognition
Factors that motivate differ from person to person. It is very important to identify the
motivators that motivate a person. Without a clear, identifiable set of personal
motivatingfactors, it can be easy to fall into either a demotivated condition or to rely on
other people's motivations to keep you going forward. There are times when we cannot
rely on other people to give us the motivation, we feel we need, and when you are on
your own way you need to motivate yourselfMotivators De-motivators
21
Poor pay
• Company policy
• Continual pressure
• Sense of achievement
• Recognition
• Varied work
The Purpose of the Study is to analyze the motivation level of an employee due to
the motivation facilities adopted in MARUTHI INDANE.
• Time rate is where an employee is paid based on the amount of hours they
work.
• Lack of Motivation
• High rate of employee absenteeism and turnover
• Dissatisfaction with the superiors and employers
• Poor working conditions
• Decreases in productivity
24
CHAPTER – 2
REVIEW OF LITERATURE
25
A.H Siqueira (2012), in the research paper “A study on employee
motivation”, this was researched in Delta One Software Division, Chennai.
To analyze the existing employee engagement program for lower and
middle level management the tools which were used are correlation value
and the sample size is 40 employees as 10 percent of the population is
taken there as a total of 400 employees working in Delta One Software
Division. This was done in order to analyze both their perspectives
regarding employee motivation without any discrimination.
Hassan Ghodrati (2013), in the research paper “A study on employee
motivation”.The factor that influenced their behavior to motivate them for
obtaining some predicted aims, and correlation test we used to measure the
reliability, chart, and pie chart for data descriptive of tools. The sample includes
128 employees. His finding showed that motivational factors are moving
effectively. Furthermore, the results have shown that motivation factors include an
interesting job, job security, and good working conditions and there was a
significant difference, in terms of the effect of motivation by good salary and
sympathetic help with personal problems between men and women employees.
28
The findings are background information of the interviewees, work motivation
and rewards system of employees. However, the entire research was an interesting
process with much concentration from the researcher and basically a coordinating
orientation from the supervisors.
Rahman (2013), in the research paper “A study of flexible working hours and
motivation”. The objectives have to be followed in the company and that can
be the working hours allows employees to focus on multiple roles in today’s
competitive working environment and this arrangement has been widely
practiced in order to create balance between work and lifestyles. The tools
which the company enacted are correlation. The sample size was 56 employees
were the target population. Findings of this company are feeling comfortable
with the implementation of SWH compared to the normal working schedule and
selection of suitable working shift and motivation level at work can be increased
through SWH. Consequently, it is important for the organization to provide
more attention to this policy. In addition, the organization should also perceive
the implementation of the flexible working arrangement from a border
perspective. This is because the studies of alternating working hours portray
impact on work life conflict and health.
Olufemi (2016), in the research paper “A study on managers who motivate the
employee”.The objectives will be the manager who has been able to motivate their
employees successfully and realize how easy it is to achieve tasks with motivated
employees. Motivation is the basis of task achievement and motivation has been
used by effective managers to prompt ordinary people to achieve uncommon
results in all fields of endeavors. The tools which were enacted were correlation.
The sample size was 45 employees who were the respondents for the research.
Findings which were the managers can successfully motivate their employees
through empathy, leading by example, management by objectives, fairness to all,
rewards, awards, and recognition for long service and good work, opportunity for
employees ‘training and development and providing a conductive and attractive
working environment for the employees, and instituting conflict resolution
management. If something was not done, it has motivated a company’s worker to
perform brilliantly without additional remuneration, turned around the fortune of
the company and thereby saved their company and their jobs.
32
Research in common parlance refers to a search for knowledge. It can
also be defined as a scientific and systematic search for pertinent
information on a specific topic. It is a systematic and objective
process of gathering, recording & analyzing data for and in making
decisions. It is simply the process of finding solutions to a problem
after a thorough study and analysis of the situational factors. Research
is the catalyst of any organized activity or knowledge. It is an
endeavor to discover or find out valuable facts, which would be useful
for further application or utilization.
RESEARCH DESIGN
A research design is a master plan specifying the methods and procedures for
collecting and analyzing the needed information. It is a framework or blueprint
that plans the action for the research project. A research design is defined as
“the specification of methods and proceduresfor acquiring the information
needed”. It is a plan for doing the study and collecting the data. Descriptive
Research design is used for this study.
DATA COLLECTION
The data collected by the researcher for the first time is called Primary Data.
The respondents of the primary data can be general people or from firms.
Primary Data is collected from the respondents through a well -structured
questionnaire
The secondary data is data already collected by others for the purpose other than
the solution of the problems in hand. Secondary data can be internal and
external. In this project the
technique of primary data collection is adopted which was carried out with the help
of the questionnaire. The questionnaires were distributed to the employees and
secondary data was sourced from organization websites, magazines, business
articles and books etc.,
33
SAMPLING
SAMPLING DESIGN
A sample design is a definite plan for obtaining a sample from the sampling
frame (a list containing all sampling units is a sampling frame. It refers to the
technology or the procedure the researcher would adopt in selecting some
sampling units from which inferences about thepopulation is drawn. Sampling
Design is determined before any data is collected. Various sample designs are
available, the researcher can choose the one which is according to the study.
The researcher must decide the way of selecting a sample on what is popularly
known as sample design. It is a definite plan determined before any data are
actually collected for obtaining a sample from a given population. Samples can
either be probability samples or non - probability samples. Non - probability
sampling has been used in this project. Non - probability sampling can be based
on convenience sampling, judgment sampling and quota sampling techniques.
Convenience sampling has been used in this study.
CONVENIENCE SAMPLING
SAMPLE SIZE
• Percentage Analysis
• Correlation
PERCENTAGE METHOD:
CHI-SQUARE TEST
The chi-square test is one of the simplest & most widely used non-parametric tests
in statistical work. This method was first used by Karl person in the year 1900.The
quantity
(Row total for the row of that cell) *(Column total of the column of that cell)
(Grand total)
35
• Obtain the difference between the observed & expected
frequencies and find out the square of such differences i.e. (O-E) 2.
• Divide the value of (O-E) 2 by corresponding expected
frequency as (O-E) 2 /E and this should be done for all the cell
frequencies & group frequencies.
Percentage = (No. of respondents / Total no of respondents) *106
If the calculated value is greater than the tabulated value the null hypothesis is accepted
Rank Correlation
36
INDUSTRY PROFILE
Maruthi indane is today one of the largest packed – LPG brands in the world
and has been conferred the coveted consumer superbrand status by the
superbrands council of India having launched LPG marketing in the mid – 60s
Indian oil has been credited with bringing about a kitchen revolution,
spreading warmth and cheer in millions of households with the introduction of
the clean and efficient cooking fuel.
Maruthi indane is available in compact 5kg cylinders for rural, hilly and
inaccessible areas 14.2kg cylinders for domestic use and 19kg and 47.5kg for
commercial and industrial use. PG is a blend of Butane and propane readily
liquefied under moderate pressure.
LPG vapor is heavier than air thus it normally settles down in low lying
places. Since LPG has only a faint scent a mercaptan odorant is added to help
in its detection. In the event of an LPG leak the vaporization of liquid cools
the atmosphere and condenses the water vapor contained in it to form a whitish
fog which is easy to observe. LPG in fairly large concentrations displaces
oxygen leading to a nauseous or suffocating feeling.
37
COMPANY PROFILE
INTRODUCTION
Maruthi Indane distributorship was established in 1985 by Mr. V.
Vijayaraghavan in Chennai with an objective to distribute LPG has
indane from Indian oil corporation limited for Anna Nagar /
Mogappair Areas.
HISTORY
Maruthi's most important goal all these years has been to give the best
possible standards of quality customer care and it has been an ongoing
endeavor to pull out all stops and make improvements wherever and
whenever possible.
Maruthi has been awarded indane star distributor status and also been
selected as chairman’s panel Distributor.
38
VISION
MISSION
“Maruthi indane along with its joint ventures will be a fully integrated
company in the hydrocarbons sector of exploration and production,
refining and marketing; focusing on enhancement of productivity,
quality & profitability, caringfor customers and employees, caring for
environment protection and cultural heritage. It will also attain scale
dimensions by diversifying into other energy-related fields and by
taking up transnational operations”.
39
CHAPTER - 4
DATA ANALYSIS AND
INTERPRETATION
40
TABLE 4.1 TABLE AND DIAGRAM SHOWS THE AGE OF THE
RESPONDENTS
40
35
30
25
20
15
10
0
20-25 years 26-30 years 31-35 years 36-40 years above 40
Fig: 4.1
Interpretation:
The above table 4.1 shows that 36% of the respondents belong to the age group of between
20-25 years, 24% of the respondent belongs to the age group of between 26-30 years, 18% of
the respondent belongs to the age group of between 31-35 years, 12% belong to the age group
between 36-40 years and 10% of the respondents belongs to the age group 40 years and
above are working in MARUTHI INDANE
41
TABLE 4.2 THE TABLE AND DIAGRAM SHOWS THAT GENDER OF
RESPONDENTS
(N=100)
MALE 70 70%
FEMALE 30 30%
GENDER
GENDER
MALE (70%)
FEMALE (30%)
Fig: 4.2
Interpretation :
The above table 4.2 inferred that there are 70% of employees are male, 30% of the
employee are female employee working in MARUTHI INDANE
42
TABLE 4.3 THE TABLE AND DIAGRAM SHOWS THE ANNUAL
INCOME OF THE RESPONDENTS
2 TO 5 LAKHS 20 20%
5 TO 7 LAKHS 40 40%
ANNUAL INCOME
45
40
35
30
25
20
15
10
Fig: 4.3
SOURCE :-PRIMARY DATA USING SPSS
INTERPRETATION :-
The above table 4.3 inferred that 20% respondents who get annual income of 2-5 lakhs, 40%
respondents who get annual income of less than 2 lakhs, and 40% respondents who get annual
income of 5-10 lakhs.
43
MARRIED 92 92%
UNMARRIED 8 8%
material status
100
80
60
40
20
0
married
unmarried
material status
Fig: 4.4
Interpretation:-
The above table 4.4 inferred that 92% respondents are married, 8% Respondents are
single in this company
44
FINANCIAL 36 36%
BOTH 30 30%
types of incentive
Fig: 4.5
SOURCE:-PRIMARY DATA USING SPSS
Interpretation :-
The above table 4.5 inferred that 34% of respondents get non- financial incentives, 36% of
respondents get financial incentives, and 30% of respondents get both incentives in this
company.
45
OBSTACLES
40
30
20
10
0
DECISION TAKEN LACK OF STAGNATION NONE OF
RECOGNITIO N
Fig:- 4.6
SOURCE:-PRIMARY DATA USING SPSS
Interpretation :-
The above table 4.6 inferred that 30% of respondents are stagnation, lethargy, growth
prospects, 31% of respondents are lack of motivation and recognition, 20% of respondents
are miscellaneous, and 19% are decision taken by top authority in this company
46
AGREE 39 39%
DISAGREE 21 21%
obstacles
30
25
20
15
10
0
decission taken by the lack of motivation and growth prospects non of the above
top authority recognition
obstacles
Fig: 4.7
SOURCE:-PRIMARY DATA USING SPSS
Interpretation :-
The above table 4.7 inferred that 40% of respondents tell very little, 39% of respondents tell yes, and
21% of respondents tell no knowledge in this company
47
TABLE 4.8 SHOWS THE COMPANY INVOLVED IN MOTIVATING OF THE
RESPONDENTS
Agree 50 50%
Disagree 20 20%
Neutral 30 30%
60
50
40
30
20
10
0
agree dis agree neutral
Fig: 4.8
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table 4.8 shows that 50% of the employees agree that they are motivated
where as 20% disagree and 30% are neutral
48
The table and diagram 4.9 show the incentives provided by the organization
Agree 60 60%
Disagree 20 20%
Neutral 20 20%
50
40
30
20
10
0
neutral disagree agree
Fig: 4.9
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table 4.9 shows the incentives provided by the organization. The employees that
agree are 60% and 20% disagree and 20% are neutral.
49
The table and diagram 4.10 shows incentives and other benefits will
influence your Performance
Agree 30 30%
Disagree 44 44%
Neutral 26 26%
freguency (n=100)
Fig:- 4.10
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table 4.10 shows 30% agree that incentives and other benefits will influence your
performance 44% disagree and 26% are neutral
50
The table and diagram 4.11 show management involve you in decision making which
are connected to your department
management involve Frequency Percentage
you in decision making
(N=100)
Agree 70 70%
Disagree 20 20%
Neutral 10 10%
60
50
40
30
20
10
0
agree dis agree neutral
Fig: 4.11
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table 4.11 shows the weather management involve you in decision making The majority agree
is 70%
51
The table and diagram 4.12 satisfied with the management style of your superiors
satisfied with the Frequency Percentage
management style of
your superiors (N=100)
Agree 60 60%
Disagree 20 20%
Neutral 20 20%
Fig: 4.12
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table shows that 60% agree and is satisfied with the management style 20%
disagree and 20% is neutral
52
THE table and diagram 4.13 show that working condition are clean,
pleasant and safe in your organization
working condition are clean, Frequency Percentage
pleasant and safe in your
organization (N=100)
Agree 64 64%
Disagree 26 26%
Neutral 10 10%
60
50
40
30
20
10
0
agree disagree neutral
Fig: 4.13
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
It shows that the employee 64% agree that working condition are clean, pleasant and safe in
your organization
53
THE TABLE AND DIAGRAM 4.14 SHOWS THE MOTIVATION OF
THE SUPERIOR
motivated by your Frequency Percentage
superiors (N=100)
Agree 50 50%
Disagree 30 30%
Uncertain 20 20%
fig: 4.14
SOURCE:-PRIMARY DATA USING SPSS
INTERPRETATION:-
The above table 4.14 shows that the 50% employees agree that they are motivated by their superior. 30%
disagree and 20% is uncertain if they are motivated by their superior.
54
Interpretation:-
The above table shows that all the four factors of motivation are positively correlated with
each other. It can also be inferred that the magnitude of relation is strongest among the
factors of motivation relevant and satisfied with effectiveness(r=0.866)
56
CHAPTER -5
FINDINGS, SUGGESTION,
CONCLUSION
57
FINDINGS
• The majority of the respondents said that 41% of employees are 31 to 35 years of
age.
• 66% of the employee’s respondent that male working in this company
• 39% of the respondent has receiving annual income of 2-5 lakhs
• the most of the respondent said that 96% of the profession are employee
• the most of the respondents said that 87% of the marital status are married
• The family type of respondents is about 95% and they family type will be joint
• the most of the respondent said that 34% employees are says non-financial kind of
incentives are motivated more
• the most of the respondent said that 28% employees are obstacles in lack of
motivation and recognition
• the majority of the respondent said that 42% of employees in motivation
and empowerment
• That all the four factors of motivation are positively correlated with each
other. It can also be inferred that the magnitude of relation is strongest among the
factors of motivation relevant and satisfied with effectiveness(r=0.866)
• the most of the respondent said that 42.7% of employees agree with the
promotion mode of the organization
• The respondents in the motivation factor that the value is more than the
0.05(5%), the null hypothesis is accepted. Therefore, there is a significant
positive impact of motivation on overall motivation factor.
• The comparative between age and type of incentives which tells the result
that the value is more than the 0.05(5%), the null hypothesis is accepted.
Therefore, there is a significant positive impact of motivation on overall
motivation factor.
• It shows that the employee 66% agree that working condition are
clean, pleasant and safe in your organization
• The table shows that 56% agree and is satisfied with the management
style 19% disagree
• The table 4.14 shows the weather management involves you in decision
making the majority agree is 66%. 24% disagree and 9% are neutral.
• The above table 4.17 shows that the 47% employees agree that they are
motivated by their superior. 28% disagree and 24%is uncertain if they are
motivated by their superior
58
SUGGESTIONS
• There is 18.2% of employees are above 51 years and above so the
company make more facilities and less working hours then the 40.9% of 31 to
35 to make the growth to increase
• There is 30% of female employees to increase it the company should
provide morning shift security and female maternity level
• The company should provide financial incentives to its employees
• The company need to avoid more obstacles in employee performance
• They should provide even more in motivation and empowerment
• The hr needs to support employee in all the situation
• The role of hr in the organization should be more efficient
• Employee need to support other employee in every kind of situation
• Working culture, they have been enacted is good no need to change
• The motivation factor which the company has been providing is better
according to the employee review
• The company should improve its promotion policy by hard and smart
work of the employees
• The organization will promote the higher-level position to all qualified
employees they need to focus on the working level of new employees
• The employees should be given a basic level of work in the organization
by their qualification
59
CONCLUSION
It is one of the LPG companies known for its consumer superbrand
statustoday. The industry follows a well-defined sound and effective
motivation policies and procedures.
60
CHAPTER – 7
ANNEXURE
61
1. NAME: -
2. AGE:-
3. GENDER: -
4. ANNUAL INCOME:-
5. MARITAL STATUS:-
6. MENTION THE TYPE OF INCENTIVES GIVEN IN THE ORGANISATION?
A) FINANCIAL
B) NON-FINANCIAL
C) BOTH
A) AGREE
B) DISAGREE
C) VERY LITTLE
A) AGREE
B) DISAGREE
C) NEUTRAL
A) AGREE
B) DISAGREE
C) NEUTRAL
62
63
CHAPTER 7
BIBLIOGRAPHY JOURNAL
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